Top SEO Agencies In Singapore

engage the best seo agency in singapore

 

SEO Agency

MediaOne

About Established in 2009, its the most awarded SEO agency in Singapore by international ranking agencies. It is recognised to have the most sophisticated SEO auditing and predictive processes in Asia, regularly consulting SMEs and MNCs on their regional and global SEO goals to great success
Key Services
  • SEO
  • SEM
  • Social media marketing
  • Content marketing
Key Clients
  • P&G
  • WWF
  • Maybank
  • Edelman
  • Palfinger
  • ST Electronics
  • Fuji Xerox
  • SingTel
  • Changi Airport International
  • Enterprise Singapore
  • National Galleries
  • Ministry of Law
Contact

SEO Agency

First Page Digital

About First Page Digital is a digital marketing agency that offers services, including SEO, local SEO, PPC advertising, Google ads management, social media marketing, and reputation management.  The company launched in 2011.
Key Services
  • SEO
  • SEM
  • social media marketing
  • online reputation management
  • content writing
Key Clients
  • Toshiba
  • Kaplan
  • Bioskin
  • Koka
  • Hoya
Contact

SEO Agency

Impossible Marketing

About This company emphasises on the possible in impossible as a way of showcasing their ability. The company was founded in 2010 and has been a Google partner since 2014.
Key Services
  • SEO
  • SEM
  • social media management
  • video marketing
  • email marketing
Key Clients
  • Nanyang Technological University
  • Singtel
  • Vivo
  • Cathay Cineplexes
  • Suntec Singapore
Contact

SEO Agency

Aiden Creative

About Aiden Creative is a Singaporean enterprise that offers varied solutions to local businesses. The company was established in 2010.
Key Services
  • SEO
  • SEM
  • web design and development
  • mobile app development
  • customised ERP solutions
Key Clients  
Contact

SEO Agency

Happy Marketer

About This agency was founded in 2009 with the aim of making their clients happy through data-driven digital marketing initiatives. The use of data and analytics is a big part of the business model, and as such, their services look slightly different from that of other agencies.
Key Services
  • SEO
  • social media marketing
  • inbound marketing
  • conversion optimisation
  • web analytics
  • customer relationship management.
Key Clients
  • Citibank
  • Cigna
  • Bloomberg
  • Epson
  • Scoot
Contact

SEO Agency

Roots Digital

About Roots Digital works closely with startups, SMEs and multinational corporations to help them with their digital marketing campaigns. Founded in 2016.
Key Services
  • SEO
  • e-commerce SEO
  • SEM
  • search engine marketing
  • Google Analytics services
  • web design and development
Key Clients  
Contact

SEO Agency

Orange Box SEO

About The company launched in 2013. It offers a whole range of digital marketing services primarily centred around SEO optimisation, link building and consultancy.
Key Services
  • SEO
  • video marketing
  • social media marketing
Key Clients  
Contact

Address: 21 Bukit Batok Crescent, #09-79 WCEGA Tower, Singapore 658065

Telephone: (65) 9696 9605

Website: https://www.orangeboxasia.net/

Email: [email protected]


SEO Agency

We Simplify Marketing

About We Simplify Marketing offers a variety of services under two main categories – marketing and development
Key Services
  • SEO
  • SEM
  • email marketing
  • web design
  • web development
  • mobile app development
Key Clients  
Contact

SEO Agency

RapidCloud

About  
Key Services
  • SEO
  • SEM
  • social media marketing
  • website design
  • web hosting
  • cloud computing
  • content management
Key Clients  
Contact

Address: 2 Leng Kee Road, #05-09 Thye Hong Centre, Singapore 159086

Telephone: (65) 3159 3783

Website: http://www.rapidcloud.sg/

Email: [email protected]


SEO Agency

Novage Communications

About Novage Communications is one of Singapore’s leading SEO firms since 2010
Key Services
  • SEO
  • web development
  • digital marketing
  • web maintenance
  • PSD to XHTML
  • microsite design
  • website domain and hosting
Key Clients  
Contact

SEO Agency

FirstCom Solutions

About FirstCom Solutions is a web design and digital marketing agency that creates solutions for SMEs. The company is one of the web marketing firms taking part in the SMEs Go Digital Programme, where small businesses get subsidies for their e-commerce development projects.
Key Services  
Key Clients  
Contact

SEO Agency

Activa Media

About

Activa Media is one of Singapore’s pioneering SEO firms, having launched in 2005. Their clientele includes of thousands of SMEs, international companies and government institutions.

They have a close working relationship with Google and Yahoo that enables them to pass insights from these partners to their clients.

Key Services
  • SEO
  • SEM
  • social media marketing
  • web design and development
Key Clients
  • Hyundai
  • Maserati
  • MapleBear
  • House of Seafood
  • Osim International.
Contact

Address: 60 Paya Lebar Road, #12-51/52, Paya Lebar Square, Singapore 409051

Telephone: (65) 6235 6678

Website: http://www.activamedia.com.sg/

Email: enquiry @activamedia.com.sg


SEO Agency

Let’s Goo Social

About Let’s Goo Social (LGS) is a Singapore-based international digital marketing agency that offers 360 digital marketing solutions
Key Services
  • SEO
  • social media marketing
  • web design and development
  • web analytics
  • content marketing
  • branding
Key Clients  
Contact

SEO Agency

Above 1

About Above 1 is a renowned Singapore web design and e-commerce digital agency. Launched in 2006, this company provides a variety of services
Key Services
  • SEO
  • SEM
  • social media marketing
  • e-commerce development
  • corporate web design
  • website maintenance
  • mobile app development
Key Clients  
Contact

SEO Agency

Elves Lab

About Elves Lab launched in 2000 with the intention of becoming Singapore’s most comprehensive web design and development solution provider.
Key Services
  • SEO
  • web design
  • web hosting
  • graphic design
Key Clients  
Contact

SEO Agency

Digitrio

About Digitrio offers digital marketing solutions for startups and small businesses.
Key Services SEO, search engine marketing, display advertising, Facebook advertising and web design and development.
Key Clients  
Contact

SEO Agency

Construct Digital

About Construct Digital is a digital marketing agency that relies on data science when formulating strategies for their clients.
Key Services
  • SEO
  • SEM
  • marketing automation
  • web design and development
  • customer analytics
Key Clients  
Contact

Address: 114 Lavender Street #11-85 CT Hub2, Singapore 338729

Telephone: (65) 6438 4886

Website: https://www.constructdigital.com/

Email Form: https://www.constructdigital.com/contact


SEO Agency

Lemonade

About Founded in 2004, Lemonade is a 360 digital agency. The company’s client base now consists of over 500 institutions, including startups, SMEs and established enterprises.
Key Services
  • SEO
  • SEM
  • YouTube marketing
  • web design and development
  • web maintenance
Key Clients  
Contact

SEO Agency

Notion Age

About Notion Age is a full-service digital media agency which target the finance, insurance, law and healthcare industries.

