The Top 23 Instagram Influencers in Singapore

The Top Instagram Influencers in Singapore in 2023

I bet you didn’t know this — Instagram has been helping brands crush their marketing game since its launch in 2010. And with the rise of influencers, Instagram has become a powerhouse for brands to reach their target audience and drive sales.

But with Singapore’s fast-growing influencer scene, how do you know which ones are worth your time and money? Well, we’ve got you covered. We’ve scoured through the vast world of Instagram to bring you the top 30 influencers in Singapore in 2023.

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Before we dive in, let’s talk some stats.

As of June 2023, about 4000 influencers are micro-influencers (with about 10K to 50K followers). Only 15 influencers have over a million followers, with the top influencer boasting 4.5 million followers.

The number of followers The number of influencers
5000 t0 10,000 followers 2538
10,000 t0 50000 f0llowers 3959
50000 to 100,000 660
100,000 to 250,000 427
250,000 to 1000,000 110
more than 1000,000 15

Source: Statista

As you can see,

  • only 15 influencers have over a million followers.
  • 110 influencers have between 250,000 and a million followers.
  • 427 influencers have between 100,000 and 250,000 followers.
  • 660 influencers have between 50,000 and 100,000 followers.
  • 3,959 influencers have between 10,000 and 50,000 followers.
  • 2,538 influencers have less than 10,000 followers

But don’t underestimate the power of micro-influencers — studies show they have higher engagement rates and a more niche audience, making them perfect for targeted marketing. Plus, they tend to charge less than macro-influencers.

With that being said, let’s check out the top 23 Instagram influencers in Singapore, ranked based on their engagement rates and overall impact.

Note: This ranking is based on Google.

Top 23 Instagram Influencers in Singapore

#1. Andrea Chong – 304K followers

instagram influencer - andrea

For those of you who want to be in the know when it comes to Singapore’s latest fashion trends, let me introduce you to Andrea Chong. You aren’t really “in” until you follow this style queen. She didn’t just fall into the limelight; she strutted there confidently, clinching the Fashion Icon of the Year title in 2015 from a local digital advertising agency.

But there’s more to Andrea than her fashion-forward posts and beauty product recommendations. She’s the brains behind DC Creative and the pen (or shall we say keyboard) behind the celebrated blog

Brands far and wide have flocked to her, eager to tap into her influencer marketing magic. One look at her feed, and you’ll understand why she is the fashionista’s go-to.

Topics: Fashion Trends, Beauty

#2. Naomi Neo – 911K followers

instagram influencer - naomi

Next on our list is the remarkable Naomi Neo — a blast from the past still active in the present. Don’t be fooled by her humble beginnings as a lifestyle blogger in 2011 because Naomi’s not one to get stuck in the past.

She took the proverbial bull by its horns and moved on to YouTube in 2012, juggling collaborations with other big names like Night Owl Cinematics and JianHao Tan while still finding time to keep her fans updated through her social media.

As of November 2023, her follower count is definitely not a laughing matter, with a whopping 875K followers on Instagram, a TikTok fanbase of 1.8 million (yes, million!) followers, and an impressive 595K subscribers on YouTube. If you’re not following her yet, we suggest you do so.

Topics: Lifestyle, Beauty

#3. Benjamin Kheng – 411K followers

influencer - benjamin kheng

Benjamin Kheng is a multifaceted talent from Singapore, known for his roles as a musician, actor, host, and writer. He initially gained prominence in 2012 as a founding member of The Sam Willows, a popular local pop quartet in Singapore. This group achieved global recognition, performing at various international music festivals.

Kheng’s music career includes his debut EP, “A Sea That Never Stops,” released in June 2020, which showcases his versatility as a singer and explores themes of life and love. This EP has been streamed over 3 million times by 800,000 listeners, and it earned him a nomination for MTV EMA’s Best Southeast Asia Act in 2020.

Kheng’s influence extends beyond just his artistic work. He’s an active social media influencer, sharing his music and comedic content, notably on platforms like TikTok where he posts covers and original content.

For more detailed information about his work and career, you can visit his official website at and explore his page.

Topics: Music, Lifestyle

#4. Carrie Wong – 385K

instagram influencer - carrie

A Graduate of Nanyang Polytechnics, Carrie Wong reigns supreme as a renowned actress and a prominent Instagram influencer in Singapore. Her Instagram is a visual feast, adorned with impeccably styled outfits and captivating poses.

