You’ve Googled your brand before. So have your customers. But while global giants show up with sleek profiles, photos, and all the right info in a neatly packaged sidebar — your business? Probably invisible. That box on the right-hand side of Google? It’s called the Google Knowledge Panel, and if you don’t control it, someone else — or worse, no one — will.
This isn’t just about vanity. According to recent research, 63% of consumers rely on search engines to research about a brand or company. If your business isn’t showing up with authority, credibility, and consistency, you’re losing trust, traffic, and revenue before the conversation even starts.
If you’re running a business in Singapore and you’re serious about brand control, this article gives you the blueprint: how to create, claim, and optimise your Google Knowledge Panel so that you dominate branded searches and look like the leader you are. No theory. No fluff. Just straight-up strategy that works. Let’s get into it.
Key Takeaways
- A Google Knowledge Panel is not guaranteed but can be earned by building a strong, consistent digital presence and proving your brand’s notability across authoritative platforms.
- Creating and optimising a Google Business Profile, adding Schema markup to your website, and securing mentions on reputable third-party sites significantly increase your chances.
- Establishing entries on platforms like Wikidata and potentially Wikipedia can further strengthen your brand’s eligibility by contributing to Google’s understanding of your business identity.
You don’t get a second chance at a first impression — especially not on Google. When someone searches your business name, what they see (or don’t see) directly impacts whether they click, trust, or move on. And no, your website and Instagram profile aren’t enough. If you’re not controlling your Google Knowledge Panel, you’re leaving your brand reputation up to algorithms and assumptions.
Where Can You Find a Google Knowledge Panel?
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Let’s get clear: a Google Knowledge Panel is the box that appears on the right side of Google’s desktop search results (or top of mobile) when someone searches for a business, person, or entity.
It pulls data from structured sources like Wikidata, Google Business Profile, and official websites, presenting it as authoritative fact. Logos. Founders. Social media platform links. Reviews. News mentions. It’s your digital business card — only 10 times more powerful.
Google Knowledge Panel’s Importance to Singapore Businesses
Image Credit: BrightLocal
Here’s why this matters for you. According to a 2023 Local Consumer Review Survey by BrightLocal, 87% of consumers used Google to evaluate local businesses — and 68% form an opinion based on the first page of search results. If your business shows up with a verified, optimised Knowledge Panel, you immediately look more trustworthy, more legitimate, and more established than your competitors.
Take Razer, a Singapore-grown brand. Their Google Knowledge Panel is loaded — CEO name, share price, latest news, all verified. That’s not by luck. It’s strategy. This guide shows you how to build and own yours — from creation, to verification, to local optimisation that actually works in the Singapore market. No fuzz. Just field-tested insight. Let’s get started.
Understanding the Google Knowledge Panel
Image Credit: Outreach Monks
Google doesn’t just serve up your business when someone types your name — it curates a digital profile that defines how people see you. That profile is the Google Knowledge Panel — the box that appears on the right side of desktop search results (or at the top on mobile). It features your logo, website, social links, founder name, reviews, and more. It’s not a vanity badge. It’s a trust signal — one that shapes perception before anyone clicks.
The Three Types That Matter
There are three core types of panels you need to know:
- Personal: Built for public figures. Think ministers, influencers, or startup founders. If your name is frequently mentioned in high-authority sources — with structured, consistent data — Google may generate a panel for you.
- Brand or brand: For companies with broad digital footprints. These panels pull from sources like Wikidata, Wikipedia, Crunchbase, and schema markup on your official site. Love, Bonito and Razer are prime examples. Their panels display founders, product categories, and social profiles — all verified by trusted sources.
- Local business: This is your starting point. If you’ve claimed your Google Business Profile, your Knowledge Panel might already exist — but chances are, it’s not optimised. This version includes opening hours, reviews, photos, and directions. You can — and should — control it.
| Type | Who It’s For | How It’s Triggered | Example (SG) |
| Personal | Public figures, founders | Wikipedia + consistent high-authority mentions | Tan Min-Liang (Razer) |
| Business or Brand | National or regional organisations | Wikidata, schema, Crunchbase, strong digital signals | Love, Bonito |
| Local Business | SMEs, shops, service providers | Google Business Profile + NAP consistency + reviews | PS.Café, The Editor’s Market |
How Google Decides What to Show
How does Google decide what shows up? Three factors:
- Structured data: Schema.org markup on your site helps Google understand your business.
- Trusted sources: Wikipedia, Wikidata, your Google Business Profile, and verified PR mentions feed the panel.
- Consistency: If your business name, address, and phone number (NAP) differ across listings, Google won’t trust you — and it won’t show you properly.
Local example in Singapore: Take Charles & Keith, for example. Their panel is fully built out with founder details, social links, and product categories. That’s not luck — it’s data strategy.
