• Tom Koh EE
• 22/04/2026
• Blog, Social Media
• 0 Comments

Influencer marketing has become a serious part of the marketing mix in Singapore. DataReportal reported that Singapore had 5.16 million social media user identities in January 2025, equivalent to 88.2% of the population.  We Are Social also reported that influencer ad spend in Singapore reached US$106 million, up 13.6% year on year. That makes one thing clear: creator partnerships are …

• Tom Koh EE
• 22/04/2026
• Blog, Social Media
• 0 Comments

Agencies get the most value from influencer collaborations by planning upfront to reuse creator content across organic social, paid media, and owned channels. That matters even more in a market like Singapore, where DataReportal reported 5.16 million active social media user identities in January 2025, equal to 88.2% of the population.  In other words, social is already a daily discovery …