Top Content Syndication Companies in Singapore

top content syndication in singapore

Imagine creating killer content but after posting it, it fails to generate the expected results. Often website owners face similar predicaments. It’s no coincidence that some don’t have adequate content on their sites. Others have the content but its reach isn’t enough to achieve its objectives.

At this point, you might be tempted to think that your SEO isn’t paying off, but it’s not SEO alone that guarantees the kind of traffic you want. There are other content-based strategies.

Content syndication then becomes a promising alternative that can get you in front of the eyes of the audience you want to draw. What you don’t know is that content syndication as a strategy doesn’t work automatically. You must know the must-follow protocols for it to return favourable results.

What Is Content Syndication?

Content syndication refers to republishing existing content on one or more websites to reach a wider audience. Publications regardless of their size love to syndicate their content since it helps them to supply new information to their readers.

Syndication works in a way that everybody wins. The original author/website owner benefits since their brand get seen by new audiences.

Are you thinking that content syndication can affect your ranking? As long as you provide valuable information, search engines won’t have a reason to flag you.

What content can you syndicate? Here are examples:

  • Articles
  • Videos
  • Press releases
  • Audio
  • Blog posts

Essentially, syndicating your content helps to amplify your content marketing strategy. You can leverage it to build your audience reach, augment your site traffic, turn readers into leads, and eventually convert those leads into sales.

Content Syndication vs. Guest Posting

The repurposing aspect in syndication makes it easy to confuse it with guest posting. But these are two different ball games.

Guest posting entails the creation of content to be published on a third-party site. It’s guest positing since the content is not to appear on more than one site of your own.

In the case of syndication, you earmark already published content on your website. Then, you commission more than one party to post an original copy of the said content on their websites. The syndicated content can be the entire post or just an excerpt of the same.

What Makes Content Syndication Tick?

After you understand the potential of syndication, you’d be weird not to go for it.

Even the most accomplished sites in Singapore feature syndicated content in more ways than one.

The digital space is too noisy and you can’t afford to think that people will read your content just because you’ve posted on your blog.

When you turn to syndication, you maximise the number of readers who will find the full or partial version of your post. It becomes easy to maximise the exposure to readers who might have missed your content altogether.

What you don’t know is that content syndication is next to low or no cost as a strategy. You can multiply your readership without paying a dime. In fact, it’s the faster alternative compared to creating a new post whether it’s the same subject matter or a different topic.

Types of Content Syndication

Are you skeptical about content syndication as a contest marketing strategy? I know you’re thinking that Google may penalise you but it really doesn’t. So what are the different types of syndication you can go for?

Content Syndication from third-parties on your blog

This entails getting permission from other websites to feature their posts on your site. It enables you to post valuable information consistently. You can reinforce it by republishing your guest posts on other sites to your blog.

Syndicating your posts on other websites

This is where your content is featured on third party websites. You allow these sites to publish the original posts. As long as you’ve provided high-quality content, it’s easy to have an authority site to syndicate your posts.

Publish on sites that syndicate their content

Some websites love to syndicate their content. Consider contributing your content regularly and encourage them to feature your content.

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Self-service syndication

Do self-syndication on sites such as medium or LinkedIn. All you need is to import your posts and republish them on these sites. This is one way you can exploit to attract new audiences.

Paid or Free Syndication?

Essentially, there are two ways you can opt between when syndicating content. It can either be free or paid syndication. Free syndication is searching for the ideal publication, pitching your content idea, and building partnerships with time.

With the paid option, your leveraging tools that help to get your content approved by major publications but in a fast-tracked manner.

Content Syndication vs. Free Solutions: Which One Is Better?

Surprisingly, the answer here doesn’t favour the paid option. Many publications assist you to syndicate your content in a way that generates deep engagement with your audience.

The paid version employs a PPC-like price method. In fact, it works like Google Ads. Although it sounds like a breeze, it may end up looking like a case of spam gone badly.

The free syndication method requires you to pitch intensively. The good news is that you have numerous syndication options that allow you to proceed. You only need to understand the target site audience and the type of content that will pique their interest.

Benefits of Content Syndication

Content syndication is a proven and effortless way to find and engage new audiences without breaking a sweat. But there are more benefits below.

Exposure to Target Audience

Syndicating your content leads you to audience clusters who never knew you existed. Some syndication partners leverage social media following. You can tap in and get a viral response.

