Straits Times Interviews MediaOne For XiaoHongShu Article

straits times interviews mediaone for xiaohongshu article

MediaOne was in the spotlight again when the Straits Times interviewed Tom Koh (CEO), June Goh (COO), Hedy Lim (Head of Social Media), Ting Jing Yi (Social Media Consultant), Teoh Yuxuan (Social Media Consultant), Jessica Lim (Digital Marketing Consultant) and Chermaine Looi (Sr SEO Consultant).

We were asked about our usage, views, data, and analysis of the platform’s usage, demographics, business and personal use, trends, and how it contributes to China’s “soft power” influence on the world.

For the main article, click here https://www.straitstimes.com/asia/east-asia/black-hole-of-alluring-content-chinese-social-media-apps-like-xiaohongshu-pull-in-s-pore-users.

Some excerpts are featured below:

“In Singapore, the user demographic is about 80 per cent female, and largely from the 18 to 35 age group, said Ms June Goh, chief operating officer at MediaOne, citing market research.”

On whether these apps contribute to China’s soft power, MediaOne chief executive Tom Koh pointed out that the notion of what was considered beauty, art or quality entertainment used to be very Hollywood-centric but is increasingly becoming more North Asian.

“Korea is leading with Japan a distant third, but China at second is closing the gap. These notions are changing due to these platforms,” he said.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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