A media agency is a company that advises businesses and individuals on how to present a positive picture of themselves to the public as well as how and where they ought to advertise.
With several top media agencies in Singapore to choose from, we make it easier for you to pick the right one. Additionally, we talk about the differences between traditional and digital media agencies so you can easily distinguish which one you need.
Traditional vs Digital Media: How Different Are They?
Traditional media, often referred to as “old media,” encompasses non-digital advertising and marketing methods that have been used for decades. These methods include television and radio advertisements, print advertising, direct mail, billboards, cold calling, and door-to-door sales. Historically, these channels have proven effective for businesses in reaching broad audiences and generating profits.
But as consumer needs and expectations have evolved, so too has the marketing landscape. This shift has ushered in the rise of digital media, which primarily operates online and includes strategies such as search engine optimization (SEO), pay-per-click advertising, content marketing, social media, and email marketing.
While many of these digital methods have existed for years, their prominence has surged in recent times, leading to a debate about the relevance and effectiveness of traditional versus digital media.
| Key Differences | Traditional Media | Digital Media |
| Method of Distribution | Relies on physical channels like print and broadcast | Utilises the internet, allowing for more dynamic and interactive engagement |
| Targeting and Measurement | Limited targeting capabilities, lacking in real-time tracking and analytics | Offers advanced targeting capabilities, enabling marketers to reach specific demographics based on various factors. Allows for real-time tracking and analytics |
| Cost-Effectiveness | Can be more expensive, such as television or radio spots | Generally more cost-effective, with online advertising costs significantly lower than traditional methods |
| Engagement | One-way communication, where the audience receives information without the ability to respond | Fosters two-way communication, allowing consumers to interact directly with brands through comments and shares |
| Reach and Credibility | Can reach large, diverse audiences simultaneously and is often perceived as more credible due to its established nature | While expansive, can struggle with issues of trust and reliability since the content is user-generated |
11 Top Media Agencies in Singapore
Working with a media agency will bridge your business to local consumers. Let us look into the top media agencies in Singapore to consider for your campaigns.
1. MediaOne
Founded in 2009, MediaOne Business Group is one of Singapore’s first digital marketing agencies that is built on a foundation of media buying, SEM, SEO, and social media excellence.
As of today, their track record of excellence boasts over 2368 SME & MNC clients. MediaOne is one of the trusted agencies helming the digital visibility of leading global brands and local enterprises alike.
| Services |
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| Website | https://mediaonemarketing.com.sg/ |
| Pricing | Request a quotation: enquiry@mm.com.sg |
| Address | 4B Craig Road Singapore, Singapore 089664 |
| Contact | Telephone: +65-6789 9852 |
| Clients | Dairy Farm Group, Capitaland, Singtel, ST Electronics, Cambridge University, P&G, Canon, Phillips Capital, Marigold |
| Reviews | “Mediaone helped our company to appear on the 1st page of Google search and that got us 3 to 5 potential leads per day. Thank you, Giselle, you did a great job! 🙂”
“We worked directly with Annie at Media One and have had a great time using the agency. Annie is super responsive and professional, answering all our inquiries immediately whenever we need assistance.” |
2. Four Media
Four Media is an agency that works alongside its partners to bring together a competent team of advertisers, designers, and communication experts. They work together to conceptualise, strategize, execute, and follow through to production to ensure that their clients get top-notch communication solutions that are befitting the modern Singaporean market.
It is one of the few media agencies in Singapore that have been able to attract both local and international clientele by building relationships that are pegged on understanding the client’s needs first before embarking on any project.
Their services are grounded on practicality and effectiveness, and they specialise in design, advertising, and branding. Four Media specialises in event campaigns, visual identity, digital marketing, print design, as well as building logos.
| Services | Event campaigns, Visual identity, Digital marketing, Print design, Logo design |
| Website | https://4media.com.sg/ |
| Pricing | Request a quotation: sales@4media.com.sg |
| Address | 12 Tannery Road #08-03 HB Centre 1 Singapore 347722 |
| Contact | Telephone: +65- 6254 3051 |
| Review | “Had a great experience working with the consultants in the team who provided deep insights into China Market Entry. Great help for Singapore companies wanting to get their products into the market, especially with the local support provided by their staff located in China as well.” |
3. DWA Singapore
This media agency has expansive knowledge of how to translate its media markets and technical knowledge into integrated campaigns that can be customised to fit any budget and type of campaign. DWA’s service range consists of everything from radio and TV promotions, and online ad campaign production, to lead generation programs.
No matter what you are looking to achieve with your marketing campaign, DWA will select the appropriate medium so that your campaign gets noticed by the right people. DWA has been in the Singapore market for more than two decades, and they have expanded their services reach to the countries in the Southeast Asia region.
| Services | Strategy & Insights, Brand & Integrated Media, Performance & Intent, Social & Community Engagement, Data & Analytics |
| Website | https://www.dwamedia.com/ |
| Pricing | Request a quotation: marketing@dwamedia.com |
| Address | 1 Wallich Street, #22-01, 078881 |
| Contact | Telephone: +65 6220 1640 |
4. Band Media Agency
Band Media Agency aims to help businesses and public figures improve their marketing and communication activities. They do this by offering a wide range of media-related services including channel marketing, design, corporate, direct and digital marketing, lead and demand generation, advertising, events planning as well as CRM.