SEO Boost

When applied correctly, syndication drives quality backlinks to your website. Since you have the say on the anchor text, your SEO gains significantly.

Lead Generation

Once your brand gets seen by a large audience, it’s easy to grow tons of qualified leads. By republishing your content, you appeal to a large section of your target audience and provide solutions to their problems.

Latent promotion

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Although syndicated content isn’t highly acclaimed, you still have the chance to grab links back to your site or social media handles and exploit your CTAs.

Brand reputation

When you republish your content on high authority sites, you take the form of a thought leader. That positions your brand as a credible entity that customers want to associate with.

Extends content life

Syndicating content does more that reach a broader audience. It gives your content a new lease of life. Instead of an article lying dormant in your blog’s archive, syndication makes it your newest brand ambassador.

When Should You Syndicate Content?

If you didn’t know, there’s no exact formula that dictates the volume of content that you can syndicate. It’s the same way you’ll never find a definite time when you can syndicate content as well. However, the sooner you initiate the process, the faster it will be for your content to be syndicated.

To make it better, you need to start syndicating as soon as your content has been indexed. You don’t have to wait for indexing but if it has been indexed, it fast tracks the process.

One aspect you cannot skip when syndicating is using high-quality content. Always make sure the content is relevant to your website. Also, you don’t want to syndicate everything on your site since you want to preserve unique content for your site visitors.

There are key considerations you need to assess before you syndicate a given piece of content.

What Can You Syndicate?

The cardinal rule here stipulates that the content you syndicate must pique the interest of readers on the target site. It’s only with relevant content that you’re able to build trust and reputation as a high authority website.

What Content Volume Can You Syndicate?

No procedure determines what you can syndicate. However, you need to syndicate the good stuff to build a reputation. This means you need to create lots of high-quality content. This gives readers the incentive to keep visiting your site often.

How to Successfully Run a Content Syndication Strategy

Crafting a killer content syndication strategy isn’t always a breeze. There are steps you need to follow to achieve success. Here are some crucial steps.

  • Always create high-quality content that educates, entertains, and informs your target audience. Never write salesy content or risk turning off your prospects.
  • Join a forum/network of people who’ve shown interest in sharing your content.
  • Syndicate your content to a network of people who want to share your content.
  • Enable your network to subscribe to your content easily
  • Keep your network updated on the content you’ll create moving forward
  • Provide a link to your sales pages frequently in your autoresponder emails.

Does Content Syndication Influence SEO?

By now you know that syndicated content can amplify your content marketing strategy. But there are SEO risks to worry about. One thing you need to do is implement your syndication strategy in a way that doesn’t affect your SERPs.

But what do search engines including Google say about the process? Google says, syndicate your content prudently. Search engines know when content is syndicated maliciously.

In other instances, Google understands that not all duplicate content is published to game the system. The only time that syndication affects your ranking negatively is when you fail to indicate what version of your content that you want the search engine to prioritise.

Is Content Syndication Important for Internet Marketing

Once you appoint content syndication as a key online marketing tool, the consequences are evident; albeit positively. Your brand gains more exposure, your Rankins shoot upwards and you’ll generate more traffic to your site.  The highly targeted traffic eventually turns into more conversions not to mention that you’ll get more inbound links that lead other quality page links to your website.

Usually, repurposing your content is the logical thing to do. It pays off your efforts to write and publish. By syndicating content consistently it means you’re maximising on resources you may have put on the back burner to get mileage.

To succeed with content syndication, always provide engaging content that offers solutions to your visitors. After all, they are trawling the web looking for specific information. If they find your content and feel that it meets their needs, chances are that they will subscribe and keep coming back.

Content Syndication Best Practices

Having an idea of what content syndication is about is indeed just a tip of the iceberg. You already know that for it to work, some cardinal rules need to be followed. Here are some best practices.

Don’t Attribute It All To Other Sites

The one SEO risk with content syndication is that other authority sites might outrank you. To mediate this, you need to agree with other sites that rel=canonical tag will be used to show the original site where the content is sourced.

Get the Right Publishing Partner

As an author, priority should be finding a perfect publishing partner. Always have a clear pitch and start small if you’re new in the field.

Syndicate on Multiple Platforms

Content syndication is more than just publishing on other sites. You’ll need to diversify. There is an abundance of platforms you can leverage for maximum exposure.

