In the digital age, banner designs continue to be one of the most effective tools for online advertising. Display ads, particularly banner ads, have evolved beyond simple static images to become dynamic, interactive, and visually engaging elements that capture the attention of web users.
A well-designed display ad banner design can significantly increase brand visibility, drive website traffic, and boost conversion rates. However, achieving this requires a deep understanding of design principles, user behaviour, and platform specifications.
This article will explore the key elements of successful display ad banner design, from layout and colour choices to calls to action and visual hierarchy. Whether you’re designing your first ad or refining your existing campaigns, these insights will help you create banners that attract clicks and leave a lasting impression on your audience.
Key Takeaways:
- Display advertising, or banner advertising in Singapore, uses visuals like text, images, and videos to convey brand messages and drive engagement across websites, apps, and social media.
- Key benefits of display ads include increasing brand awareness, generating traffic, retargeting audiences, and boosting conversions, with a focus on placing ads on high-traffic websites relevant to your niche.
- Successful display ad banner design requires a cohesive theme, simplicity, a clear call to action, and offering value, alongside targeting, testing, and optimising campaigns for better performance.
- Trends in display advertising, such as native ads, digital video, and mobile advertising, are reshaping the industry, with platforms like Google Display Network and Facebook Audience Network providing extensive reach and targeting options.
What is Display Advertising?
Image Credit: LinkDoctor
In Singapore, display advertising is also known as banner advertising. It conveys messages using logos, text, images, videos, animations, and graphics. Display advertisers target their audience by exploiting particular traits to increase the effectiveness of their ads.
The ads are displayed on websites, apps, and social media, comprising the leading display marketing platforms. Display ads typically take three seconds to get the brand’s message across. However, to ensure that you are doing the right thing, you must be on the lookout for the trends shaping display advertising in Singapore.
Display advertising lets you quickly and effectively share information with your target audience. This form of advertising can accomplish various goals, including increasing brand awareness, engagement, or even conversions for your e-commerce website.
How Display Advertising Works in Singapore
Display ads are intended to generate traffic to a website by linking to it. They can have functions similar to traditional print ads, which inform, increase brand awareness, and notify customers about products and services.
The difference is that banner ads are clickable and more effective. Brands use display advertising in Singapore for the following reasons:
- Create brand awareness
- Build a user base while acting in the capacity of a lead generator
- Retarget your audience
- Increase conversions
Display ads should be placed on high-traffic websites that offer interesting or valuable content. For best results, you need to seek sites in your niche to ensure the effective use of your advertising budget.
Types of Display Ads
When it comes to display advertising in Singapore, there are several types of display ads, including:
- Expanding
- Static
- Video
- Interactive
- Animated
Image Credit: Fiverr
With that said, a beautiful ad is not enough. Before you embark on display advertising in Singapore, make sure that you have answers to these questions:
- Which websites are most appropriate for your campaign?
- What keywords do people search for when they find your company?
- Which is the most relevant geography for your brand?
- Do you wish to reach users at a specific company?
- Do you want to exclude any domains, users, or geographical locations?
These questions will give you a better understanding of the ad creation process. Here are five things you need to consider when creating banner ads for display advertising in Singapore:
1. Goals and Themes
Image Credit: Dribble`
Display ads’ success depends on having a cohesive theme for your display marketing campaign. This is a crucial factor when creating multiple display ads for your campaigns. To create a uniform feel and look across your display marketing campaigns, you must maintain consistency in the colours, main image, and fonts. This will go a long way toward reinforcing brand identity and recognition.
Moreover, you should have similar goals for all your display ads. However, this does not mean you should avoid A/B testing for each ad.
2. Keep It Simple
Image Credit: Blush Design
Besides creating a similar theme and overall design, you must keep the ads simple. In Toke ad buys worthwhile, most digital marketers add too much information, ruining their display advertising in Singapore. For this reason, you need to make the ad concise, catchy, and to the point. You must also understand your target audience to know how simple you must be when creating the display ads.