Band holds a media-neutral approach to advertising campaigns, and this allows brands to put their ads on their preferred media platforms. The Band team will assist in all aspects of the design, conceptualisation, implementation, and management of the channel marketing programs. They also offer exceptional social and digital marketing solutions, consumer relationship techniques, and direct marketing.
Band is one of the best media agencies to consider when you need to carry out brand activation and awareness or even action for B2B and B2C.
| Services | Channel marketing, corporate marketing digital marketing, lead generation, advertising, events planning |
| Website | https://www.bandwagon.asia/ |
| Pricing | Request a quotation: bandwagon@bandwagon.sg |
| Address | 150 Orchard Road #08-05 Orchard Plaza Singapore, Singapore 238841 |
| Contact | Email: bandwagon@bandwagon.sg |
| Review | “One-stop music event solution. Spices up your boring life.” |
5. MEC Singapore
This agency has seven divisions that provide clients with world-class solutions that make them one of the top media agencies in Singapore. MEC communication solutions have the sole aim of delivering authentic and specialist-integrated thinking to its clients’ projects. They have a 300-strong team that specialises in the management of local, regional as well as global communications.
They have grouped their services into two categories; MEC Access, MEC Interaction, Insight, and Analytics. MEC Access focuses on entertainment, sport, and marketing activities and they deliver strategic consultation and implementation of marketing and communication solutions to the brands in the aforementioned industries.
The team focusing on MEC interaction, insight, and analytics works to deliver solutions across digital media platforms where they apply skills that encompass everything right from the management of third-party suppliers, strategy development, activation, and deep-rooted analytics that ensure that their clients maximise their return on investment.
| Services | MEC Access, MEC Interaction, Insight, Analytics, Marketing communications |
| Website | http://mecsing.com/ |
| Pricing | Request a quotation: sales@mecsing.com |
| Address | No. 66 Goldhill Ave, Singapore 309035 |
| Contact | Telephone: ＋65 6354 5901 |
6. Sirius Art
This is a marketing and media specialist agency that has a certified media-buying arm. Other than this, Sirius Art provides a broad range of services including media planning and buying, event management, IT services, and digital marketing. Sirius Art is one of the few 4As accredited media agencies in Singapore and the in-house experts have a combined experience of over 50 years.
Judging by customer responses, the team at Sirius Art understands that a strong editorial presence is the root of creating awareness and building up the hype around your product and services. They bring this aspect in all their PR campaigns which they ensure to customise for every client.
| Services | Digital marketing, media planning, event management, IT services, media buying |
| Website | http://www.sirius-marketing.com/ |
| Pricing | Pricing: admin@sirius-marketing.com |
| Address | 110 Robinson Rd, #02-00, Singapore 068901 |
| Contact | Telephone: +65-6909 5477 |
7. PHD Media Singapore
PHD Media Singapore is a global media agency that started way back in 1990 in London, and after being incorporated into Omnicom Media Group in 2005, it started opening branches outside of the UK. PHD Media Singapore is one of the more than 80 offices, and despite the growth, they have maintained a high level of professionalism and offer unmatched solutions to its clients.
They deliver media planning and buying on traditional and digital media. Other than this, the agency offers several specialist services including affiliate marketing, data analysis, and modelling, content creation, an ethnic media consultancy, mobile marketing, programmatic media buying, sports marketing, SEO, PPC, and more. Be sure to visit their website for a full list of the services they have on offer.
| Services | Affiliate marketing, Data analysis, modelling, content creation, mobile marketing |
| Website | https://www.phdmedia.com/singapore |
| Pricing | Request a quotation: emma.flaxman@phdmedia.com |
| Address | #11-03, ALICE@Mediapolis, 29 Media Cir. |
| Contact | Telephone: +65-6876 6880 |
8. Vizeum Singapore
This media agency was started in 2003 and their aim before they do any media buying or offering communications solutions, they first seek to understand their client’s consumers. Vizeum Singapore is powered by Dentsu Aegis Network which is one of the networks innovating the way businesses incorporate communication services.
Vizeum Singapore on its part provides a diverse range of services that seeks to meet the needs of the modern client in reaching out to consumers. Their media buying and planning services include strategy and planning, programmatic management, creative technology, account and regional management, design, creative and adoption, attribution and analytics, media buying, as well as CRM and database management.
| Services | Media strategy, programmatic management, creative technology, account management, design, creative, analytics |
| Website | https://www.vizeum.com/ |
| Pricing | Request a quotation: josh.colley@vizeum.com |
| Address | #22-01 Guoco Tower, 1 Wallich St, 078881 |
| Contact | Telephone: +65-68372212 |
9. Dentsu Mobius Singapore
This is another media agency that is part of the larger Dentsu Aegis Network, but all the agencies maintain their identity. The agency has 80 employees who are versed in all aspects of media and communications, and this makes it a fully integrated media agency in Singapore.
