Virtually all businesses and brands have delved into digital marketing, and the only way to gain the edge is to start doing social media marketing in Singapore. While social media marketing will help increase the reach of your digital marketing campaigns unfortunately, most marketers do not do it right.
In this article, we look at the benefits of doing social media marketing in Singapore. We have also looked into the ways that you can work around social media marketing to enjoy the various benefits.
What Is Social Media Marketing?
Social media marketing refers to the processes of creating, publishing, and sharing content on various social media sites. This is not restricted to social networking platforms such as Facebook, Twitter, Instagram, but it also includes sites such as blogs, wikis, instant messaging, podcasts, videos sharing sites, and more.
With such a wide array of social media platforms, you need to have a robust social media strategy that you can adapt to each of the platforms. With that said, these are the benefits of social media marketing in Singapore in 2019 and beyond.
Increase Brand Recognition and Loyalty
Many digital marketers labour tirelessly to fine-tune their digital marketing campaigns by focusing on search engine and SEO campaigns. While it works, the shift in customer dynamics has made it necessary to undertake social media marketing more seriously.
At least 80% of internet users in Singapore access various social media platforms every day. This makes social media the perfect place to interact with your target audience. When done correctly, social media marketing will increase brand engagement. This, in turn, increases brand recognition and loyalty.
More Opportunities to Convert
Digital marketers are finding it much more difficult to convert leads into paying customers, and this is where social media marketing comes in. The race to appear higher on search engines is also more competitive, and it takes a lot of time and money to rank high for your target keywords. Social media marketing, on the other hand, helps you reach out to potential customers in a much more effective manner.
For example, Google and Twitter have a partnership where the relevant tweets to the searchers’ query will appear on the search results. The searcher can click on to your Twitter page, where you need to have links to your website and blog. With proper on-page SEO and valuable content on your blog, you will convert the searcher into a paying customer.
Besides that, every post on your social media is an opportunity to convert your audience to customers. For this reason, you need to ensure that you have properly optimised content with appropriately placed CTAs on your landing pages.
Increased Inbound Traffic
With so many social media platforms, you should strive to get as many followers clicking on links that will take them to your website. However, to make this possible, you need to have relevant and appealing content that will entice your audience to click through to your website or blog.
On top of this, you need to use the appropriate targeting ads on to ensure that you drive high-quality traffic to your site. This could include Facebook and Twitter ads, boosting posts, as well as sponsored contents. Without social media, your business will only get interaction from existing customers, with few chances of getting new customers.
With that said, you should ensure that every social media profile you create should be an opportunity to lead customers to your website. On top of this, you need to ensure that you have relevant and valuable content that will entice new visitors to convert.
Ideally, at least 8% of your annual revenue should go to digital marketing and half that to social media marketing. You need quality content on your social media to trigger more inbound traffic.
Decreased Marketing Costs
As marketing trends changes, marketers are debating about the ROI of digital marketing. There are hundreds if not thousands of businesses in Singapore today that are still using TV, Radio, and print advertising which can sometimes sum up to millions of dollars.
However, an effective Facebook can increase traffic to your site, and retain the customers at a much cheaper cost and resources. This is how social media marketing in Singapore helps to reduce social media investments and thus increase ROI
- It allows for immediate response, and you can convert a potential customer without reinvesting into the campaign
- Satisfied customers will share their experience on their profiles, and this word of mouth marketing is more trustworthy to the customers, and it is free
- Social media allows you to market your brand much quicker than traditional marketing methods
- Thanks to communities, you can respond to customer feedback which results in more brand engagement
- With instant feedback, you will spend less on market surveys and direct sales
Higher Brand Authority
The modern customers are on the lookout for a brand that goes the extra mile to engage and interact with them. With over 3 million social media users in Singapore, a majority of the people take to social media to brag and complement a product or service. Besides, social media platforms have become a link to what people know and what they want to know.
To get the ball rolling, you can interact with influencers in your field to get people talking especially when you have launched a discount on your products or services, or you are running a contest.
This leads to new followers looking out for ways your content, products, or services can provide a solution to their needs. Consequently, the more people talk about your brand on socials media, the more authoritative and valuable it will become.
Better Search Engine Ranking
Google is constantly updating its algorithms to keep up with consumer dynamics. Since social media is widely used by majority of the people, it has become a factor in search results page ranking. With that said, your SEO tactics might fail to help you rank high for your target keywords, but social media marketing will.
This is not only applicable to the mainstream search engines, but also in the integrated social media search engines. Google and other search engines are now including social media content. For this reason, any brand worth its salt is doing social media marketing in Singapore to better their chances of ranking higher on search engine.
More so, your brand will come off as legit, trustworthy, and credible. This will better your search engine rankings for your target keywords. It is therefore, important that you pair your SEO efforts with proper social media marketing in Singapore.
Richer Customer Experiences
Social media marketing provides an opportunity for brands to interact with customers and to demonstrate their best level of customer service. This is an opportunity to enrich your customer relationship in a simpler yet effective manner.
This calls for you to respond to every message, complaint, and replies to your posts. For example, if a customer complains about your product on Twitter, you should respond on the platform, and immediately take action to solve the problem.
On the other hand, if you get a compliment, you should thank the users and recommend other products. This means that you should turn on mobile notifications on your social media platforms to know when a customer reaches out to you.
Improved Customer Insights
Social media data was once used to measure the impact of marketing campaigns, but today, it is essential in uncovering consumer insights. You can use the customer insights to follow the digital trail left behind by customers on the sales cycle.
However, most marketers have not yet realised how to leverage social media data to improve customer experience. The data from your social media marketing campaigns hold more than just a means of measuring success, but they can help you improve user experience by
- Understanding digital trends
- Analysing and qualifying your audience
- Improving your products
- Tracking brand reputation
Higher Conversion Rates
With over 3 million social media users on social media, properly done social media marketing can wildly improve your conversion rates. However, it can be difficult to achieve the conversion rates that you need when doing it manually.
That is why you need a conversion rate tool to automate the process and guarantee higher conversion rates. You will need to ensure you get the following points into your social media strategy to increase the conversion rates
- Ensure that your links are pointing to the relevant landing pages
- Create informative, relevant, and valuable content
- Use interesting headlines
- Optimise your posts for each social media platform
- Assess your data constantly
- Schedule your posts and interactions
- Re-share and repurpose your content
The sooner start on social media marketing in Singapore, the better. Your competition is already doping social media marketing and this means that you are missing the opportunity to increase your ROI on the digital platform.
When done right, you will reap the benefits, which leads to more traffic and higher conversion rates. Contact us today for professional digital marketing in Singapore, which includes social media marketing.