• Tom Koh EE
• 13/07/2026
• Blog, Business, Digital Marketing, Email
• 0 Comments

In the past three years, we’ve audited more than 60 paid media accounts for Singapore SMEs. Roughly half of them had a remarketing or retargeting campaign running at the point of the audit. Almost none of them knew which of the two they were actually running, and even fewer had set the campaign up in a way that justified the …