 

This company was one of the first digital marketing agencies in Singapore having been established way back in 2001. They pride themselves in first fully understanding the client’s business before to create distinct services that meet each client’s needs.

Key Services
  • SEO
  • email marketing
  • web design
  • content management systems
Key Clients
  • Great Eastern Singapore
  • Regus Singapore
  • Intelligence Asia
  • AMC Group
Contact

SEO Agency

Web Design Singapore (WDS)

About Web Design Singapore is an internet marketing agency that also offers web design and development services
Key Services
  • SEO
  • SEM
  • social media marketing
  • content writing
  • Google AdWords training
Key Clients  
Contact

SEO Agency

Digital Influence Lab

About Digital Influence Lab is a digital marketing agency that offers services. The company has seven years of experience in the internet marketing industry.
Key Services
  • SEO
  • SEM
  • social media marketing
  • email marketing
  • web design
Key Clients  
Contact

Address: Oxley Biz Hub, Block 69, Ubi Road 1, Singapore 408731

Telephone: (65) 9185 3639

Website: https://digitalinfluencelab.com/

Email: [email protected]


SEO Agency

Ice Cube Marketing

About Ice Cube Marketing is a company that looks to improve their clients’ ROI using techniques. Founded in 2015, this firm uses the ability of its team to create triggers that grab the attention of visitors and transform them into warm leads.
Key Services
  • SEO
  • SEM
  • lead generation
  • copywriting services
Key Clients  
Contact

SEO Agency

The Verticals

About

The Verticals is a digital marketing company that offers low cost, basic packages for SMEs in Singapore.

They promise mobile compatibility, comprehensive results tracking, and 24-hour customer service to all their clients. They also claim to be able to give a quote within three hours; the only thing you need to do is input your site’s name.

Key Services
  • SEO
  • web design
  • e-commerce development
  • marketing and business consultancy
Key Clients
  • BMC International College
  • Print City Production
  • Marshall Cavendish
Contact

SEO Agency

Unicom Marketing Consultancy

About Unicom Marketing Consultancy started as Unicom Advertising during its launch in the 1980s. The company is now a one-stop digital marketing solution that focuses on formulating digital marketing strategies
Key Services
  • SEO
  • email marketing
  • social media marketing
  • media banner design
Key Clients  
Contact

SEO Agency

Awebstar Technologies

About This agency was formed in 2007 and aims to amplify your company’s profits and increase the overall productivity of the business. They mainly advertise themselves as a website design and development company, but they also have other services.
Key Services
  • SEO
  • e-commerce development
  • website consultation
  • customised software solutions
Key Clients
  • PropNex
  • Singapore Post
  • Care Lyna
  • Huttons Asia
  • Axcell
Contact

SEO Agency

The Sunday Studio

About The Sunday Studio is a one-stop digital marketing solution that specialises in web development and digital marketing
Key Services
  • SEO
  • e-commerce development
  • mobile app development
Key Clients  
Contact

SEO Agency

Aiden Creative

About

This company was launched in 2012 with the core principle of helping clients grow their business by working as their strategic partner. They did not choose the name Aiden because it is the name of the founder. The name was chosen because it means little fire in the Gaelic language; the company believes that this aptly describes them.

Aiden Creative is a Google certified company that has worked with companies such as Maybank, The Jewel Box, TTG Asia, Toshiba, and Gateway 21.

Key Services
  • SEO
  • SEM
  • social media marketing
  • web design
  • app development
  • website analytics
  • customised enterprise resource planning (ERP) solutions.
Key Clients  
Contact

SEO Agency

iClick Media

About

This company was established in 2009 and is proud of having achieved Google and Yahoo Certified Partner status.

They require their employees to pass the Google Advertising Professional exam to be able to provide these services effectively.They also have an option for requesting a proposal for either of these services on their website.

They have worked with clients from sectors such as banking, government, travel, medical, education, and industrial among many others.

Key Services
  • SEO
  • SEM
  • social media marketing
  • online reputation management
  • web design
  • logo design
  • photography
Key Clients
  • Acer
  • BBQ Wholesale
  • Firetronics
  • Knight Frank
  • Knoll
Contact

SEO Agency

E-Alchemists Singapore

About

This company was founded by Joseph Ho and Tong in 2011. The former is an internet marketing specialist who has been sharpening his skills since 2006.

They can also provide companies with content strategy for their different social media platforms. A free website review is part of these services.

Key Services
  • SEO
  • web design and development
Key Clients
  • The Resume Builder
  • MagBas LLP
  • PPG Asia
  • ATimidTrader.com
Contact

SEO Agency

PurpleClick

About This company was started in 2006 and has had the opportunity to propel results for SMEs, multinationals, and government agencies. Due to this work, they have an impressive record of over 30 awards; winning the digital media agency of the year award six times was particularly remarkable.
Key Services
  • SEO
  • SEM
  • social media marketing
  • mobile advertising
  • call tracking
Key Clients
  • Galmon
  • Crystal Wines
  • Carbon
  • Parkway Health
  • Beijing 101
Contact

SEO Agency

White Paper Communications

About This is a company founded in 2012 that aims to deliver results through the use of the ABC approach: analyse, brand, and communicate. They plan on doing this by using their marketer’s visual communications and marketing knowledge.
Key Services
  • SEO
  • digital marketing
  • web design
  • creative design
  • print
  • editorial (involves copywriting, editing, and translation)
Key Clients
  • Allianz Global Investors
  • DHL
  • Global Mail
  • Mount Faber
Contact

SEO Agency

iBrandox

About

This is a company that was formed in 2014 but already has more than 100 projects under its belt. They mainly advertise themselves as creative designers, animators, and illustrators; their website is proof that they want to be seen as creatives.