How to Create a Google Knowledge Panel
Let’s get one thing straight: you don’t apply for a Google Knowledge Panel — you earn it. And you do that by making your online presence so consistent, credible, and structured that Google has no choice but to recognise you as an authority. Here’s the exact playbook successful Singapore brands are using to show up — and stand out.
1. Establish Online Authority — Not Just Anywhere, But Where Google Trusts
If Google doesn’t know who you are, it won’t showcase you. That means your business needs to appear on credible, structured sources.
- Create a Wikipedia page (if eligible). Not everyone qualifies — but if you do, it’s gold. Wikipedia is one of the most trusted sources Google uses. For eligibility, your brand must have significant coverage in reliable third-party sources. See Wikipedia’s notability guidelines.
- Set up a Wikidata entry. This free database links entities with structured metadata — and it’s a primary input for Knowledge Panels. You can create one here.
- Build citations in reputable Singapore sources. Getting featured in The Straits Times, CNA, or Vulcan Post tells Google you’re real and notable. For example, Glints, a Singapore-based job platform, shows up in Google’s Knowledge Panel largely due to their consistent coverage in business media and data-rich sources like Crunchbase and LinkedIn.
2. Add Structured Data to Your Website
Google can’t trust what it can’t understand. Schema markup tells it exactly who you are and what you do.
- Use JSON-LD schema for Organisation or LocalBusiness. Tools like Google’s Structured Data Markup Helper make this easier than it sounds.
- Include key details:
- Business name
- Logo
- Founder
- Address
- Phone number
- Social media links (Facebook, LinkedIn, Instagram)
These details must match what’s listed on your website, Google Business Profile (GBP), and directories like SG Yellow Pages or Yelp.
Pro tip: Add sameAs tags in your schema to link to your official social profiles. Google uses this to validate your identity.
3. Optimise Your Google Business Profile
If you’re a local business in Singapore and you haven’t claimed your GBP — you’re leaving visibility (and revenue) on the table.
- Claim and complete your profile at google.com/business. This helps generate the local business version of the Knowledge Panel.
- Ensure NAP consistency across all platforms. If your address or phone number differs on Yelp, your website, or Facebook, Google may suppress your panel.
- Get reviews — and respond to them. Google favours businesses with active customer engagement. According to a recent BrightLocal survey, 76% of consumers trust online reviews as much as personal recommendations.
Local example in Singapore: PS.Café maintains a Google Knowledge Panel that includes photos, operating hours, locations, and reviews — all pulled from their optimised GBP, consistent schema, and steady mentions in lifestyle publications like TimeOut Singapore and Honeycombers. When you implement this correctly, you don’t just appear on Google — you dominate your branded search results. That’s how you stop blending in and start becoming the obvious choice.
How to Claim and Verify a Google Knowledge Panel
Image Credit: Google
Getting your Google Knowledge Panel to appear is one thing. Claiming and controlling it? That’s where the power lies. But here’s the catch: you can’t claim what you haven’t earned. Google only allows verification if it’s confident you are the entity the panel represents. That means you must already have a panel showing up when someone searches your business or name.
Google Knowledge Panel Eligibility
If your brand or personal name triggers a Knowledge Panel in Search — congratulations, you’re eligible to claim it. If not, circle back and build your digital authority first (structured data, Wikidata, Google Business Profile, etc.).
Step-by-Step: How to Claim Your Google Knowledge Panel
- Search your business name on Google. Make sure the Knowledge Panel appears on the right (desktop) or top (mobile).
- Click “Claim this Knowledge Panel”. This link appears at the bottom of the panel. If it’s missing, your panel isn’t eligible for claiming yet.
- Sign in with your official Google account. Use an email tied to your business domain — not your personal Gmail. Google checks for legitimacy.
- Submit proof of identity and control. Google may request:
- Business website and social links
- Press coverage
- Personal ID (for individuals)
- Admin access to relevant social profiles
Tips for Singapore Businesses
- Use your ACRA BizFile registration as supporting documentation.
- Link to gov.sg directories (e.g., GoBusiness, EnterpriseSG) to build institutional trust.
- Ensure your domain’s WHOIS matches your entity name — Google checks for this.
Once claimed, you can suggest edits, update photos, and monitor visibility — turning a static panel into a dynamic trust asset.
Optimising Your Google Knowledge Panel for Maximum Impact
Image Credit: The HOTH
You’ve got a Google Knowledge Panel. Good. But here’s the truth: an unoptimised panel is just a missed opportunity with nice formatting. If you want your panel to build authority, earn trust, and drive clicks, it needs to be actively managed — not left to Google’s guesswork. Here’s exactly how to do that.
1. Content Consistency is Non-Negotiable
Inconsistent data across platforms is one of the fastest ways to confuse Google — and weaken your panel.
