Top Media Agencies in Singapore

A media agency is a company that advices businesses and individuals on how to present a positive picture of themselves to the public as well as how and where they ought to advertise. In this article, we present to you the top media agencies in Singapore that are worth your time and money today. There are many media agencies to choose from in Singapore, and we have looked into various factors when selecting the top media houses. When you hire any of these agencies, you can rest assured that they will ensure that your marketing campaign is appealing to your target audience.

Top Media Agencies in Singapore

The role of a media agency in the complex digital world is crucial to ensuring that you develop effective communications. In Singapore, a media agency will be your link to understanding the local consumers and creating networks with media owners who can deliver your content to your consumers. Let us look into the top media agencies in Singapore to consider for your campaigns.

Qualities to Look for in the Media Agency you’re about to hire

Choosing the right media agency in Singapore will do wonders for your business. For starters, you need an agency that takes time to understand your needs to a T, and one that strives to generate reliable, long-term marketing results at the end of it all.

These agencies aren’t a dime a dozen. You find the right one, and you decide to stick with it for the longest time possible.

You’re NOT just hiring an agency. You’re looking for an agency that you can develop a working relationship with and maybe consider working with long-term. So the chemistry has to be there. It’s also essential to make sure that there’s a perfect alignment of your business goals and the measurement KPIs they employ to keep track of your marketing progress.

Just as important and perhaps more vital as any of these is trust. You want to make sure that the person you’re about to get in business with will always have your best interests at heart, and they’ll always be willing to deliver on what you agreed upon with no heaviness of heart.

That’s just the start. There are things you might want to look for in the agency you hire, and this section of the post will be highlighting them all:

• Feels Like the Missing Piece of the Puzzle

Not all agencies are well-suited for your business. In other words, you should be aiming to to find the other missing piece of your marketing puzzle.

That’s the key to a successful marketing outcome. The agency you choose must be perfectly aligned with your goal. It’s like finding a soul mate to your business.

It turns out that the majority of the marketing projects out there are mostly assigned based on big names, glitzy showcases, arbitrary budgets, etc., whereas the priority should be on creating a fit-and-feel partnership with the agency you hire.

You want to make sure that by the end of it all, you have an agency that understands your business to the bone and one you can always be sure has its best interest at heart.

You want an agency that listens to your marketing needs more deeply and responds to you more pro-actively and doesn’t mind going an extra mile to sort out your business issues. That’s the agency you should be looking for.

• Knows how to Align their KPIs with Your Business Goals

As a business person, you’re NOT interested in random success. You have goals, and you’re only interested in a marketing agency because you want to achieve these goals.

So meaning, you’d want to make sure that the agency you find knows how to align their success measures with the goals you have. No agency should try to convince you that pursuing a particular goal is more important than what you have in mind.

You’re the vision bearer and the person to decide — where you’re more concerned about understanding customer feedback, let no agency try to convince you that brand awareness or building a social media following is more important.

But even with this, you want to make sure that the agency has a way to measure your goals. Their KPIs must be snugly aligned to your business goals for you to be guaranteed of any tangible results.

• Good Chemistry

Chemistry is vital in business, just as it is in marriages and relationships. With good chemistry, you’ll always have honest communications with your agency. Most of the things you do together will be happening more naturally, and there’ll be a lot of collaborations between the two of you. Speaking of which, there should be a common interest that the two of you share, and that is to grow your business and propel it to greater heights of success. That’s what you get when you choose an agency that understands you deeply.

• Has a Key Competency

An agency can be all-roundedly good, but there has to be that one particular area that they excel at. Meaning, the services you’re looking for must be the core competency of that agency.

It’s a common ploy among agencies to offer bundled up complementary services such as social media marketing and web creation. So unless the agency excels in both, and NOT just setting them up to generate an additional revenue stream, then there’s a fair chance that you might be setting yourself up for a huge disappoint that’s likely to cost you more revenue and customers.

• The Account Leader

Forget about the logos the agency has in its portfolio, and the resume of the presumed account leader and instead focus on the account leader as a person.

This is the person you’ll be working with throughout your business relationship with the agency. Is the person trustworthy to begin with? Is the person amiable enough for you to establish a business relationship with? Has the person done any work for any of the big names on the list? In other words, once you get down to the real business of hiring, you might want to shift your focus from the agency to the person you’ll be working with on your project.

• Use of Plain Language

A competent agency has nothing to prove. They have their portfolio on the steady in case you want to view their past work, and they have satisfied clients that they’ve worked with in the past that are always willing to vouch for them.

So any agency that tries to sell you their expertise on the spot using a language that’s laden with buzzword advises on marketing early on is only trying to hustle you into business, and there’s a fair chance that they’re NOT even sure of what they’re supposed to do or what is expected of them.

