• Tom Koh EE
• 26/03/2026
• Blog, Business, Social Media
• 0 Comments

With 5.16 million social media user identities in Singapore in January 2025, social platforms now play a central role in how people discover content, products, and recommendations. That makes clear disclosure more important, especially when influencer content is commercially influenced but designed to feel personal or organic. In Singapore, influencer campaigns are mainly shaped by the Singapore Code of Advertising …

• Tom Koh EE
• 26/03/2026
• Blog, Business, Social Media
• 0 Comments

Getting an app noticed is difficult. Getting the right users to download it, use it, and keep coming back is even harder. App brands are competing in crowded categories, facing rising acquisition costs, and fighting for attention across multiple platforms simultaneously.  That is why many mobile marketers are no longer relying solely on paid user acquisition. This is where influencer …