They also do both 2D and 3D animations. All you need to do to choose one of their services is click ‘start a project.

Key Services
  • SEO
  • website design
  • e-commerce development
  • graphic design 
Key Clients
  • Voso
  • Kinetic Fountains
  • 612league
  • Clix
  • Coffey
  • Bhumi
Contact

SEO Agency

MediaPlus Digital

About This agency was started back in 2012 with the aim of listening to client’s concerns, understanding their objectives and then using this information to create effective digital platforms. The company has been a Googe Certified Partner since 2013, with certifications from Google Adwords and Google Analytics.
Key Services
  • SEO
  • SEM
  • social media marketing
  • web design
  • online payment solutions
  • graphic design
Key Clients
  • Zweec
  • DA Engineering
  • Tott Store
  • Singtel
  • Konica Minolta
Contact

SEO Agency

Active 8

About

This company was established in 2008 and brings together artists, engineers, and marketers who work together to deliver highly-functional websites. The company aims to help businesses grow and generate revenue. They are certified partners of Hubspot Academy and Microsoft.

The biggest reason they partnered with Hubspot Academy is that they are also big on inbound marketing; they believe that marketing should follow the stages of attract – convert – close – delight. They, therefore, provide inbound marketing as one of their services.

Key Services
  • SEO
  • SEM
  • social media marketing
  • marketing automation
  • CMS development
Key Clients
  • Spring Singapore
  • Ministry of Home Affairs
  • Singapore General Hospital
Contact

SEO Agency

Marketingagency.io

About This company was founded in 2007 with the mission of providing digital marketing solutions to clients.
Key Services
  • SEO

  • SEM

  • social media marketing

  • content marketing

  • blog management

  • reputation management

  • web design

  • mobile application development

Key Clients
  • Barefoot Books
  • Basecamp
  • Dansko
  • Essential Ingredients
Contact

SEO Agency

Bruce Clay

About This is a company that is very proud of its origin. The company was established in 1996, two years before Google became a search engine. It was founded in the United States and is headquartered in California, but it has been operating in Singapore for long and has established firm roots in the country.
Key Services
  • SEO
  • SEM
  • content writing
  • social media marketing
  • website design
  • web traffic analysis
Key Clients
  • Century 21
  • Volt
  • HD Supply
  • Investors.com
  • J. J Kane
Contact

SEO Agency

Digital Marketing Agency (DMA)

About

This company initially began in the United States in 2002 before venturing into Singapore and other countries.

A distinctive feature about this company is its ability to provide these services to different industries. They provide the services to companies in the B2B, financial services, healthcare, hospitality, and real estate industries among others.

Key Services
  • SEO
  • SEM
  • social media marketing
  • reputation management
  • web development
  • marketing automation services
Key Clients
  • Makeable
  • Kohler
  • Blockchain
  • TripAdvisor
  • Promogo
Contact

SEO Agency

Marple Tree Media

About

 

Key Services
  • SEO
  • SEM
  • video productions
  • video Productions
  • copywriting
  • web design and development
  • Facebook advertisement
Key Clients
  • P&G
  • Victoria’s Secret
  • Capella
  • Essential
  • The Ascott Limited
  • Dyson
  • Bio Oil
Contact

SEO Agency

Clickworkz Solutions

About

Established 2009

Key Services
  • SEM
  • social media marketing
  • digital media planning
  • website development
  • web analytics
Key Clients
  • Ademco
  • Kopitiam
  • City Gas
  • Homes
  • Divano Boutique
  • Shenton Reality
  • Esplanade
  • Hair Dreams
Contact

SEO Agency

iFoundries

About

Established 2005

Key Services
  • SEO
  • email marketing
  • lead generation
  • web design and development
  • web application development
  • marketing automation
Key Clients
  • Kah Motor (Honda)
  • The Tanglin Club
  • SP Telecom
  • Pastamania
  • Jumbo Seafood
Contact

SEO Agency

BThrust

About

Established 2005

Key Services
  • SEO
  • software development
  • CRM development
  • ERP development
  • helpdesk support services
Key Clients
  • Konica Minolta
  • Singapore Curtains
  • Fujitsu
  • Inker Logistics
  • Emerio
Contact

SEO Agency

Vintedge Technologies

About

Established 2001

Key Services
  • SEO
  • social media marketing
  • email marketing
  • User Experience design
  • Content marketing systems
Key Clients
  • Pantai Hospitals
  • SP Group
  • MPA Singapore
  • Honeywell
  • Canon
Contact
  • Telephone: (65) 6224 8689
  • Website: www2.vintedge.com


SEO Agency

Incepte

About

Established 2005

Key Services
  • SEO
  • SEM
  • social media marketing
  • web maintenance
  • events management
Key Clients
  • Hysses
  • Aqua Ducks
  • DHL
  • Huiji
  • Savills
Contact

SEO Agency

2Stallions

About

Established 2012

Key Services
  • SEO
  • social media marketing
  • content marketing
  • web design and development
  • marketing automation
Key Clients
  • CNN
  • People’s Association
  • Wavin
  • Thompson Medical
  • Stamford America
Contact

SEO Agency

Global dot com

About

Established 2016

Key Services
  • SEO
  • digital marketing
  • branding
  • copywriting
  • web hosting
  • domain registration
Key Clients
  • Casio,
  • FTF Engineering
  • Accord Insurance Agency
  • Dynamix Group
  • Acetech
Contact

 


Top 10 SEO Experts in Singapore

SEO Expert

Tom Koh

SEO Agency MediaOne
Tom Koh Telephone 6789 9852 
Tom Koh About  Tom Koh is an acclaimed SEO Expert with one of the most decorated track records in Singapore. In 2008, he founded MediaOne, a digital marketing firm that big brands such as Maybank, Direct Asia Singapore, ST Electronic, and EDB Singapore rely on for their online popularity. Tom consults for NY based US$30B Sequoia Fund.

SEO Expert

Michael Leong

SEO Agency Dynamic Marketing
Michael Leong Telephone 6655 4744
Michale Leong About

Michael Leong founded Dynamic Marketing, one of the leading digital marketing agencies in Singapore. He’s ranked among the top SEO consultants in the country, having managed and overseen hundreds of successful SEO projects.