- Check your business name, address, phone number (NAP), and URL. They must match exactly across your:
- Website
- Google Business Profile
- Facebook, Instagram, LinkedIn
- Directories like Yelp SG, SG Yellow Pages, and Foursquare
- Sync your schema with your GBP. Your structured data (LocalBusiness or Organization schema) should reflect the same info — including logos, founders, and social links.
2. Add Visual Assets That Build Trust
Your panel should look as credible as it reads.
- Upload a high-quality logo via your GBP and structured data. Avoid low-res or outdated versions. Stick to SVG or PNG for clarity.
- Add rich media assets. Link to your official YouTube channel, embed high-quality photos from your location(s), and connect your Google Images Knowledge Graph where applicable.
- Real-world example: Charles & Keith’s panel features sharp visuals, store locations, and brand assets — all optimised through consistent media mentions, social signals, and structured data.
3. Send Authority Signals Google Can’t Ignore
Google listens to what other trusted sites say about you — not just what you say about yourself.
- Earn coverage from sites like The Straits Times, CNA, or Vulcan Post. These signal credibility and help reinforce your brand entity in Google’s Knowledge Graph.
- List on government or B2B directories. Appearing on GoBusiness, Enterprise Singapore, or IMDA’s tech directories adds weight — especially for B2B or regulated industries.
4. Create Engagement Signals
Google’s watching how users interact with your brand.
- Encourage branded searches. Promote your brand name in campaigns, PR, and email — so people Google you, not just “best SEO agency Singapore”.
- Answer FAQs in Google. Use GBP’s Q&A feature to add helpful, relevant answers. Treat it like a mini-FAQ page for users — and Google.
5. Don’t Set and Forget — Update Quarterly
Your business evolves. Your panel should too.
- Review your schema markup at least once a quarter. Update any changes in address, leadership, or service offerings.
- Refresh your Google Business Profile regularly. Add new photos, reply to reviews, and adjust operating hours or holiday closures.
An optimised Knowledge Panel is more than a digital business card — it’s your first impression, your credibility badge, and your conversion trigger. When someone googles you, make it count.
Common Challenges in Google Knowledge Panel Optimisation
Image Credit: Reputation X
Let’s be honest — getting a Google Knowledge Panel in Singapore isn’t always straightforward. Especially if you’re running a lean SME or just starting to build brand authority online. Here’s what’s really holding businesses back.
1. Not Enough Third-Party Citations Locally
Google doesn’t just trust what you say about your business — it looks for independent sources that validate your existence and credibility.
The problem? Singapore’s digital media landscape is relatively small. Outside of major outlets like The Straits Times, CNA, and Mothership, few third-party sources carry the domain authority needed to move the needle for your Knowledge Panel. If your brand hasn’t been covered by any of them, or isn’t listed in industry-specific directories like SGTech or IMDA’s Open Innovation Platform, Google simply doesn’t have enough to go on.
2. Wikipedia’s Notability Wall
Want a Wikipedia page to boost your authority score? Great — if you can get past the notability police. Wikipedia editors require multiple reliable, independent, and in-depth sources — press releases, corporate blogs, and self-published content don’t count. That’s why most Singapore SMEs get rejected — not because they’re not legitimate, but because they’re not visible enough yet.
3. Digital Presence Gaps for SMEs
If your business:
- Has no structured data on your website
- Isn’t updating its Google Business Profile
- Has inconsistent names or outdated info across listings
…then Google’s algorithm will struggle to confirm your identity. Lack of digital hygiene is one of the biggest roadblocks for small businesses aiming to earn a panel.
Local example in Singapore: Café vs Fintech
- A local café in Tiong Bahru might have glowing reviews and social buzz — but without press mentions or structured schema, it’s unlikely to earn a panel.
- Meanwhile, a fintech startup featured in Vulcan Post, Tech in Asia, and registered on Crunchbase has the citations and structured presence to qualify faster, even with less foot traffic.
Bottom line: if you want the panel, you have to earn Google’s trust — and that takes more than a logo and a website.
Google Knowledge Panel: Local Case Studies
You don’t need to be a multinational to earn a Google Knowledge Panel — but you do need to be strategic. Here’s how two very different Singapore businesses got it right.
Case Study 1: Love, Bonito — Building Brand Authority at Scale
As one of Singapore’s best-known fashion brands, Love, Bonito has a verified Google Knowledge Panel featuring:
- Founders’ names
- Headquarters location
- Brand logo and social profiles
- Links to product categories and news coverage
How they did it:
- Consistent structured data across their global sites using Organization schema in JSON-LD format.
- A strong digital footprint with features on Forbes, CNA, Mothership, and more.
- A Wikipedia page and Wikidata entry, which helped reinforce entity recognition.
