Top Content Syndication Companies in Singapore

Top Content Syndication Companies in Singapore

Imagine creating killer content but after posting it, it fails to generate the expected results. Often website owners face similar predicaments. It’s no coincidence that some don’t have adequate content on their sites. Others have the content but its reach isn’t enough to achieve its objectives.

At this point, you might be tempted to think that your SEO isn’t paying off, but it’s not SEO alone that guarantees the kind of traffic you want. There are other content-based strategies.

Content syndication then becomes a promising alternative that can get you in front of the eyes of the audience you want to draw. What you don’t know is that content syndication as a strategy doesn’t work automatically. You must know the must-follow protocols for it to return favourable results.

What Is Content Syndication?

YouTube video

It is a way to provide a multi-channel distribution past your acknowledged audience.

You advertise your existing online content on social media or third-party platforms. The costs for syndication are low because you do not create new content. The prices here include paid placements, costs for uploading content to the platform, and cost for assets to arrange occasions. You should add content syndication to your content advertising strategy to enhance your content distribution excellently while retaining your current content visible.

Content syndication refers to republishing existing content on one or more websites to reach a wider audience. Publications regardless of their size love to syndicate their content since it helps them to supply new information to their readers.

Syndication works in a way that everybody wins. The original author/website owner benefits since their brand get seen by new audiences.

Are you thinking that content syndication can affect your ranking? As long as you provide valuable information, search engines won’t have a reason to flag you.

What content can you syndicate? Here are examples:

  • Articles
  • Videos
  • Press releases
  • Audio
  • Blog posts

Essentially, syndicating your content helps to amplify your content marketing strategy. You can leverage it to build your audience reach, augment your site traffic, turn readers into leads, and eventually convert those leads into sales.

Content syndication brings about the following advantages:

  • You can get new visitors using the current content with little or no extra work.
  • Distribute content to new audiences at a low price.
  • Provide high-quality content to your existing platforms at little or no cost.

Apart from discussing syndication for content advertising in Singapore, this article will explain how you can include it in your delivery plans with little or no cost.

Content Syndication vs. Guest Posting

The repurposing aspect in syndication makes it easy to confuse it with guest posting. But these are two different ball games.

Guest posting entails the creation of content to be published on a third-party site. It’s guest positing since the content is not to appear on more than one site of your own.

In the case of syndication, you earmark already published content on your website. Then, you commission more than one party to post an original copy of the said content on their websites. The syndicated content can be the entire post or just an excerpt of the same.

What Makes Content Syndication Tick?

After you understand the potential of syndication, you’d be weird not to go for it.

Even the most accomplished sites in Singapore feature syndicated content in more ways than one.

The digital space is too noisy and you can’t afford to think that people will read your content just because you’ve posted on your blog.

When you turn to syndication, you maximise the number of readers who will find the full or partial version of your post. It becomes easy to maximise the exposure to readers who might have missed your content altogether.

What you don’t know is that content syndication is next to low or no cost as a strategy. You can multiply your readership without paying a dime. In fact, it’s the faster alternative compared to creating a new post whether it’s the same subject matter or a different topic.

Types of Content Syndication

Are you skeptical about content syndication as a contest marketing strategy? I know you’re thinking that Google may penalise you but it really doesn’t. So what are the different types of syndication you can go for?

Content Syndication from third-parties on your blog

This entails getting permission from other websites to feature their posts on your site. It enables you to post valuable information consistently. You can reinforce it by republishing your guest posts on other sites to your blog.

Syndicating your posts on other websites

This is where your content is featured on third party websites. You allow these sites to publish the original posts. As long as you’ve provided high-quality content, it’s easy to have an authority site to syndicate your posts.

Publish on sites that syndicate their content

Some websites love to syndicate their content. Consider contributing your content regularly and encourage them to feature your content.

