What Are Google Trends?
To summarize simply, Google Trends functions when Google lets users examine what is trending on Google and identify the topics that most users search for.
While convenient for trade analysis, it provides much entertainment, access to fun trivia also.
Reading on the Google Trends webpage you could access certain basic suggestions of subjects to browse.
These feature global focus on the World Cup by region over the previous week, and total investigation of the word “cupcake” globally from 2004.
Google Trends Incidents Page
Further scrolling lower, you could eventually spot trends linked to recent news.
These trends reveal the world’s focus on the Lunar New Year and the US focus on the primary elections, at the instant of trending.Lower down the page, Google records previous trends.
This is an effective method to view what is trending as it begins to surface in real time.
Near the end of the page, you may access the compilation of Year in Search records.
Here on record, you could access the most frequently recurring phrases of the year on Google in a group of tags, like vehicle models, pet breeds, gaming, and GIFs.
Given your search settings, you could access the rankings for a distinct country. Google also reveals a history of the year’s top reports with results.
This is merely the webpage, though. Google Trends can deliver much more valuable rankings.
Researching for Trends with Google
Google Trends truly shines once you utilize it to search topics that you demonstrate interest in.
Type a search phrase into the cover strip, and you obtain instant ranked results for it.
Varying with phrases you search; Google Trends regards it as a single research phrase or subject.
For instance, if you enter Call of Duty, you could pick the broad Search phrase entry or more specifically termed Video game series.
Google Trends’ ranked index page reveals that search terms display results for all searches in the selected language, while topics are groups of searches across languages.
Google Trend |
The Expectation Economy |
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In the past decade, access to on-demand services—from streaming entertainment to ride-sharing to delivery—has ballooned, setting a benchmark expectation of affordable convenience that has spread across multiple categories, contexts, and needs. Delivery went beyond food to florist, laundry, cake, alcohol, beer, steamboat, satay, medicine, massage delivery. |
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https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
The democratization of assistance |
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Specialty |
We see how expectations are rising through an increase in “near me” searches, even in tiny Singapore with most modern conveniences just minutes away from any given location. As speed and convenience become a basic expectation, searches for “same day delivery” are likely to start diversifying beyond cakes and flowers. |
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Free |
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https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Speed, convenience outrank brand loyalty |
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Specialty |
Brands that have a physical presence can capitalize on proximity advantage to potential customers with inventory ads or using “near me” searches to drive traffic as in the example of HipVan. Brands will face a choice: provide speed and convenience that consumers seek, or offer a compelling, exciting human experience. |
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https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Seeking Balance |
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Singapore has always been a competitive society. Decades on, the competitive spirit continues to thrive. Singaporeans have had enough. In 2019, we started to see a rising reaction in the form of measures mitigating the invasion by the rat race into our personal lives, from meditation apps to ASMR videos. |
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https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Growth in Mental Health Awareness |
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In 2019, the World Health Organization formally recognized ‘burnout’ as a workplace health phenomenon. Singaporeans are seeking to better understand, protect their mental wellbeing. Intriguingly, there has been a parallel decline in searches around “stress”, indicating that Singaporeans are dealing with this as a medical, rather than an emotional, challenge. |
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Free |
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Website |
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Finding alternatives to the rat race |
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Some Singaporeans are looking for more sustainable models of work. At the same time, as a practical nation, financial considerations are top-of-mind for those contemplating these alternatives. Singapore has the highest concentration of searches for “work life balance” in the world. It also has many searches for “flexible working hours”. |
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Free |
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Website |
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Take the workload off your consumers |
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Consumers appreciate when brands make daily life, mundane tasks easier, faster, hassle-free —from entirely new solutions to bundled products, integrated add-ons and innovative business or service models. Singapore Airlines’ chatbot is an example of this: by offering personalized assistance, they make customer interactions feel more like help, less like work. |
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Free |
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https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Value Redefined |
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As access to disposable income increases, Singaporeans flaunt status. At the same time, they are smart spenders, ensuring they do not pay more than necessary, while looking to maximize the value of each dollar spent— value in the form of quality, as well as a growing appreciation for environmental responsibility. Services: Value spending, budget retail, budget products, budget meals, restaurant deals |
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Free |
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Website |
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Affordability and quality go hand-in-hand |
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Consumers are increasingly searching for “cheap and good”—from vets to eyebrow embroidery, steak to hotels. More than just ‘cheap’: cheap and good restaurant in Singapore, best hawker, best budget earbuds. Singapore has the highest concentration of searches in the world for “best food”, seeking best discounts for restaurant dining. |
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Free |
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Website |
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Getting rewarded for spending |
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Consumers are looking for additional sources of value on top of the product or |
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https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Luxury shopping |
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Specialty |
In Singapore, apparel searches are dominated by designer brands as consumers are willing to pay a premium for high quality products. However, designer purchases are characterized by sanity checks as consumers go online to find economical paths to these goods. Singapore ranks highly for apparel searches mentioning designer brand names. |
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Free |
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Website |
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Sustainable Luxury |
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Environmental protection and sustainability are becoming increasingly hard for Singaporeans to ignore, as we experience first-hand the increasingly extreme shifts in weather patterns. At the same time, Marie Kondo’s influence reached our shores in 2019, and there is a growing awareness of the zero-waste movement. Luxury to consume without guilt. |
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https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Information Empowerment |
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Specialty |
With access to a world of information at our fingertips, we no longer need to second-guess ourselves before pulling the trigger on a purchase. Consumers know this. According to Ipsos, search is the top source of information among Singaporeans, with more than 95% turning to search when they have questions. |