Takeaway: Even for eCommerce brands, having clear structured data and reliable third-party validation is key to getting recognised by Google’s Knowledge Graph.
Case Study 2: Local Law Firm with No Wiki, No Problem
A boutique law firm in Singapore worked with a search engine optimisation (SEO) agency to earn their Knowledge Panel — without relying on Wikipedia.
What they did:
- Used LocalBusiness schema with full legal name, founder info, NAP, and Google Maps link.
- Secured mentions in The Straits Times, Asia Law Portal, and Law Gazette.
- Claimed and optimised their Google Business Profile, uploading professional photos and responding to reviews.
Despite no Wikipedia entry, they were able to verify their panel by citing trusted local sources and aligning their digital presence across platforms.
Takeaway: You don’t need to be famous — you need to be consistent, cited, and structured correctly.
Key Lessons:
- SEO agencies can accelerate the process by handling schema markup, outreach, and citation management.
- A verified panel boosts branded search click-throughs and builds immediate trust when someone Googles your business.
When someone searches your brand, don’t just appear — own the result.
Tools and Resources for Google Knowledge Panel Management
Image Credit: Kalicube
Getting your Google Knowledge Panel live is only half the game — maintaining it is what keeps your brand credible. Here’s the tech stack smart Singapore businesses are using to stay ahead:
| Tool or resource | Overview | Use it for |
| Google Search Console |
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| Kalicube Pro |
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| Brand monitoring tools |
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| Schema generators |
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Pro tip: Schedule a quarterly audit. Update your schema, track your citations, and keep your Google Business Profile fresh. It’s not just maintenance — it’s visibility insurance.
If someone Googles your business and your competitors show up with a Knowledge Panel — while you don’t — that’s not just a missed opportunity. That’s lost trust, lost traffic, and lost revenue.
Google’s Knowledge Panel is no longer a nice-to-have. It’s a digital authority badge — and Singapore consumers notice. Whether you’re running a fintech firm in Tanjong Pagar or a boutique café in Tiong Bahru, the moment someone types your brand into search, you want to own the result.
Here’s your checklist to get moving fast:
- Claim your GBP and complete every field with high-quality visuals.
- Apply structured data using Organization or LocalBusiness schema — match it to what’s on your site and GBP.
- Secure reputable citations — aim for mentions on sites like CNA, Mothership, or industry-specific media.
- Monitor your brand presence using tools like Kalicube Pro, BrandMentions, and Google Search Console.
You can do this yourself — or you can work with a local SEO or branding expert who knows how to fast-track the process.
The Knowledge Panel is more than a visual box. It’s your first impression on Google. Make the most of it.
Need Help in Optimising Your Google Knowledge Panel?
Image Credit: IssueWire
You’ve seen what it takes to earn and manage a Google Knowledge Panel — and by now, you know it’s not just a technical task. It’s a strategic move that builds brand authority, credibility, and visibility every time someone searches for your name. But between structured data, citation building, and constant updates, it’s easy to fall behind — especially when you’re running a business in a fast-moving market like Singapore.
That’s where we come in. We are a digital marketing agency that has helped businesses across sectors — from retail and finance to legal and healthcare — secure, optimise, and scale their online presence, including their Google Knowledge Panels.
Don’t let your brand go unnoticed. Let us help you dominate your branded search and turn Google into your strongest credibility engine. Call us today to start building a Google Knowledge Panel that doesn’t just exist, but performs.
Frequently Asked Questions
How long does it take to get a Google Knowledge Panel?
The time it takes to appear in a Google Knowledge Panel can vary widely, from a few weeks to several months. It depends on how quickly Google’s algorithm verifies your online presence, the consistency of your information, and the authority of the platforms where you’re mentioned.
Can you remove incorrect information from a Knowledge Panel?
Yes, you can suggest edits directly through the Knowledge Panel by clicking the “Suggest an edit” option. If you have verified ownership of the panel, you may have more control over specific fields, although final approval still rests with Google.
Is a Google Knowledge Panel the same as a Google Business Profile?
No, they are different. A Google Business Profile is managed directly by the business and focuses on local visibility, while a Knowledge Panel is generated algorithmically by Google based on online authority and public data sources.
What is Knowledge Panel spam and how does Google prevent it?
Knowledge Panel spam refers to the manipulation of panel information through false claims, unreliable sources, or fake profiles to mislead users or boost visibility. Google combats this using strict verification processes, trusted data sources like Wikidata and Wikipedia, and manual reviews when users report inaccuracies or abuse.
Can individuals have a Google Knowledge Panel?
Yes, individuals such as authors, musicians, entrepreneurs, and public figures can earn a Knowledge Panel if they have sufficient online presence and notability. Google typically pulls information from reliable sources like Wikidata, official websites, and major publications.