Pitch it perfectly

Did you know that the top content syndication networks receive tons of requests daily? If so, it tells you to get your pitching act together. You’ll only get a nod if your pitch stands out from the rest. Always hinge your pitch on your best content. Don’t forget, the target site guidelines are crucial and the help you to pitch with lots of relevance.

How to Syndicate Content

There are several content syndication options you can turn to. They include:

Republish On Sites with Higher Authority than Yours

You’ll nail it if you’re syndicating your latest, best performing content on websites that command a bigger readership and authority than your site. This amplifies your reach. Even though readers on high authority sites may not follow content to its original source, a good percentage will do thus increasing your brand awareness.

Syndicate on Sites with A Similar Rank Like Yours

Consider republishing old content on websites that have the same authority and followership as yours. This means more readers from other sites like yours will access fresh information and you’ll generate more leads.

Guest Post on Reputable Blogs Then Syndicate on Your Website

It makes sense to publish your guest posts on top publications. Most of them ant fresh topics and original juice. Afterward, you can seek permission to syndicate what you had written back to your blog or social media pages. You will be getting double what you worked for.

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Syndicate on Sites That Do It All the Time

Just check out the hot titles on major publications on Google. Their articles are assimilated by hundreds of smaller publications. You can do it too.

Content Syndication Agency

Inetasia

About

Inetasia Solutions is a reputable provider of highly targeted content syndication services. The firm boasts over 20 years of experience in the content creation, digital marketing and content republishing domain. Inetasia guarantee excellent results from its syndication campaigns and it helps local brands to amplify their visibility.

Services

·        Content Development

·        Content Syndication

·        Internet Marketing

·        Data Analytics

·        Social Media Marketing

Address

50 Ubi Crescent #01-08 Ubi TechPark, Singapore 408568

Telephones

(65) 6827 9676

Website

https://www.inetasia.com/


Content Syndication Agency

IDG

About

IDG is a globally acclaimed digital media data and marketing company with offices in Singapore. The company hinges its operations on quality content and user experiences to drive high engagement. IDG employs highly impacting content strategies including syndication to build client wide relationships.

Services

·        Content Marketing

·        Consulting Services

·        Marketing Services

·        Application Development

·        Data Management

Address

80 Anson Road #31-05, Fuji Xerox Tower, Singapore 077907

Telephones

(65) 98337294

Website

https://www.idg.com/


Content Syndication Agency

MetricFox

About

MetricFox is a globally accomplished company that offers 360 degree, digital, consultancy and lead generation services. MetricFox has worked with over 1500 global SMES and hundreds of fortune 500 venture. The firm relies on its professional development, personal integrity, prompt fulfilment and positive energy mantra. Metricfox offers content creation and syndication services.

Services

·        Social Media Marketing

·        Media Buying

·        Email Marketing

·        Lead Generation

·        Mobile Marketing

Address

Level 39, Marina Bay, Financial Centre Tower 2,10 Marina Boulevard, Singapore – 018983

Telephones

(65)-9662-7237

Email

[email protected]

[email protected]

Website

https://www.metricfox.com/


Content Syndication Agency

Click2view

About

Click2view is Singapore’s leading video and marketing agency that uses motion content to tell brand stories. As a video production firm, it enables brands to syndicate their video content to meet their ROI goals. Click2view provides actionable insight and total transparency wit client budgets.

Services

·        Content Marketing

·        Content Strategy

·        Content Creation

·        Content Distribution & Amplification

·        Video Production

Address

70 Shenton Way#10-06, Eon @ Shenton, Singapore 079118

Telephones

(65) 6221 3395

Email

[email protected]

Website

https://click2view.asia/


Content Syndication Agency

Digital Squad

About

Digital Squad provides professional content marketing consultancy to SMEs and MNCs in Singapore. The firm operates as a performance based SEO outfit that leverages digital transformation strategies to grow businesses. The firm relies on content marketing and syndication to optimise conversion rates.

Services

·        Search Engine Optimisation

·        Digital PR

·        Conversion Optimised Web Design

·        Digital And Content Marketing

·        Google Ads

Address

Level 5, 51 Bras Basah Road Singapore 189554

Telephones

(65) 3138 8050

Email

[email protected]

Website

https://digitalsquad.com.sg/


Content Syndication Agency

OOM

About

Since its inception in 2006, OOm has been helping businesses to maximise their digital marketing efforts. OOm is highly proficient in SEO, SEM and data driven content syndication. OOm works with experienced content marketing specialists who exploit syndication strategies to position your venture on the forefront.