SEO Expert

Shane Liuw

SEO Agency First Page Digital
Shane Liuw Telephone 6270 2193
Shane Liuw About  In 2008, Shane Liuw was appointed as the general manager of the First Page Digital. Before that, he served as a digital strategist at the same company.

SEO Expert

Allan Koh

SEO Agency Impossible Marketing
Allan Koh Telephone 9374 0111
Allan Koh About  Allan Koh is a former banker who resigned to pursue a career in digital marketing. In 2012, he founded Impossible Marketing, one of the most recognised SEO agencies in the country.

SEO Expert

Jack Wong

SEO Agency Notion Age
Jack Wong Telephone 6438 8303
Jack Wong About  Jack Wong is one of the founders of Notion Age, a digital marketing agency that he’s also serving as the managing director. He has more than 20 years of digital marketing experience, with proficiency in web design, content development, email marketing, and so on.

SEO Expert

Jim Ng

SEO Agency Best SEO Marketing
Jim Ng Telephone 9231 3757
Jim Ng About 

Jim Ng started as a manual lead prospector for an insurance company. After working for years, he would resign and decide to pursue a career in digital marketing, signing up as an understudy of Ruan Marino. He’s the founder of Swift Turn, a digital marketing agency he single-handedly grew from scratch.


SEO Expert

Jack Zeng

SEO Agency

Clickr Media

Jack Zeng Telephone 6566 9556
Jack Zeng About  Jack Zeng founded Clickr Media, a digital marketing firm where he’s currently serving as an SEO specialist. His specialties include link building, site analytics, SEO audits, keyword research, and so on.

SEO Expert

Joseph Ho

SEO Agency E-Alchemists
Joseph Ho Telephone 6717 1946
Joseph Ho About  Joseph Ho started E-alchemists in 2011. His primary goal is to help businesses in Singapore grow through SEO. 

SEO Expert

Leonard Tan

SEO Agency Purple Click Media
Leonard Tan Telephone 6533 8655
Leonard Tan About  Leonard Tan started as an employee at Yahoo. His passion for digital marketing drove him to quit his high-paying job at yahoo to start his own digital marketing firm, Purple Click Media.

SEO Expert

Terrence Sim

SEO Agency iClick Media
Terrence Sim Telephone 6362 0123
Terrence Sim About  Terrence is an industry veteran, having first stepped into this line of business more than ten years ago. He’s the current managing director of iClick Media, with a specialty in lead auditing and strategic planning.

 

What is SEO

In layman’s terms, SEO is the process of getting your website to the top of search engines, especially Google. It aims to make it attract more visitors, which translates to more business or sales for you. We will detail the different aspects of SEO later.


Why is SEO Important?

Here are a few reasons SEO is considered important in the modern world of marketing:

  • It’s what you use to rank your website in the search engine result pages
  • It’s a free source of organic traffic. People search for solutions online, and search engines direct them to relevant webpages. SEO is how you make your website relevant to a particular group of online users.
  • In the end, some of the people that visit your website will be converted into customers. And that’s how you make sales through search engines.

 


Benefits of SEO

  • Boosts User Experience (UX): At the core, SEO is not about search engines. It’s about practises that enhance your website’s functionality and user experience.
  • Inspires Trust: People trust search engines. So, appearing at the top of search engines for a particular list of keywords means your website will be trusted too.
  • Good for your site’s social promotion: Consumers are more likely to help you promote your website on social media after they’ve also found it on Google.
  • SEO gives you a competitive advantage: With two sites designed the same and offering the same list of services, the odds are high the one optimised for search engines will enjoy more traffic, which translates to more business and sales for you.
  • More clicks to your website: More than 90% of online users don’t bother checking what’s on the second page. In fact, they’re more likely to click on the five top results and ignore the rest. Meaning, getting your website in the top 5 results allows you to dominate search engines.

 


Why Do We Need a Unique Approach to SEO In Singapore?

It doesn’t matter if you’re a seasoned marketer or a newbie. The first step to making SEO work for you is ensuring that you’re at the top of your SEO game. You have to know what still retains water and what’s no longer effective.

Google and other search engines frequently change their algorithm and SEO practices to ensure that users get the most accurate results. This did not happen previously, so monitoring these changes and ensuring your site follows them can be a bit of challenge.

Fortunately, there are professional SEO agencies who have the expertise required to optimise websites and carry out A/B tests to make sure you’re nailing every aspect of SEO.

 


What is an SEO Agency

An SEO agency is a company that has SEO experts with the knowledge, expertise and experience to optimise your website to ensure they conform to search engine algorithm and search trends.


How We Assess These Singapore SEO Agencies

  • Their own ranking on Google.com.sg
  • Whether they have a well defined process – better still, if they have ISO-certification of PMP
  • The depth of their employee knowledge as ascertained by certificates and their ability to answer indepth SEO questions
  • The quality of their reporting, analysis and recommendations
  • The transparency of their processes
  • The skilful use of the variety of SEO tools such as AHrefs, Semrush, Mangools, Majestic, Screamingfrog, Keyword Hero, Google Analytics in order to analyse and objectivise the SEO strategy
  • Their ability to forecast, analyse and prepare SEO campaigns for major search engine algorithm updates
  • Diversity of client portfolio: whether they can handle niched industries, small clients to complex campaigns
  • Strength of client portfolio: have they undertaken complex international SEO campaigns for large MNCs
  • Their proven experience for e-commerce SEO
  • Their ability to provide a comprehensive SEO strategy that is both technical and on-page content related
  • Their ability to tie keyword research to the client’s definitive business objectives
  • Their ability to integrate SEO into their SEM, social media and conversion programmes
  • The prescence of awards and accolades for their SEO work
  • Being mentioned in various national and international media for their SEO work

 


Questions to Ask Before Hiring any SEO Agency in Singapore

Here are all the right questions you’re allowed to ask any SEO agency before you can go ahead and entrust them with your SEO needs:

Can You Itemise The List Of Deliverables

The agency you’re about to hire must be willing to break down what they intend to do as part of their SEO strategy. They should prepare a flow of activities that they intend to do.

Any agency that responds to this question reluctantly should not be trusted. SEO is hard work. It’s certainly going to take the agency hours of research and putting one and two together to pull this off. The least they could do is to be transparent about it.

Read this bearing in mind that SEO is always evolving. So expect their flow of work to change with time.

