Losing Traffic to AI? Get Ready or Get Run Over

Tom Koh EE
11/11/2025
Blog, Digital Marketing, GEO
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AI has been shaking up how people search the internet for information. In fact, during a poll we held for an August 2025 webinar that we held discussing AI-integrated SEO, over half of the attendees said that they use AI more than traditional search when looking for information. More people have been using AI tools to search for things, whether …

Introductory slide to 'AI Wins and Fails- Lessons for Marketers' Webinar

AI Wins and AI Fails: Lessons for Marketers

Tom Koh EE
11/11/2025
Blog, Digital Marketing, GEO
GEO blog posts
0 Comments

AI-generated media, whether photos or videos, can get a lot of criticism and pushback from your existing audience. While using AI reduces our reliance on expensive equipment and makes certain creative executions more accessible, brands must realise that using AI brings with it an additional message—one that could distract from the ad’s intended message. Because of this, using AI in …