Services

·        Copywriting

·        Content Marketing/Syndication

·        Skyscraper Content

·        Social Media Content

·        Infographic Content Creation

Address

141 Middle Road, GSM Building #05-04, Singapore 188976

Telephones

(65) 6391 0930

Email

[email protected]

Website

https://www.oom.com.sg/


Content Syndication Agency

International Business Times

About

International Business Times provides highly impacting content syndication opportunities to Singaporean businesses, global media, business and non-profit entities. IBTimes Singapore enables local businesses to syndicate popular content revolving around the digital marketing, business and social political domains on a fee based model.

Services

·        News

·        Technology

·        entertainment

·        Sports

·        Business and Science

Address

16 Raffles Quay ,#33-03 Hong Leong Building, Singapore 048581

Telephones

(91) 80667 56600

Email

[email protected]

Website

www.ibtimes.sg


Content Syndication Agency

More Business Leads

About

More Business Leads is a renowned SEO, lead generation and content development firm in Singapore. The company turns average content into impacting results. It employs content tactics such as republishing and data based analytics.

Services

·        PPC

·        Social Media Marketing

·        B2b And B2c Marketing

·        Lead Generation

·        Content Syndication

Address

14 Hougang Street 11 #06-69, Singapore 534071

Telephones

(65)) 8408 8454

Email

[email protected]

Website

http://morebusinessleads.com/


Content Syndication Agency

Thinklogic

About

Thinklogic is a demand generation outfit that offers unique enterprise solutions for technology marketers in Singapore and beyond. Thinklogic drives the growth of tech firm through the use of web publications and content syndication alternatives.

Services

·        Digital Marketing

·        Marketing Automation

·        Content Syndication

·        Account Based Marketing

·        Lead Nurture

Address

44-01A Tower One, 1 Raffles Place, Singapore 048616

Telephones

(65) 6715 8452

Email

[email protected]

Website

http://thinklogicmarketing.com/


Content Syndication Agency

Madison Logic

About

Although Madison Logic has a global outlook, it helps B2B marketers in Singapore to leverage their best accounts and content to link up with influencers in their promotional campaigns. ML offers B2B ventures the opportunity and tools to maximise their content strategies and syndication efforts.

Services

·        Content Marketing,

·        Content Syndication,

·        ABM Content Syndication

·        Journey Acceleration

·        ML Data Sources

Address

71 Robinson Road, Singapore 068895

Telephones

(65) 8139 2235

Email

[email protected]

Website

https://www.madisonlogic.com/


Content Syndication Agency

Hashmeta

About

Hashmeta is a recognised Singapore-based content marketing firm that specialises in content creation, marketing, distribution and syndication. Hashmeta works with an extensive network of content creators on different platforms to create content to fill in the gaps along a customer’s journey. Hashmeta concentrates on areas such as content strategy, development and distribution.

Services

·        Content Marketing

·        Social Media Marketing

·        Influencer Marketing

·        Marketing Automation

·        Digital Marketing

Address

30A Kallang Place#11-08/09Singapore 339213

Telephones

65 6205 5931

Email

[email protected]

Website

https://hashmeta.com/

Content Syndication Networks You Should Know

If content syndication is for you, here are examples of globally accepted content syndication networks

Inbound.org

This platform features a variety of ready content touching on web and inbound marketing. A visitor can search for niche-specific content and subscribe to daily feeds. Inbound.org allows members to ask questions, create forums, and share their content that links to their websites.

Medium

Medium allows members and businesses to publish valuable content or articles. Readers can access three free articles monthly or subscribe fully. Medium is a free publishing site that is ideal for start-ups that want to syndicate to get more followers. To syndicate content on medium, you need to copy and paste the URL on the site’s blogging tool.

LinkedIn

LinkedIn is a valuable content syndication and distribution network. It’s easy to repurpose your content and gain from highly populated feeds. The platform favours B2Bmarkerters who want to grow leads there is a paid and free content syndication and distribution option.

SlideShare

The platform runs as a LinkedIn affiliate site. It features targeted users making it the perfect platform to capture and retain niche-specific audiences.