The least you can expect is for them to be patient with you. At this point, you’re allowed to ask them a series of service questions, including:

  1. Mind listing all the services offered under this package? How will you be delivering them on a monthly basis as part of your SEO strategy?
  2. How many hours of work is dedicated to each service per month?
  3. What technical aspect of my website do you plan to audit or fix?
  4. How many pages do you intend to optimise at the start of your work?
  5. Will you be creating new landing pages? If so, how many will they be?
  6. How many internal and external articles do you plan to produce in a month?
  7. How many quality backlinks should I expect from you?
  8. How much time will you be dedicating to campaign analysis and reporting?

So this is how you know the agency can be trusted: instead of drafting something really quick, they’ll ask you for some time to work on a strategy. They’ll then reach back to you with a one to three-month strategy — and starting from the fourth month onwards, they’ll promise to reach back again with an adjusted strategy based on the results they’d have received in the first phase.

That’s a good answer, mostly because it shows that the agency is adaptive. Their services are bound to evolve with time, and that they’re keen on analysing the results they get instead of reacting to their gut feeling.

What Will I be Paying for Exactly?

Things have changed tremendously with Google paying less attention to links and more on some 200 factors. Any SEO company that’s still obsessed with links just shows how backward they are.

A good agency should be more focused on optimising your website. They should be more focused on creating quality content that will see to it that they’re able to get you varied link portfolio, not an exaggerated number of links that won’t get you anywhere.

Do you have any Long-standing Customer or two that I can speak to?

You want to dig for some reviews on the company before you can go ahead and hire them. If the agency is as good as they want you to think, they should at least have several businesses or companies that are willing to vouch for them.

Bonus point if the agency can get someone from a similar competitive business sector as you. The company they recommend should be able to talk about their expertise and run you through the details of the project and the role that the agency played in making it a success.

How Direct and Transparent Is The Communication

A good SEO firm will allocate you a fulfilment team that you’ll be working with throughout the duration of the project. This is the team tasked with the role of delivering SEO results to you.

In which case, a good SEO agency will take their time to break down the structure of this team to you. Make sure you understand which member of the team is responsible for a particular task in the campaign.

Will I Own the Content and Links Post Campaign?

Once the service is terminated, who’ll own the published content and the backlinks? Will the ownership transfer to you or remain with the agency?

The thing is, any content that was published under your budget belongs to you. Any agency that tries to convince you otherwise is attempting to blackmail you, is a big scam and should be avoided at all cost.

 


The Top Tools Singapore SEO Agencies Should Use

Working with the best SEO tools makes your optimisation easier and more accurate. SEO relies heavily on data, especially from your target audience, which requires that some tasks be handled by specialised software.

Google Analytics

The best SEO companies use Google Analytics to help them with optimisation.  Websites, too, like this tool, as it is crucial for any digital marketer that wants to run a successful SEO campaign. In 2015, an estimated 50 million websites had this tool; this figure has increased significantly since then

Answer the Public

Answer the Public is a useful tool that gives you data about the most asked questions concerning a particular keyword. 

SEMRush

SEMRush allows you to find keywords that directly impact the ranking of various webpages on the internet.  Furthermore, it provides more information like the position of the keywords in search results, web traffic trends over a specified period, and the addresses that get this traffic.

Mobile-Friendly Test

Mobile-friendliness is vital for the success of SEO. The Google Mobile-Friendly Test tool is useful in assessing if your website provides an optimal browsing experience to mobile users.  It is fast and easy to use – all you need to do is give the URL, and it will tell you if your site is optimised for mobile or not. 

Check My Links

Check My Links is an extension of Google’s Chrome web browser that crawls your site to evaluate the status of all links.

With this tool, you can quickly identify the links that are working, as well as broken links. After the crawling is complete, you can copy all broken links to your clipboard with one click.

Google Search Console

The Google Search Console provides several insights that can prove invaluable for your SEO campaign. Its most significant benefit is that it sources this data directly from Google. The data is useful for assessing keyword performance, indexation issues, sitemap status, and mobile usability, and so on.

CanIRank

As the name suggests, CanIRank is useful in gauging the probability of ranking on the top of SERPs for a specific keyword.  The tool also uses AI to provide suggestions on better keyword targeting.

 


Google Updates SEO Agencies Should Be Familiar With

Here are the top 10 most notable and significant Google algorithm updates that Singapore SEO agencies should be conversant with:

1. June 2019 Core Update & Site Diversity Update

Launched: Between June 3rd and June 8th, 2019

Google June 2019 Core Update is tailored to correct the manner in which the algorithm evaluates links. It puts more emphasis on trustworthiness of the site’s incoming links and domain authority. As a result, sites with a low number of backlinks from trusted websites might experience a drop in ranking. The update benefited pages that were previously under rewarded in terms of visibility in SERPs and ranking.

2. March 2019 Core  Quality Update

Launched: March 12, 2019

March 2019 Core Update was meant to improve the accuracy of other major algorithm changes made in the recent past such as the Medic Update that was launched in August 2018. Some sites recorded an increase in search traffic and higher rankings site-wide without any increase in the number of target keywords ranked.

3. Fred Algorithm Update

Launched: March 8, 2017

Fred algorithm update mainly focussed on quality of website content by evaluating a variety of factors and not just a single process. Sites that employ aggressive monetization tactics that ruin user experience as well as sites with poor quality backlinks especially links from untrusted websites were adversely affected. This update also targeted website with thin, ad-centred, and affiliate heavy content.

4. Possum Algorithm Update

Launched: September 1st, 2016

Possum is one of the widely documented yet unconfirmed Google algorithm update that was launched in 2016. Up to date, details of this algorithm update are scanty and not clear. A majority of SEO experts are of the idea that the update sought to improve local SERPs by adding more variety. As a result, it helped boost the visibility of local businesses.

5. RankBrain Algorithm Update

Announced: October 26, 2015

RankBrain is considered one of the most significant algorithm update as it introduced Artificial Intelligence (AI) into Google search engine results pages. It is hailed as one of the most important ranking component, even though it is not entirely a ranking signal.

6. Mobile-Friendly Algorithm Update a.k.a Mobilegeddon

Launched: April 21, 2015

Mobile-Friendly algorithm was designed to provide better user experience to people who use mobile devices to browse the web. According to a statement by Google shortly after the launch, the update was meant to boost the ranking of mobile-friendly pages on mobile search results.

