Author: Tom Koh EE

FOOH Advertising_ 6 Brands That Got This Strategy Right

FOOH Advertising: 6 Brands That Got This Strategy Right

Marketers are always on the lookout for the next biggest trend to use in their campaigns. They need to create a campaign that stands out and captures the attention of its target audience. But with new strategies to have come out, let’s take a look at FOOH advertising and how brands are using it to engage with their audiences.  What …

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Humour As Brand Strategy

Humour As Brand Strategy: 6 Times Singapore Ads Got It Right (and Wrong)

The age-old adage “laughter is the best medicine” no longer works in today’s digital landscape. Instead, it should be “laughter is the best marketing tool,” which is why many are using humour as a brand strategy. When done right, these ads have the potential to go viral and achieve marketing goals. This is why many brands use this as a …

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The Top 20 Content Marketing Agencies In Singapore

The Top 20 Content Marketing Agencies In Singapore

Imagine this: A squad of top-notch writers and marketing wizards, ready at your call, crafting mind-blowing content that pulls in and captivates your ideal customers. Their ultimate mission? Transforming you into an irresistible online hub for customer attraction and unwavering brand loyalty. 1. MediaOne Looking for a cheap, super effective way to shout out your brand’s message, rule your market, …

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Rank Math Vs AIOSEO Vs Yoast SEO_ Best WordPress Plugin

Rank Math Vs AIOSEO Vs Yoast SEO: Best WordPress Plugin?

Enter the three heavyweights: Rank Math All in One SEO (AIOSEO) Yoast SEO These powerful contenders all bring unique features to the table, each claiming to catapult your website straight to the top of search engine results pages (SERPs). But with such a blur of similarities, how on earth do you pick a winner? Get ready, intrepid SEO warriors. We’re …

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The Ultimate E-Commerce Checklist_ How To Launch Your Online Store

The Ultimate E-Commerce Checklist: How To Launch Your Online Store In 2024

What is an E-Commerce Shop? Do you have an online business idea? Or do you have products that you want to sell to a larger audience and generate more sales? Setting up an e-commerce shop can be helpful.  An e-commerce shop is a digital platform where merchants can sell their products to online consumers. Also known as an online store …

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Affiliate Marketing In Singapore

Affiliate Marketing In Singapore: Step-by-Step Guide For Beginners

What is Affiliate Marketing? Affiliate marketing is a performance-based marketing strategy in which an individual or an entity earns a commission by promoting a company’s products or services. The affiliate can promote the products or services on social media networks, blogs, websites, or email. When a customer purchases or completes a desired action through the affiliate’s unique tracking link, the …

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Why You Need An SEO Consultant And How To Find The Best In Singapore

Why You Need An SEO Consultant And How To Find The Best In Singapore

In today’s digital landscape, having a strong online presence is essential for businesses of all sizes. Search Engine Optimization (SEO) plays a pivotal role in ensuring your website ranks high on search engines, driving organic traffic and potential customers to your site. However, SEO is complex and ever-evolving, making it challenging for businesses to keep up with the latest trends …

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35 Incredible (And Free) SEO Online Resources To Learn

35 Incredible (And Free) SEO Online Resources To Learn

SEO is about tweaking your website to make it more visible when people search for stuff online. Picture it this way: you’re throwing a huge party (aka your website) and want to ensure everyone knows where to find it. This article dives into ten top-notch SEO learning resources to help you climb those search engine ranks. Remember the last time …

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