For professional agencies, the first conversion you have will be more centred on identifying, clarifying, and diagnosing the problems you have in your business before figuring out the right solutions for them. They’ll be more interested in finding out what’s going on with your business rather than trying to oversell their skills to you.

The language they use will also be simple and understandable, and NOT the indecipherable industry jargon that doesn’t mean much in the real business of doing.

Top 12 Questions to Ask When Hiring a Public Relations Media Agency

Reputation is one of the key ingredients that you need to succeed in the world of business. How you relate with the customers will determine your brand’s success trajectory. With your busy schedule, it can be impossible to keep tabs with what the public is saying about your brand. You may also not be in a position to hire an in-house public relations expert to help you present the desired image of your brand to the target audience.

No need to worry though, the top 13 media agencies we highlighted earlier on in this article will help you out. However, there are a number of questions that you need to ask the media agencies to find one that matches your brand’s needs and expectations. 

Here are the top 10 questions that you should ask when hiring a public relations media agency. Be sure to evaluate each answer in detail to make the right decision. You cannot afford to put your brand’s future in the wrong hands.

Question 1# What’s your experience in PR industry?

Even though public relation skills can be easily transferred and applied in multiple industries, it is of paramount importance to make sure that the agency you hire has vast hands-on experience. You may have to carry out background research to know how long the agency has been in business before entering into a contract with them.

Question 2# Have you worked with other clients in my industry?

It is important to hire a media agency that has in the past worked with companies in your industry. Such a company has a deep understanding of the dynamics of your industry. As a result, the personnel have the ability to ensure that they portray the desired image to the target audience. Don’t just trust what is mentioned in the portfolio, go an extra mile to look at the specifics to know if it’s a fit. 

Question 3# Who are your clients?

Due to the nature of the PR industry, most media agencies work for multiple clients at the same time. Information about the clients they are working with will help you to know if they can manage your reputation and ensure that the customers have a good perception of your brand. 

As you review the list of clients the media agency is working with, check the size of the company, field, and the duration they have been working together. All this information will point you in the right direction and avoid common pitfalls.

Question 4# Which media will you use to communicate with the audience?

First, the media agency will be the voice of your brand in the public. As you go about your daily chores such as marketing products and meeting business partners, the media agency will be working smart to ensure that your image is not tarnished.

Based on that fact, it is important to make sure that the agency uses the right media. For example, if a majority of your clients are on Instagram, does the media agency have hands-on experience in running Instagram campaigns and communicating with Instagram users through the platform. 

Connection with top journalists who cover stories related to your niche would be a huge bonus. Don’t shy away from asking as many questions about your preferred mode of communication to know if you can trust them with your branding efforts. 

Question 5# Who will be working on my brand account?

Most of the media agencies have a team of experts that help them meet the needs of their clients. It is recommendable to request the agency to give you the credentials of the team that will be working on your account to further gauge their expertise. 

You can also go an extra mile and request to meet the team in person to discuss the nitty gritty of the project. Interacting with them will help establish a personal connection with them and communicate the goals of your company to them. Note that been on the same page from the word go will help you get the best results and value for money.

Question 6# How do you measure success?

Like any other digital marketing campaign, you need to measure success to know if you are headed in the right direction. Request the media agency to give you clear information on how they measure success to know if the key performance indicators match your expectations. 

There are a number of public relations programs that are used to monitor the performance of media agencies. Ask about the program that the agency uses as well as quantitative and qualitative measures that it uses. 

Question 7# What is the level of involvement will you need from my team?

The main reason why you are outsourcing public relations tasks to a media agency is to save money that would have been spent hiring an in-house team. You will also save valuable time that you would have spent training your team on how to manage your public communications. 

Concisely, the media agency should reduce your workload and cushion the influx of market information as the business grows. If possible, find a media agency that can analyse market data and handle meetings with media outlets especially when preparing to launch a new product. Note that the ultimate goal of hiring a media agency is to increase the visibility of your brand or rather boost your branding efforts.

Question 8# Which modes of communication will you use to get back to me?

When working with a public media agency, you need to know the modes of communication that the media agency will use to get back to you and how often. How many times will the team be reporting back to you on the progress of branding campaigns? 

Thanks to advancement in technology, you don’t have to meet with the team in person for briefing. You can agree to use Skye and other remote communications methods. Communication is vital so agree on the best modes of communication. 

More importantly, the media agency should be able to generate weekly, biweekly, or monthly reports. These reports will help you to make informed decisions especially when venturing into new markets. 

Question 9# How flexible is the media agency?

There is no telling when you will need additional services. To save on time that you would have spent scouting for another media agency, hire one that can offer additional services. For example, if you would like to hold press conferences when launching products, ask the agency can liaise with the media companies to give you the much-needed exposure. 

The point is, you are better of working with a media agency that is flexible. Such an agency will support your business in the long-term as it grows and the dynamics of the market changes. 

