Top 7 Gen Alpha Marketing Strategies: How Brands Can Connect With The Next Generation

Tom Koh EE
08/02/2025
Blog, Advertising, Business, Digital Marketing
0 Comments

To market to Gen Alpha, you must understand their digital-first mindset and values. This young generation, born between 2010 and 2025, is accustomed to immediate access to information and entertainment. Early adoption of these strategies is crucial for building brand loyalty and staying relevant. As Gen Alpha influences purchasing decisions, businesses prioritising innovative, engaging, and purpose-driven marketing will thrive in …

What Does A Performance Marketing Specialist Actually Do?

Tom Koh EE
08/02/2025
Advertising, Blog, Branding, Business, Digital Marketing
0 Comments

A performance marketing specialist plays a crucial role in digital advertising by focusing on data-driven strategies that drive measurable results. Unlike traditional marketers, they optimize campaigns across multiple channels—such as search engines, social media, and display networks—to ensure that every advertising dollar translates into tangible outcomes like clicks, leads, or sales. In this guide, we’ll break down the core responsibilities …