How To Choose Web Design Agency In Singapore

choose web design agency in singapore

So, you have made up your mind that you require a new website. If you currently don’t have a web design agency that you are contented with, you are probably wondering how to find the right company to make your site.

It is always good to begin with some investigation. Search online for a firm in your locality if geographic closeness is crucial to you or ask expert peers for recommendations. Also, if there are websites that you find irresistible, find out who designed them, and include them in your list.

Table of Contents

Steps to Follow If You Want To Engage A Web Designer That Will Actually Deliver

Ask for Recommendations

If you are looking for a web design agency Singapore, asking for recommendation can help you find an agency that fits your project requirements. Ask around among your colleagues and business partners so that they point you towards an agency that is credible and can offer high-quality web design services that match the needs of your business.

When asking for recommendations, you should pay close attention to recommenders who have created similar websites in the past. By virtue of the fact that they used a web design agency when building their sites, they are in the best position to prescribe an agency that will serve you well.

An agency that is recommended by a couple of people that you ask should be your pick. Such glowing recommendations are a pointer towards the agency’s mark of quality. A highly-recommended agency stands out in terms of the level of creativity in its work. Such an agency is likely to set new standards when undertaking its work. Therefore, working with them means that your website will be outstanding and different from competitors’

Visit the websites of your prospective agencies

The website that a web design firm creates for itself is a good clue of its technological expertise, capabilities and design styles. Determine if the site is easy to use, responsive, and impressive. It is okay if the site has a design that does not exactly match your style; an outstanding website design company in Singapore will deliver your style artistic and brand guides. The essential thing is that the website gives a good user experience, is highly functional, is appealing to the eyes, and is up-to-date.

For your web design project to be successful, it is advisable that you only work with agencies that have been in business for a considerable period and have a proven track record for their work. This will require you to find out whether those agencies that you are considering for your web design project have undertaken similar work in the past.

Besides finding out their level of expertise, you should inquire about the number of clients that a web design agency has worked with since starting out. A web design agency in Singapore that has a considerable number of past clients is likely to offer higher quality services compared to an agency that has served a lesser number of clients.

An agency that is proficient at web design is likely also to have a functional, navigable, and user-friendly website. Before you even start asking an agency about its work portfolio, it is advisable to check out its website. What a company claims it can deliver can be proved by simply going through its website.

Web design agencies whose websites look appealing, updated, and functions properly are likely to transfer that to your project. Such attributes give you an idea about the agency’s competence and level of organisation. Likewise, a web design agency Singapore whose website appears jumbled-up and hard to navigate may not have the capacity to deliver the quality that your project requires. Therefore, you should avoid such agencies.

Longevity is a demonstration of an agency’s expertise and its success in undertaking projects that are similar to yours. Checking out the work portfolio of agencies that you are considering is an excellent place to start. A strong portfolio shows that a web design agency is good at what it does.

Glean the best points and take note to avoid pitfalls in your competitors’ websites

You need to monitor your competition at all times, including when you decide to create a website for your business. Checking out your main competitors’ websites will give you an idea about the right direction to take as you create or revamp yours.

By monitoring out your competitors’ websites, it doesn’t mean that you copy whatever they are doing. This is foolhardy given the fact that you obviously want your website to have a different style and appearance. By checking out competitors’ sites, you will be able to pinpoint any functionalities that could be helping them convert visitors.

You can improve on these functionalities to make your website even more outstanding. Likewise, you can pinpoint any flaws in competitors’ websites, and find ways of avoiding them as you set up your own. You should always aim at improving on the functionalities inherent on competitors’ websites since this will help you build a website that stands out.

Look at some of the websites they have designed

Many website design companies in Singapore have a section on their website where they put some examples of their creations for you to see. Its usually found under “Portfolios”. Check whether the sites they have developed are simple to use and professional-looking and if the client businesses are equivalent to your business in size and scope.

Follow Trends When Choosing a Web Designer

In the digital sphere, new trends emerge almost on a daily basis. While it might be hard for you to keep up with the emerging trends, a web design agency should at least know about these trends. What worked during web design months ago, for instance, may not work today.

Unless you are planning to spend time and resources brushing up your site regularly, only work with visionary web design companies. These companies have developed hindsight and therefore, understand current market trends besides having the ability to predict what will come. When you work with a future-oriented company, you will be able to create a website that caters for clients needs now and in the future.

Consider Website Content

Your web content needs to be of high quality so that clients can stay on your pages whenever they are looking for information. While part of the content creation work will be your responsibility, the web designer will also need to add part of the content when creating your site.

Therefore, find out whether or a web designer understands the significance of content in propelling your website to the top of search engine results. Besides this, you should establish whether the agencies under consideration understand SEO best practices. An agency that knows about SEO will not only create an attractive website but will also come up with content that will attract visitors.