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Free |
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Website |
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
An industry of information synthesizers |
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Business models trading in the currency of information are becoming more essential to Singaporeans who rely on the information compiled on these sites to make decisions on everything from financial products to travel services. Sites include: Singsaver, MileLion, GoBear, Trip.com, Expedia, Traveloka SG, Agoda.com, Tripadvisor, Eye cream review, Money Smart. Services: Singsaver, MileLion, GoBear, Trip.com, Expedia |
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Free |
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Website |
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
The skincare alchemist |
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Consumers are looking to make more educated decisions about the products they use, looking past superficial branding to understand what is in them and how they work. This is best exemplified by skincare, healthcare purchases. Search for oil benefits like: “tea tree oil”, “fish oil”, “cod liver oil” doubled 2019. |
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Free |
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Website |
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Best of everything |
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Across all domains, consumers are leveraging access to information to ensure that they do not miss on the best that life has to offer. Searches for best wireless headphones not only saw monumental growth from last year, but Singapore also sees the highest concentration of this search in the world. |
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Free |
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https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Air it all out on the Internet |
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Empower potential customers with information to help with their questions, starting when they first start searching for ideas and inspiration. Decathlon boosted return on ad spend by 51% through serving video ads personalized based on users’ search behavior. For customers, ensure that product features, price points, and benefits are accessible. |
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Free |
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https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Odd Couples |
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Specialty |
How do we stay grounded to the familiar while embracing novelty? Many fads in Singapore seem to be characterized by unexpected pairings of otherwise known elements. Singaporeans have embraced new fashion ideals. Or where practicality took precedence over fashion, consumers are using the internet to seek stylish iterations of accessories. Services: sneakers for women, Gucci sneakers, Dior sneakers, Yeezy, Nike Air |
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Free |
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Website |
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
From cheese tea to vegan meat to salted egg-everything |
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Specialty |
It is not just our tastes, but our literal taste buds that trend. An industry that relies on extensive menus of novel combinations, bubble tea experienced a renaissance in Singapore in 2019 with new entrants delighting us with everything conceivable from pink cactus-flavoured tapioca pearls to crème brûlée on tea. |
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Free |
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Website |
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trend |
Repackaging familiarity |
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Brands looking for directions to innovate can take cues from Singaporeans’ willingness to try new things referencing established concepts. In 2019, we saw two seasoned brands, Singtel and AIA, partnering to launch an app that rewards users for leading active lifestyles; Grab, HEINEKEN offering more ways for to enjoy beverages. |
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Free |
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Website |
https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/search/year-search-2020-singapore/ |
Google Trends Topic Versus Trend
Usually when you type New York State as a topic, it will cover searches for United States capital and parallels in alternative languages.
But Washington D.C. as a term will also cover partial hits like Washington Nationals, for example.
Google Trends Search Criteria
Upon entering a google search, you could determine a range of priorities refining it.
Use the initial field to determine the parameters of research.
You could select Worldwide to view universally or simplify it further to determined areas of a state.
For example, within United States, you may choose a state like California to view only results for that region.
Google Trends Determine Area
The given ranking grants you choice of period limits.
The setting is over 12 months; however, you could set as far as the previous hour or as widely further as 2004.
You could view trends spanning years, and additionally the way a phrase’s recurrence has grown or dwindled in the recent history.
Edit the All-categories box if you seek to google in a specialized field like Books & Literature. Typically, you could enter such on All categories unless a phrase holds many definitions.
Eventually, you may switch the set Web Search to Image, News, Shopping, or even YouTube Search to view trends on these Google results.
Google-Trends-Criteria
Upon your setting of your criteria, you are prepared to review the results!
Google Trends Search Results and Comparison
At the search rankings site, you could view various data visualizations of terms you typed in.
Example is an Interest over time graph, which traces interest on a comparative scale of 0-100 for the schedule you have determined.
The Interest by sub-region creates a visual charted heatmap of which states, countries, or regions results for the popular subjects. Scroll down on either of these to view search results.
Google Trends Single Term
Towards the end, you may discover related queries and topics.
Contrasting Subjects via Google Trends
This is interesting to consider on a side note, but Google Trends truly stands out when you utilize it to contrast subjects.
Using top rankings of the results page, click Compare to check other subjects. You could compare with five separate searches.
Upon ones searching extra, one will view results color-coded over the site. The area analysis reveals specifically which regions google most for specific items, and the analysis of them. It is an accurate method to review what most think of rival topics.
Google Trends Compare Topics
To analyze searches even further, click the three-button Menu on a google phrase and select Change filters.
Allows one to edit the region or time for individual search.
You could utilize this to analyze how attention for Mac-Books in Australia contrasts to worldwide interest in Computers, citing a possible instance.
Determining What Is Trending on Google
One could enjoy exploring, experimenting, analyzing with the Explore features mentioned, but alternative tools disclose further about trending Google searches.
Click the left slide-out menu and select Trending Searches to determine what the world is searching for at that timing.
Google Trending Searches
This site contains the top searches in one’s region per day, in addition to their search traffic and linked reports.
It is a wonderful method to derive a capture of trending news for specific durations.
Utilize the dropdown beneath the search box to research for a separate area.
If you seek to catch up with social trends, you may also receive email notifications for trending topics.
Click the Envelope icon at the top-right of the Daily Search Trends tab to receive periodic emails about the biggest topics.
You may alternatively subscribe via RSS.
The On-demand Market in Singapore
The great demand for accessing on-demand services like streaming entertainment and ridesharing has set a benchmark expectation of affordable convenience.
Singaporeans are looking for delivery options beyond food delivery, shown by the surge in queries like “flower delivery” (+49%) and “massage delivery” (+16%).
For many, the on-demand mindset has also meant speed, convenience, and proximity outrank brand loyalty, with “near me open now” searches seeing a marked 44% rise last year.
Editor’s Note:
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