General Assembly: Master Your Digital Marketing Career.

General Assembly Master your Digital Marketing Career

The stereotype out there is that tech companies only hire programmers and developers.

It’s time we updated some of these beliefs, and let’s start by saying that it’s possible to build a career in tech without necessarily learning jQuery, Ruby on the Rails, or WordPress themes. 

We’re talking about digital marketing, a creative role that lets you make big-picture plans, spend days chatting up fans on Facebook or Instagram, and write brilliant copies.

Why Should You Consider a Career in Digital Marketing?

As a digital marketer, you’re not just limited to working with tech companies. If anything, you’d be hard-pressed to find a successful business (let alone a company) that isn’t already investing in digital marketing.

Businesses are trying their best to keep up with the first-paced world of marketing. With each day comes the new challenge to stay in tune with the ever-evolving digital footprint. 

The question isn’t whether digital marketing is a viable career path, but how to best get started with it.

Enters General Assembly

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In digital marketing, your skills are your most valuable assets, and General Assembly is here to guide you on how to best acquire them.

It’s the skills you acquire along the way that will qualify you for digital marketing jobs and even get you promoted to a more advanced position within your organization. 

What’s General Assembly, and How Does it Work?

Founded in 2011, General Assembly is an education facility with fifteen physical campuses distributed in four continents (Europe, Asia, America, and Australia). Each of these campuses offers courses in digital marketing, coding, web development, visual design, data science, business management, and user experience. 

Those enrolling with General Assembly are allowed to choose from their immersive programs in digital marketing (10 to 13 weeks, full-time), software engineering, data science, user experience design, and part-time courses on other business and tech topics, and one-off events and workshops.

General Assembly’s Online Courses

General Assembly also offers the option to enroll for their online courses to those who can’t access their physical campuses. 

As far as their online offerings go, they have:

  • An immersive software engineering course, which runs for about 12 weeks
  • A full-stack web development course, which runs also runs for 12 weeks
  • A series of on-demand online classes and part-time online courses that you’re free to complete at your own pace

Having mentioned all that, what are the pros and cons of kickstarting your digital marketing career with General Assembly?

The Pros and Cons of Kickstarting Your Digital Marketing Career with General Assembly

The Pros

Course Flexibility

With General Assembly, there nothing like one-size-fits-all, as with many other online schools offering digital marketing courses. General Assembly stands out for its flexibility.

Learners don’t have to follow a strictly laid out learning program. They’re instead allowed to:

  • Choose between online or on-campus classes. They also organise immersive boot camps that add to their flexibility.
  • Choose their part-time courses if you have a hard time adjusting to their full-time program. 
  • Enroll for an on-demand, self-pacing online course. This option saves you the pressure of being forced to rush through the course. 

Whatever your time availability, learning time, and model of learning you prefer, General Assembly has a tier that can snugly accommodate your needs, at least to a point.

They have one of the most flexible learning models you’ll ever come across.

General Assembly’s Courses Are Well Organised and Structured

One would expect a catch-22. But General Assembly is too smart for this.

It’s hard to offer flexibility and structure at the same time. One has to come at the expense of the other.

Lack of structure is a common problem among many online classes. Many of the a la carte platforms will give you a ton of online courses, but there’ll be no thread guiding you on how to secure a job with the skills you’d have learned at the end of it all.

You’re on your own once you’re done with a particular course.

That’s not the case with General Assembly.

You’ll encounter your 99 problems, but lack of structure wouldn’t be one.

No matter what class you choose to enroll, General Assembly guarantees a well-defined format, syllabus, and schedule, designed as part of their overall brand curriculum. 

They offer a lot of choices and course styles, but within a structured environment that works to ensure that you’re able to complete the course after a particular set period.

A Developed Curriculum, Updated In-house

Unlike many online coding schools that curate their curriculum online, Genera Assembly has an in-house team that’s tasked with the role of updating their curriculum.

That means all their courses are always fresh and relevant. 

Platforms that curate their curriculum from third party sources will update their content and keep everything fresh. But General Assembly goes a step further by offering you the best of what’s available. 

It’s never a hit or miss process as everything has to be tested and regulated. And it doesn’t just end at that; they’re equally as concerned about the quality of their teaching instructors. 

The Cons

Their Courses are Pricey

It’s no doubt General Assembly has some of the best courses on digital marketing. Everything about them sounds good so far. But let’s not deny the fact that their courses are a bit overpriced. 