Contact them to get a initial scoping and costing meeting

Be keen on the way they treat you in the call – are they friendly and accessible? Do they want to learn more about your company, or do they embark on selling their services immediately? This is an agency you will are expecting to offer you the best services, so a relationship is crucial. Even if the person who answers the phone might not be the one who you will be dealing with all the time after becoming a customer, he or she reflects the general character of the firm. So, ensure it feels suitable.

Find out about any additional services offered

Most agencies will move on to the next client once they have created a sight for you and it is up and running. Nonetheless, a good agency will hang around for a little longer to ensure that your website is fully functional months after its launch. Working with such agencies can be beneficial since any problems that arise during the tentative stages of your site will be addressed promptly.

Services that web design agencies typically offer after websites get launched include undertaking updates. An agency that offers such after-sales services will save you the hassle of employing someone to do the work on your behalf. This will help you make significant cost savings in the long run.

You should not only ask about the services offered by web design agencies after your site gets launched, but also whether you will get charged for this services. Keep in mind that even if the agency that created your website charges you a fee to maintain the site once it’s launched, you will still save money. Such an agency fully understands your website and the type of clients that you are targeting. Therefore, its work will correspond with your needs.

The multiplicity of web design agencies in Singapore can make it overwhelming for you to choose an agency that suits your project description. Nonetheless, this choice isn’t as hard as many marketers and business owners have been led to believe.

The most important thing when choosing a web development Singapore team is to communicate your expectations to agencies under consideration. This will help you determine whether your objectives are at par with the services that they can provide. Nonetheless, you should avoid setting unrealistic expectations when building a website.


The top 20 Website Design Agencies in Singapore

  1. MediaOne

    Services

    – Web design

    – Google Adwords

    – Social media marketing

    – SEO services

    – PPC

    – SEM

    Key Clients

    Various businesses from different sectors, including:

    • E-commerce

    • Food and beverage

    • Tour and travel

    • Education etc.

    Website URL: mediaonemarketing.com.sg

    Address: 4B Craig Road Singapore 089664

    Tel: +65 67899852

  2. The Digital Cube

    Services

    – Web design

    – Web hosting

    – Digital marketing

    Key Clients

    • Responsive web designers

    • SEO and SEM companies

    • Web app developers

    • Email marketers

    Website URL: www.thedigitalcube.com

    Address: 50 Raffles Place Singapore Land Tower, Level 37048623 Singapore

    Email: contact@thedigitalcube.com

  3. Oasis

    Services

    – Web design

    – Web development

    Key Clients

    • PPC and FB marketers

    • E-commerce developers

    • Mobile app developers

    • Real estate agents

    Website URL: www.oasiswebasia.com/

    Address: The Workshop 5008 Ang Mo Kio Avenue 5 #04-09, TechPlace II Singapore 569874

    Tel: + 65 81579012

  1. Above1

    Services

    – E-commerce

    – Facebook marketing

    – Google AdWords advertising

    – Corporate websites

    – Search engine optimisation (SEO)

    – Online store

    – Website maintenance services

    Key Clients

    Businesses from various sectors, including:

    • Fashion

    • Schools

    • Outdoor/adventure

    • Pets

    • Health and beauty

    • Engineering

    • Food and beverage

    • Business services

    • Hospitality and travel

    Website URL: www.above1.com

    Address: 1A Kaki Bukit Road 3, East Point Terrace, Singapore 417821

    Tel: +65 66346276

  2. EFusion Technology

    Services

    – Custom app development

    – Website maintenance

    – Web hosting

    – E-commerce

    – SEO services

    – Email marketers

    – Graphic design

    – Logo design

    – Corporate branding

    Key Clients

    • SEO companies

    • E-commerce businesses

    • Email marketers

    • SMS marketers

    • App developers

    • Graphic and logo designers

    Website URL: www.efusiontech.com

    Address: 321A Beach Road, Singapore

    Tel: +65 62923086/62913382

  3. Elves Lab

    Services:

    – Web app development

    – E-commerce

    – Content development

    – Local SEO

    – Responsive web design

    – Print services for advertising, branding, and publications

    – CMS

    Key Clients

    Various businesses in different fields, including:

    • Corporate businesses

    • Food and beverage

    • Retailers

    • Industrial

    • Medical

    • Education

    Website URL: www.elveslab.com

    Address: 67 Ubi Cresent #06-05 Techniques Centre Singapore 408560

    Tel: +65 68443520

  4. Krome

    Services:

    – Mobile apps

    – UI and UX

    – Customised web design

    – E-commerce

    – Responsive web design

    – Google Adwords

    – WordPress

    – Emailer design and tracking

    – Branding

    – Logo design

    – Graphic design

    – PDPA compliance for sites

    Key clients

    • Corporate businesses

    • Multinationals

    • Nonprofit organisations

    • Retailers

    • SMEs

    Website URL: www.krome.sg

    Address: 2 Kallang Pudding Road Mactech Building Singapore 349307

    Tel: +65 67499805

  5. Wishbone Digital Group

    Services

    – Responsive web design

    – Digital marketing

    – Web app development

    – Mobile app development

    – UX/UI

    Key Clients

    • Corporate businesses

    • Retailers

    • SEO companies

    • SMEs

    • Mobile app developers

    Website URL: www.wishbone.com

    Address: 60 Paya Lebar Road #07-15 Paya Lebar Square (Lobby 1) Singapore 409051

    Tel: +65 62974404

  6. Milan Design

    Services

    – Web design

    – Business consulting

    – Advertising

    – SEO

    – Brand identity

    – Content management system

    Key Clients

    • Corporate businesses

    • Small businesses

    • Retailers

    Website URL: www.milandesign.sg

    Address: 703 Yishun Ave 5, Singapore 760703

    10 Ubi Cresent #03-02 Ubi Techpark Singapore 408564

    6 Sungei Kadut Street 5, Singapore 728953

    40C Hong Kong St, Singapore 059679

    Email: info@milandesign.sg

  7. Notion Age

    Services

    – Responsive web design

    – Search engine optimisation

    – Viral marketing

    – SMS marketing

    – Email marketing

    – Drupal

    – eDM design

    – Joomla

    – Microsites

    – Integrated public relations and marketing

    – SMM

    – SEM

    – Marketing collateral and print

    Key Clients

    • Toshiba

    • Microsoft

    • 7 Eleven

    • Mitsubishi

    • SEO companies

    Website URL: www.notionage.sg

    Address: 331B Beach Road Singapore 199562

    Tel: +65 64388303

  8. Our Little Company

    Services

    – E-commerce websites

    – Brochure websites

    – Digital marketing

    – Portfolio/catalog website

    – Custom sites

    – Branding

    – Copywriting

    – Email marketing

    – Website maintenance

    – Graphic design packages

    Key Clients

    • E-commerce businesses

    • Non-governmental organisations

    • Business associations

    • Retailers

    Website URL: www.our-little-company.com

    Address: 150 Orchard Road Orchard Plaza- #08-20238841 Singapore

    Tel: +65 97528686(Olivia)

  9. 24K Designs

    Services

    – Online marketing

    – CMS website design

    – Corporate web design

    – Web portals

    – Search engine optimisation

    – Web hosting

    – eBooks/eMagazines

    – Digital marketing

    – E-commerce/online stores

    – eCards

    – Graphic design

    – Custom web apps

    – Professional photography

    Key Clients

    Businesses in various sectors, including:

    • Education

    • E-commerce

    • Food and beverage

    • Real estate

    • Technology

    Website URL: www.24k.com.sg

    Address: 61 Upper Paya Lebar Road, Tat Wan Building #05-02, Singapore 534816

    Tel: +65 68440132

  10. WDS

    Services

    – Web design and development

    – Internet marketing

    – SEO services

    – E-commerce websites

    – Facebook advertising

    – Google Adwords

    – Content writing

    – Social media marketing

    Key Clients

    Reputable companies including:

    • Airlines

    • Maxwell Chambers

    Other clients include:

    • Corporate businesses

    • Retailers

    • SEO companies

    Website URL: www.wds.com.sg

    Address: 9 Jurong Town Hall Road Singapore 609431

    Tel: +65 66999137

  11. Aspire Designs

    Services

    – Web design

    – Web app development

    – ERP systems

    – Mobile app development

    – Website maintenance

    – Online marketing

    – E-commerce solutions

    – SEO, SEM and SMM

    Key Clients

    Businesses in various sectors, including:

    • Business

    • Real estate

    • Education

    • Food and beverage

    • E-commerce

    Website URL: www.aspire.sg

    Address: 71 Bukit Batok Crescent #09-08, Prestige Centre Singapore 658071

    Email: sales@aspiredesigns.com.sg

  12. Lemonade

    Services

    – E-commerce

    – Web design

    – Graphic design

    – Web marketing

    – Performance optimisation

    – Maintenance and support

    Key Clients

    Various businesses from different sectors, including:

    • Education

    • E-commerce

    • Food and beverage

    • Security

    • Real estate

    Website URL: www.lemonade-it.com

    Address: 31 Woodlands Close, Woodlands Horizon, #04-02, Singapore 737855

    Tel: +65 31583831

  13. Login Media Marketing

    Services

    – Web design and development

    – Content marketing

    – Digital marketing

    – Graphic design

    Key Clients

    • E-commerce businesses

    • Retailers

    • Corporate businesses

    • Graphic designers

    Website URL: www.loginmarketing.sg

    Address: 2 Gambas Cresent, #06-03, Nordcom II Tower 1, Singapore 757044

    Tel: +65 65216734

  14. GSK Tech

    Services

    – Content management system

    – Mobile responsive web design

    – SEO services

    – On-site training

    – Google Adwords

    Key Clients

    Various businesses from different sectors, including:

    • Real estate

    • Education

    • Food and beverage

    • Travel

    • E-commerce

    Website URL: www.gsktech.com.sg

    Address: 531A Upper Cross Street, #03-116 Hong Lim Complex Singapore 051531

    Tel: +65 65364019

  15. Oldman Marketing

    Services

    – Web design and development

    – Digital marketing

    – E-commerce solutions

    Key Clients

    Various businesses from different sectors, including:

    • E-commerce

    • Food and beverage

    • Travel

    • Real estate

    • Education

    Website URL: www.oldman.sg

    Address: 33 Ubi Ave 3, #07-59 Vertex Tower A, Singapore 408868

    Tel: +65 9011 9084/8298 4699

  16. Web Puppies

    Services

    – Web design and development

    – E-commerce solutions

    – Digital marketing

    – Cyber security solutions

    – Lead generation

    – Corporate identity design

    Key Clients

    • E-commerce businesses

    • Retailers

    • Corporate businesses

    • Real estate agents

    Website URL: www.webpuppies.com.sg

    Address: 138 Robinson Road, #22-01 Singapore 068906

    Tel: +65 67411708

  17. Verzdesign

    Services

    – Web development

    – Graphic and print design

    – Internet marketing

    Key Clients

    • E-commerce/online shops

    • Custom programmers

    • Corporate businesses

    • Content developers

    • SEO, SEM and SMM companies

    • Graphic designers

    • Logo designers Creative/branding web developers.

    Website URL: www.verzdesign.com

    Address: 56 Kallang Pudding Road #07-05/06 HH@Kallang Singapore 349328

    Tel: +65 68411680


Make Sure You Are Engaging The Right Website Design Agency For Your B2B Or B2C Design

Although B2B and B2C websites are usually designed to give measurable results, there should be different web designs for both B2B audiences and B2C customers. The same way different company’s products, services and goals will vary; their websites will also vary to ensure they promote their businesses and help in driving revenue. Below are the main differences between B2B and B2C marketing that assists in planning an effective B2B website design:

Complexity

Since there are certain simple B2B purchases and complex B2C purchases, we can generally conclude that business products and services have a significant degree of complexity. For instance, if you want to purchase new production machinery or software, you will need detailed information. Therefore, as a B2B marketer, you should anticipate and find for perfect solutions for this.

Cost

Typically, the majority of B2C consumers will never buy something that exceeds £1 million, except a home that costs more than £100,000. However, in the B2B world, you will find purchases that even exceed the above amount. Therefore, complex systems here can run into millions, especially in cases where there are contracts that involve multiple products and services working in tandem.

Multiple users

For most consumers, they only make purchases for personal use such as phones, shoes, shampoo, among others. On the other hand, in the B2B world, both products and services have an impact on multiple users and stakeholders across different functions. The IT management software should be managed by an experienced team who will assist people who have questions or other issues. The software systems also impact employees who do not even have access to them directly.

Group decisions

Due to complexity, cost, and other factors, the most inexpensive purchase decisions on B2B are usually made by groups. The higher the number of people and departments being impacted, the higher the number of individual buyers. Therefore, as a B2B marketer, you must be prepared to address the functional requirements, technological concerns, and financial impacts that might arise in a website. Failure to which, this will make messaging challenging and complex than those of B2C marketers.

Long decision cycle

Usually, the B2B sales cycle is longer than that of B2C. This can be as a result of group dynamics and product complexity which increases the buying time frames. It is rare for consumers to spend more in a couple of months, although in B2B marketing, the decision cycles can go for more than 6months.

These are some key differences between B2B and B2C marketing to help you decide on the best website design. There are some web design principles which apply to B2B and B2C, which are intuitive navigation, emotional appeals and performance optimisation.

Test That The Website Design Understands UX/UI

If you need a new website, then you probably have heard of UX and UI, which are essential aspects of website design. User experience (UX) and user interface (UI) are related and work in unison, although they have a difference.

Website user experience (UX)

Generally, UX entails all aspects of people’s interaction with a particular company or brand which include products, processes, services and communications. In websites, UX is the experience users get when using your site. This experience should be smooth, friendly and streamlined. Studies show that 43% of internet users claim that ease of use is among their top priority when doing business transactions.

Characteristics of a good UX website

A good UX website should:

• Be easy navigation through the entire website

• Identify client’s problems and create solutions to ensure smooth customer use

• Ensure a frictionless experience when making a transaction

• Leave clients with a positive mindset about your brand.

Website user interface (UI)

This is generally the appearance and presentation of a website, including the layout, colours, typography, among others. UI does not affect the functionality of a website.

Characteristics of a good UI website

A good UI website should have the following:

• Attractive colour schemes

• Pleasing physical appearance

• Pleasing typography

• A well designed and balanced layout

• User-friendly design elements

• Clear visual hierarchy

The interaction between UX and UI

The question that most people ask themselves is the interaction and relationship between UX and UI. To easily get the perfect answer to this question, you need to compare a website to a human body. Generally, the UI is the appearance of the body in terms of size, shape, cosmetics, clothing and everything that gives a proper visual impression. On the other hand, the website UX is similar to what happens under the skin, including organs, systems together with their functionality.