Self-service syndication

Do self-syndication on sites such as medium or LinkedIn. All you need is to import your posts and republish them on these sites. This is one way you can exploit to attract new audiences.

Essentially, there are two ways you can opt between when syndicating content. It can either be free or paid syndication. Free syndication is searching for the ideal publication, pitching your content idea, and building partnerships with time.

With the paid option, your leveraging tools that help to get your content approved by major publications but in a fast-tracked manner.

Content Syndication vs. Free Solutions: Which One Is Better?

Surprisingly, the answer here doesn’t favour the paid option. Many publications assist you to syndicate your content in a way that generates deep engagement with your audience.

The paid version employs a PPC-like price method. In fact, it works like Google Ads. Although it sounds like a breeze, it may end up looking like a case of spam gone badly.

The free syndication method requires you to pitch intensively. The good news is that you have numerous syndication options that allow you to proceed. You only need to understand the target site audience and the type of content that will pique their interest.

Benefits of Content Syndication

Content syndication is a proven and effortless way to find and engage new audiences without breaking a sweat. But there are more benefits below.

Exposure to Target Audience

Syndicating your content leads you to audience clusters who never knew you existed. Some syndication partners leverage social media following. You can tap in and get a viral response.

SEO Boost

When applied correctly, syndication drives quality backlinks to your website. Since you have the say on the anchor text, your SEO gains significantly.

Lead Generation

Once your brand gets seen by a large audience, it’s easy to grow tons of qualified leads. By republishing your content, you appeal to a large section of your target audience and provide solutions to their problems.

Latent promotion

Although syndicated content isn’t highly acclaimed, you still have the chance to grab links back to your site or social media handles and exploit your CTAs.

Brand reputation

When you republish your content on high authority sites, you take the form of a thought leader. That positions your brand as a credible entity that customers want to associate with.

Extends content life

Syndicating content does more that reach a broader audience. It gives your content a new lease of life. Instead of an article lying dormant in your blog’s archive, syndication makes it your newest brand ambassador.

When Should You Syndicate Content?

If you didn’t know, there’s no exact formula that dictates the volume of content that you can syndicate. It’s the same way you’ll never find a definite time when you can syndicate content as well. However, the sooner you initiate the process, the faster it will be for your content to be syndicated.

To make it better, you need to start syndicating as soon as your content has been indexed. You don’t have to wait for indexing but if it has been indexed, it fast tracks the process.

One aspect you cannot skip when syndicating is using high-quality content. Always make sure the content is relevant to your website. Also, you don’t want to syndicate everything on your site since you want to preserve unique content for your site visitors.

There are key considerations you need to assess before you syndicate a given piece of content.

What Can You Syndicate?

The cardinal rule here stipulates that the content you syndicate must pique the interest of readers on the target site. It’s only with relevant content that you’re able to build trust and reputation as a high authority website.

What Content Volume Can You Syndicate?

No procedure determines what you can syndicate. However, you need to syndicate the good stuff to build a reputation. This means you need to create lots of high-quality content. This gives readers the incentive to keep visiting your site often.

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How to Successfully Run a Content Syndication Strategy

Crafting a killer content syndication strategy isn’t always a breeze. There are steps you need to follow to achieve success. Here are some crucial steps.

  • Always create high-quality content that educates, entertains, and informs your target audience. Never write salesy content or risk turning off your prospects.
  • Join a forum/network of people who’ve shown interest in sharing your content.
  • Syndicate your content to a network of people who want to share your content.
  • Enable your network to subscribe to your content easily
  • Keep your network updated on the content you’ll create moving forward
  • Provide a link to your sales pages frequently in your autoresponder emails.

Does Content Syndication Influence SEO?

By now you know that syndicated content can amplify your content marketing strategy. But there are SEO risks to worry about. One thing you need to do is implement your syndication strategy in a way that doesn’t affect your SERPs.

But what do search engines including Google say about the process? Google says, syndicate your content prudently. Search engines know when content is syndicated maliciously.