7. Pigeon Algorithm Update

Launched: July 24th, 2014 in the United States and December 22, 2014 in other English-speaking countries

Pigeon had a major impact on local organic results both in Google Map and Web searches. Google updated all local ranking signals to provide better/more accurate “near me” results. It improved location and distance ranking parameters to achieve this goal.

8. Hummingbird Algorithm Update

Launched: August 22, 2013

Hummingbird was officially announced in September, 2013, though it had been active for a month at that point. It was a complete overhaul of the previous ranking algorithm that was mainly based on semantic search. The main goal was to help Google better understand and interpret user intent based on a search query.

9. Penguin Algorithm Update

Launched: April 24, 2012

Penguin also referred to as webspam algorithm update, targeted manipulative/blackhat link build practices, link spam, and blackhat SEO practices. Before the update, Google relied heavily on page link volume when crawling websites pages.

This meant, low-quality pages with many incoming links would rank higher than high quality pages with few incoming links.

10. Panda Algorithm Update

Launched: February 24, 2011

Panda algorithm update emphasised more on quality content. It reduced the amount of inexpert and thin content displayed in search results. Shortly after, Google introduced quality classification for website pages that became a ranking factor. The structure of this classification was based on human generated quality ratings.

Just like Penguin, Panda was incorporated into the Google core algorithm in January 2016. This means, its ability to detect low-quality content is still on.

 


10 Most Important Ranking Factors SEO Agencies Need To Focus On

Content

Content refers to the experience and information that you direct towards the user. In the world of SEO, content can take the form of written posts, videos, images, infographic, or audio.

Written posts are the most common form of content, and apparently, one of Google’s most important ranking factors.

Backlinks

Google uses backlinks to determine content quality and relevancy. You’re only perceived as high quality when you’re able to get high-quality authority sites to link back to you. In the same vein, getting lots of low-quality sites to link back to you adds no value to your SEO score other than exposing it to unnecessary risk.

User Experience

User experience refers to the feeling that your users get while interacting with your website. It’s good when users find your site intuitively easy to use, and poor when they have a hard time understanding it.

Page Speed

How much time does your website take to load?

If your website loads faster enough, that means your users won’t be wasting too much of their time waiting for it to finish loading.

Mobile Responsiveness

Stats show that the majority of internet users browse the internet on mobile. That means a poorly optimised site puts you at risk of losing more than half of your potential customers.

Website Security

Google cares about your site’s security just as much as it cares about user experience. This is especially true for e-commerce websites. The least that you could do is install an SSL certificate to your site.

Domain Age

According to Ahref, only 22% of the top 10 sites in the SERPs are less than a year old. The study also goes on to show that the average domain age of websites that search engines rank high is three years.

On-Page Optimisation

On-page SEO refers to the process of optimising your content and HTML tags for search engines. Anything relating to content and meta-tags falls in this particular category of SEO.

Site Organisation

How do search engines perceive your site when they crawl it? How about users that interact with it? The wrong signs will give the target audience the wrong perspective about your brand. 

You need a UX/UI designer with an SEO background to pull this off. In which case, they’ll be designing a site that strikes a chord with both users and search engines’ bots.

Social Signals

SEO and social media marketing are intertwined at the hip. After readers find your website in the SERPs and open it, the next thing they’d want to do is share it on social media.


Top Local Directory Links

These are the top local links your SEO agency should build links from in order to get you visibility on Google Places:

Local Directory

Moz DA

smartexpat.com 12
biz-findsingapore.com 16
singaporebizdir.com 16
sg.enrollbusiness.com 45
yelu.sg 26
recommend.sg 34
eguide.com.sg 32
thegreenbook.com 39
directory-sg.com 5
sg.wowcity.com 43
yellowpages.com.sg 48
directory.stclassifieds.sg 34
singaporeexpats.com 48
singaporeincorporation.net 11
singaporebusinessguide.com 35
sgpage.com 21
search.insing.com 47
greenpage.sg 10
singaporeadvice.com 15
singaporeseek.com 34
opendi.sg 11
sgpbusiness.com 26
biz.prlog.org 82
singapore-companies-directory.com 21
timesbusinessdirectory.com 22
sgmaritime.com 26
directorysg.co 5
singapore-business-directory.com 33
profiles.thunderquote.com 33
hotfrog.sg 29
tuugo.sg 23
businesslist.sg 29
sg.zipleaf.com 40
singaporefreelisting.com 6
singapore.craigslist.com.sg 36

 


Top Blogs SEO Agency Executives Should Follow

Here is a top 10 list of SEO blogs to follow if you’re looking for a way to update your skills or expand your SEO horizon.

Google Search Blog

(URL: https://www.blog.google/products/search/)

The largest and most popular search engines runs one of the most successful SEO blogs. The blog brings you to date on all the changes that are happening around Google search.

MOZ

(URL: https://moz.com/blog)

Moz was started in 2004. It’s one of the most resourceful SEO blogs on the internet, having written thousands of blog posts targeting both beginners and advanced SEO practitioners.

One of the most popular article in this blog is the comprehensive SEO guide they wrote for beginners.

Yoast

(URL: https://yoast.com/seo-blog/)

Yoast is a must-have tool for any SEO practitioner. But what many people still don’t know is that the platform also runs a resourceful SEO blog you might want to check out.

Yoast blog covers different aspects of SEO in great depth. Moreover, their blog is divided into two sections – content SEO and technical SEO.

Ahref

(URL: https://ahrefs.com/blog/)

Ahref is a widely used backlink analysis and keyword research tool. It’s one of those tools that no SEO expert would want to miss in their marketing pellet.

The company is also involved with blogging, where they try to educate masses about SEO using case studies, written content, and videos.

Search Engine land

(URL: https://searchengineland.com/)

Search Engine Land is a popular multi-author blog that was started in 2006 by Danny Sullivan.

On average, about 135 blog posts are published on the platform every month. Their topics are a bit random but exhaustive. Majority of the articles average a word count of 1035.

CognitiveSEO

(URL: https://cognitiveseo.com/blog/)

Cognitive SEO is a keyword research and analysis tool, with a multi-author SEO blog on the side. Their blog posts are lengthy, averaging a word count of 4, 000.

The company publishes at least five SEO posts every month. They try to cer SEO exhaustively. They also try to break the toughest topics you know into easy to digest chunks that anyone will have an easy time understanding. 

