Understanding Social Media Marketing Agency Pricing in Singapore (2026)

Tom Koh EE
20/04/2026
Blog, Social Media
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A few months ago, a founder came to me frustrated. She had been paying a social media marketing agency S$2,800 a month for six months. Regular posts, branded graphics, the occasional reel. When I asked what it had done for her business, she paused. “We got more followers,” she said slowly. “But I’m not sure anyone actually bought anything.” That …

How to Build an Influencer Marketing Funnel That Converts in 2026

Tom Koh EE
20/04/2026
Blog, Business, Social Media
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A marketing manager at a mid-sized Singapore F&B brand recently told me about her three-month influencer campaign. She had spent over SGD 25,000 and had a spreadsheet full of impressions—but almost nothing else to show for it. “The posts looked great,” she said. “So why didn’t it work?” The answer was simple: she had a collection of posts, not a …