Therefore, UX design must come first before you even think of making your site look good. How a website works is essential since it determines how clients will accomplish their goals when making a purchase or inquiry. After the UX has been correctly done, the UI then follows to create a more engaging and inviting framework that brings a more appealing and pleasing user experience.

The UX and UI have almost equal strength in making a website attractive and engaging. However, a perfect combination of the two makes visitors to your website excited since it is easy to navigate and use. Therefore, if you neglect UX or UI, then your website will not perform optimally and will frustrate and chase away your users.

Why Is It Important Your Singapore Website Design Agency Understands SEO

Today, almost every business has a website. Online presence is key today for businesses since it people have shifted to online purchasing where they can easily make comparisons. However, some small businesses which usually face limited technical skills and cost challenges do not have the capacity to invest in well designed and professional website. Studies show that good website design is essential and can have an impact on how lead generation and customer’s experience.

When you here of good web design, you may fail to understand clearly what this means. However, you need to remember that all web designs have some standard elements such as size, colour and shape. A good web design, therefore, applies all these elements to bring a more consistent visual language.

Why web design is essential

Below are some why good web design is essential:

Usability

The design of your website has a significant impact on how easy it is for visitors to get what they are actually looking for. Studies show that 86% of site visitors need to see proper product and service details, 65% contact details and 52% the about page of a business.

The design you choose should ensure that all these things can be found as easily as possible, to prevent frustrating users who can move away to other brands. You should use the standard conventions such as your primary services in the main navigation, where your phone number should be at the upper right or left corner of your website. Even a proper functioning website with a bad design may make visitors feel uncomfortable when finding what they need. Good design has a great impact on your website’s usability as well as the perception of its usability.

Navigation

Ease of navigation is a key element of a good website which affects how your people can get what they want from your website without struggling. For easy navigation design, most web design agencies are using the psychology behind Hick’s Law. This law states that the higher the number of choices you give, the longer the time one takes to make a decision. The law can be summarised by keeping it simple.

Therefore, when you apply this law to website navigation, you will keep your choices simple, which will make it easier for visitors to get what they want. It is recommended that you get to keep the options seven at maximum.

Conversion

Good web design assists users in guiding them in the direction you want. For example, your web design can sometimes draw attention to some special offers, identifying buttons and other elements and highlighting calls to actions. Having all these elements can easily assist in driving users to the necessary areas you want them to be. We have very many methods of optimising your site’s visual design for maximum conversion, as explained below. You can draw the attention of your users by using white space or open space in your call to action.

Brand professionalism and trust

Studies show that three out of four people will judge the credibility of your business, depending on your site’s design. A professional and modern design encourages trust. On the other hand, a poorly designed site brings some doubt and legitimacy issues about your business. A good design will improve your business trust through brand consistency. If your brand is well established, most customers will end up recognising things like colours, logo, or style.

Mobile-friendliness

Today, most online searches and purchases are done using mobile devices. Google is in the front line, trying to push for a mobile-based approach that ensures mobile-friendly design. Studies show that 85% of people think that mobile designs should be better than desktop websites. In most cases, web designers tend to focus on making perfect websites for desktops. However, the design should go much beyond one screen. Get a responsive design for a more appealing and functional website on all devices regardless of size.

Search engine optimisation (SEO)

The great website design should not only focus on the visual elements. Remember that your website’s design affects some things such as SEO. You may have a great looking website, with some many large images which make it slow when loading. This can easily drive all your visitors away and also adversely affect SEO.

Web designers should also be careful when using some technologies since they may make your website look good but hurt search engine optimisation.

Elements of a quality web design

It is obvious that every person who visits your site wants easy and quick data access. The navigation should be simple and straightforward. Below are some top elements of quality web design:

Responsive design

This is essential than ever with the ever-growing use of portable devices such as tablets and smartphone. Every user must get a positive experience when using your website. A responsive design will guarantee this.

Style guide

Web design is essential is since it ensures consistency in all your site’s pages, as explained earlier. Consistency is key and assists in branding recognition from your clients, who even take longer on your business website. Having a style guide when designing your website will help you save your brand image. You can choose various aspects you want included in your website such as colour, format, and typography, among others. You should also ensure your website has a coherent layout on all pages. Your customers will continue coming to your page, leading to more conversions.

Purposeful visuals

Today, many companies are incorporating visual components to improve their site commitment. In real life situation, your clients are ten times likely to send a text message rather than communicating through video. It is equally important to have several pictures and videos on your website. Having too many pictures can make reading a challenge and therefore, it is essential to have equilibrium between text and pictures you put on your site.

Good copy

If you have excellent copywriting, then more visitors will crowd on your website, where they will be interested in knowing more about your company. Ensure you use a consistent writing style. The content should also be relevant to meet6 the customer’s expectations.

