6 Social Video Stats Every Marketer Needs to Know in 2021
6 Social Video Stats Every Marketer Needs to Know in 2021
2020 will probably go down in history as the year of the infamous pandemic. But most digital marketers will also remember it as the year that video became the undisputed king content. Over the last decade or so, video as a medium conquered the platforms we use for communication, education, and entertainment, from video […]
Guide to Killer Facebook Marketing Strategies
While just about every social-media platform comes with an integrated ad system, Facebook still reigns supreme as the most advanced and targeted ad systems around. For a brand, posting on Facebook is never enough, especially for a new brand still trying to find its footing. Sure, you can even go ahead and pump in some […]
The Ultimate Guide for Hiring a Social Media Marketer
Social media is indispensable for your business. And the entire social media landscape evolves in real-time. Yes, it’s a powerful tool, but can you manage the painstaking and expensive process needed to make it work? In the recent past, social platforms have become quite complicated, and so is the role of a social media marketer. […]
Hashtag Marketing: Complete Guide to Using Hashtags
Hashtag marketing is on a roll. Not talking about the casual act of plugging the pound sign (#) into every single one of your target keywords, but the premeditated, marketing aspect of it. Hashtags are the lifeblood of every social media promotion campaign. They’re the closest thing to keywords, but for social media. These useful […]
How to Plan a Great Social Media Calendar
Have you ever wondered why organisations create social media accounts only for them to fizzle out as fast as they appeared? To be honest, maintaining multiple social media pages can be dreadful. It’s worse if you’re not conversant with social media marketing. But you already know that the best marketers in this arena keep leveraging […]
Top Email Marketing Software
Reviews of the Top 30 Email Marketing Software In the modern marketing arena, tech-savvy marketing platforms are all the rage. But, would you believe it if I told you email marketing is still a big one? The fact that email marketing has stood the test of time tells you that it’s still useful. However, marketers […]
How Different Social Media Networks Drive Search Traffic
The relationship between SEO and social media can be best described as an alley-oop to those who understand basketball. We have social media lobbying the ball and SEO dunking it. Social media signals such as likes, retweets, and followers don’t directly impact your ranking. But they directly impact the factors that affect your search engine […]
How to Efficiently Calculate the ROI on Your SEO Investment
Many companies seem to have one big issue with SEO – they just can’t figure out if they’re making a profit or loss from their SEO campaigns. So, what have they done about it? Most of them have turned their backs on SEO and directed all their marketing efforts to paid search instead because […]
7 Creative Ways to Generate Interesting Marketing Content for TikTok
Running an effective TikTok campaign will always boil down to how creative your content is. There’s no way around creating exciting content for your followers. If you can manage to make your content enjoyable, then do a commendable job marketing it on the platform, and you can be sure more people will be engaging with […]
Why Hybrid Strategies In Paid And Organic Social Media Are The Way To Go
Effectiveness of Hybrid Strategies in Social Media Marketing Marketing on social media is about more than just brand identity. Now, lead generation, retention, and customer service all take place on social media. Social is still the best place for growing brand awareness and connecting with customers, but with so much going on an organic strategy […]
