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Influencer Marketing Case Studies From Singapore Brands

Influencer Marketing Case Studies From Singapore Brands

Influencer marketing has become a serious part of the marketing mix in Singapore. DataReportal reported that Singapore had 5.16 million social media user identities in January 2025, equivalent to 88.2% of the population.  We Are Social also reported that influencer ad spend in Singapore reached US$106 million, up 13.6% year on year. That makes one thing clear: creator partnerships are …

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How Agencies Repurpose Influencer Content Across Social, Paid, and Owned Channels

How Agencies Repurpose Influencer Content Across Social, Paid, and Owned Channels

Agencies get the most value from influencer collaborations by planning upfront to reuse creator content across organic social, paid media, and owned channels. That matters even more in a market like Singapore, where DataReportal reported 5.16 million active social media user identities in January 2025, equal to 88.2% of the population.  In other words, social is already a daily discovery …

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