Moreover, she generously shares her skincare must-haves, attracting a huge fan base. Her rising popularity has secured collaborations with global powerhouses like Samsung, Guerlain, and L’occitane.

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Topics: Fashion, Skincare

#5. Daniel Ang – 47.9K followers

influencer - daniel ang

Daniel Ang Kok Chun is a prominent figure in the Singapore entertainment industry, known for his skills as an actor, content creator, and influencer. A graduate of the Nanyang Academy of Fine Arts, he has quickly become one of South Asia’s most influential male influencers.

Ang’s work in the entertainment scene in Singapore has earned him numerous accolades and awards, and he has secured brand collaborations with notable companies like Coca-Cola SG, John Varvatos, Ferra Gamo Parfums, Neogence, Eubi, and Ergo Works.

In addition to his acting career, Daniel has established a successful presence in content creation, focusing on fashion, beauty, and food. He shares personal aspects of his life through his posts, enhancing his connection with his audience.

With over 43.9K followers on Instagram, he’s recognized as one of Singapore’s Top 10 Male Influencers as of 2023. 

Daniel is also a prominent food influencer, known for his brutally honest food reviews on his popular blog, DanielFoodDiary. His success on platforms like Instagram, where he has an impressive 280k following, further solidifies his reputation as a go-to source for food-related content. He is celebrated for his authenticity in his food reviews, often paying for the food he posts and not holding back on his critiques.

Topics: Lifestyle, Foods

#6. Desmond Tan – 250K followers

influencer - desmond tan

Desmond Tan is a prominent figure in the Singapore entertainment industry, known for his acting, singing, and variety show hosting. He first gained recognition in the industry after finishing as the runner-up in the Star Search 2007 contest.

Since then, Desmond Tan has had a successful career in television, appearing in numerous shows and dramas. Some of his notable works include “Code of Law,” “Hello From The Other Side,” “All Is Well – Singapore,” and “The Take Down.”

He has also been featured in films like “Love Cuts” (2010), “1400” (2014), and “The Big Day” (2018).

In addition to his acting career, Desmond Tan has hosted variety shows like “My Star Guide 12” and “Away with My BFF.” His contributions to the entertainment industry have been recognized through various nominations and awards at the Star Awards, including the Best Actor award for his role in “When Duty Calls” in 2018.

Apart from his acting and hosting endeavors, Desmond Tan has also ventured into music. He has contributed to several MediaCorp Music Lunar New Year Albums from 2015 to 2023 and released singles related to his drama projects.

Topics: Lifestyle, Fashion, Music, Hosting

#7. JianHao Tan – 657K followers

instagram influencer - jihan

Introducing JianHao Tan, the YouTube sensation who swapped textbooks for the play button. In 2010, JianHao and two of his buddies launched their YouTube channel to kill time and tick off a school project. Little did they know, it was the beginning of an epic journey.

After giving two years to National Service at the ripe age of 18, JianHao chucked the university prospectus out the window and made YouTube his full-time gig.

Under the wing of Ryan Tan from Night Owl Cinematics, he fine-tuned his craft and watched his subscriber count skyrocket, hitting a quarter of a million by the end of 2014.

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Topics: Sketch comedy, Vlogging, GamingFilm

#8. Mongchin Yeoh – 301K followers

influencer - mongchin yeoh

Mongchin Yeoh, known by her social media handle “Mongabong,” is a well-known influencer from Singapore. She embarked on her journey as a social media influencer while studying at Singapore Management University (SMU).

Initially, Mongchin didn’t consider influencer work as a full-time career, but as social media gained prominence in Singapore, she saw the potential for stability and earnings in this field. This realization led her to pursue it full-time in her fourth year at university.

Mongchin is also known for hosting the television show “Who Runs the World with Mongchin.” She was selected for this role because of her social media presence and to add an interesting dynamic to the show, which involved a lot of physical activities, including running a marathon.

This experience was both challenging and fulfilling for her, allowing her to showcase a different side of her personality to her followers.

For more detailed information and to follow Mongchin Yeoh’s journey, you can visit her website and social media pages:

Topics: Lifestyle, Acting, Fashion

#9. Brad Lau – 592K followers

instagram influencer -ladyiron

If you’re a foodie, you must follow Brad, or better known as his moniker name, Ladyironchef on Instagram. With over 592K followers, this account is the ultimate guide to all thing’s food in Singapore. From drool-worthy photos of local delicacies to hidden gems and must-try restaurants, Ladyironchef has got you covered.

Their witty captions and honest reviews make for an entertaining and informative read.