In other instances, Google understands that not all duplicate content is published to game the system. The only time that syndication affects your ranking negatively is when you fail to indicate what version of your content that you want the search engine to prioritise.

Is Content Syndication Important for Internet Marketing

Once you appoint content syndication as a key online marketing tool, the consequences are evident; albeit positively. Your brand gains more exposure, your Rankins shoot upwards and you’ll generate more traffic to your site.  The highly targeted traffic eventually turns into more conversions not to mention that you’ll get more inbound links that lead other quality page links to your website.

Usually, repurposing your content is the logical thing to do. It pays off your efforts to write and publish. By syndicating content consistently it means you’re maximising on resources you may have put on the back burner to get mileage.

Backlog Refinement: The Ultimate Guide for Your Brand

To succeed with content syndication, always provide engaging content that offers solutions to your visitors. After all, they are trawling the web looking for specific information. If they find your content and feel that it meets their needs, chances are that they will subscribe and keep coming back.

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Marketing Concerns When Utilizing Content Syndication to Distribute Your Content

Use these marketing steps as part of your content distribution.

  1. Develop comprehensive marketing personas to focus on ideal audiences

You should use your marketing persona and other additional information about the audience to guide your efforts in reaching similar audiences, especially for paid audience targeting.

  1. Choose the platforms for content syndication depending on the authority of your content

Improve your content authority by ranking high on SERPs. Also, evaluate the magnitude of the audience on the platform because you aim to increase your customer base.

  1. Permit your original publication to entice most of its potential audience

Preferably, wait until the initial content gets crawled by search engines. You should allow it to remain for at least two weeks.

  1. Analyse the impacts of content syndication on search engine optimisation

Google says that duplicating your content does not harm your Google rankings.

You should add at least one relevant link to your blog or website even if the syndication platform includes “nofollow” to your links. Adding these links is beneficial since they direct visitors to your site where they positively take the anticipated actions. Furthermore, these links are searchable, enabling you to know where your content is being seen.

  1. Distribute content from other websites on your blog or site

Apart from reducing the cost and effort for content creation, you can reach influencers who may have the ability and time to develop content for you. They are also likely to help you promote the syndicated content that you market.

  1. Advertise syndicated content to enhance its distribution

You can use various channels to advertise your syndicated content to improve its reach and strengthen your syndication exertions.

  1. Measure the results of content syndication

Verify the types of content and syndication platforms in Singapore that works best for your content. Also, determine where to place your content for marketing and how this performs in contrast with your goals. Find out the lead quality, volume, and cost as well as brand lift and amount of traffic.

7 Content Syndication Methods to Spread Out Your Content

  1. Long-form content syndication on social media

In Singapore, you can use LinkedIn Pulse and Medium to enhance the reach of your long-form content since they provide various content marketing benefits including:

  • Have an integral audience
  • Catch the attention of the reader
  • Need little or no work and investment
  1. Advertise your content on other third-party syndication websites

Such options in Singapore include websites like Social Media Today, Small Business Trends, and Business2Community. To get selected by high-profile media platforms needs you to have a strong strategy for posting guest blogs.

  1. Utilise feeds or RSS to deliver your blog posts

RSS (really simple syndication) is the most famous method for publishing feeds. Feeds are developed by an online tool integrated into your platform like WordPress. So, your blog;

Routinely gives notices of your most current posts with either full text or teaser text. Always offer people with full version if you want them to read your content, or provide them with teaser text if you’re going to enhance traffic to your site. Apart from using text content, utilise feeds to deliver the video and audio content on your blog to improve their distribution.