Question 10# What will be the cost and mode of payment?

Price is one of the factors that hinder most brands from accessing professional public relation services. Even so, cheap is expensive and so you need to ensure that the media agency you hire offer quality services that are fairly priced. 

Compare and contrast the pricing to choose one that best match your budget. But the price factor should be evaluated in conjunction with other factors such as reliability, licensing, quality of the services to be rendered and its reputation. While there, ask how frequent the agency will be invoicing you and the modes of payments. 

Question 11# Is your media agency legally accredited?

All the 13 media agencies we reviewed in this article are legally accredited. However, it would not hurt to request to see the accreditation documents just to be sure that the media agency has the ability to meet your needs. The best are members of professional bodies and work tirelessly to ensure that they consistently deliver quality services to retain their accreditation and membership in the organizations. 

Question 12# What are the contract terms and conditions?

The contract document has all the terms and conditions that govern your interaction between your company and the media agency. Be sure to read the document in detail before signing to avoid inconveniences down the road. Ask for clarification if some of the clauses are not clear or don’t match your expectations. You can also hire a lawyer to oversee the creation of the contract document to ensure that the document covers the best interests of your company. 

Reasons to Hire a Public Relation Media Agency in Singapore

We hope that the question above helped you to get a media agency that matches your preferences. Let us shift gears and look at the reasons why you should hire the agency. Note that these reasons double as benefits that your business will get from the agency.

1. Increase Brand Recognition

Even though Singapore has one of the most welcoming business environments in South-East Asia for foreign companies, competition is stiff in most industries. The media agency you hire will help you get a firm footing in the industry by creating robust brand awareness campaigns. 

The team at the agency will work round the clock with your in-house marketing team to increase popularity of your brand in the country. Keep in mind that creating a brand from scratch is a marathon and not a sprint. 

2. Ensure your Brand Stays Relevant

Most businesses slip to the back of the line after years of success due to changes in market dynamics. Losing touch with the target customer is also one of the main reasons why this happens. A professional media agency will ensure that your brand remains relevant. The agency will create a multi-tiered process that highlights the different levels of communicating with the varying segments of customers. The agency will also go an extra mile to ensure that information about your brand continues been spread to the target customers.

3. Increase your Competitiveness

Singapore takes pride in having one of the most consumer driven economy in the region. Despite having a strong marketing strategy, your business needs to have robust marketing strategies to not only convey the intended message to the target audience, but to also compete with companies offering similar products. 

A reliable media agency will help you compete better with other businesses. One of the reasons why your competitor is always on major news outlets and trending on social media platforms is because they have a PR agency working behind the scenes. 

You can be in the same position if you communicate your goals and objectives to the media agency. The agency should show commitment to helping your brand get to the top of the industry and stay there. It won’t be smooth but with resilience you will get there. 

4. Connect you with Journalists

One of the wrong conceptions that start-ups and medium companies have is that they can just write a pitch and send it out to journalists and get attention. The real world of public relation and media does not work like that. Journalists have a unique language and have terms that the companies have to adhere to if they are capture their attention. 

The media agency will help you jump this hurdle by using their existing connections with journalists to grow your brand’s publicity. If you don’t speak the native language, the agency will come in handy as most of them have translators who can write stellar pitches in the local language and distribute it to media outlets on your behalf.

5. Increase Return on Investment

Every investment that you make should give your business a return on investment. Hiring a media agency is an investment that give you an upper hand in the market. For instance, the increased publicity will help you to get more customers and compete with other brands more effectively. 

Note that the ROI varies from one company to another as well as the current status of the company. If you have an online store and want to increase traffic, the media agency should help popularise your website through their social media pages.

Final Thoughts

Hiring a media agency will spring your business to the next level of success. Make sure that you consider each answer and consult widely to ensure that your company’s interests are well represented in the contract and interactions with the agency. 

MediaOne Marketing is the most trustworthy and reliable media agency in Singapore. Founded in 2008, MediaOne Marketing is a TOPSEO award-winning SEO, Web Design, PPC Management, and full-service Digital Marketing Agency in Singapore. The company focuses on providing customized digital marketing solutions that are more focused on delivering exceptional and result-driven results to all sizes of business in the region and far beyond.

As a well-known marketing agency in the country, MediaOne Marketing has been transforming brands besides helping businesses grow and making people’s lives better. It’s one of the most sought-after full-service marketing agency that’s been setting a new benchmark for the industry ever since it stepped into the marketing scene.

The process of finding a media agency in Singapore can be time-consuming. If you need help, leave a comment detailing your needs and budget in the section below, and we will help you find the best media agency in Singapore.

We help businesses like yours get ahead of the competition by creating robust digital marketing agency. We also have a deep understanding of the local business landscape and will use that to give you an added advantage. Call us today on +65 6789 9852 for a free and non-obligatory consultation session.