The advent of online blogshops in Singapore marks a significant transition in the fashion and retail landscape. Initially founded by enterprising young adults with a passion for fashion, these platforms were aimed at leveraging the growing online community to boost sales. This move was not just about business growth but also about creating a more accessible shopping experience for a digitally-savvy population.
Singapore stands out globally with its impressive internet penetration rate, making online shopping not just a convenience but a lifestyle. The digital commerce sector, having generated substantial revenue, underscores the vibrant and thriving online market. The transformation from traditional to digital platforms signifies a shift in consumer behavior and market dynamics.
Historically, blogshops began on simple platforms like LiveJournal and Blogspot, offering an array of affordable fashion items. Today, they have evolved into independent e-commerce websites, reflecting the maturity and growth of this sector. This evolution is a testament to the entrepreneurial spirit and innovative strategies that drive the local fashion industry.
Strategies for Elevating Blogshop Success
- Integrating Online and Physical Retail Strategies
In today’s competitive market, a dual approach combining online presence and physical stores is crucial. This strategy ensures a wider reach and caters to different customer preferences. - Harnessing the Power of Email Marketing
Email marketing remains an effective tool for engaging customers. It allows for personalized communication, offering updates and promotions directly to your audience. However, balance is key to avoid overwhelming your subscribers. - Leveraging Social Media for Brand Engagement
In Singapore, social media is an integral part of daily life. Platforms like Facebook, Instagram, and Twitter are not just social spaces but potent marketing tools. Utilizing these platforms for targeted ads and engaging content can significantly boost your brand’s visibility. - Engaging Customers with Online Contests
Contests can foster engagement and deepen customer relationships. By offering valuable prizes and ensuring transparent contest rules, you can enhance participation and brand loyalty. - SEO: Optimizing for Visibility
SEO is critical for online visibility. By creating content that is both valuable to your audience and optimized for search engines, you can improve your site’s ranking and attract more traffic. - The Role of Paid Advertising
Paid online advertising, such as PPC, offers a cost-effective method to reach your audience. It allows for targeted advertising, ensuring that your message reaches the most relevant audience. - Influencer Marketing: Expanding Reach
Influencers can significantly amplify your brand’s message. By collaborating with influencers whose followers align with your target market, you can enhance brand awareness and credibility. - Traditional Tactics: The Underrated Power of Flyers
Despite the digital age, traditional marketing tactics like distributing flyers remain effective, especially in high-traffic areas. They offer a tangible reminder of your brand and can lead to increased foot traffic and online visits. - The Significance of Content Marketing
Content marketing goes beyond promoting products; it builds brand narratives that resonate with customers. By providing valuable and relevant content, you can foster trust and loyalty among your audience. - Exploring Affiliate Marketing
Affiliate marketing offers a performance-based approach to increase sales and brand visibility. By partnering with affiliates, you can tap into new audiences and leverage their reach for your brand.
The landscape of blogshops in Singapore is emblematic of the broader shifts in retail and e-commerce. Embracing both traditional and digital marketing strategies, maintaining a customer-centric approach, and continuously innovating are key to staying relevant and successful in this dynamic sector.
In conclusion, as the online shopping trend continues to dominate, it is crucial for blogshops to keep evolving, ensuring they remain appealing through affordable pricing and an updated range of products. For businesses looking to venture into or expand within this market, tailoring strategies to meet the changing consumer needs and technological advancements will be essential.
While the goods sold by blogshops in Singapore are diverse, they share one characteristic in common – the items are available at pocket-friendly prices. Enough said, here are some of the popular Blogshops that are revolutionising the online shopping industry in the Asian country.
Here are the Most Popular Blogshops in Singapore this 2024:
Blogshop |
Fayth |
| About |
Fayth began as an ambitious project in 2014 in a Singaporean urban apartment, aiming to offer essential attire suitable for weekdays, weekends, and special occasions. The brand stands out due to its passionate dedication to unique, comfortable fashion that encompasses a distinct aesthetic, fit, and color palette.