  1. Syndicate non-text subjects

There are various networks and tools to republish your content in other formats that you can use in Singapore, and they include:

  • Slideshare for presentations
  • Webinar content distribution through services like BrightTALK
  • Infographic distribution with services like Pinterest and
  • Video distribution with services like Ooyala and YouTube
  • Audio distribution through SoundCloud and iTunes.
  1. Republish the content you develop for other websites on your avenues

After developing posts for guest sites, gather additional benefits from your masterpiece through republishing them on your media. However, you should consider the following steps before republishing the posts

  • Follow the guidelines of the original publisher to obtain permission to publish their content.
  • Wait for some time, at least a month, before republishing the content. This time allows the original owner to increase awareness for the post.
  • Change the header image and title to draw attention through fresh looks that poke out.
  • State where and when the post was first published including the link to the initial post to avoid duplicating content.
  1. Advance to professional syndication options

Professional syndication involves investing in placing your content on third-party sites. Since you pay for the post, use your time to measure the results from time to time. Among the key aspects to regulate include: the cost per lead, lifetime value, and overall acquisition costs.

  1. Cross-promote your content with other businesses

Work together with other websites or blogs with a similar target audience as business to co-promote your content. It is even more beneficial if you do it on a regular basis. You enhance the reach of your digital content without monetary exchange thus this strategy is ideal for small businesses with small expenditures. To ensure quality results, indicate the specific exchange details including publication timing, quality of content, length, and type.

Content Syndication Best Practices

Having an idea of what content syndication is about is indeed just a tip of the iceberg. You already know that for it to work, some cardinal rules need to be followed. Here are some best practices.

Don’t Attribute It All To Other Sites

The one SEO risk with content syndication is that other authority sites might outrank you. To mediate this, you need to agree with other sites that rel=canonical tag will be used to show the original site where the content is sourced.

Get the Right Publishing Partner

As an author, priority should be finding a perfect publishing partner. Always have a clear pitch and start small if you’re new in the field.

Syndicate on Multiple Platforms

Content syndication is more than just publishing on other sites. You’ll need to diversify. There is an abundance of platforms you can leverage for maximum exposure.

Pitch it perfectly

Did you know that the top content syndication networks receive tons of requests daily? If so, it tells you to get your pitching act together. You’ll only get a nod if your pitch stands out from the rest. Always hinge your pitch on your best content. Don’t forget, the target site guidelines are crucial and the help you to pitch with lots of relevance.

How to Syndicate Content

There are several content syndication options you can turn to. They include:

Republish On Sites with Higher Authority than Yours

You’ll nail it if you’re syndicating your latest, best performing content on websites that command a bigger readership and authority than your site. This amplifies your reach. Even though readers on high authority sites may not follow content to its original source, a good percentage will do thus increasing your brand awareness.

Syndicate on Sites with A Similar Rank Like Yours

Consider republishing old content on websites that have the same authority and followership as yours. This means more readers from other sites like yours will access fresh information and you’ll generate more leads.

Guest Post on Reputable Blogs Then Syndicate on Your Website

It makes sense to publish your guest posts on top publications. Most of them ant fresh topics and original juice. Afterward, you can seek permission to syndicate what you had written back to your blog or social media pages. You will be getting double what you worked for.

Syndicate on Sites That Do It All the Time

Just check out the hot titles on major publications on Google. Their articles are assimilated by hundreds of smaller publications. You can do it too.


Inet Asia Top Content Syndication Companies in Singapore

Content Syndication Agency


About Inetasia Solutions is a reputable provider of highly targeted content syndication services. The firm boasts over 20 years of experience in the content creation, digital marketing and content republishing domain. Inetasia guarantee excellent results from its syndication campaigns and it helps local brands to amplify their visibility.
Services ·        Content Development

·        Content Syndication

·        Internet Marketing

·        Data Analytics

·        Social Media Marketing

Address 50 Ubi Crescent #01-08 Ubi TechPark, Singapore 408568
Telephones (65) 6827 9676