3. Include a CTA
Image Credit: AdEspresso
While compelling ad copy is essential, it will be worthless without a call to action. Telling users what to do is the key to securing clicks. Moreover, you must optimise your CTA buttons on display ads to entice viewers to click them.
4. Provide Value
Image Credit: Creatopy
You need to provide the users with incentives to click your ads. This includes giving value when the user takes action and moves to the next step. For instance, give the users something to download, learn more about, or register for a webinar. However, you must ensure that the banner ads’ value extends to the landing page. It would be counterproductive to have excellent display ads but not extend their value to the landing page.
5. Targeting, Testing, Optimising
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Once you have banner ads with a cohesive concept, simple ad copy, and a CTA, and it offers value to the user, it is time to launch the campaign. However, the work does not stop there. There is an increase in the number of platforms, making it easy to target the right audience and access and use analytics while providing key metrics to track click-through rates and impressions.
For starters, you could try A/B testing with two or three versions of your ad. After this, check in with your ad publisher about the performance of your campaign and explore ways that you can optimise it for better results.
Image Credit: WordStream
You are bound to have seen display ads of different sizes. While the dimensions seem random, there are standards set by the Interactive Advertising Bureau (IAB). The IAB standard banner sizes include:
| 300×250 | Medium Rectangle | Embedded within or at the end of articles | Good inventory |
| 336×280 | Large Rectangle | Embedded within or at the end of articles | Good inventory |
| 728×90 | Leaderboard | Placed on top or inserted in an article | Good inventory |
| 300×600 | Half Page | Featured in the right or left-hand side | Growing inventory |
| 468×60 | Banner | Featured in small spaces inside or on the left in articles | Limited, declining inventory |
| 234×60 | Half Banner | Featured in small spaces inside or on the left in articles | Limited, declining inventory |
| 120×600 | Skyscraper | Featured in website sidebars | Limited inventory |
| 160×600 | Wide Skyscraper | Featured in website sidebars | Good inventory |
| 970×90 | Wide Skyscraper | Top of website pages | Limited inventory |
| 200×200 | Small Square | Usually featured in the right-hand sidebar | Limited inventory |
| 250×250 | Square | Usually featured in the right-hand sidebar | Limited inventory |
Display Ad Trends in 2025
Display advertising in Singapore is constantly evolving to meet the modern consumer’s demands. Studies show that at least 80% of consumers today use digital channels to research, shop, and find product and service recommendations.
Several research companies have conducted studies that show that display advertising is bound to be an integral part of display marketing in Singapore. According to Statista, projected revenues from display advertising will be worth more than $7 million by 2022.
Moreover, at least 80% of digital display ads will be programmatic by the same period. According to Forbes, native ads receive 53% more views than traditional display ads, increasing purchase intent by 18%.
Here are some display advertising trends you need to be on the lookout for in Singapore:
1. Native Advertising
Image Credit: MarinSoftware
Native ads emulate the look and feel of the media format in which they appear. Consequently, they gain greater acceptance and engagement because, unlike pop-ups and banners, they are designed to integrate seamlessly into social feeds and websites.
Popular formats of native ads include:
- Recommendation widgets such as recommended articles, resources or posts
- In-feed ads, such as those that appear within a feed on platforms such as LinkedIn, Instagram, Facebook, et al., appear as a different form of content but are less intrusive than other types of ads
2. Digital Video
Image Credit: SmartyAds
According to IAB’s 2019 Video Advertising Spend Report, digital video budgets increased 25% yearly, and over 85% of marketers are incorporating video content in their digital display marketing campaigns.
However, short, compelling video ads have the power to grab and maintain the consumer’s attention more effectively than longer videos. YouTube and Google have 6-second bumper ads that offer brands a creative edge by extending brand reach quickly. The trick is to ensure that the videos have a high impact and provide value to the consumer.
