You can process ads persistently to increase traffic to your site for optimisation. However, without followers on your social media platforms to enhance it, you will invest more income on marketing your business than you should.
It is not simple to gain followers. And for that reason, most businesses consider buying them. They need people who will be attentive to their brand and make purchases. In this article, we will explore the various methods that you can use to grow your Instagram followers organically.
Here they are:
- Seek for Quality Followers
People buy followers to increase their popularity. They don’t understand how to increase Instagram followers organically, but they wish to enjoy the reward of being famous. They think that their reputation will attract more followers. Businesses purchase followers because they don’t understand how to attract organic followers or when they don’t try.
Purchased followers do not engage with your content to follow you. In most cases, they are not real customers. There exist tools to spot accounts with bought followers using algorithms that examine the followings. So, ensure that you gain Instagram followers organically to ensure they have an interest in your brand.
- Post Quality Content
Instagram is a good place for visual enthusiasts. People who appreciate visuals that tell a story or that provoke emotion to spend their time there to get information about different products and lifestyles. They like to get inspiration from what they see.
Instagram visitors don’t like reading long descriptions of your products and services. Also, they usually don’t follow accounts with poor-quality visuals since they like photos that attract them. Here are some tips to ensure that you post quality content on your Instagram account to achieve organic followers:
- Prioritise images
Unlike other social media platforms where you use images to complement your message, Instagram uses the image as the message. So, you should ensure that you post high-quality images that deliver a message. People like visuals, and giving them what they need is the way to grow your organic followers on Instagram.
- Make it noticeable
You should enhance your images with contrasts and bold colours to make them stand out to your followers.
- Select a theme for your brand
Visitors scrolling through their news page are likely to recognise posts from you immediately because of your particular theme. Every time they come across your post, they think about your products or services.
- Stay simple
Social media has a lot of negativity. This is not a place to shout out your rivals or have detailed discussions. Instagram marketing should be about offering your audience with visuals that give them a good feeling.
You can post images like a throwback of you and your partner before you started the business to keep things light.
- Narrate stories
You should keep your visitors engaged by telling them stories. Use visuals to tell stories or craft a video that shows a story. Getting organic followers on Instagram is not difficult, you just need to be yourself.
- Edit your visuals
Yes, you might get some critics for using photoshop to edit your photos. But regardless of the apparent hate, individuals love them in masses.
Keep your visuals simple since you don’t want them to look like they are overproduced or not authentic. Ensure that the products look the same in the images and real life. But use editing tools and filters to make your pictures appealing.
- Post on Regular Basis
Being present on Instagram is another strategy to grow your Instagram followers organically. Posting on a daily basis, however, is hard for many businesses due to lack of enough time. This is why it is essential to get a professional who is dedicated to supporting you in marketing your business on social media.
Have at least one post in a day and keep your followers engaged. You might stand out with just a single post. But, the consistency of posting on your account is what really determines the results in Singapore. Instagram also promotes accounts that post on a regular basis since they realise that they are the accounts that individuals want to follow.
- Schedule Your Posts
Timing matters on all social media platforms. Individuals are most likely to come across your posts when browsing their news feeds on Instagram. The timing is very crucial since it determines how you engage with your followers.
For example, a restaurant is likely to post before or during lunch or dinner to attract people who have not decided where they will have a meal. Post every day and every time you feel like its best.
- Understand Your Audience
Identifying what and when to post is crucial in comprehending how to increase your Instagram followers organically for your brand. Instagram now has over 50 million businesses. You might not get any followers by trying to impress everyone. So, you should get clear on the people you want to become customers and create videos and images that will target the specific group.
You should learn as much as you can about your focus audience and create your content based on their demands.
- Test and Analyze Your Marketing Strategy
Instagram marketing is dynamic. Therefore, you should develop a strategy that provides your followers with a reliable experience. Testing and analysing your Instagram marketing strategy assists you to develop strong connections between revenues and posts. This is because you will be able to learn the posts that resulted in the most back clicks to your website and the times you have the most engagement from your followers.
Investing your time to run tests and conduct research will assist you to optimise your Instagram followers while maximising your ROI.
- Be Interactive
You don’t expect to find long conversations on Instagram. But it is crucial to keep in touch with your followers. Individuals who comment on your posts want to interact with you. Reply to their comments, or they will look out for your competitors.
Maybe they may not be viable customers, but with motivation, they will make the conversion.
- Have A Wide-Ranging Hashtag Approach
Be honest and develop hashtags that are relevant and applicable to your business. Hashtags are not something that you just include on your posts as an addition. Ensure that you understand the various types of hashtags and how followers use hashtags to get your content on Instagram.
A good hashtag strategy will help you grow the number of your organic followers without much effort. Hashtags are used as a social media filing system. Individuals utilise hashtags to get content. New visitors who are not your followers are likely to find your content through hashtags. Thus, this is one of the primary direct ways of increasing your followers.
