Singapore takes pride in having one of the most vibrant and dynamic e-commerce industries in the world. To succeed, you need to have a website that is user friendly and search engine optimised.
Unlike in the past, Google and other search engines frequently change their algorithm and SEO practices to ensure that users get the most accurate results. Monitoring these changes and ensuring your site complies with them can be an uphill task.
Fortunately, there are professional SEO agencies whose personnel have the expertise required to optimise websites and carry out A/B tests to check that all aspects are working optimally. Considering hiring the best to free up your schedule and scaling up your business.
Today, we look at expert tips on how to do SEO in Singapore and get tangible results. Each tip we will discuss has been tested and found to be capable of giving any website the muscle it needs to get ahead of the competition.
Watch Out for your Competitors
Are you aware of your closest competitors? What strategies are they using to boost their online presence? How are they getting traffic to their website? It is crucial to have this information at hand before you start working on your SEO in Singapore.
Knowing the effective strategies used by other businesses in your niche is useful. You can even emulate some of these tactics as a starting point for your SEO campaign. That said, you should maintain an open-minded approach, which involves occasionally trying novel methods to see whether they can bear any fruit. Remember, every business is unique.
Build Quality Backlinks
High-quality backlinks are a core element of any successful SEO campaign. A backlink is a link to your site that appears on another website. Google holds websites that have high-quality backlinks in high regard, as it means that the information in your location is useful such that another site recommended it. The more backlinks you have, the higher you rank on Google.
It is worth noting that not all backlinks are the same. Ensure that you get backlinks from established and authoritative sites within your niche, as Google gives extra priority of such websites. In this case, quality is more valuable than quantity.
Use Social Media Marketing
Social media marketing is the perfect SEO marketing strategy for startups which usually have a tight budget. Social media platforms are the most popular websites in the world, and the majority of Singaporean internet users spend lots of time on these networks.
As mentioned above, Singaporeans are heavy users of social sites. They use these networks to get more information about products and services before making purchases. The best way of capturing the attention of such users is by incorporating keywords into your social media posts. If you integrate these searchable phrases into your posts on Twitter, Facebook, Pinterest and other social networks, you increase the chances of driving traffic to your website.
Use Unique Images
Images are vital to the success of your SEO strategy in Singapore. A website with high-quality images is visually engaging and has a more straightforward time building backlinks.
Additionally, images also send signals to search engines. Every image on your website should have relevant tags attached to it. The tags are usually a description of the image’s content, and if possible, should contain keywords relating to your website’s content.
Lastly, avoid using images that contain flash content. You should also embed a URL and your logo to the photos such that your brand gets recognition whenever an external resource uses the image.
Optimize Page Loading Speeds and Mobile Responsiveness
Admit it. Nobody, not even you, likes a website that takes too long to load its pages. It is even more annoying if the site doesn’t respond to the device you are using, meaning that pages fail to load appropriately. If your site isn’t responsive to mobile devices and takes time to load, you risk losing your organic traffic to competing websites.
Optimizing your page loading speeds is the way to go if you want to retain your existing web traffic. The quickest way of achieving this is by compressing images on your website, as they are the primary cause for slow loading of webpages. You should also ensure that your site is responsive so that people using mobile devices can have the same experience as a user on a desktop platform. Google will rank you higher on search results if your site is fast and mobile-friendly.
Use Unique Content
Content is the most critical element of SEO. The factors that affect the quality of your content are relevance, accuracy and recency. High-quality content boosts traffic to your website, especially if it is unique.
Keywords are an integral part of quality content. Ensure that your content includes long-tail keywords, as they rank higher and are more relevant to your niche than generic phrases. Besides, people who are looking to purchase a product usually use longer search terms than those looking for information. Long-tail keywords also rank higher in search result pages.
Brand your Website
Branding comprises of your website’s name, logo and tagline. These three make your business easily recognizable. While branding your website doesn’t have a direct impact on your SEO, it positively contributes to the retention of your existing traffic, and boosts the level of engagement as well. When your sites get many returning visitors, Google ranks it higher, as it shows that your content is informative and useful to searchers.
Measure your Traffic
It takes time before the effects of implementing SEO become noticeable in a business. That said, you should continually measure your progress to see if your strategy is working. The majority of websites in Singapore use Google Analytics to assess the impact that SEO has on their business.