Call to action buttons

Having a call to action button on your website is essential to direct your visitors in making purchases. Having a well-designed call to action button will help you take your visitors to the next level. Ensure the buttons are placed somewhere in your website where your audience can see them instantly. In most cases, a red CTA button will stand out from all other colours.

Page speed

The speed at which your pages load is essential and matters a lot to your customers. People hate websites that load slowly. You will lose them to your competitors easily. Ensure your page velocity is well designed to attract more visitors.

How much does a website cost in Singapore?

This is something that most businesses owners in Singapore have been asking. It is estimated that in 2019, the average estimated cost of a business website is $3,800-$15,000, which translates to $300-$1000 per page.

Cost of small business website

Small business websites usually require five to seven pages, together with a contact form and an email subscription plugin. As mentioned earlier, a small business website requires 5-7 pages and use of free stock photography. However, the average cost of a small business website design will vary from one business industry to another. The average price of a small business website is $3500-$5000 provided that no customised features or additional maintenance support required. However, you should know that search engine optimisation (SEO) is not included in this cost.

Cost of a corporate website

This type of website usually requires 10-30 pages together with a contact form and email subscription plugin. However, some will include additional marketing tools as well as add ons like pop up forms, live chat among others.

Most corporate websites use SEO or Google marketing services to advertise their sites. Web designers need to come up with effective content strategies, keyword planning and perform extensive competitors research to develop some measures that can win them in search engine ranking.

Just like the small business websites, the cost of corporate websites will also vary from one business industry to another. The average price of a corporate website ranges from $6000-$35000 provided that no additional maintenance support required. This cost does not include content writing and search engine optimisation.

Is it possible to get a website at $99?

In Singapore, you still get web design packages at only $99. Most web designers will also include a free one-year domain as well as hosting server.

Why web design is expensive

A web design service is not complete by simply installing WordPress and uploading a theme. Many other features should be added to ensure your website’s success in converting visitors to customers.To get a successful website, you will have to spend some time trying to figure out a workable strategy. You, therefore, need to hire a professional web designer with some experience and trained personnel to build your website so that you can advertise your business and make more sales and conversions.

Remember that you will not only be paying for WordPress and theme, but you will also be paying for the designer experience and strategies used.

What jobs are available in website design agencies in Singapore?

Most companies in Singapore are advertising for various types of web design jobs. Most companies are looking for senior web designers, Graphic designers, Lead UI/UX designers, WordPress developers, among others. All these jobs have specific jobs requirements and require certain skills and years of experience. They need technical skills and creative designers to come up with the desired outcome.

For instance, graphic designers are required to have technical skills in Illustrator, in-design, Photoshop, adobe premiere WordPress, muse, Dreamweaver and PowerPoint.

What courses should I go to if I want to work in a Singapore website design agency?

WSQ Digital Marketing Strategy Certification Course

This interactive course consists of many industry best practices, real-world case studies, and proven methodologies for effective digital marketing.

Duration: 2 days (9 am to 6 pm)

Cost: S$740 nett

Website: https://www.equinetacademy.com/digital-marketing-strategy-course/

WSQ Content Marketing Strategy Course

Involves understanding various content marketing strategies, key trends, different content units and B2B and B2C Content Marketing.

Duration: 2 Days (9 am to 6 pm)

Cost: S$798 nett

Website: https://www.equinetacademy.com/content-marketing-course/

WSQ Search Engine Optimisation (SEO) Certification Course

Involves learning the process of website optimisation to rank higher on search engine results.

Duration: 2 Days (9 am to 6 pm)

Cost: S$740 nett

Website: https://www.equinetacademy.com/seo-training-course-singapore/

WSQ Digital Advertising Course

This course involves learning various ways of developing and running successful digital advertising campaigns.

Duration: 2 Days (9 am to 6 pm)

Cost: S$798 nett

Website: https://www.equinetacademy.com/digital-advertising-course/

WSQ Social Media Marketing Certification Course

Involves learning various ways of creating more sustainable B2B and B2C social media marketing campaigns in platforms such as Facebook, YouTube, Instagram, LinkedIn, Snapchat, among others.

Duration: 2 Days (9 am to 6 pm)

Cost: S$740 nett

Website: https://www.equinetacademy.com/social-media-marketing-training-course/

Certified Digital Marketing Strategist (CDMS) Programme

This course has 6modules as follows: Digital Marketing Strategy (DMS), Content Marketing (CM), Search Engine Optimisation (SEO), Digital Advertising (DA), Social Media Marketing (SMM), and Digital Marketing Analytics (DMA).

Duration: 1.5 to 3 months (9am to 6pm each day)

Cost: Fees (Per Module):

• Digital Marketing Strategy – S$740

• Content Marketing – S$798

• Search Engine Optimisation – S$740

• Digital Advertising – S$798

• Social Media Marketing – S$740

• Digital & Web Analytics – S$798

• Capstone Practicum Project and Mentorship – S$600*

Website: https://www.equinetacademy.com/certified-digital-marketing-strategist-programme/

NICF WSQ WordPress Website Creation Course

Involves learning how to create a functional website easily.