Topics: Food, Cooking, Local Eateries

#10. Cristabel Chua – 296K followers

influencer - cristabel chua

Cristabel Chua or also known as bellywellyjelly is a well-known Singaporean influencer and entrepreneur. She has gained a significant following on social media platforms, especially on Instagram where she shares aspects of her lifestyle. Chua is recognized for her work in various fields including beauty, fashion, and lifestyle.

One of her notable achievements is the establishment of her lifestyle brand, kāi, which offers accessories and stationery. This venture reflects her entrepreneurial spirit and dedication to her brand.

Chua has also been involved in collaborations with other brands, such as a travel kit project that combined products from Re:erth, nail wraps from Nodspark, and a travel pouch from her brand kāi.

Chua’s resilience in the face of adversity and her commitment to her brand and followers have made her a prominent figure in the Singaporean influencer landscape.

Her story is not just about her success as an influencer and entrepreneur, but also about overcoming personal challenges and emerging stronger.

For more information about Cristabel Chua, you can visit the AsiaOne article and explore further details on

Topics: Fashion, Beauty, Lifestyle

#11. Soh Pei Shi – 356K followers

instagram influencer - soh pei

Say hello to Soh Pei Shi, a humble lifestyle blogger who has risen to become a fashion heavyweight in the bustling influencer landscape of Singapore. Her candid critiques of products have earned her a colossal fan base and catapulted her into partnerships with giants like Disney and Love Bonito.

You might have caught a glimpse of her in the popular drama series “Lion Mum” too! With her impeccable sense of style and consistently inspiring content, she continues to dazzle her followers one post at a time.

Topics: Fashion, Lifestyle, Beauty

#12. Rebecca Lim – 453K followers

instagram influencer - rebecca

Meet Rebecca Lim, who’s gracefully worn many hats over the years. From gracing the stage as a Miss Universe Singapore 2005 contestant to delivering riveting performances in English and Chinese TV dramas, Rebecca’s journey is inspiring. Leveraging her innate acting prowess and captivating charm, she’s bagged numerous awards and become a beloved small-screen figure.

But wait, there’s more. With a whopping 443K followers on Instagram, Rebecca has evolved into a fashion maestro, regularly delighting fans with her impeccably curated outfits, beauty tips, and behind-the-scenes peeks into her TV projects.

She’s also the face of esteemed brands like Armani Beauty, Dior Beauty, and L’occitane. So, if you’re looking for a dose of fashion, beauty, and star power, Rebecca Lim’s Instagram is where it’s at.

Topics: Fashion, Beauty, Acting

#13. Yoyo Cao – 486K followers

influencer - yoyo cao

Yoyo Cao is a fashion influencer based in Singapore, known for her unique style that blends high-end designer pieces with street style elements. Born on October 6, 1988, in Macau, China, she moved to Singapore at the age of 13 for higher education. She graduated with a degree in business from a private university in Singapore.

Yoyo started her journey in the fashion world by founding Exhibit, a fashion brand that initially began as a multi-label store. Later, it evolved to create in-house collections, which have been featured in runway shows.

Yoyo’s rise in the fashion industry was significantly boosted through her Instagram presence, where she has amassed a following of over 400,000 people. Her platform showcases her fashion tastes and collaborations with renowned brands such as Bulgari, Tiffany & Co., and Chanel.

She has been featured on the covers of magazines like Vogue, Elle, and NYLON, and has received accolades such as the Golden Peacock Awards by New York Magazine’s The Cut.

For more details on her life and career, you can visit her Instagram @yoyokulala or explore her website

Topics: Fashion, Lifestyle, Modeling

#14. Hannah Chia – 22K followers

influencer - hannah chia

Hannah Chia is a notable influencer based in Singapore, known for her content on Instagram under the handle @mshannahchia. With around 22,000 followers, she has established herself in the social media sphere. Her influence spans across several niches, making her a versatile and engaging personality.

Primarily, Hannah Chia is recognized for her contributions in the food sector. She is an active member on Burpple, a platform for food lovers, where she shares her experiences and reviews on various eateries. Her passion for cafe hopping and food hunting is evident from her extensive reviews and followers on this platform.

Apart from her food-related content, Hannah Chia is also involved in the fashion and lifestyle domain. She is listed among the fashion and lifestyle influencers in Singapore, indicating her influence and reach in these areas as well.

While specific details about her topics and content styles are best viewed directly on her Instagram profile and her contributions on Burpple, it’s clear that her multi-faceted interests and engagements make her a prominent figure in Singapore’s influencer landscape.

