Keyword Intent Explained: How To Optimise Content For High-Ranking Keywords
Every guide to keyword intent still opens with the same four boxes. Informational, navigational, commercial, transactional. It has been the industry catechism since roughly 2018, and it is now actively costing our clients rankings. The four-box model was built for a SERP that no longer exists. Google’s AI Overviews sit above roughly 60% of the informational queries we track for …
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