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| Speciality |
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| Website | https://fayth.com/ |
| Address | Check here |
| Telephone | Check here |
| Operating Hours | Check here |
| Review 1 | “Love shopping at Fayth! All the staff at Fayth Plaza Singapore are very polite, friendly, customer oriented and consistent in their service, despite always being busy at the store. Highly recommended!” |
| Review 2 | ”
My go-to-place for outfit. The quality is good (sewing, lining and the model) and the team member are helpful and friendly. Price could be steeper if you compare to online shops but seriously the quality is totally different too. Their price is ranged between S$40 – S$60. And S$30 for items on discount. The model and pattern offered is not many, but they always have new arrival quite often. However, buying online from their website can be quite challenging because the size isn’t really uniform. S size can be bigger for different cut of clothes. Tips: check their website for model/update and stop by the store to try and buy.” |
| Review 3 | “Love the dress designs! And service. I typically dislike wearing dresses but actually found very attractive and comfy dresses here” |
Blogshop |
The Thread Theory |
| About |
The Thread Theory is an online women’s boutique based in Singapore, offering unique self-manufactured designs. The brand is known for blending quality materials with its signature romantic style to create clothing that helps customers fall in love with their outfits.
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| Speciality |
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| Website | https://www.thethreadtheory.com/ |
| Address | Only for self-collection of orders: 6 Harper Road, #04-03 Leong Huat Building Singapore 369674 |
| Contact |
GENERAL QUERIES RETURNS & STORE CREDITS |
| Operating Hours | Weekdays only, excluding public holidays, weekends and office closure. |
| Review 1 | “Absolutely in love with the unique designs and the quality of the clothing! Shopping here makes finding the perfect outfit so easy.” |
| Review 2 | “The customer service at The Thread Theory is exceptional; they truly care about their customers and go above and beyond.” |
| Review 3 | “Their bridal collection saved my wedding planning stress; beautiful designs and great prices for the whole bride squad.” |
Blogshop |
The Editor’s Market |
| About |
The Editor’s Market stands as a contemporary market for daily fashion and lifestyle needs, focusing on delivering well-designed, high-quality products at fair prices. The brand is committed to sustainability, offering timeless essentials that transcend seasonal trends.
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| Speciality |
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| Website | https://www.theeditorsmarket.com/ |
| Address | 391 Orchard Rd, #B1 – 16 TO 24, Singapore 238872 |
| Telephone | Check here |
| Operating Hours | Daily – 10AM to 10:00PM |
| Review 1 | “The minimalist design and exceptional quality of The Editor’s Market have transformed my wardrobe essentials.” |
| Review 2 | “Joining Club Discovery has offered me unique experiences and rewards that enhance my shopping journey.” |
| Review 3 | “I appreciate the commitment to sustainability, knowing my fashion choices contribute to a greener planet.” |
Blogshop |
The Tinsel Rack |
| About |
The Tinsel Rack, founded in 2009 by sisters Joyce and Jolene, is a Singapore-based fashion label committed to producing timeless, quality apparel. Striking a balance between comfort and style, TTR aims for its customers to feel confident and at ease in every piece.
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| Speciality |
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| Website | https://www.thetinselrack.com/ |
| Address | 277 Orchard Rd, #02-17A, Singapore 238858 |
| Telephone | Contact here |
| Operating Hours | Check here |
| Review 1 | “tried clothes for the first time at the tinsel rack today & i really loved the style of their items. i wasnt sure of what size to take so i enquired w the retail staff & thanks to their recommendation, i was able to get the right size! am grateful for their help 😊” |
| Review 2 | “Super cramped location and the dressing room queue always ends up blocking some of the clothing for customers to look! Clothes are still amazing and they somehow managed to squeeze and organise the place well.” |
| Review 3 | “understand they have changed their sizing, so the size you usually buy might be different for ttr. decided to size up for my order but realised it’s bigger than expected. unfortunately, you can’t do exchange, only return for store credits. if item is present in store, would prefer to be able to do 1 for 1 exchange. return was processed in 3 working days, thought it’d take longer when i read someone else’s review. don’t rlly want to repurchase my item online after this, think i’ll go to the store to try on if the item ever comes back in stock :’) order was processed very fast within one day, was surprised to receive the next day!” |
Blogshop |
Love and Bravery |
| About |
Established in 2005, Love and Bravery aims to redefine affordable fashion with a wide range of attire designed for the modern woman. By focusing on quality, cut, and wearability, this Singapore-based brand continues to cater to the fashion needs of its diverse clientele.
