New consumers and product exposure may be gained through Instagram, which has more than one million daily active users. Instagram advertisements and influencer outreach are powerful, but without the correct tools, it’s difficult to master what to post on Instagram and achieve the results you desire. We’ve compiled a list of the top apps for […]
Content marketing is a tool that businesses use to educate customers and prospects by attracting their attention and motivating them to behave in ways that result in leads, sales, or customer advocacy. Customers and prospects utilise social media to engage with one another and, on occasion, with businesses. This type of communication, resulting in leads, […]
Influencers nowadays play a very important role in the success of any online business. From promoting products to leaving a good review about your company, they can motivate your target audience to give your products a try. This is the kind of exposure that both smaller and largest companies need to become successful and established. […]
Consequently, you’ve decided to start your own business as a freelance media marketer. There are a few things you should be aware of. To begin, let me say that it is not going to be easy. Customers rarely understand the time invested in developing a solid social strategy, and the competition is tough. It is […]
The overlaps are rife, and only a thin line separates them. It’s almost impossible to talk about social media marketing without considering content marketing and vice versa. Quite simply, after having done all the research, you should a)know what your typical consumer likes to read b) find a way to relay it to them as […]
Do you genuinely care about your customers? Do you go above and beyond to make sure they have a positive experience with your brand? Most companies do. It turns out: customers want more than just lip service. They want you to treat them like people, not numbers. According to one study, 60% of consumers said […]
Facebook is the world’s social network, it has 2.80 billion active users monthly, and 1.84 billion users visit the social site daily. These statistics show how Facebook advertising is crucial to connect with the target audience. The main objective of running Facebook ads is to get the message to the right audience that is most […]
Social media platforms are playing a great role in business growth, brand awareness, and building sales funnels. They’re especially important during the COVID-19 pandemic when traditional means of marketing and advertising are limited. An important question is which platform is better for each business. Facebook is still the king in the realm of social networking […]
2020 will probably go down in history as the year of the infamous pandemic. But most digital marketers will also remember it as the year that video became the undisputed king content. Over the last decade or so, video as a medium conquered the platforms we use for communication, education, and entertainment, from video […]
While just about every social-media platform comes with an integrated ad system, Facebook still reigns supreme as the most advanced and targeted ad systems around. For a brand, posting on Facebook is never enough, especially for a new brand still trying to find its footing. Sure, you can even go ahead and pump in some […]
