How To Use Chrome Extensions To Spy On Your Competitors

Tom Koh EE
07/10/2025
Blog, Content, Digital Marketing, SEO Blogs
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You’re not imagining it—your competitors are watching your every move. They’re tracking your rankings, dissecting your content marketing strategy, and reverse-engineering your best campaigns. The question is: are you doing the same to them? In Singapore’s hyper-competitive digital landscape, where brands like Shopee and Lazada fight for every percentage point of market share, competitive intelligence isn’t just smart—it’s essential for …

When To Use CSS Video Background In Landing Pages (And When To Skip Them)

Tom Koh EE
07/10/2025
Blog, Digital Marketing, Website
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You’ve seen them everywhere. Those sweeping, cinematic CSS video backgrounds make landing pages feel alive the moment they load. Video backgrounds are a feature that can make your landing pages more visually interesting and engaging for visitors. But here’s the reality that most business owners miss: motion doesn’t always equal conversions. That stunning video background might be costing you customers right …