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| Speciality |
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| Website | https://www.loveandbravery.com/ |
| Address | Check here |
| Telephone | Check here |
| Operating Hours | Check here |
| Review 1 | “The variety and affordability of Love and Bravery have made it my go-to for all occasions.” |
| Review 2 | “I appreciate the attention to detail in each piece, making it easy to find something perfect for any event.” |
| Review 3 | “Their commitment to quality and style at reasonable prices is unmatched in Singapore’s fashion scene.” |
Blogshop |
Shop Sassy Dream |
| About |
Shop Sassy Dream is a Singapore-based fashion destination that revitalizes wardrobes with its vibrant and diverse clothing collection. Catering to contemporary fashion enthusiasts, it offers everything from casual wear for garden picnics to elegant dresses for romantic evenings.
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| Speciality |
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| Website | https://www.shopsassydream.com/ |
| Address | 68 Orchard Rd, #B1-30/34, Singapore 238839 |
| Contact |
General enquiries/Collaboration Opportunities admin@shopsassydream.com Order enquiries (Eg: Returns, Tracking Number etc) order@shopsassydream.com |
| Operating Hours |
Monday to Thursday – 11.00 AM to 9.30 PM Friday to Sunday – 11.00 AM to 10.00 PM |
| Review 1 | “Had been patronized them for many years. Liked their dresses cos can fit me very well, as I am very skinny, when i buy dresses i have to send for alteration, for this shop , no need. Only not that good is too pricey I felt for some of their items.” |
| Review 2 | “Bought an item from the plaza sing outlet but turned out to be an item with defective strap. Emailed SSD customer service and very pleased with their quick and fuss-free response and exchange to my home! Thank you so much for the superb service!” |
| Review 3 | “One month expiry of store credits is really too short. I don’t understand why it forces customers to use up the store credits in such a short time when the money is already transferred.” |
Blogshop |
Arcade |
| About |
Arcade started as an ambitious online store in 2006, founded on the desire to offer unique clothing styles that resonate with personal identities. Evolving from a blog-based store to AforArcade.com in 2012, the brand maintains its core values of blending craftsmanship with affordability and trendiness with timelessness.
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| Speciality |
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| Website | https://www.aforarcade.com/ |
| Address | Orchard Central #04-04/05/06 (Nearest MRT: Somerset) |
| Telephone | Check here |
| Operating Hours | Check here |
| Review 1 | “I bought my first arcade clothing in 2013 and is still in love with their designs. They are my work necessities and weekend essentials. I never had any issue with their materials, linings, or service. It has been great to me and I was always able to get any refunded credits to get their new clothings, a process similar to other online shops.
I always feel that Arcade has their own style – classic, vintage and some fun. Comfort clothings can be very subjective but check them out and give Arcade a try. My all time favourite would be ace girl skorts (from 2017). Cheers to pretty clothings in Singapore!” |
| Review 2 | “Omgggg I just received my order of 10 pieces and I have to say that I ❤️❤️❤️❤️❤️❤️❤️❤️❤️ every single piece and someway somehow it all fit perfectlyyyy!!! For sure will order more and recommend friends and colleagues !!! Especially loveeee all the wide legged pants. Just wanted to give your brand some real compliments and can’t wait on your next collection! Bravo to being a local SG brand that takes fashion risks!” |
| Review 3 | “Nice designs but material and inner lining not so great. Feedback to them about their material furring from abrasion during wear for a few pieces, they weren’t convinced and said they didn’t face the issue and it’s isolated user experience. Threw away those pieces after a few wears though my clothes are handwashed. Given the higher prices than some other shops, I’m expecting better quality. They are still using those cheap stretchable inner lining which sticks to your skin when sweaty for most pieces. Else, I’d much rather purchase from the ‘L’ shop which has excellent return policies.” |
Blogshop |
Topazette |
| About |
Topazette distinguishes itself in the fashion industry by providing timeless elegance that transcends seasonal trends. Committed to enduring fashion, the brand focuses on creating designs that resonate with a quality that remains consistent.