IDG Top Content Syndication Companies in Singapore

Content Syndication Agency


About IDG is a globally acclaimed digital media data and marketing company with offices in Singapore. The company hinges its operations on quality content and user experiences to drive high engagement. IDG employs highly impacting content strategies including syndication to build client wide relationships.
Services ·        Content Marketing

·        Consulting Services

·        Marketing Services

·        Application Development

·        Data Management

Address 80 Anson Road #31-05, Fuji Xerox Tower, Singapore 077907
Telephones (65) 98337294


Metric Fox Top Content Syndication Companies in Singapore

Content Syndication Agency


About MetricFox is a globally accomplished company that offers 360 degree, digital, consultancy and lead generation services. MetricFox has worked with over 1500 global SMES and hundreds of fortune 500 venture. The firm relies on its professional development, personal integrity, prompt fulfilment and positive energy mantra. Metricfox offers content creation and syndication services.
Services ·        Social Media Marketing

·        Media Buying

·        Email Marketing

·        Lead Generation

·        Mobile Marketing

Address Level 39, Marina Bay, Financial Centre Tower 2,10 Marina Boulevard, Singapore – 018983
Telephones (65)-9662-7237



Click 2 view Top Content Syndication Companies in Singapore

Content Syndication Agency


About Click2view is Singapore’s leading video and marketing agency that uses motion content to tell brand stories. As a video production firm, it enables brands to syndicate their video content to meet their ROI goals. Click2view provides actionable insight and total transparency wit client budgets.
Services ·        Content Marketing

·        Content Strategy

·        Content Creation

·        Content Distribution & Amplification

·        Video Production

Address 70 Shenton Way#10-06, Eon @ Shenton, Singapore 079118
Telephones (65) 6221 3395


Digital Sound Top Content Syndication Companies in Singapore

Content Syndication Agency

Digital Squad

About Digital Squad provides professional content marketing consultancy to SMEs and MNCs in Singapore. The firm operates as a performance based SEO outfit that leverages digital transformation strategies to grow businesses. The firm relies on content marketing and syndication to optimise conversion rates.
Services ·        Search Engine Optimisation

·        Digital PR

·        Conversion Optimised Web Design

·        Digital And Content Marketing

·        Google Ads

Address Level 5, 51 Bras Basah Road Singapore 189554
Telephones (65) 3138 8050


OOM Top Content Syndication Companies in Singapore

Content Syndication Agency


About Since its inception in 2006, OOm has been helping businesses to maximise their digital marketing efforts. OOm is highly proficient in SEO, SEM and data driven content syndication. OOm works with experienced content marketing specialists who exploit syndication strategies to position your venture on the forefront.
Services ·        Copywriting

·        Content Marketing/Syndication

·        Skyscraper Content

·        Social Media Content

·        Infographic Content Creation

Address 141 Middle Road, GSM Building #05-04, Singapore 188976
Telephones (65) 6391 0930


IB Times Top Content Syndication Companies in Singapore

Content Syndication Agency

International Business Times

About International Business Times provides highly impacting content syndication opportunities to Singaporean businesses, global media, business and non-profit entities. IBTimes Singapore enables local businesses to syndicate popular content revolving around the digital marketing, business and social political domains on a fee based model.
Services ·        News

·        Technology

·        entertainment

·        Sports

·        Business and Science

Address 16 Raffles Quay ,#33-03 Hong Leong Building, Singapore 048581
Telephones (91) 80667 56600


More business leads Top Content Syndication Companies in Singapore

Content Syndication Agency

More Business Leads

About More Business Leads is a renowned SEO, lead generation and content development firm in Singapore. The company turns average content into impacting results. It employs content tactics such as republishing and data based analytics.
Services ·        PPC

·        Social Media Marketing

·        B2b And B2c Marketing

·        Lead Generation

·        Content Syndication

Address 14 Hougang Street 11 #06-69, Singapore 534071
Telephones (65)) 8408 8454


Think Logic Top Content Syndication Companies in Singapore

Content Syndication Agency


About Thinklogic is a demand generation outfit that offers unique enterprise solutions for technology marketers in Singapore and beyond. Thinklogic drives the growth of tech firm through the use of web publications and content syndication alternatives.
Services ·        Digital Marketing

