Author: Tom Koh EE

Email Marketing Specialist Job Description

Email Marketing Specialist Job Description: Key Responsibilities, Skills, Qualifications, And Expectations

Email Marketing Specialist Job Description Average salary: USD 63,457/year  In digital marketing, the role of email marketing specialists is continuously evolving due to technological advancements and changing consumer preferences. These experts play a vital role in enhancing brand engagement through well-designed email campaigns that connect effectively with audiences. Demand for Email Marketing Professionals Growing Importance: With the increasing significance of …

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Graphic Designer Job Description

Graphic Designer Job Description: Key Responsibilities, Skills, Qualifications, And Expectations

Graphic Designer Job Description Average salary: USD 61,798/year Graphic designers are the creative architects behind captivating visuals that enhance brand recognition. With the rise of digital marketing, their role is more critical than ever. They are responsible for crafting images that resonate with target audiences, helping companies establish a strong and lasting brand presence. In today’s competitive marketplace, companies depend …

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SEO Specialist Job Description

SEO Specialist Job Description: Key Responsibilities, Skills, Qualifications, And Expectations

SEO Specialist Job Description Average salary: USD 64,314/year An SEO Specialist is essential in ensuring a website’s visibility in search engines by driving organic traffic. Positioned within the marketing team, they align SEO strategies with broader marketing objectives. Below are their key focus areas. Enhance website optimization for improved search engine ranking. Increase site traffic and overall website performance. Ensure …

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Digital Marketing Team Structure

Digital Marketing Team Structure: Roles And Responsibilities

Are you a business owner wanting to build your in-house digital marketing team? Or a brand owner who wants to understand how an outsourced digital marketing team works? Or are you an aspiring digital marketer who wants to know how your career can progress?  This piece will guide you through the roles and responsibilities of a digital marketing team, particularly: …

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Top 8 Kidfluencers In Singapore (A Guide To Successful And Legal Collaborations)

Top 8 Kidfluencers In Singapore (A Guide To Successful And Legal Collaborations)

Collaborating with kidfluencers must be done with the utmost care. If you are a brand owner, of course, you want to tap into the niche following of these kidfluencers while protecting the children from overwork, unethical labour, and a hostile environment. There are many controversies involving working with young influencers. For sure, you want to protect their welfare while also …

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Top 8 Digital Marketing Strategies For Real Estate In Singapore

Top 8 Digital Marketing Strategies For Real Estate In Singapore

The real estate competition in Singapore is getting steeper, with a projected value of 2.2 trillion USD in 2024! More agencies and agents are utilising digital marketing strategies to stand out from their competitors, and potential property buyers depend on social media and the Internet to find properties that are good for their money.  Digital marketing allows real estate agencies …

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Brand Ambassador In Singapore_ A Guide For Brands For An Effective Partnership

Brand Ambassador In Singapore: A Guide For Brands For An Effective Partnership

More and more brands have realised the benefits of working with an influencer as a brand ambassador. Three out of four B2B companies worked with influencers in 2023. Out of that number, 93% plan to increase their reliance on influencers. Brands have all the more reason to work with influencers as studies reveal consumers trust influencers. Teaming up with one …

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Instagram Contests_ How To Run A Fair And Legal Campaign

Instagram Contests: How To Run A Fair And Legal Campaign In 2025

Social media is a numbers game. Brands are always on the lookout for innovative ways to grow their number of followers on social media and attract new customers. Aside from growing their follower count, brands must also have a high engagement rate. One way they can achieve this is by running occasional Instagram contests.  If you are a start-up business owner, you …

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TikTok Live Best Practices For Boosting Viewer Engagement And Retention

TikTok Live Best Practices For Boosting Viewer Engagement And Retention

Have you been doing TikTok live for your business and still have a few audiences? Do they enter your livestream and then fall off immediately?  Doing TikTok live seems straightforward — you just hit a button on the app, and then you are already online, ready to interact with your followers and casuals in real-time. However, engaging and retaining audiences …

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