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| Speciality |
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| Website | https://www.topazette.com/ |
| Address | Check here |
| Telephone | Check here |
| Operating Hours | Check here |
| Review 1 | “Topazette has transformed my approach to fashion; their timeless pieces are a staple in my wardrobe.” |
| Review 2 | “The quality of Topazette’s clothing is unmatched. Each item I’ve purchased has been a testament to their commitment to excellence.” |
| Review 3 | “Shopping with Topazette is always a delight. Their collections are not just clothes, but a journey into timeless elegance.” |
Blogshop |
Her Velvet Vase |
| About |
Her Velvet Vase (HVV) is a fashion e-commerce brand from Singapore, focusing on crafting memories and celebrating milestones through its unique, self-designed women’s fashion. HVV specializes in creating inclusive, thoughtful designs for the modern romantic, emphasizing comfort and style in every piece.
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| Speciality |
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| Website | https://www.hervelvetvase.com/ |
| Address | Check here |
| Telephone | Check here |
| Operating Hours | Check here |
| Review 1 | “Her Velvet Vase has become a part of my essential wardrobe; their clothes fit every part of my life beautifully.” |
| Review 2 | “From casual meet-ups to professional settings, HVV’s range has never let me down. Their attention to detail is evident in every piece.” |
| Review 3 | “The community and quality that HVV offers have truly made a significant impact on how I view fashion and self-expression.” |
Blogshop |
Klarra |
| About |
KLARRA is committed to offering enduring value and daily inspiration to its community through carefully crafted creations. Based in Singapore, the brand prioritizes quality, attention to detail, and lasting relationships with its customers, aiming for meaningful integration into their everyday lives.
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| Speciality |
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| Website | https://klarra.com/ |
| Address | Check here |
| Telephone | Check here |
| Operating Hours | Check here |
| Review 1 | “KLARRA has become an integral part of my daily wardrobe with its timeless designs and exceptional quality.” |
| Review 2 | “The customer service at KLARRA is outstanding – they truly understand and cater to the needs of their community.” |
| Review 3 | “I love how KLARRA’s pieces allow me to express my personal style while providing comfort and confidence.” |
Blogshop |
All Would Envy |
| About |
All Would Envy, a vibrant fashion brand from sunny Singapore, aims to transform everyday experiences into awe-inspiring moments through fashion. Their mission is to create pieces that not only stand out but also bring people together, celebrating individuality and community in every design.
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| Speciality |
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| Website | https://allwouldenvy.com/ |
| Address | Check here |
| Telephone | Check here |
| Operating Hours | Check here |
| Review 1 | “All Would Envy’s clothing has become a staple in my wardrobe for its unique designs and comfort.” |
| Review 2 | “I always find something special for every occasion at All Would Envy, and I love the positive energy of the brand.” |
| Review 3 | “Joining the All Would Envy community has changed the way I view fashion – it’s about joy, confidence, and togetherness.” |
Blogshop |
Hollyhoque |
| About |
Hollyhoque is a distinctive fashion label from Singapore, known for its unique in-house apparel and accessories, complemented by a selection of global finds. Founded by Sheila in 2008, the brand embodies the resilient and graceful qualities of the hollyhock flower, aiming to inspire women to thrive in any environment.
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| Speciality |
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| Website | https://www.hollyhoque.com/ |
| Address | Orchard Gateway #02-07/08 |
| Telephone | Check here |
| Operating Hours | 1230PM-830PM Daily |
| Review 1 | “Very spacious and friendly staff. Affordable clothing with a good variety of choices!” |
| Review 2 | “Love this fashion shop as they have alot of non sleeveless items which are my preferences. Staff was quite helpful as well. Will be back for more causal and work clothes!” |
| Review 3 | “My go-to fashion store. Comfortable material, and chic designs! Hollyhoque have dresses for all occasions from casual to party.” |
Blogshop |
Neonmello |
| About |
Neonmello is a dedicated online fashion brand from Singapore, established with the goal of delivering trendy styles at wallet-friendly prices. The brand champions confidence and inclusivity, ensuring fashion is accessible to everyone, fostering a community where all feel welcome and valued.