Dentsu Mobius Singapore has a range of innovative and distinctive range of services including communication and marketing strategies through mobile apps, media planning, and buying, content creation, SEO, creative execution, brand tracking, as well as market analytics.
| Services | Mobile apps, Media planning, Media buying, content creation, SEO, creative execution |
| Website | https://www.dentsu.com/sg/en |
| Pricing | Request a quotation: hello.apac@dentsu.com |
| Address | 1 Wallich Street Singapore, Singapore 078881 |
| Contact | Telephone: +65-6501 4900 |
10. Publicis Singapore
Publicis Singapore is a full-service media agency that offers services such as advertising, brand content, design, and strategy, CRM, programmatic management, customer acquisition, customer analytics, digital marketing and production.
As well as direct marketing, data management, experiential marketing, e-commerce, mobile commerce and marketing, integrated marketing, point-of-sale marketing, web design and development, media buying and planning, and many more.
This is a media agency intent on influencing change in the Singaporean and regional media market by focusing on people and creating leading strategies that will make their client’s brands outstanding, unique, and irreplaceable. Publicis is in over 80 countries, and the Singapore office works in conjunction with the other branches to ensure that they stay ahead of the trends in the media and communication spheres.
| Services | Advertising, brand content, brand design, brand strategy, CRM, customer acquisition |
| Website | http://www.publicis.com.sg/ |
| Pricing | Request a quotation: hr@publicis.com.sg |
| Address | 16 Collyer Quay, #03-00 Singapore, Singapore 049318 |
| Contact | Telephone: +65-6732 3212 |
11. Initiative Singapore
This is a media agency that strives to help brands respond with speed to cultural data signals and ensure that it maintain relevance with their consumers. They do this by interrogating actual market data as well as consumer insights which then will help you understand how to go about media planning and buying.
They have a full suite of intuitive media and communication services such as negotiation and investment, client advice and management, consumer insights and analysis, communications designs and strategy, market consulting, influencer strategy, and many more.
| Services | Negotiation, client advice, consumer insights market analysis, communications designs |
| Website | http://www.initiative.com/ |
| Pricing | Request a quotation: hello@initiative.com |
| Address | 40A Orchard Road #04-03 Macdonald House, 238838 |
| Contact | Telephone: +65-65008388 |
Qualities to Look for in a Media Agency in Singapore
Choosing the right media agency in Singapore will do wonders for your business. For starters, you need an agency that takes time to understand your needs to a T, and one that strives to generate reliable, long-term marketing results at the end of it all.
These agencies aren’t a dime a dozen. Here’s what you need to find the right one:
- They stick to a process: From the start, they tell you who you will be working with
- They present real results: They present case studies of past clients
- They show their versatile skills: They have a portfolio with a range of projects
- They have lasting partnerships: They have long-term clients and value them
- They have a trustworthy reputation: They can show you client testimonials and recommendations
- They are great communicators: They make sure you’re on the same page
- They have boundaries: They are not afraid to say no
- They are transparent: They tell you exactly what it is you’re getting
- They welcome feedback: They are willing to listen to constructive criticism
- They present good vibes: You both hit it off from the start
Why MediaOne is One of the Top Media Agencies in Singapore
MediaOne Marketing is the most trustworthy and reliable media agency in Singapore. Founded in 2008, MediaOne Marketing is a TOPSEO award-winning SEO, Web Design, PPC Management, and full-service Digital Marketing Agency in Singapore. The company focuses on providing customised digital marketing solutions that are more focused on delivering exceptional and result-driven results to all sizes of businesses in the region and far beyond.
As a well-known marketing agency in the country, MediaOne Marketing has been transforming brands besides helping businesses grow and making people’s lives better. It’s one of the most sought-after full-service marketing agencies that’s been setting a new benchmark for the industry ever since it stepped into the marketing scene.
We help businesses like yours get ahead of the competition. We also have a deep understanding of the local business landscape and will use that to give you an added advantage. Call us today on +65 6789 9852 for a free and non-obligatory consultation session with one of the top media agencies in Singapore.
Frequently Asked Questions
What is the largest media company in Singapore?
The largest media company in Singapore is Mediacorp, a state-owned public media conglomerate that operates various television and radio stations, as well as digital media properties.
How is media regulated in Singapore?
Media regulation in Singapore is overseen by the Infocomm Media Development Authority (IMDA), which enforces laws and guidelines to ensure that media content aligns with national interests and public standards.
What is the most trusted form of media?
Traditional media, particularly television and print, is often considered the most trusted form of media in Singapore, as it is perceived to have higher credibility compared to digital platforms.
Is false advertising illegal in Singapore?
Yes, false advertising is illegal in Singapore. The Advertising Standards Authority of Singapore (ASAS) enforces regulations that prohibit misleading advertisements to protect consumers.
