Overview
SIIRD, a division of the Economic Development Board of Singapore, promotes, facilitates and funds joint industrial R&D collaboration between Singapore-based companies and Israel-based companies.
Despite the rising demand for such funding in Singapore, they were faced with poor results when running paid search advertising with another vendor for the past year.
Solutions
We did an audit of their past campaigns via Google Analytics to identify areas of opportunities and revamped the entire account to target search terms that were likely to result in conversions. To improve quality score and overall user experience, we created a landing page to re-organize the information.
Not only do we run English ads in Singapore, we also set up English and Hebrew ads targeting Israel which has brought about significant results.
At the same time, we work with the client to specifically create new campaigns for upcoming events that they are participating in to increase brand awareness.
Results
Before we launched the campaigns: Jul 2017 – Dec 2017
After we launched the campaigns: Jul 2018 – Dec 2018
Since we began working with SIIRD, there has been a higher average session duration and lower bounce rate. There is 135.33% increase in conversions (Enquiries Submitted & Partner Search Requests) and 35.86% increase in traffic to their website.
