Singapore Airlines landed on the second spot on International Brand Equity’s list of The 16 Best Airline Brands in the World (2024). It’s no surprise that its top rivals, Qatar Airways and Emirates, have taken the first and third spots on the list too. Marketed as a luxury airline brand, let’s take a look at the airline marketing strategy that …
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The number of businesses using WeChat marketing in Singapore as part of their advertising strategy has increased since the app’s inception. According to recent data, the app is being used by 26 ecommerce stores in Singapore. With 28.2% monthly users in Singapore, it’s no surprise that businesses have started to take note of this platform and use it to run …
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When the trend for blogshops began, young entrepreneurs used simple platforms like LiveJournal and Blogspot to offer their products. The trend’s rise, however, saw the evolution of these blogshops into fully-operational, dependent ecommerce websites. New players have started to look for ways on how to market a blogshop in Singapore. Since the pandemic, the market volume for online shopping for …
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The Singapore Tourism Board (STB) is always on the lookout for ways to promote the country as the next best destination. With the decrease in travellers brought about by the global pandemic, countries need to be more aggressive in promoting themselves to accommodate the trend in revenge travel. In March 2023, Singapore received over 1 million visitors. This proves that …
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Esports has grown from a niche hobby to a billion-dollar industry. Because of its popularity, esports tournaments draw large crowds, with the Esport World Cup 2024 having 500,000 average viewers. Meanwhile, as reported by Statista, live-streaming games are raking in a whopping USD 13.65 billion in revenue in 2024! Therefore, brands must pay close attention to the esports industry and …
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Singapore is home to half a million companies, from startups to Forbes 500, making the business landscape exceptionally competitive. The battle for consumer attention is fierce, from high-end luxury brands to innovative tech startups. Therefore, you need more than a simple product or service offering. Singaporean businesses must ask this crucial question: “What sets us apart?” Here, brand differentiation comes …
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Marketers are always on the lookout for the next biggest trend to use in their campaigns. They need to create a campaign that stands out and captures the attention of its target audience. But with new strategies to have come out, let’s take a look at FOOH advertising and how brands are using it to engage with their audiences. What …
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What is Keyword Intent? Keyword intent refers to the underlying purpose or motivation behind a user’s search query. Also known as search intent, It represents what the user hopes to accomplish when entering a keyword or phrase into a search engine. Let’s say you typed “Olympics 2024” in the search bar. You searched for it because you may want to …
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The age-old adage “laughter is the best medicine” no longer works in today’s digital landscape. Instead, it should be “laughter is the best marketing tool,” which is why many are using humour as a brand strategy. When done right, these ads have the potential to go viral and achieve marketing goals. This is why many brands use this as a …
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