Duration: 3 Days (9 am to 6 pm)

Cost: S$758 nett

Website: https://www.equinetacademy.com/wordpress-course-singapore/


16 Questions to Ask Your Prospective Web Design Agency After Setting Up A Meeting

Have you created any other sites for businesses in my niche?

It is an added advantage to work with a web design agency with experience in your industry. Looking at some of the websites they have developed for others in your field will give you an overview of what you await from the project. However, a company that is new to your industry is also useful sometimes. They will do all their competitive research from scratch, and they will not get influenced by past projects. If the agency has never practised in your niche, ensure that they have experience in a wide range of other fields – you don’t need a company that deals with a restricted area that does not involve your niche.

  1. How do you accommodate user experience in your website design strategy?

choose a web design agency Singapore

A good web design agency in Singapore understands that user experience is among the primary aspects that give your site top ranking. So, they have to guarantee you that they are strong advocates of designs that are user-centred. Request them to explain their specific strategy, including the approaches they use to ensure they put user experience first in their projects.

  1. What content management systems do you use or recommend?

Most web design agencies in Singapore specialise in a single (or perhaps two) CMS platforms. Most sites are developed in open-source platforms like WordPress or Drupal or Magento, although some website development firms own their internal CMS platform. All CMS platforms have their benefits and disadvantages, and a suitable web design company will be willing to empirically discuss them with you to enable you to make the best choice for your organisation.

  1. Can I connect with your crew?

Many web design “firms” in Singapore consist of a single individual who contracts out various facets of the project or even some freelancers who will tender on portions of the task. During such cases, requesting to meet the staff may exhibit some hesitation about remote locations and availability. For the best results, hire an internal team with workers who: are fond of working together, have worked for long in the agency, and will be there to cater for your needs during the entire project.

The most important person in their team will be their Project Manager. Make sure you interview him or her personally and not rush your decision solely based on your discussions with their sales executive who may be embellishing the agency’s capabilities. You need to be comfortable that the Project Manager is knowledgeable, experienced, knows how to plan ahead, troubleshoot and solve issues with a cool head and has been around the agency for a sufficiently long time. A Project Management position that keeps having high turnover is sure sign that the agency has had difficulty delivering its projects and hence the manager keeps quitting over overwhelming client complaints and demands.

  1. Which steps will you use to develop the site?

A proficient web design firm will be able to comprehensively and quickly take you through every step of the project and give details of the process and what you hope for. Unless you have provided them with a very definite idea of what you want the project to include, they most likely won’t be capable of giving you the exact cost and time for the project, but they can be capable of giving you an estimation.

  1. How will we make updates or changes to the site after the design process is over?

A successful web design agency in Singapore should have a basic guidance session for your workers to enlighten them on how to make updates and changes and to show them how things work. Create a list of aspects you think you will require to regularly update (like page content, forms, and events) and request the agency to explain the elements that can be edited using your content management system. For updates and changes that need professional help, the web design firm should give a quote for the total time the project will take, and the cost of the service.

  1. Do you offer online marketing?

A good web design firm in Singapore should know the basics of search engine optimisation (SEO), otherwise you will find that your website might be delivered with many things that contravene’s Google’s idea of a good website such as:

  • crawl-able for search engine spiders
  • areas where you can insert sufficient content for search engines to understand your website objectives better and match those with search queries
  • preferably a good CMS which allows you to regularly post fresh, unique and quality content
  • good navigation which enables important keywords to be high up in the hierarchy
  • URL should be enabled for important keywords
  • current sitemap installed
  • mobile responsiveness
  • light enough for your website to be loaded fast (Google demands 3 seconds but can tolerate 5-7 seconds)
  • and other ranking factors: read more here

Unfortunately many web design companies know SEO superficially and say that they do because they want that extra profit from you. And that is unfortunately very dishonest and very prevalent. So be sure to ask them the right questions to know if they really know.

A lot of work gets done during the process of creating a website. However, an equal amount of effort is needed to improve it, measure its performance, promote it, and optimise it. If you do not have a team of experts, who are ready to undertake all the aspects of digital marketing after your website has been created, hire an agency that is dedicated to digital marketing. You will be sure that your site will be offering the results you need. Preferably, the web design agency of choice should be there to assist you if you wish to enhance your commitment to the current digital marketing enhancements and strategies.

  1. Do you use pre-made templates or custom design websites?

choose a web design agency Singapore

In most cases, web design companies offer clients both options depending specific needs and preferences. However, there are some pros and cons that are associated with pre-made templates. One of the drawbacks is that companies offering similar services may have used the same template and so standing out from the crowd online with your new website will be an uphill task.