Topics: Foods, Lifestyle

#15.  Set Lui – 177K followers

influencer - seth lui

Seth Lui is a food influencer based in Singapore, known for his blog,, which has evolved into a leading food and lifestyle media house. Established in 2013, the blog began as a personal project for Seth to share his food discoveries but has since grown into a significant publication in the food and lifestyle sector.

The blog features a wide range of food content, covering everything from Michelin-starred restaurants to more affordable dining options, and even includes halal food choices. This diversity in content reflects Seth Lui’s commitment to catering to a broad audience, including budget-conscious diners looking for wallet-friendly options. 

Seth Lui’s typical day involves managing a high volume of emails, planning and assigning tasks to his team of writers, brainstorming ideas for campaigns and reviews, and exploring collaborations with clients. His role extends beyond content creation, encompassing the strategic evolution of the brand and keeping pace with social media trends.

For more information and to explore Seth Lui’s content, you can visit and follow his Instagram @sethluicious.

Topics: Foods

#16. Sylvia Chan – 188K followers

influencer - sylvia chan

Sylvia Chan is best known as the co-founder of Night Owl Cinematics (NOC), a notable media company in Singapore. Following a series of controversies surrounding NOC, including allegations of a toxic work culture and mistreatment of employees, Sylvia Chan has moved on to a new role in her career.

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As of late 2022, Sylvia Chan took on the position of Regional Head of Content & Intellectual Property at Gushcloud International, a global creator and entertainment company. In this role, she is responsible for developing a comprehensive portfolio of media channels and content properties across Southeast Asia.

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Her work involves collaboration with Gushcloud’s various offices in countries such as Indonesia, Malaysia, and Thailand to enhance and introduce new content.

Chan’s appointment at Gushcloud International aligns with her extensive experience in content development, content marketing, and brand partnerships. She brings a decade of experience in the field, having co-founded NOC and played a pivotal role in its operations.

At Gushcloud, Chan is part of a team working on innovative projects and content with the aim of achieving global reach and impact.

Topics: Content Properties

#17. Wendy Cheng 576K followers

instagram influencer - xiaxue

Meet the one and only Xiaxue, or as her mom calls her, Cheng Yan Yan Wendy. Born on the 28th of April, 1984, this sassy Singaporean has carved out a niche for herself in the world of blogging and online television.

She doesn’t shy away from controversy – her provocative take on life, fashion, and local topics keeps her 50,000 daily readers eagerly coming back for more.

She’s not just winning hearts, though. Her blog has bagged prestigious awards and sponsorships, leading to her own TV show and column. All said and done, Xiaxue isn’t just an online personality; she’s a force to be reckoned with.

Fun fact: She was once married to an American engineer, Mike Sayre, and they have a child together. Keep up with her blog, and you might just catch a glimpse of her roller-coaster life.

Topics: Fashion, Life, Local Topics

#18. Sophie Willocq – 88.2K followers

influencer - sophie willocq

Sophie Willocq is a well-known lifestyle influencer based in Singapore. She has a significant following on Instagram, with an audience of approximately 88K and an engagement rate of 1.15%. Sophie is recognized for her content that spans a variety of topics, including beauty, food, travel, and pets. Her blog and social media presence showcase her interests and experiences in these areas.

Willocq has been active in the blogging community since 2005 and has established close connections with other top bloggers in Singapore, such as Xiaxue and Mongabong. Her French Chinese heritage also adds a unique aspect to her content, making her a prominent figure in the local blogging scene.

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Sophie’s influence extends beyond her blog, as she actively engages her audience on Instagram with various posts that reflect her lifestyle and interests. Her content is diverse and covers a wide range of lifestyle aspects, appealing to a broad audience.

Topics: Beauty, Food, Travel, Pets

#19. Taufik Batisah – 360K followers

instagram influencer - taufik

Wearing many hats with equal finesse, Taufik Batisah is a creative powerhouse – a gifted actor, a talented singer, a compelling influencer, and a savvy entrepreneur. He has graced stages in Singapore, Malaysia, Indonesia, and even London with his captivating performances.

Apart from his artistic endeavors, Taufik is the proud owner of CHIX Hot Chick, a popular eatery situated in Jln Pisang, Singapore, known for its mouthwatering Nashville Hot Chicken.

His Instagram feed gives a glimpse of his newest venture – a career in real estate sprinkled with bits of brand collaborations and melodious cover songs. Reebok has featured on his list of esteemed international associations.