Categories of Hashtags
If you want to become successful in Instagram marketing in Singapore, there are various types of hashtags that you need to learn about. Each has an individual target. Conducting research on which one is the best assists you get the most relevant audience with every post.
- Event tags – These are hashtags created for specific events. Find out the official hashtags for particular events, create posts that are relevant to the event, and include the hashtags on your post.
- Location tags – These are hashtags that include the information about the location of your business. If you are targeting local audiences as your followers, include these hashtags on your posts to attract customers from your neighbourhood.
- Community tags – Individuals love being part of a community. Create hashtags that revolve around the communities from which your target consumers come from.
- Branded tags – These are tags that include your business brand. You should do proper research on the term before using it in your hashtags to avoid an embarrassing discretion of your hashtags
- Niche tags – Some individuals know what they want exactly. For such a group, you should create tags that are related to specific topics from your business niche to ensure they find what they are looking for.
Industry tags – These hashtags are high-level, including information related to your industry. You will need these high-level hashtags to target people who are not sure about the particular service or brand they want. For example, you can include tags like #Digitalmarketing on your content.
Hashtags also have some difficulties like keywords in SEO. A difficult hashtag is one that is associated with over 1,000 posts. A tag with several hundreds of posts coupled with it has a low difficulty. You are likely to be concealed when individuals search for the difficult hashtag. If the tag is a low difficulty, you are likely to emerge at the top.
People find your posts easily when using simple hashtags. However, as you get more followers, you need to use more difficult hashtags to shoot up your ranks.
- Include Competitions
One of the primary reasons why people use Instagram is entertainment. So, part of your business being on social media is to interact with the audience in a way that includes fun. Running contests is one of the best methods to ensure your audience is having fun.
Here are some benefits of using contests:
- Helps you connect with existing customers. Creating contests directed to your existing customers can assist you to increase their participation.
- Assists you reach a new audience. Individuals are likely to get followers who have similar values and interests. Since Instagram contests persuade people to share your posts, you are likely to get new followers interested in your brand from the people who follow your followers.
- They initiate chain reactions. Individuals who follow your followers are likely to participate in your contest. They are likely to share your posts with their followers in their endeavours to win.
- Get people searching for specific hashtags. People looking for particular hashtags on Instagram are likely to get your content through the hashtags, so ensure that you have an excellent hashtag strategy.
- Get new customers. Contests will increase the number of followers in your account. So, if you have an excellent strategy to convert them into your customers, contests can generate you more revenues.
How do you set up a contest on Instagram?
a) Select a reward. The reward should be something that offers value to your followers. An award that is unique is likely to attract more followers than a common prize.
b) Write down the guidelines. The most natural contests are always the best. For example, you can ask the audience to post a picture of anything positive about your brand and add a hashtag on their post.
c) Use a captivating design. Your contest should be able to attract the audience first. So, use a design that stands out to invite your audience to participate.
d) Trace your implementation. Use your experience to improve your current contests.
Give Some Gifts to Your Followers
Rewarding your followers gives them a reason to keep following you. Post hacks and tips that your audience will appreciate. Also, update them about offers that you provide for a limited time on your website.
Even “thank you” is a gift sometimes. Post a beautiful image and articulate your “thank you” to your fans and the most interactive individuals. Appreciating your followers at times can assist you to grow your Instagram followers organically since they will desire to share your content with others.
- Attract Visitors Back to Your Website
This article discusses some ways through which you can increase the number of your organic visitors on Instagram in Singapore. Instagram is a platform where you meet and interact with potential customers. However, if you want those people to become beneficial to your business, you have to invite them to your website regularly.
You will have more control over conversations and experience on your website. Getting your visitors back to your website enables you to develop a powerful connection with your brand. You can add links to your posts and request people to click it.
Build a customised landing page on your website for your Instagram posts rather than linking it to your homepage. Add a call to action (CTA) on your posts by asking people to click to your links. However, you should avoid appearing too many sales with your calls to action.
Your call to action can be to get a free eBook, enter into a contest outside Instagram, or download a free app. Get their email in return. Then use email marketing to nurture them and convert them into your loyal customers.
- Incorporate Other Platforms
Instagram is a pronounced method of reaching people using social media. However, a good digital marketing strategy is comprehensive. So, try to integrate your Instagram account with other channels to strengthen your following. Here are some ways through which you can do it:
- Use popular sites to get new followers by becoming a guest author and adding your Instagram handle to your posts.
- Post a press release in case something notable is happening on your site.
- Add hashtags on your Instagram posts on various platforms.
- Invite individuals to follow you on Instagram on your email marketing.
- Develop an active website for SEO where you can direct your followers on Instagram.
Understanding how you can grow your Instagram followers organically is not easy. The most excellent Instagram accounts need time and effort to develop. That is why some brands use methods like buying followers to increase their popularity. While it may look like an excellent strategy at first, it will not have any impact on the growth of your business in the long run. Ensure that you focus on creating quality content and consistent measurement to get followers organically. Regular tracking of your Instagram campaigns will lead to a genuine and substantial following.