Distilled

URL: (https://www.distilled.net)

Distilled was started in 2005 by Will Critchlow. Will is also the co-founder of an online university for SEO called Distilled U, and an SEO conference dubbed Search Love.

Backlinko

(URL: https://backlinko.com/)

Backlinko is single-authored by Brian Dean, who writes about 5 SEO articles per month for the blog.

Hobo-web

(URL: https://www.hobo-web.co.uk/seo-blog/)

Hobo-web is the most underrated SEO blogs in the interweb. First, Shaun has one of the most exciting writing styles you’ll ever come across.

SEMRush

(URL: https://www.semrush.com/blog/)

SEMRush was started with beginners in mind. It’s a content-rich SEO blog with thousands of well-written and researched blog posts.

It’s a popular multi-author blog and  attract the contribution of well-established SEO bloggers in the digital space such as Gael Breton and Ryan Stewart.


SEO Agencies Should Have A Strategy For These Trends

SEO is always in motion. You have to keep on adjusting everything to remain relevant.

A Rise in Voice Search

As mentioned earlier, voice search becoming more popular and is soon expected to go mainstream. By the end of next year, experts predict that 50% of all searches will be voice searches.

Mobile-first Indexing

Google introduced mobile-first indexing in March 2018. Many people believe that the change was long overdue, given that 57% of web traffic comes from mobile devices.

Blockchain Technology Impacts SEM and SEO in Singapore

Many people know of blockchain as the technology that operates Bitcoin and other cryptocurrencies. However, its effects go beyond this industry. One of the many sectors that stand to benefit from this emerging technology is SEO in Singapore, and probably the entire digital marketing industry as well.

The Rise of Amazon Search Optimisation

One of the emerging SEO trends in Singapore is Amazon search. Although there is a still long way to go before it can compete with Google, Amazon Search is on the rise. Many SEO experts are predicting significant growth in amazon search optimisation this year.

Accelerated Mobile Pages (AMP)

Mobile optimisation is an integral element of SEO in Singapore. Google’s accelerated mobile pages are an excellent way of increasing the page speeds for mobile pages.

GDPR

GDPR refers to the General Data Protection Regulation. It is a law that governs the collection, use and sharing of personal data. Companies with European customers must seek consent before collecting personal data. They must also inform the clients on how they intend to use such data, as well as whether they plan to share it with third-parties.

 


Technical Terms SEO Agency Executives Should Know

SEO 101

10 blue links: This is the format used by search engines to display the search results on a searcher’s query; all ten organic results appear in one format.

Crawling: The process used by search engines to locate your web pages on the internet

Black hat: Entails an array of SEO practices that go against the quality guidelines and rules set by Google

De-indexed: This is one or a given number of pages that Google removes from its index

Featured snippets: Refers to those organic answer boxes appearing at the very top of your SERP when you enter certain queries.

Google My Business listings: This is a comprehensive listing availed to local businesses

Indexing: The process through which the search engine organises and stores content after crawling.

Intent: As far as SEO is concerned, intent refers to the users’ expectations from the words or phrases they feed in the search bar.

Organic: Refers to the earned placement in SERPs, which is the opposite of paid advertisement

People Also Ask box: It is one of those boxes Google displays on the right edge of your search results to show the list of questions (and answers) other people have queried on the same topic as you

Query: This refers to any word or phrase you type into the search engine’s search bar

Ranking: The process of ordering the search results in terms of their relevance to a given query

Search engine: This refers to any information retrieval program used by users to search for items databases that match the inquiries input by users. Good examples are Yahoo, Google, and Bing.

URL: An abbreviation of Uniform Resource Locators, refers to addresses or locations for pieces of content distributed on the web

Traffic: Refers to visits to a given website

SERP: An abbreviation of Search Engine Result Page, refers to the page displayed on your screen after conducting a search engine search

SERP features: These are search results displayed in non-standard format

White hat: Refers to SEO practices that adhere to the quality guidelines of Google.

Webmaster guidelines: This is a list of guidelines that regularly published by any search engine to help owners of websites to publish content that can be easily found and indexed by the search engine.

The Mode of Operation of Search Engines – Ranking, Indexing, and Crawling

2xx status codes: Ever seen something like ‘204 – No Content!’ on your screen? That’s a 2xx status code. They are a class of codes that shows the status concerning the inability of the server to perform your request. They always start with a 2.

4xx status codes: Ever seen something like ‘404 – File Not Found!’ on your screen? That is a 4xx status code. These status codes show that your request for a given page resulted in a specific error. They always start with a 4.

5xx status codes: Ever seen something like ‘502 – Gateway Error!’ on your screen? These status codes indicate the inability of the server to perform a given request. They always start with a 5.

Advanced search operators: These are special commands and characters you can type in your search bar to be more particular with your search. For example, you can add an asterisk (*) in a search query to indicate that some words are missing to which Google will respond by figuring out the missing words and return right results.

Algorithms: Refers to a formula or process that is used to store and retrieve information.

Backlinks: Also referred to as “inbound links” are a set of links from other sites that point directly to your website.

Bots: Also referred to as “spiders” or “crawlers”, they are to scour the internet in an effort to locate content

Caching: This is a saved version/form of a given web page

Caffeine: Refers to Google’s own web indexing system. To be more precise, Caffeine is a collection of internet content or index while Googlebot is Google’s crawler that sets to find the content

Cloaking: When you show your human visitors sets of content that are different from the content you show to search engines, you are said to be cloaking.

Citations: Also referred to as “business listings”, they refer to a single internet-based reference to local business’ address, name and phone number (or NAP)

Crawl budget: This is an average value of pages a given search engine bot is capable of crawling on your website.

Crawler directives: This is a set of instructions that directs the crawler regarding the manner you want your site to be crawled and indexed

Distance: As far as local pack is concerned, distance refers to the proximity or location specified in a query and/or the exact location of the searcher

Engagement: These are sets of data that depicts how visitors interact with your website from search results

HTML: Abbreviation of Hypertext Markup Language, refers to a programming language used to make web pages

Google Quality Guidelines: These are detailed guidelines often published by Google to show a list of forbidden tactics that have been flagged by Google as being manipulative and/or malicious.

Google Search Console: This is a program feely offered by Google to site owners to help them monitor the performance of their sites in search results.

