Benefits of LinkedIn Premium And How Much It Costs

linkedin premium

You’re probably wondering if LinkedIn Premium is worth the little investment.

The short answer is yes, and we’re here to show you how. Unlike most subscriptions that appear only after your hard-earned cash, LinkedIn Premium might be a smart investment for job hunting and professional growth.

In today’s job market, networking is key. And what better way to network than on the largest professional social media platform out there?

Tailored to fit your career goals and needs, LinkedIn Premium is a hidden gem of advanced features that can help you stand out in a crowded job market. And the best part? It won’t break your bank account.

The Key Takeaways:

  • What’s LinkedIn Premium, and How Much Does It Cost?
  • The Benefits of LinkedIn Premium
  • How to Make the Most out of your LinkedIn Premium Subscription

What’s LinkedIn Premium and What Does It Cost?

LinkedIn Premium is a paid subscription service that offers exclusive features to its users on top of the basic LinkedIn account. These features include capabilities such as InMail messaging for direct communication with professionals outside your network, access to LinkedIn Learning courses, and the ability to see who has viewed your profile.

How Much Does LinkedIn Premium Cost?

linkedin premium

LinkedIn offers four different membership levels, each with a different price point and set of features. The options are as follows:

LinkedIn Premium Career Plan

Now, let’s get into the paid plans. The Career Plan is great for job seekers and career changers, costing $39.99 monthly. Here’s what you’ll get for this price:

  • Provide and request recommendations
  • Receive unlimited InMail messages
  • Five InMail messages per month
  • Applicants’ insights (how do you rank against other applicants)
  • Who’s viewed your profile in the past 9o days
  • Access to 16,000 plus learning courses
  • Full access to LinkedIn’s interview preparation tool kit

LinkedIn Premium Business Plan

Now, if you’re a business professional who wants to take your networking and personal branding game to the next level, consider the Business Plan at $44.99 monthly. This plan includes:

  • All of the Career Plan features mentioned above
  • 15 InMail messages per month
  • Advanced search filters for more targeted job searches
  • Insight into companies’ growth trends and employee turnover rates
  • Who’s viewed your profile in the last 365 days

Note that the $44.99/month price tag only applies to annual billing. If you choose to be billed per month, the cost increases to $69.99 per month.

How Job Seekers Can Amplify Their Efforts with LinkedIn Premium

It’s no secret that finding a job in the current market can be challenging. That’s where LinkedIn Premium comes in to help you stand out and increase your chances of getting noticed by recruiters and hiring managers.

Here are some ways you can use the advanced features to amplify your job search efforts:

  • Enhanced Visibility and Networking: With LinkedIn Premium, you can see who has viewed your profile, giving you a glimpse into who’s interested in your professional profile. This information can help you tailor your outreach and networking efforts to those already interested.
  • Direct Communication with Recruiters: LinkedIn Premium allows you to send InMail messages to professionals outside your network. You can use this feature to reach out to recruiters directly and make that initial connection.
  • Access to a Wide Range of Learning Opportunities: LinkedIn Premium’s educational offerings are extensive and constantly updated. With access to over 16,000 courses on various topics, you can expand your knowledge and skillset to become more marketable in your job search.
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linkedin premium

You can also add completed courses to your profile to showcase your skills and dedication to continuous learning.

  • Insights into Company Hiring Trends: LinkedIn Premium gives you access to useful data on companies, including growth trends, employee turnover rates, and key players in the organization. This information can help you tailor your job search strategy and target companies that align with your career goals.
  • Advanced Search Filters: With LinkedIn Premium, you can use more specific and targeted search filters to find job postings that match your skills and experience. This feature can save you time and effort scrolling through irrelevant job listings.
  • Interview Preparation Tools: The Business Plan offers complete access to LinkedIn’s interview preparation toolkit, which includes practice questions and tips from industry experts. This tool can help you polish your interviewing skills and increase your job chances.
  • Sales and Business Development Opportunities: LinkedIn Premium also offers a Sales Navigator plan for business professionals looking to expand their networks and generate leads. With this plan, you can access advanced search filters, list-building tools, and InMail credits to connect with potential clients and grow your business.
  • Unlock the LinkedIn Premium Badge: A LinkedIn account will improve your standing on the platform and show potential employers you are serious about your professional presence. The little gold icon next to your name might seem like a small detail, but it can make a big difference in how others perceive you on LinkedIn.
  • Get Access to Improved Metrics: You can also use LinkedIn Premium to learn more about your competition when applying for jobs. With applicants’ insights, you can see how many people applied for a position, their skills and qualifications, and where you rank among them.

You’ll also gain valuable insights into what your potential employers expect from you and how you can improve your profile to stand out in the job market.

How to Use LinkedIn Premium to Find a Job

linkedin premium

Turn On Open Profile

As a LinkedIn premium member, you can turn on Open Profile, which allows anyone on LinkedIn to message you. You don’t have to be connected to the person.

So, how do you enable Open Profile?

  • Click on your profile photo in the top right corner (Labelled Me)
  • Go to Access My Premium
  • Choose premium profile settings on the top-right
  • Toggle the Open Profile setting to ON

You’ll know it’s on when you see a blue Open Profile badge next to your profile picture.

Any recruiter, potential employer, or business connection who sees this badge will know your contact is open, and you can be reached out directly.

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Get More Exposure with LinkedIn Job Postings

With LinkedIn Premium, you can also access exclusive job postings unavailable to standard users. These jobs tend to be from top companies and offer better compensation packages. You can use advanced search filters to find these premium job listings and apply directly through LinkedIn. This feature can save you time and effort when searching for the perfect job.

Utilize InMail Credits to Reach Recruiters

InMail credits are available with all LinkedIn Premium plans, allowing you to send messages directly to recruiters and hiring managers. These personalized messages can help you stand out from other applicants and make a strong first impression. You can also use these credits to connect with professionals outside your network and expand your reach.

Take Advantage of Personalized Insights

LinkedIn Premium offers personalized insights based on your profile, job interests, and search history. These insights can help you understand what skills and qualifications are in demand in your desired industry or job market. You can use this information to tailor your profile and improve your chances of getting noticed by recruiters and employers.

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Stay Up to Date with Industry Trends

LinkedIn Premium also offers access to LinkedIn Learning, where you can find courses and resources on the latest industry trends. Staying updated on these trends can give you an edge in your job search and make you a more valuable candidate for potential employers.

Where to Get a Free Trial

Every 12 months, LinkedIn offers its users a chance to take advantage of a free one-month trial of LinkedIn Premium. The trial period is an excellent opportunity to test the platform and see if it fits your career goals.

How to Access LinkedIn Premium

linkedin premium

  • To access LinkedIn Premium, log into your account and click on the “Me” icon in the top right corner. From there, click on “Settings & Privacy” and then select the “Account Preferences” tab. Under the “Account Preferences” on the left pane.
  • Under “Subscription and Payment,” click on the “Change” button next to Premium Subscription. From there, you can choose the plan that best fits your needs and budget.
  • Follow the prompts to complete your payment and start enjoying all the benefits of LinkedIn Premium.

Note that you’ll be asked to provide payment information when starting your free trial, but you won’t be charged until the trial period ends. But immediately after the trial period ends, you’ll automatically be charged for the first month of your subscription.

So, if you don’t want to continue with the subscription, be sure to cancel it a day or two before the trial period ends to avoid being charged.

LinkedIn Premium

You now know what LinkedIn Premium is, how much it costs, and the benefits it offers. Whether you’re a job seeker looking to get noticed or a business professional looking to expand your network and personal brand, LinkedIn Premium has something to offer.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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