·        Marketing Automation

·        Content Syndication

·        Account Based Marketing

·        Lead Nurture

Address 44-01A Tower One, 1 Raffles Place, Singapore 048616
Telephones (65) 6715 8452


Madison Logic Top Content Syndication Companies in Singapore

Content Syndication Agency

Madison Logic

About Although Madison Logic has a global outlook, it helps B2B marketers in Singapore to leverage their best accounts and content to link up with influencers in their promotional campaigns. ML offers B2B ventures the opportunity and tools to maximise their content strategies and syndication efforts.
Services ·        Content Marketing,

·        Content Syndication,

·        ABM Content Syndication

·        Journey Acceleration

·        ML Data Sources

Address 71 Robinson Road, Singapore 068895
Telephones (65) 8139 2235


HAshmeta Top Content Syndication Companies in Singapore


Content Syndication Agency


About Hashmeta is a recognised Singapore-based content marketing firm that specialises in content creation, marketing, distribution and syndication. Hashmeta works with an extensive network of content creators on different platforms to create content to fill in the gaps along a customer’s journey. Hashmeta concentrates on areas such as content strategy, development and distribution.
Services ·        Content Marketing

·        Social Media Marketing

·        Influencer Marketing

·        Marketing Automation

·        Digital Marketing

Address 30A Kallang Place#11-08/09Singapore 339213
Telephones 65 6205 5931

Content Syndication Networks You Should Know

If content syndication is for you, here are examples of globally accepted content syndication networks

This platform features a variety of ready content touching on web and inbound marketing. A visitor can search for niche-specific content and subscribe to daily feeds. allows members to ask questions, create forums, and share their content that links to their websites.


Medium allows members and businesses to publish valuable content or articles. Readers can access three free articles monthly or subscribe fully. Medium is a free publishing site that is ideal for start-ups that want to syndicate to get more followers. To syndicate content on medium, you need to copy and paste the URL on the site’s blogging tool.


LinkedIn is a valuable content syndication and distribution network. It’s easy to repurpose your content and gain from highly populated feeds. The platform favours B2Bmarkerters who want to grow leads there is a paid and free content syndication and distribution option.


The platform runs as a LinkedIn affiliate site. It features targeted users making it the perfect platform to capture and retain niche-specific audiences.


Soundcloud is an ideal syndication platform if you specialise in audio content. The same way YouTube helps to syndicate video content. Soundcloud lets you upload and share your content free. You only pay if you need advanced analytics and managed audio features.

Questions to Ask a Content Syndication Service Provider

Since you’re new to content syndication, having a seasoned playmaker in your corner sets you off in the right direction. Even though these providers have the experience, there are questions you need answers for before you plunge in. here are some:

What Channels Do You Deploy?

Content promotion takes many forms. However, you need to know what platforms your syndication partner uses. Don’t restrict your options but always go for a platform that leverages diverse channels if you want maximum exposure.

Do You Create Content?

You very well know that engaging third-party syndicators can be costly. If you’re working with a given provider, make sure that they’re doing all the heavy lifting. As such, consider working with the provider who provides content as well. You only need to provide the guidelines to be used in content creation.

Do You Work In-house or Outsource?

Your content syndication needs to be handled by a highly qualified team. Check to see if a provider works in-house or they outsource key tasks like content creation. If they work in house, it’s a sign that they know what they’re doing.

Who Is Your Ideal Client Type?

The truth is, not every content syndication provider out there is a good fit for you. You need to know who they prefer working for. Of all, make sure that they have deep niche knowledge and they have worked successfully with other firms like yours.

What Targeting Technologies Do you Apply?

