Introductory slide to 'AI Wins and Fails- Lessons for Marketers' Webinar

AI Wins and AI Fails: Lessons for Marketers

Tom Koh EE
11/11/2025
Blog, Digital Marketing, GEO
GEO blog posts
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AI-generated media, whether photos or videos, can get a lot of criticism and pushback from your existing audience. While using AI reduces our reliance on expensive equipment and makes certain creative executions more accessible, brands must realise that using AI brings with it an additional message—one that could distract from the ad’s intended message. Because of this, using AI in …

SEO vs AEO vs GEO: The Differences and Overlaps in Modern Search Optimisation

Tom Koh EE
06/11/2025
Blog, GEO, SEO Blogs
GEO blog posts
0 Comments

The way people search and how brands get discovered has evolved beyond the familiar list of blue links. Over 68% of all online experiences begin with a search engine, yet fewer users are clicking through to websites. Another study revealed that nearly 60% of Google searches now end without a click, reflecting the shift toward zero-click results and AI-generated answers. This …