At the time of this writing, here’s what they charge for the digital marketing courses in Singapore:

  • Their 40 hours digital marketing course in Singapore goes for a total of S$5500 – not cheap when you consider that you can get an almost similar course on Udemy for less than $50. 
  • Their full-time on-campus course cost at approximately S$15, 000
  • Their full-time online software engineering course goes for about S$14, 000
  • While their on-demand online courses cost about S$1, 300

That’s a bit on the higher-end for students who want to pursue a career in digital marketing. 

Of course, once you finish the course and start working, you should be able to recoup your money back in no time. But in as far as online digital marketing schools in Singapore go, their rates are far from what can be considered affordable. 

General Assembly’s Free Courses and Dash

Would you like to get hands-on General Assembly’s courses without committing yourself to the high price tags?

Well, you should try signing up for their free workshops, as well as their Dash programs, their free online crash courses on web basics. 

Make no mistake: these free courses are surprisingly high quality, enough to kickstart your career as a digital marketer in Singapore. 

General Assembly is always professional, even with their free courses and their GA Dash programs.

General Assembly Locations

General Assembly has 18 physical campuses, distributed in four continents. However, they do not offer all their programs at all their locations.

In America

Atlanta New York
Austin Stamford
Denver Chicago
Los Angeles Providence 
San Francisco Toronto
Seattle Dallas
Boston  San Diego

In Europe   

  • London

In Asia

  • Singapore

In Australia

  • Melbourne
  • Sydney 

General Assembly’s Digital Marketing Courses

General Assembly offers a series of digital marketing courses focused on helping learners drive sales. 

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They have full-time courses, short-terms, courses, and self-paced courses that you can sign up for today, either online or on-campus. 

General Assembly’s Digital Marketing Course

This course is all about providing learners with hands-on skills on how to plan, measure, execute, and optimise their digital marketing campaigns across different media. 

What’s covered in this course: paid advertising, content marketing, search engine optimisation, and social media marketing. 

Part-time course: 5 weeks

Location: Online only

Fees: $750

Part-time Digital Marketing Course

This is a course for students with a basic understanding of marketing. The course was designed to teach them how to utilise Google AdWords, Facebook Ads and conduct effective SEO across the various digital channels better.  

The course also includes design and how to execute a comprehensive digital marketing plan. 

Part-Time: 1 to 10 Weeks

Location: On-campus or online

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Fees: About $3900

How Much Does General Assembly Charge for their Digital Marketing Courses?

General Assembly’s digital marketing courses cost between $750 and $15, 950 depending on the length of the class and the topic covered. 

Payments can be made via bank wire, cheques, credit cards, debit cards, or PayPal. 

They have a minimum down payment for each course, with the option of completing the rest of the fees in instalments.  





Course Length

Total Cost


10 to 12 Weeks

$13, 500 to $15, 950

Part-time Courses

1 to 10 weeks

$750 to $3950


3 to 6 hours

$99 to $250

Events and GA Dash

2 to 4 hours


General Assembly’s Instructors

Don’t just assume anything. Your instructor can either make or break your experience or drive as an aspiring digital marketer.

As we said, General Assembly has one of the most developed curriculums. But that’s only one part of what makes them great. 

The other part is the quality of their instructors. If you’re planning to enrol for their full-time offerings, then be prepared to spend much of your time listening to the assigned course instructors, an experience that might turn out to be great or far from it.

The quality of your classes is wholly dependent on the instructor you get. Unfortunately, not everyone who’s gone through General Assembly’s learning program agrees that their instructors are always great. 

While some have had a better experience with instructors, a few have expressed their dissatisfaction with the instructors they got, terming them cheesy and salesy. 

Our best advice: 

Please do some research about the instructors you get, especially on their credentials. Ask around for some reviews or visit online forums and other platforms to find out what other people have to say about them. 

So again, any time you’re thinking about signing up for any General Assembly’s course, give yourself some time to research about the course materials. Learn whatever you can find about the instructors on the list, and make sure you have answers for every question in your mind before clicking on that checkout button. 

The Final Verdict

General Assembly offers quality classes on digital marketing for full-time and part-time learners (online and on-campus). The problem is the steep prices. 

While some people may find the program worth it, especially those looking for on-campus experience, there are other online digital marketing schools whose rates are more affordable. Some of these schools even allow for a higher degree of self-pacing. 




Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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