Google Analytics allows you to monitor the amount of traffic your website receives. However, this isn’t enough. You should also use the tool to see the activities performed by each visitor. With this information, you learn your site’s most popular pages, the number of conversions, and any other detail about your customer.
10 Most Important SEO Ranking Factors
Ranking factors are the signals that affect the listing of your website in search engine result pages. Here are the most important ranking actors for sites in Singapore.
Content is perhaps the most significant factor that Google uses to rank websites. Your content should be exhaustive and easy to read, which effectively rules out short blurbs. Another element of your content that improves ranking is its organization.
Google checks the backlinks to your site regularly to gauge the quality and relevance of the information it contains. A website with several high-quality backlinks ranks higher on search results than that without. Low-quality links, on the other hand, can harm your visibility in search results and are at an increased risk of getting a ban from search engines.
User experience is an expression of how regular internet users feel when using your online platforms. There are several factors useful in measuring the quality of user experience, such as click-through rates, bounce rates, exit rate, and the time spent by users on the various webpages and so on.
The time it takes for your site to load its pages affects the bounce rates. Fast websites get more new visitors and also retain existing clients, while slow sites lose their existing users to faster options. As a result, faster websites rank higher on search engine result pages.
Another crucial ranking factor that owes its importance to technological advancements is mobile responsiveness. With the majority of Singapore residents using smartphones to access the internet, it is mandatory for all companies to create websites that adapt to smaller screens with lower resolution. Otherwise, you would be risking losing a potential client base to competitors.
Google expects all websites to guarantee the security of user data by adding an SSL encryption layer to their platforms. Chrome, Google’s native browser app, started marking sites without HTTPS encryption as ‘not secure’ in July 2018. In addition to this flagging. Google lowers the rank of websites that fail to comply with this security requirement.
It is almost impossible for a newly-launched website to rank in the #1 page of Google research in Singapore, as well as globally. The age of your domain plays a crucial role in its ranking, as older sites rank higher on average than new websites.
On-page optimization refers to the strategies you execute on your website to boost your ranking on search engine result pages. It covers aspects such as keywords, image optimization and URL optimization, and so on.
Sites that have a clear structure and are easy to navigate around rank higher on Google than those that have a jumbled design. More visitors are likelier to visit an organized website, which translates to a higher ranking on Google’s organic search result.
If your content goes viral on social media, you will undoubtedly generate more traffic for your website. Consequently, your site will get a higher ranking and more visibility on search engine result pages.
How To Do SEO In Singapore
In this section, we look at the best methods of implementing the ranking factors mentioned above so that they produce a lasting positive impact on your online business in Singapore.
When it comes to content, its quality plays a vital role in the ranking of your website in search results. Quality content should be accurate, relevant and most importantly, offer a comprehensive solution to a specific problem.
Google uses latent semantic indexing (LSI) to measure the depth of information shared on your website. LSI works by checking the number of cluster words related to your niche that feature within your content. For instance, if your site focuses on sports betting, LSI checks for related terms such as odds, wager, stake, gambling, and handicaps, and so on.
Another important aspect concerning the content on your website is its length. In the past, Google regarded 500 words as the optimum length for webpage content. However, their ranking algorithms now favour content that offers detailed explanations on a particular topic. You have to come up with at least 2,000 words to stand a chance of ranking on the first page of search engine results.
The importance of content recency as a ranking factor mainly depends on the nature of the content on your website. If your website focuses on news, technology, economics and any other subject that needs regular updating, then content recency is critical. Contrariwise, if your site deals with history and facts that are unlikely to change, content recency doesn’t affect the ranking of your website in any way.
Are you struggling to get quality backlinks to your site? Don’t know where to start? Some proven ways of getting quality backlinks to your website include guest posting, using infographics, broken link building and resource page link building.
Guest posting exposes your brand to new audiences. Ideally, you should reach out to more prominent websites in your niche and ask them to post your content. Ensure that such content links back to your site.
Infographics are equally as useful in encouraging other sites to backlink to your website. Just make sure that the infographics have accurate data presented using captivating visuals.
When building backlinks, it is worth noting that Google disregards low-quality backlinks. Avoid purchasing backlinks. Several services on the internet sell ‘genuine’ backlinks, while they are actually bogus. If Google detects such malpractices, you risk getting a penalty which can drastically lower your ranking on search result pages.
You should also avoid reciprocal linking, as it has no meaningful impact on the success of your SEO campaign. Reciprocal linking is a situation where you request another website to embed a backlink to your site, and you also return the favour.