3. Mobile Advertising
Image Credit: SingleGrain
When discussing display advertising in Singapore, the impact of mobile advertising must be considered. Smartphones are projected to surpass TV as the preferred medium for watching videos and keeping up with the news.
This is due to the following reasons:
- The stories feature on Instagram, Snapchat, and Facebook is an excellent choice for mobile display ads. According to a Facebook survey, the banner ads used on the stories led to a 53% increase in sales. The story display ads are in existing story feeds and appear much like the rest of the organic content.
- Google introduced new ad types targeted at mobile devices. The ads will allow advertisers to display several images for their consumers to swipe. Moreover, Android users will start seeing ads in the Google Discover feed.
The number of digital display ads in Singapore is skyrocketing, and they remain one of the most effective ways for brands to find new customers and keep existing customers interested in their latest products or services. However, to stay competitive, you must find strategies to keep you ahead of the pack in your niche.
Top Display Advertising Networks
Fortunately, the number of networks where you can display your banner ads is increasing exponentially. However, you must work with the significant display ad networks available to achieve the best results for your display advertising in Singapore. These include:
Google Display Network
The Google Display Network is the most popular choice for digital display marketing experts. Approximately 97% of Google’s revenue comes from serving ads, and the company has refined its display advertising process over the years to keep up with the times.
The Google Display Network reaches 90% of all internet users worldwide, visiting millions of websites, blogs, Google sites, news pages, and more. After creating your display ads, you can use Google Ads to measure the performance of your digital display marketing campaigns. You can then adjust it to meet your goals.
Facebook Audience Network
The Facebook Audience Network is arguably Google’s biggest competitor in the display network space. The network offers a variety of display marketing options and provides advertisers with a suite of tools for creating perfect display ads. According to Fiksu research, brands that installed e-commerce apps through Facebook Audience Network ads generated as much as 20 times more revenue than brands that used other display network ads.
With that said, the Facebook Audience Network helps display marketing experts reach the right audience in ad formats suitable for mobile.
X Audience Platform
X has become a formidable social network platform, offering one of the best display ads networks. The Twitter Audience Platform is designed to take your ads and promote them online and on mobile apps.
It is a simple and effective way for advertisers to reach over 700 million people on and off Twitter. Advertisers get to push for increased tweet engagements and video views. These options are available in beta to all your managed clients worldwide. Moreover, the platform will soon add creative formats to help you better engage with your in-app audience.
With that said, you need to look into how you can leverage Instagram to improve the success of your display advertising in Singapore.
If you do not have the technical know-how or lack time to carry out a digital display marketing campaign, you can always go for a display marketing agency in Singapore. However, individual agencies have a variety of ways of computing how much they will charge for display advertising in Singapore.
Ready to make your brand stand out in Singapore? Partner with MediaOne today and let our expert team craft visually striking display ad banners that resonate with your audience. Whether you’re targeting local consumers or expanding your reach, we have the experience and creativity to boost your online presence. Contact us now to get started on your next successful ad campaign!
Frequently Asked Questions
How to design an advertisement banner?
To design an effective advertisement banner, focus on clear messaging, visually appealing graphics, and a strong call to action. Ensure the design aligns with your brand identity and fits the platform’s specifications. A good display ad banner design captures attention and drives user engagement.
What are banner and display ads?
Banner and display ads are visual advertisements shown on websites, typically in the form of images, animations, or videos. They aim to attract attention and encourage users to act, such as clicking through a website or purchasing a product.
What are the 4 parts of a display ad?
The four main parts of a display ad are the headline, imagery, body text, and call to action. Each part is crucial in delivering the message clearly and effectively to engage the target audience.
What is a display ad format?
A display ad format refers to the specific size, layout, and type of advertisement used across different digital platforms. Common formats include static banners, animated ads, and video display ads, each with its own specifications for optimal performance.
What is the first step of display retargeting?
The first step in display retargeting is to set up tracking pixels on your website. This allows you to collect data on visitors interacting with your site and serve targeted display ads based on their previous actions.
