Top Channels Singapore Digital Marketers Can Use


Whether you are advertising a new or an established business in Singapore, you need a good communication channel that will engage your target audience perfectly. The selected channel should deliver maximum returns to your business at the end. With the improved level of technology and access to internet services, digital marketing has become the ideal way for business advertisement. There are top channels in Singapore digital marketers can use for engaging their audience.

However, there has been established a wide range of choice on which channel to employ. As a result, how to pick a digital marketing channel for your business has become a difficult thing to do. Keeping this in mind, below is a selection of the best digital marketing channels for effective advertisement. Employing one of them will bring back to your business great returns.

#1. Search Engine Optimization

One perfect digital marketing channel is the use of SEO. According to statistics based in Singapore, business organizations that employed SEO in their marketing strategies experienced an increase in their sales. Of course, many people claim that SEO is an expensive channel of advertising. There are also claims that it needs people who have experience in search marketing. This has truth in it, but the returns it brings along with it are worth the price. Note that, if you want your SEO to be effective, link it to different social media platforms. A good SEO will employ the use of social media platforms. This way, it helps to promote content, and at the same time improve search engine ranking. Search engine marketing SEM is one of the best ways to do your marketing. Employ it today, and enjoy the benefits.

#2. Display Advertising

Display advertising is just another digital marketing channel that brings great returns to your business. It features designed graphical adverts that are placed next to a content website, emails, Facebook among other platforms. It can also be displayed on instant messaging applications. This advert can be in form of a text, audio, video clip, images or any other relevant content. An example, when going through your Facebook page, you may have been presented with advertisements of different forms. When you click on the advert, it opens another page with all the information about the advertisement. This is what we call a display advertisement. The number of clicks the advert gets is what we use to calculate its success. Therefore, it is important that you ensure the information is relevant to its viewers.

Almost everyone in Singapore has a Facebook, tweeter, or an email account. This means that carrying out a display advertisement will ensure that your message is received by your target audience. It helps to increase the presence of your business online increasing its brand awareness. As a result, your sales will have high chances of increase.

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#3. Business Website

One of the best ways to market goods and services for new firms is by establishing their own websites. Through SEO, social media, display advertising among other channels, you can direct people to your website. With improved technology, there are a lot of experts who are able to create websites that have the capacity to drive a lot of traffic. It is good you realize that websites will not work alone. You need to do a lot of search engine marketing SEM and social media advertisements. Once recognized, people will be able to access what services you business offer on your website. One can also have access to your business’s contacts and location easily.

#4. Social Media Advertising

For the past few years, social media advertising has gained a lot of interest from a lot of the business owners. The fact that they are free of charge to use and set up your firm’s page makes it even more attractive. Facebook, Twitter, and Instagram are examples of different social media platforms that you can use to promote your business. However, there is a tendency that most businesses will create a page and then leave it. This makes it hard to determine how companies are tracking customers or increasing their sales using social media channels. After creating a social media page in any of its platforms, make sure that your company maximizes on its presence on the page. Also, make sure that you also provide good customer care services online. It is on these platforms that potential customers will have access to your company’s product and services reviews. This will be a great chance to give your business brand a good picture to the public.

#5. Email Advertising

In this case, you get to reach your potential customers through emails. Email marketing helps you create a new opportunity to generate new customers. It also allows you to improve your relationship with your old customers. It is one of the perfect channels that work best for companies with inadequate advertising funds. It also gives companies a chance to promote other marketing channels they employ effectively. Make sure that you are consistent in sending as many emails possible. This will increase the chances of your target audience viewing them. Also, make sure that you are sending emails that need a reply from the receiver.

#6. Content Marketing

Another channel that works to increase your online sales and leads is content marketing. This is a digital marketing strategy that displays the good content about your goods that your customers want to see and read. The content can be displayed on any social media platform. However, in most cases, content marketing is done in form of blog content displayed on your website. Through SEO, content marketing is able to drive new traffic to your website.

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#7. Affiliate Marketing

Affiliate marketing occurs between the business owners with one or more website owners. The website owners will place adverts on their websites with an aim of promoting sales of goods and services of your company. For their payment, they will receive a portion of the profit. Affiliate advertising helps you get mass coverage at no cost. It also promotes your brand to a lot of the websites’ visitors. The affiliates will charge you either per click, sale or lead. This means that the only time you incur a cost is when an agreed activity happens.

In conclusion, before getting into any of the digital marketing channels, make sure you have a plan. Doing this helps you to understand what you will be aiming to achieve. A plan will make you understand what share of the market you hold, and that of your competitors. It is good to know that most companies are turning to digital marketing. Do not be the last one to do so. Consider the above digital marketing channels, and select the one that suitably suits your business.


Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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