Index Coverage Report: Google Search Console will show you a report detailing your website’s indexation status. That report is called Index Coverage Report.

Index: This is an extensive database of the content the crawlers have gathered and found fit to serve up the searchers.

Javascript: Refers to a programming language used by web developers to add dynamic elements to any static web page.

Internal links: They are the opposite of backlinks. Internal links link several web pages within your own website.

Login Forms: These are pages that will only allow visitors to view the content after they have typed login details.

Manual penalty: This is the “manual action” imposed by Google on you when a human viewer determines that some pages on your website violate the quality guidelines set by Google.

Meta robots tag: These are pieces of codes used by the crawlers to figure out how to craw your web page and index the contents.

Noindex tag: This is a meta tag that directs the search engine to refrain from indexing the page on which it is located.

Navigation: As far as SEO is concerned, Navigation refers to a list of different links provided to help visitors navigate the pages on a website. They are often listed in the header section of a website (“top navigation”, in either side column (“side navigation”), and sometimes at the bottom (“footer navigation”).

PageRank: It is a component of the algorithm used by Google. PageRank analyses the links and measures the quality and quantity of links directing to a specific webpage to determine its importance.

Personalisation: A search engine is said to have done personalisation when it modifies an individual’s search results by considering the individual’s unique factors such as search history and location

Prominence: With local pack in mind, prominence refers to the state of a business being well linked and well known in a locality of the real world

Relevance: With local pack in mind, relevance refers to how well the local business or entity matches the searcher’s query.

Search forms: These are miniature search bars or search functions on a site designed to help visitors find specific pages on the site.

Robots.txts: These are files that tell the search engine what parts of your website it should and should not crawl

Sitemap: Refers to a list of several URLs on your website that crawlers use to discover content on your website before indexing it.

Search Quality Rater Rules/Guidelines: These are guidelines given by Google to human raters to help it determine the web page quality

Spammy tactics: Very much like “black hat” tactics, spammy tactics violate the quality guidelines of the search engine

URL folders: Refers to anything that appears after the website’s TLD (“.com”), often separated by several slashes (“/”). Take “mediaone.co/blog” for example; the /blog part is considered to be a folder.

X-robots-tags: They work similarly with meta robots tags. They instruct the crawlers how to crawl a website and index its pages.

URL parameters: Refers to pieces of information that appear after the question mark (“?”) in a URL to change that page’s content (referred to as Active Parameter) or to simply track information on the page (Passive Parameter).

Keyword Search

Commercial investigation queries: This is a unique query the searcher uses to compare services or products between two sellers to determine the one that suits them best.

Ambiguous intent: Ambiguous intent occurs when the searcher enters a search word or phrase whose goal cannot be explicitly determined, hence requires further specification

Keyword difficulty: Most SEO agencies will define Keyword Difficulty as an estimate, in terms of a single numerical score, which shows how hard it is for your website to outrank your competitors’ websites.

Informational queries: These are queries the searcher types in the search engine to look for information i.e. an answer to a given question

Long-tail keywords: These are queries that contain more than 3 words. They tend to be more particular than their short-tail counterparts.

Local queries: A local query is used by the searcher to look for something situated in a particular location. This is how local queries look like: “gyms in Singapore City”, “plumbers near me”, etc.

Regional keywords: These are keywords that are unique to a particular locale. You can use Google Trends to see whether the term is “pop” or “pop” is popular in Singapore City or not.

Navigational queries: These queries help the searcher reach a specific location. If you type New York Times in the search engine, for instance, it could mean you want to be shown the New York Times website.

Search volume: Refers to the total number a given keyword was searched. A great keyword research tool will show you the estimate of monthly search volume

Seed keywords: These are primary words used to describe the service or product

Seasonal keywords: When a certain keyword become popular during a specific season of the year, they are referred to as seasonal trends. For instance, such terms as “Halloween costumes” would be popular few weeks leading to October 31.

Transactional queries: These are queries made by the searcher with an intention to make a purchase action.

On-Site Optimisation

Alt text: Those HRML texts displayed in place of a photo when the image fails to load properly. Alt texts describe the images present on a website

Duplicate content: Duplicate content is shared between multiple pages in one domain or between two or several domains.

Anchor text: You use anchor text to link to pages

Geographical modifiers: These are terms used to describe a physical service area or location. For instance, “pizza” is not a geo modifier but “pizza in Singapore City” is.

Image compression: The strategy of reducing the size of the image on your site in an effort to make the pages load faster.

Header tags: Header tags are HTML elements used to show headings on a page

Auto-generated content: Refers to any content that has not been created by humans, I.e. it has been programmatically created

Image sitemap: This is a sitemap that contains the pictorial URLs on a site

Link accessibility: Refers to the ease with which crawlers or human visitors finds a link

Keyword Stuffing: A frowned upon spammy tactic that involves overusing a given set of important keywords and/or their variants within the content in an effort to increase the likelihood of attracting the attention of the search engine.

Link volume: The number of links present on a page.

 


Final Word

Choosing from this list of top SEO agencies in Singapore is never easy. The guiding principles should be the work the agency has done with their previous clients, the ethics the agency embodies, and the strategies it uses. You do not want to get caught off-guard because Google made algorithm changes; your business cannot afford that. Be thorough with how you vet the SEO agencies before hiring them. Chose a wrong SEO agency and you’re more likely to risk landing your website in the red.

You will not go wrong when you choose the number one agency in Singapore, MediaOne. Contact us for a free and no-obligation consultation session.

What Is SEO

SEO stands for search engine optimisation. It involves improving a website’s most important attributes according to the search engine’s ranking algorithms. These include the quality of the content, backlink profile, the user experience, mobile responsiveness and page speed download.

How Much Do SEO Agencies Charge

In Singapore, they typically charge SGD400 to SGD2000 per month depending on the complexity of the website and the campaign KPIs.

How Long Does It Take To Get Rankings

You should start to see definitive results within 3-4 months and significant rank improvement within 5-6 months. Competitive industries may take 12 months or more if you are just starting out with a new website.

Should I Use SEO Or SEM

SEO is a long term investment whereby the value of your website rises as its ranking improves. This would translate into the increase leads and sales as well as overall asset value of your business.
SEM provides a much quicker result but all that goes away the moment you cut your credit card.
Many SEO agencies agree that SEO provides a better long term ROI.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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April 17, 2020

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