Google relies on a machine learning expert system called RankBrain to measure the quality of user experience on your website. RankBrain keeps a log of the click-through rate (CTR), bounce rate, exit rate, and the time users spend on various pages on your site. The search engine then uses this data to determine whether your site offers information that is relevant to searchers’ queries.
CTR is the number of times searchers click the link to your website from the search results page. The higher it is, the higher your ranking. The quickest method of improving your CTR is by using amazing titles that feature relevant keywords. The Meta description should also be well-crafted.
Bounce rate, on the other hand, is the frequency at which searchers open a particular page on your site and leave without opening another webpage. A high bounce rate is an indicator that your content is irrelevant, inaccurate or outdated and usually harms your Google ranking. The best way of avoiding bounces is by creating quality content that serves the needs of your target audience.
RankBrain also keeps a record of the average time a user spends navigating through your site, as well as how long it takes them to return to the search results page. Most users take time on websites that have informative and useful content. Therefore, if users spend more time on your website, RankBrain knows that your content is great and increases your ranking on search results.
At 86%, Singapore has one of the most significant numbers of people using their mobile phones to access the internet. Soon, this figure will undoubtedly cross the 90% mark.
Any serious businessperson notices that the mobile internet market has enormous potential as a source of clients. Optimizing your site for mobile is the first step to tapping into this promising sector. It also boosts the user experience on your website, which, as seen above, increases your Google ranking.
Besides, Google gives preference to mobile-friendly sites in their ranking algorithms. In 2018, the search engine released the ‘mobile-first indexing’ update, which prioritizes mobile websites over the desktop version of the same site.
The websites on the first two pages of search engine results take two seconds or less to load, indicating that loading speed is an essential ranking factor. On the contrary, pages that take up to 10 seconds to load have an incredibly high bounce rate of up to 123%.
The fastest way of speeding your website is by removing clutter, such as additional plugins. You can also reduce loading times by optimizing photos and other media content on your site. Other effective ways that SEO agencies in Singapore use to increase page speeds include CloudFlare and content delivery networks.
Google works hard to protect the security of users’ data. For this reason, the search engine encourages website to implement the SSL encryption layer on their website, as it prevents malicious persons from accessing the confidential information exchanged between a user’s browser and the website they are trying to access.
If your website has SSL encryption, a green padlock will appear next to the address bar on a web browser. In turn, Google will reward you by ranking the site higher in the search results.
Luckily, it doesn’t cost a fortune to implement SSL on your website. There are many service providers in Singapore, and the cost of the packages vary depending on the size of your business organization.
After implementing SEO, many website owners often wonder; will it work? How long until the effects become noticeable? Was it worth the time and resources?
The truth is, SEO takes time to work. You might notice small positives within a few months after implementation, but it usually takes longer to rank higher on search results. A study conducted by Ahrefs indicated that only 22% of the top 10 sites are less than a year old. Most of the top-rated have an average domain age of three years.
There is a smart way around this issue. You can buy an authoritative domain that is already more than three years old. However, the purchased domain should be relevant to your area of specialization and free of spamming cases in the past.
The first thing a searcher sees about your site is the title tag. Including a keyword on the title increases the visibility of your website on organic searches. Ideally, the keyword should be at the beginning of the title, as this increases its effectiveness. Overall, the title should be short and concise, preferably less than ten words in length.
Another on-page element that affects your search ranking is the quality of your Meta descriptions. If you craft a compelling description, the click-through rate to your site will increase significantly. A higher CTR translates into a higher ranking on search results.
One of the commonly misused aspects of on-page SEO is image alt text. The image alt text appears in place of an image if a website fails to load completely. Avoid using keywords as part of the alt text, as this counts as keyword stuffing. Instead, you should describe the content in the image – this ensures that your site is discoverable on Google Images, which can significantly boost your web traffic.
The structure of your URL is a vital contributor to your on-page strategies. Ensure that your URL includes the main keyword in your content. For instance, a site focused on games should have a URL like www.example.com/games.
Furthermore, your URL should have a design that allows for the easy addition of subcategories in the future. For example, if the site mentioned above were to add a subcategory on tennis, the URL would be www.example.com/games/tennis. Contrarily, if the site’s URL were www.example.com/tennis, it would be difficult to add another game such as golf.
The length of the URL also has a significant bearing on your search ranking. Google truncates the address after the first 75 characters, meaning that you won’t rank for keywords appearing at the end of your long URL. Shorter URLs, on the other hand, rank higher on search engine result pages.
