The Difference Between Content Marketing and Social Media Marketing

The Difference Between Content Marketing and Social Media Marketing

The overlaps are rife, and only a thin line separates them. It’s almost impossible to talk about social media marketing without considering content marketing and vice versa.  Quite simply, after having done all the research, you should a)know what your typical consumer likes to read b) find a way to relay it to them as […]

September 13, 2021 | By Lawrenze

How to Use Engagement Marketing to Acquire More Customers

Do you genuinely care about your customers? Do you go above and beyond to make sure they have a positive experience with your brand? Most companies do. It turns out: customers want more than just lip service. They want you to treat them like people, not numbers. According to one study, 60% of consumers said […]

September 10, 2021 | By Lawrenze

How To Fully Utilize Your Facebook Advertising Budget

Facebook is the world’s social network, it has 2.80 billion active users monthly, and 1.84 billion users visit the social site daily. These statistics show how Facebook advertising is crucial to connect with the target audience.  The main objective of running Facebook ads is to get the message to the right audience that is most […]

August 24, 2021 | By Lawrenze

Instagram vs Facebook: which one is better for your business?

Social media platforms are playing a great role in business growth, brand awareness, and building sales funnels. They’re especially important during the COVID-19 pandemic when traditional means of marketing and advertising are limited. An important question is which platform is better for each business. Facebook is still the king in the realm of social networking […]

August 24, 2021 | By Lawrenze

6 Social Video Stats Every Marketer Needs to Know in 2021

2020 will probably go down in history as the year of the infamous pandemic. But most digital marketers will also remember it as the year that video became the undisputed king content.   Over the last decade or so, video as a medium conquered the platforms we use for communication, education, and entertainment, from video […]

May 19, 2021 | By Lawrenze

Guide to Killer Facebook Marketing Strategies

While just about every social-media platform comes with an integrated ad system, Facebook still reigns supreme as the most advanced and targeted ad systems around. For a brand, posting on Facebook is never enough, especially for a new brand still trying to find its footing. Sure, you can even go ahead and pump in some […]

May 18, 2021 | By Lawrenze

The Ultimate Guide for Hiring a Social Media Marketer

Social media is indispensable for your business. And the entire social media landscape evolves in real-time. Yes, it’s a powerful tool, but can you manage the painstaking and expensive process needed to make it work? In the recent past, social platforms have become quite complicated, and so is the role of a social media marketer. […]

March 02, 2021 | By Lawrenze

Hashtag Marketing: Complete Guide to Using Hashtags

Hashtag marketing is on a roll. Not talking about the casual act of plugging the pound sign (#) into every single one of your target keywords, but the premeditated, marketing aspect of it. Hashtags are the lifeblood of every social media promotion campaign. They’re the closest thing to keywords, but for social media. These useful […]

March 02, 2021 | By Lawrenze

How To Take Control Of Your Social Media Success With This Strategy

Are you ready to take control of your social media success? Is your website lagging behind the trends? There are many reasons that can be attributed to this but the fact remains that more people are logging on to their personal blogs and even micro-blogging websites in order to stay connected to the rest of […]

February 15, 2021 | By Lawrenze

How to Plan a Great Social Media Calendar

Have you ever wondered why organisations create social media accounts only for them to fizzle out as fast as they appeared? To be honest, maintaining multiple social media pages can be dreadful. It’s worse if you’re not conversant with social media marketing. But you already know that the best marketers in this arena keep leveraging […]

February 01, 2021 | By Lawrenze