Link Building for GEO/AISEO: Digital PR or Traditional Link Building?

Tom Koh EE
29/05/2026
Blog, GEO
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Getting the right backlinks is no longer just an SEO chore. It is how brands, and every credible GEO agency working alongside them, build authority across search engines, publications, industry conversations, and AI-generated answers. Traditional backlinks still pass link equity, which remains useful for Google rankings. But in GEO/AISEO, link equity alone is not enough. AI engines are increasingly shaped …

Off-Page GEO The Comprehensive Guide To Win AI Visibility

Off-Page GEO: A GEO Agency’s Guide To Winning AI Visibility

Tom Koh EE
29/05/2026
Blog, GEO
0 Comments

You already know rankings are no longer the end goal. What you are really fighting for now is recommendations. As AI tools start to replace traditional search engines, every brand has to make a choice. When Google AI Overviews, ChatGPT, or Perplexity answers a question, you are either cited, summarised, or invisible. Here is the shift most businesses in Singapore …