The 12 Best Content Marketing Platforms

The 12 Best Content Marketing Platforms

In the last few years, we have seen a major shift in how content is created and consumed. 

Content marketing platforms (CMPs) allow customers to discover content relevant to their needs and interests. 

With the rise of the “influencer” and the “content creator” and the increase in digital media concentration, creating and distributing compelling content has become even more important.

If you’re looking for a one-stop shop for all your marketing needs, you’ve come to the right place.

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Here are 11 content platforms that can help you professionally grow your business and brand awareness.

1. Thrive Content Marketing Platform

It’s one thing to have an idea for a blog post and another to have it published. 

Thrive content marketing platform makes the whole process much easier for you by taking care of the technicalities so that your ideas can be delivered to readers aesthetically pleasing.

Thrive has every tool you could need to connect with your audience and grow your business, all in one place. 

The content marketing software allows for greater flexibility when creating content because you don’t have to worry about formatting or learning a new tool to do so.

The best part is that, unlike other content creation tools where you have to pay for an additional license to use HTML, Thrive allows you to use all the tool’s functionality for free. 

This is valuable for someone who is just getting started and doesn’t have much money to spend on tools.

2. HubSpot Marketing Platform

HubSpot marketing platform takes the cake when it comes to content marketing platforms. 

This all-in-one marketing tool allows for all the automation you could need to create, schedule, and send out content-based marketing campaigns without juggling numerous tools.

HubSpot provides you with all the tools you need to create an effective content marketing strategy, from editorial calendars to automated email campaigns to tracking your campaigns’ performance and measuring your work results.


Additionally, HubSpot allows you to create personas, target audiences, and create content themed around their needs. 

This makes it much easier to create tailor-made content to appeal to a specific audience and encourages greater creativity and innovation.

3. Marketo Content Marketing Platform

Marketo is one of the most popular marketing platforms among big brands, and it’s not hard to see why. 

It provides you with all the tools you need to grow your business and gives you access to a massive database of qualified leads that you can tap into through its marketing automation tool.

As a content marketer, you will find it invaluable to have access to a large database of leads because this will help you find people who are most likely to be interested in your content. 

With the content marketing platform from Marketo, you won’t have to go through tedious lead generation processes manually because all the heavy lifting is done for you.

Marketo offers the benefit of creating and sending automated email campaigns based on certain actions the person acting takes, increasing click-through rates and reducing spam complaints.

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This makes it a very useful tool for content marketers who need to stay on top of their email marketing.

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4. Ringtone Plus

Ringtone plus provides you with a complete solution for creating and distributing branded ringtones to iOS and Android users. 

If you’re looking for an easy way to distribute your branded ringtones to a wide audience, then this is the tool for you.

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One of the most useful features of the content marketing platform is the ability to create and send out mass notifications to thousands of users with a single click. 

This makes engaging with potential customers and growing your brand awareness simpler. 

Additionally, you can use the platform’s analytics to track the performance of your notifications and determine the best time to send out the next wave of content.

5. HubSpot Blogs

HubSpot blogs are one of the lesser-known tools in the HubSpot arsenal, but it’s a valuable addition because it provides you with a place to establish your personal brand. 

With a few tweaks to your personal blog post, you can have it formatted and ready to go live in HubSpot, with the added bonus of having all your blog posts pulled together in a single place for future reference.

You can use HubSpot blogs to create and share your own original articles about industry-related topics, especially if you’re an expert in the field. 

Alternatively, you can use the platform to curate content from other creators to bring more exposure and credibility to your work.

6. Vero

Vero is another content marketing tool with a sleek mobile-first design that makes it much easier for consumers to find and engage with your content. 

If your target audience is the mobile generation, then Vero is the perfect companion piece to your website to engage with your audience and establish your personal brand.

The great thing about Vero is that it provides you with a detailed overview of the performance of your content, allowing you to track the results of your efforts and determine your next step. 

Additionally, you can use the tool’s integrations with Salesforce and Trello to get a clear overview of the performance of your marketing efforts and prioritize the tasks for greater effectiveness.

7. Mad Mimi

Madi Mimi is the creation of the French company Media Marketing Inc, and it aims to make creating and distributing content much easier for anyone. 

Whether you’re a student, hobbyist, or professional content creator, Mad Mimi can help you establish your brand and manage your content strategy effectively.

The great thing about Mad Mimi is its simple and intuitive design. 

All the tools and features you need are presented in a single dashboard, eliminating the need to switch back and forth between different applications.

As a content creator or marketer, you can use the platform to build and grow your own audience, distribute your content, and measure its effectiveness. 

Additionally, Mad Mimi provides detailed analytics to pinpoint the most successful content and drive more traffic to your site.

8. Convertri

Convertri is the complete solution for creating, distributing, and measuring the success of branded video content, whether you are a student, hobbyist, or professional video content creator. 

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This is a premium tool, but you can still use the platform for free, as it provides you with all the tools you need to produce quality content for your business.

One of the best things about the video content platform is how it handles the whole lead generation and management process for you. 

You don’t have to look for leads manually anymore because all the heavy lifting is done for you, resulting in fewer distractions and much more productivity. 

Additionally, you can use the video content tool to create and share industry videos to attract and engage with potential customers.

9. Canva Marketing Platform

The plethora of different programs and software available for designing and creating flyers, business cards, and other printed materials can make it difficult to take on the task.

Canva marketing platform simplifies the process by allowing you to drag and drop visual elements into a creative template, which you can then print off in high quality.

Canva provides you with all the tools you need to design and create the perfect piece of content, from a business card to a magazine spread and everything in between. 

Additionally, the content planning tools, editorial calendars, and social media tools within Canva allow you to create and distribute content coordinated across all the platforms you use.

10. Trello

Trello is an online project management tool that can coordinate multiple people’s efforts on a single project. 

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If you’re looking for a digital project management tool that can be accessed from anywhere with an Internet connection, then Trello is the one for you.

This project management tool makes it much easier for teams to work on the same piece of content because everything is displayed in a single place, resulting in less ambiguity and increased efficiency. 

Additionally, you can mark each card as “done” when you’ve completed every task on it, allowing you to keep track of the status of all your projects.

11. Buzzsumo

Buzzsumo is one of the biggest content analysis platforms, and it’s the perfect tool for anyone looking to break into the content creation game. 

This tool allows you to discover the most influential content creators and the most talked about content topics across all the major social platforms.

With Buzzsumo’s content analysis tool, you can discover the most influential content creators, tracks, and tweets across social media around a particular topic.

Why Should You Use A Content Marketing Platform?

If you’re looking to create content for publication, you will need a platform that can connect with major publishers and can get your work published in top-tier publications.

Use a platform to distribute your content to a wide audience if you want to generate website traffic.

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Suppose you’re looking to build a community of fans. 

In that case, you should consider using a content marketing platform since it can help you to engage with your audience through various engagement opportunities!

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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