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| Speciality |
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| Website | https://www.neonmello.com/ |
| Address | 68 Orchard Rd, b1-17a, Singapore 238839 |
| Telephone | Check here |
| Operating Hours | Check here |
| Review 1 | “The clothes here are awesome and shipping is SUPER fast even during sale period. A big shoutout to their excellent customer service! I accidentally used a one-time voucher for a smaller purchase and still had $55 credits balance. The NM team was very nice to give me another voucher for the remaining $55. Thank you so much, bravo to such awesome customer service 💖” |
| Review 2 | “I’ve been an avid online shopper for years and I wish to drop an honest review over here on how satisfied I am with the entire buying process. My package was dispatched on the day of my order & I received it the following day. Even though I have been shopping online for some time, there are times when I fall in between size/s due to the material/cutting variance; even when the inches are gauged right. The CS been really helpful and I’m pleasantly grateful that a size exchange was allowed. (trust me i’ve got several encounters from other shops which do not have return/exchange policy in place & my buys will go to waste if they don’t fit well). The NM team advised me with the sizings & welcomed me to drop by their warehouse for the exchange but due to my schedule I wasn’t able to head down but they have another option to do the exchange via singpost smartpac service which works for me, it incurred some postage fees but it is all well as long as I’m able to exchange to smtg that fits me! Keep up the good job Neonmello!” |
| Review 3 | “Unfortunately, had a really unpleasant experience in store today due to popular new launch. Was told that there wasn’t any ongoing promo in store (in actual fact, there was…). Retail staff wasn’t knowledgable about ongoing promo (even with ongoing promo poster put up at the front of the store), and didn’t seem like they could handle crowds (which was something that the team should have anticipated). Thus, I decided not to purchase 4 items to be eligible for the ongoing promo of 15% off in store, so I had no choice, but to only purchase the most popular item in store first (having the fear that it may sell out online LOL).” |
Blogshop |
Young Hungry Free |
| About |
Young Hungry Free is a dynamic online fashion brand from Singapore, designed for the bold, adventurous, and free-spirited. Established to give a voice through fashion, the brand celebrates individuality and confidence, offering timeless wardrobe essentials redefined for the modern era.
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| Speciality |
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| Website | https://younghungryfree.com/ |
| Address | 31 Bukit Batok Cres, #01-24 The Splendour, Singapore 658070 |
| Telephone | Check here |
| Operating Hours | Mon – Fri | 10am – 6pm GMT+8 Excl. Public Holidays |
| Review 1 | “Clothes are great and the customer service matches the clothes. Thank you Amelia for accommodating my last minute request regarding my order. Happy holidays and take care!” |
| Review 2 | “love their effort in giving customers the best shopping experience w vvv good quality of clothes and personal touch w customers 🤘🏼🤘🏼” |
| Review 3 | “I bought clothes for my girlfriend from YHF and the customer service was impeccable!!” |
Blogshop |
The Velvet Dolls |
| About |
Established in 2010, TheVelvetDolls has evolved from a modest blogshop into a celebrated online fashion retailer in Singapore. The brand, initiated by a local designer, focuses on providing stylish and affordable apparel that caters specifically to the modern Asian woman, embodying style, quality, and an excellent fit in every piece.
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| Speciality |
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| Website | https://www.thevelvetdolls.sg/ |
| Address | TVD Studio, 02-12, 12 Arumugam Road Singapore 409958 |
| Contact |
ask@thevelvetdolls.sg. |
| Operating Hours | Check here |
| Review 1 | “The Velvet Dolls clothes fit perfectly for my Asian body type, and their designs are always so elegant!” |
| Review 2 | “I’m always excited for new arrivals at The Velvet Dolls – their pieces are perfect for any occasion!” |
| Review 3 | “Amazing customer service and quality apparel at great prices – it is my go-to online store!” |
Editor’s Note:
While every precaution has been made to ensure the accuracy and fairness of this listing, we acknowledge that they may be inaccuracies. Therefore, we urge you to contact the service provider above for the correct information and/or contact us with the correct information.
If you are a service provider and wish to be featured in this listing (MediaOne reviews are read by hundreds of thousands of Singaporeans), please contact us at enquiry@mm.com.sg. There is no charge! Please allow us up to 3 working days to review before adjusting the information or including your entry.
