Should Companies Optimise for ChatGPT or Google First?
AI Summary Google still drives roughly 90% of enterprise search traffic and remains the only channel with measurable, trackable conversions. ChatGPT, by contrast, offers only indirect brand visibility pulled from static training data, with no referral traffic or ranking mechanism of its own. The article recommends a Google-first strategy: build topical authority, backlinks, and original research as the foundation, then …
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The Top 20 Facebook Influencers in Singapore
At 95%, Singapore has one of the highest internet penetration rates in the world, ranked #10 by DataReportal. To put it into perspective, of the 6,037,236 people living in Singapore, approximately 5.84 million have an internet connection. Interestingly, Meta platforms dominate, hogging the top three positions as the most used social media platforms in the country, with WhatsApp leading at …
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135% Increase In Conversions For EDB Singapore!
Overview SIIRD, a division of the Economic Development Board of Singapore, promotes, facilitates and funds joint industrial R&D collaboration between Singapore-based companies and Israel-based companies. Despite the rising demand for such funding in Singapore, they were faced with poor results when running paid search advertising with another vendor for the past year. Solutions We did an audit of their …
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