Follow Taufik for a dash of inspiration and a sneak peek into his whirlwind life.

Topics: Fitness, Music, Film

#20. Aaron Ho – 36.6K followers

influencer - aaron ho

Aaron Ho, known in the culinary world as Nat, who is famous for his blog “Rubbish Eat Rubbish Grow.” His blog is recognized for its honest reviews and light humor. Aaron’s passion for food began in his childhood, spending time in the kitchen with his grandmother and later during his PhD studies in English literature in New York.

Despite his academic pursuits, Aaron continued to explore his love for food and shares this passion through his blog.

Aaron’s food blogging journey started as a hobby alongside his day job. He faces challenges in dealing with people’s prejudices and maintaining honest reviews, particularly when they are negative. Despite these challenges, he emphasizes the importance of being true to himself and empathetic towards restaurant owners.

Aaron’s insights extend to the wider food scene, noting the evolution and diversity in Singapore’s culinary landscape and the influence of economic growth and globalization.

His blog, “Rubbish Eat Rubbish Grow,” has gained recognition and was nominated for various awards, including “Asia’s Best Food Blog” by Asia Rooms in 2013, and “Best Singapore Food Blog” by Hotel Club in 2013, and by the Singapore Blog Awards in 2012 and 2013.

Topics: Foods

#21. Aurelia Ng – 279K followers

influencer - aurelia ng

Aurelia Ng, also known as Aurelia Hathaway, has established a significant presence in the digital space, particularly on Instagram, where she has over 279K followers. Her influence extends across various niches including fashion, beauty, and lifestyle.

Aurelia’s career began as a model, featuring in various commercials and television shows. Her early exposure to the entertainment industry paved the way for her to explore content creation, a field where she has found considerable success. 

In addition to her online activities, Aurelia has ventured into entrepreneurship, launching her own line of beauty products. This move has further solidified her position as a key opinion leader in the fashion and beauty sectors in Singapore. She is also known for promoting golf events and competitions, showcasing her diverse interests and reach.

For more information about Aurelia Ng and her work, you can visit her Instagram profile @aureliang_ or check out her contact details at

Topics: Brands, Entertainment, Lifestyle, Fitness

#22. Leslie Tay – 158K followers

influencer - leslie tay

Leslie Tay, known for his popular Singaporean food blog “ieatishootipost,” has made a significant impact as a food influencer in Singapore. His blog focuses primarily on discovering and reviewing hawker food across Singapore.

Leslie Tay’s journey as a food blogger involves more than just reviewing food; he also aims to help local businesses improve and grow. For instance, he often revisits hawkers he has reviewed and takes pride in seeing their business flourish due to his reviews.

He has also appeared on and hosted food-related TV series, including “8 Days Eat,” which highlights local dishes and their origins.

Despite his busy schedule, Leslie Tay ensures his Instagram page @ieatishootipost is regularly updated with a variety of local cuisines, ranging from Chicken Rice to Hokkien Mee.

His dedication to finding the best tasting food gems in Singapore and his extensive coverage of local dishes have made him a well-known figure in the Southeast Asian food influencer scene.

For more information about Leslie Tay and his food adventures, you can visit his website,, and follow him on Instagram @ieatishootipost.

Topics: Foods

#23.  Andee Chua – 139K followers

influencer - andee chua

Andee Chua is a multifaceted personality based in Singapore, recognized as a social media influencer, international model, dancer, community builder, and advocate for LGBTQ+ rights. His journey and contributions span across various fields, reflecting his dynamic persona and commitment to diverse causes.

He has established himself as a prominent influencer and model. He gained distinction as the first Singaporean male model to walk for Giorgio Armani in Milan Fashion Week. His modeling career has seen him participate in Fashion Weeks and editorials in major cities like Milan, Paris, New York, Bangkok, Malaysia, and Singapore.

His social media platforms, particularly Instagram and YouTube, serve as a medium for showcasing his life and relationship openly, aiming to normalize the queer experience.

Andee’s personal journey as an openly gay man in Singapore has been marked by challenges and triumphs. He has been vocal about his experiences and advocates for LGBTQ+ rights, aiming to provide visibility and representation for the queer community.

He strives to promote discussions on diversity and inclusion, particularly around LGBTQ+ issues, gender equality, and workplace culture.

For more detailed insights into Andee Chua’s life and work, you can visit his personal website at Polywork and read about his experiences and contributions on The Honeycombers.

Topics: Modeling, LGBTQ+ Advocacy 


About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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