AI Wins and AI Fails: Lessons for Marketers
AI-generated media, whether photos or videos, can get a lot of criticism and pushback from your existing audience. While using AI reduces our reliance on expensive equipment and makes certain creative executions more accessible, brands must realise that using AI brings with it an additional message—one that could distract from the ad’s intended message. Because of this, using AI in …
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SEO vs AEO vs GEO: The Differences and Overlaps in Modern Search Optimisation
The way people search and how brands get discovered has evolved beyond the familiar list of blue links. Over 68% of all online experiences begin with a search engine, yet fewer users are clicking through to websites. Another study revealed that nearly 60% of Google searches now end without a click, reflecting the shift toward zero-click results and AI-generated answers. This …
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GEO vs SEO: Why You Need Both For Maximum Digital Visibility
As AI-powered search evolves, traditional Search Engine Optimisation (SEO) faces a new challenger: Generative Engine Optimisation (GEO). Unlike conventional search engines, which index and rank websites, generative engines like ChatGPT, Google’s Bard, and other AI-driven tools generate responses based on vast datasets. This shift raises a vital debate: GEO vs SEO—will businesses need to rethink their digital strategies entirely, or …
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