Soundcloud

Soundcloud is an ideal syndication platform if you specialise in audio content. The same way YouTube helps to syndicate video content. Soundcloud lets you upload and share your content free. You only pay if you need advanced analytics and managed audio features.

Questions to Ask a Content Syndication Service Provider

Since you’re new to content syndication, having a seasoned playmaker in your corner sets you off in the right direction. Even though these providers have the experience, there are questions you need answers for before you plunge in. here are some:

What Channels Do You Deploy?

Content promotion takes many forms. However, you need to know what platforms your syndication partner uses. Don’t restrict your options but always go for a platform that leverages diverse channels if you want maximum exposure.

Do You Create Content?

You very well know that engaging third-party syndicators can be costly. If you’re working with a given provider, make sure that they’re doing all the heavy lifting. As such, consider working with the provider who provides content as well. You only need to provide the guidelines to be used in content creation.

Do You Work In-house or Outsource?

Your content syndication needs to be handled by a highly qualified team. Check to see if a provider works in-house or they outsource key tasks like content creation. If they work in house, it’s a sign that they know what they’re doing.

Who Is Your Ideal Client Type?

The truth is, not every content syndication provider out there is a good fit for you. You need to know who they prefer working for. Of all, make sure that they have deep niche knowledge and they have worked successfully with other firms like yours.

What Targeting Technologies Do you Apply?

If your syndication partner cannot deliver leads, then it’s all an effort in vain. That said, you need to verify their methods and the technology they apply in the process. If their strategy isn’t data-driven, it might be a long wait for you to get these leads. If they’re not using data to discover the intention of your prospects, look for a partner that does.

Why Work With a Content Syndication Provider?

As a budding website owner, you’re probably spending hours creating persuasive content- videos, podcasts, articles, e-books, etc. but you’ll need to do more if that content is to generate leads. Yes, syndication is your best bet. But why do you need a syndication partner in your corner?

Some people will say that it’s okay to do the syndication in-house. This means that you’ll have to contend with rising costs as time goes. Unfortunately, this could bind your content team to creation and not promotion.

This is where you’ll need to liaise with a syndicated content provider.

It helps to take the burden off the shoulders of your content department. A credible content syndication provider comes with deep-seated expertise and knowledge. They can be trusted to take your content game to the next level.

Content Syndication Mistakes to Avoid

What happens if you implement your content syndication strategy the wrong way? It goes without saying that your content marketing efforts will flop. To be safe, here are some content syndication mistakes to avoid

Excessive Use of Filters

In the content syndication arena, publications and advertising networks determine how you can filter leads. The more filters you use, the costlier the lead. As such, you need to go slow on the number of filters you intend you apply.

Writing Weak Abstracts

The short description that preambles your content on the site is a critical feature. It’s that abstract that determines whether a reader will make the next move. To be safe, make sure your abstract is precise. Also, you need to infuse the persuasive but friendly tone that drives a reader to action.

Over-dependence on Niche Sites

Instead of over-relying on specific niches, you need to craft a perfectly titled article or blog post. If you’ve narrowed down to a targeted audience in a compelling manner, advertising networks will take note and generate qualified leads. Such leads cost less and they’re generated faster than those you’ll generate on your native site.

Scanty Content

If you’re using high content volumes when syndicating, the more you generate leads and at a faster rate. The wise thing to do is to go all in. Never limit yourself to a few content assets for every publisher. It won’t cost you to syndicate more content. Remember to test different content forms-videos, webinars, infographics or white papers, and the like. It lets you discover the best firm that generates your preferred leads at a fast pace.

Inconsistent Lead Follow-up

Your content syndication campaign is bound to fail if you’re ignoring lead follow up. Syndicated leads are often distributed to the advertiser on a weekly interval.

As soon as you import a lead into your marketing CRM, it’s prudent to start doing follow up. You can leverage automated emails for proactive follow up.

Once you read and understand these syndication mistakes, it becomes easy to implement the right syndication practices to your benefit.


Editor’s Note:

While every precaution has been made to ensure the accuracy and fairness of this listing, we acknowledge that they may be inaccuracies. Therefore, we urge you to contact the service provider above for the correct information and/or contact us with the correct information.

If you are a service provider and wish to be featured in this listing (MediaOne reviews are read by hundreds of thousands of Singaporeans), please contact us at [email protected]. There is no charge! Please allow us up to 3 working days to review before adjusting the information or including your entry.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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July 30, 2020

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