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Reach vs. Impressions_ What’s The Difference And What Should You Be Tracking_

Reach vs. Impressions: What’s The Difference And What Should You Be Tracking?

As social media marketers, we all chase that one dream — making our content shine brightly in front of as many eyes as possible. It’s kind of like trying to catch lightning in a bottle. We gauge our success using metrics like Reach and impressions. These handy little numbers tell us something crucial: how many folks have seen our posts. …

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