If your syndication partner cannot deliver leads, then it’s all an effort in vain. That said, you need to verify their methods and the technology they apply in the process. If their strategy isn’t data-driven, it might be a long wait for you to get these leads. If they’re not using data to discover the intention of your prospects, look for a partner that does.

Why Work With a Content Syndication Provider?

As a budding website owner, you’re probably spending hours creating persuasive content- videos, podcasts, articles, e-books, etc. but you’ll need to do more if that content is to generate leads. Yes, syndication is your best bet. But why do you need a syndication partner in your corner?

Some people will say that it’s okay to do the syndication in-house. This means that you’ll have to contend with rising costs as time goes. Unfortunately, this could bind your content team to creation and not promotion.

This is where you’ll need to liaise with a syndicated content provider.

It helps to take the burden off the shoulders of your content department. A credible content syndication provider comes with deep-seated expertise and knowledge. They can be trusted to take your content game to the next level.

Content Syndication Mistakes to Avoid

What happens if you implement your content syndication strategy the wrong way? It goes without saying that your content marketing efforts will flop. To be safe, here are some content syndication mistakes to avoid

Excessive Use of Filters

In the content syndication arena, publications and advertising networks determine how you can filter leads. The more filters you use, the costlier the lead. As such, you need to go slow on the number of filters you intend you apply.

Writing Weak Abstracts

The short description that preambles your content on the site is a critical feature. It’s that abstract that determines whether a reader will make the next move. To be safe, make sure your abstract is precise. Also, you need to infuse the persuasive but friendly tone that drives a reader to action.

Over-dependence on Niche Sites

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Instead of over-relying on specific niches, you need to craft a perfectly titled article or blog post. If you’ve narrowed down to a targeted audience in a compelling manner, advertising networks will take note and generate qualified leads. Such leads cost less and they’re generated faster than those you’ll generate on your native site.

Scanty Content

If you’re using high content volumes when syndicating, the more you generate leads and at a faster rate. The wise thing to do is to go all in. Never limit yourself to a few content assets for every publisher. It won’t cost you to syndicate more content. Remember to test different content forms-videos, webinars, infographics or white papers, and the like. It lets you discover the best firm that generates your preferred leads at a fast pace.

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Inconsistent Lead Follow-up

Your content syndication campaign is bound to fail if you’re ignoring lead follow up. Syndicated leads are often distributed to the advertiser on a weekly interval.

As soon as you import a lead into your marketing CRM, it’s prudent to start doing follow up. You can leverage automated emails for proactive follow up.

Once you read and understand these syndication mistakes, it becomes easy to implement the right syndication practices to your benefit.



Tips for A Successful Content Syndication

Content syndication is used to increase your channels of distributing content. Additionally, by syndicating your current content, you raise its value at a little or no cost, thus, content syndication results in an excellent ROI from content marketing.

Here are some tips for a successful process of content syndication:

  • Do not syndicate all of your content. Retain some material exclusively for your website to give visitors a reason to visit your site.
  • Ensure that the context of your content is relevant to that of the original publisher. You can modify or change the titles to attract your visitors or add a new image.
  • Add a call-to-action with a link to related content. It attracts readers to connect to your website for more information.
  • Have a post on a third-party website that syndicates its content somewhere else. While it needs the creation of new material, it enhances the reach of your digital content to other publishing platforms without extra costs.
  • Include guest posts to your editorial schedule. While guest posting needs time and money to develop new content, it increases supports search with backlinks and increases the size of your audience.


Editor’s Note:

While every precaution has been made to ensure the accuracy and fairness of this listing, we acknowledge that they may be inaccuracies. Therefore, we urge you to contact the service provider above for the correct information and/or contact us with the correct information.

If you are a service provider and wish to be featured in this listing (MediaOne reviews are read by hundreds of thousands of Singaporeans), please contact us at There is no charge! Please allow us up to 3 working days to review before adjusting the information or including your entry.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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