If you want to establish a strong brand in Singapore, go for a custom website that is designed as per the needs of your business. Such a site will have a unique appearance and functionality that will place your business ahead of the curve.

However, if your business does not rely solely on online presence, you can save time and money by directing the Singapore website design agency to use a pre-made template. Be sure to ask for a price comparison for the two to make the right decision.

  1. Are you able to create a website with conversions in mind?

Singapore has a highly competitive online business environment. With more business advertising online to capture the attention of the same target audience, your website can only stand out if it is optimised. The objective of starting a website is definitely to improve the online visibility of your business.

Apart from being visible, your site should be able to convert visitors into clients. Having an optimised site will see it ranked among the top results whenever Internet users undertake an online search. Website optimisation and accessibility for potential clients play a significant role in boosting conversions and click-through rates.

Not every web design agency Singapore understands customer conversion. For this reason, you should only work with an agency that incorporated conversion-friendly elements into its work. This particularly comes in handy if you are building a website for an e-commerce company. Therefore, you should ask about agencies’ understanding of conversions when choosing a web design company in Singapore.

  1. Which strategies will you use to ensure my website generates revenue?

Just like any other investment in your business, your website should be able to offer a return on investment (ROI). The web design agency you contract should be just as concerned about generating revenue using the site as you are.

As such, the team should provide a list of proven strategies that are in line with your objectives. An appealing and attention-grabbing slideshow on the homepage, a business phone number that customers can use to reach you, features sales and products on every webpage, and call to actions are some of the strategies that they can recommend to enhance the website conversion rate.

  1. Will your team audit my current website before making any new design recommendations?

If your business already has a website, it is prudent that the team audits it to identify the flaws and areas that need to be improved. Maybe not all the pages need to be redesigned especially if they are performing well. Contact every web design agency in Singapore on your list to know if they will analyze your current website metrics.

choose a web design agency Singapore

The analysis or audit will help them to identify the strengths and weakness as well as come up with an ideal plan on how to make the changes. Virtually all professional and accredited agencies will do this before presenting any recommendations.

  1. What is your policy regarding creating websites for my competitors?

First, it is important to point out that this can be a bad or good thing for your brand. For instance, if the company has developed websites for other companies in your niche, they have an in-depth understanding of how to go about it. They know the features that work and those that do not. 

It is prudent to ask this question to avoid any inconveniences later such as conflict of interest and too many similarities. Do not rule out an agency entirely if they designed a website for one of your competitors in the past but do not have an ongoing relationship with the said company.

  1. How will my website design project be managed?

A website design project has four distinct stages namely:

  • Strategy/research
  • Design
  • Site development
  • Launch and Evaluation

Understanding how your project will be managed will help you to know if the agency is committed and determined to ensure that the venture is successful. Most professional agencies will delegate the project to a specific web designer who has the skills and expertise required to oversee all the processes. They also have project management systems that are used to manage and keep track of every project. Ask for timelines for each stage and the manner in which they will send progress reports to you.

  1. What are the qualifications of the people who will be working on my website?

Knowing the qualifications and scope of the persons who will be working on your project is essential. Do not shy away from asking for samples of other websites that the team has worked on in the past. Discuss their experience using various web development and design tools and ask for client references. The client references will help you to get a clear perspective of their expertise and also give you an idea of what you should expect at different stages of the project.

  1. How much input will I have on the project

This is one of the questions that you should ask in the first consultation session. During this session, the website design agency will ask you questions that will help them to get a clear understanding of your business, the style, and tone you want to portray to the target audience, and your preferred web design styles.

Most professional web design agencies in Singapore have an open and consultative web design process. Working cordially with the client at each stage of the project ensures that they deliver a website that meets their needs and preferences.

  1. What happens if I do not approve the first design?

There is no guarantee that you will like the first design that will be represented by the team. It is essential to look at every eventuality and come up with a plan on how to handle each of them to avoid any constraints later. In most cases, the initial project agreement calls for either a specific number of revisions or unlimited changes.

Some agencies have multiple sign-offs on proposed images, fonts, design layouts, and colors. Agree on an ideal review process to save time and ensure that the project is completed on time. Most agencies provide details about this in the policy document so take time to read it before signing any document.

  1. What materials do you need from me to start the project?

Typically, you will be required to provide text, images, and other content that you want to be added on the website. However, most of the web design agencies in Singapore have in-house copywriters who can write the content. All you need to do is provide the necessary information about your business to assist them to churn out the best content.

Note that if you provide your copy, the team may decide to make a few changes to it for better design presentation and search engine optimization. Whatever the case may be, you should be alerted in advance of any revisions to ensure that none of them contradicts your brand image and objectives.

Conclusion

Developing a website should be taken as an investment as it uncovers your brand to a whole new world of opportunities in the digital platform. The internet is a heavily competitive market. So, you should hire an agency that can arm your business with the best technology and techniques to maximise your profits. Know what you need to ensure that all your needs are dealt with.

Author Bio

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.
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January 01, 2019

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