How organized is your website? Are the topics divided into categories? Is everything thrown around haphazardly?
Many website owners in Singapore overlook the importance of having a good structure for their sites.
The content on your website should have a logical organization, as this contributes to excellent user experience. You will retain more visitors if the information is easily accessible, and this will eventually culminate in a higher ranking on Google.
Google rewards well-organized websites with sitelinks. Sitelinks are a listing format on the search engine result pages that show links to several pages on your site, such as the homepage, about us, blog, and contact, and so on. With these, a user can directly access the webpage that contains information relevant to them. They also increase CTR, boost your reputation, and enhance the user experience, all of which are crucial contributors to a higher Google ranking.
Sometimes, Google’s web crawlers are unable to find specific webpages on indexed websites. The main reason for this is a poor structural organization. Keep in mind that unindexed pages will not appear on search results, which could cost you a substantial amount of organic web traffic.
The easiest way of ensuring your site has a proper structure by implementing it when designing it from scratch. Ensure that your web designer in Singapore uses an easily navigable template. The categories should range between two and eight, and the number of subcategories should be even across all the classes if possible.
With the right strategy, you can make the most of the popularity of social media in Singapore to make your content go viral. Firstly, ensure that you are aware of the trending topics by using BuzzSumo, and customizing you Twitter trends to Singapore; this way, you will know what issues to focus on when creating your content.
Once the great content is in place, the next step is simplifying the sharing process. Your site should have one-click share buttons to popular social networks such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest, and so on.
Alternatively, you can opt to share the content through your social media channels. The best time to post on Instagram is Friday. If you use Facebook, try to post in the morning. Twitter posts, on the other hand, get the highest engagements in the evening hours. You can read more about the best time to post on each social network here.
Although different social networks attain peak activity at different times, the level of engagement you receive depends on the quality of your content and the nature of your target audience. For instance, if you already have a schedule, say once or twice a week, ignore the data provided above.
8 Common Backlinking Mistakes you Need to Avoid in Singapore
One of the primary reasons why most websites fail to achieve good results even after creating quality content is not paying attention to backlinking. Numerous studies have shown that backlinks is one of the strong ranking factors used by Google and other search engines to rank websites.
Earlier, we explained what backlinking means and its importance to your Singapore SEO campaign as well as digital marketing strategies. Let us now shift gears and look at the common backlinking mistakes you should avoid to get value for money from your SEO campaigns here in Singapore.
Buying and Selling Links
Both buying and selling links will have a negative impact on the visibility of your website on search engines. Nowadays, search engine crawlers are smarter and rely on advanced algorithms to weed out paid links from the rest. Google, for example has in-house systems that allow people to report toxic links commonly sold by directories and private blog networks.
If you are either selling or buying links, there is a high likelihood that Google will notice you and penalise your site heftily. Avoid such eventualities by contracting a reputable company that offers SEO services in Singapore to get quality links for your site.
Not Removing Toxic Links
If you are conversant with the best SEO practices in Singapore, you probably have come across the term, Google Penguin Update. If not, do not worry it is not too late to make a positive change to your SEO campaign. Simply put, Penguin update is tailored to improve the accuracy of Google search results by getting rid of web pages that contain toxic backlinks.
The main objective of introducing this algorithm update was to identify and penalise sites that were found to contain toxic links or a bad backlink profile. SEMRush is one of the tools that you can use to analyse all your site backlinks. Google Disavow tool can also help you to remove the links safely and without compromising your current site ranking in SERPs. Here is a guide by Neil Patel on how to use Google Disavow tool correctly.
Only Focusing on Dofollow Links
One of the biggest mistakes that experienced and new SEO experts make is focusing on only one kind of backlinks. Either dofollow or nofollow links. Unknown to them is that building only one type of backlink is a bad search engine optimisation practice that can result in penalties.
Sure, nofollow links do not have much impact on your site ranking in SERPs because they do not pass any link juice to your website pages, keywords, or blog articles. Nonetheless, they have a significant impact on SEO especially if you get them from several domains. For example, comments on articles posted on other websites are usually nofollow links.
The bottom line is, start giving equal preference to both types of backlinks. If you are focused on guest posting to build dofollow links, also spend some time creating nofollow links through blog comments. A harmonious blend of the two will have a major positive impact on your backlinking profile.
Building Links from No-Index Domains or Pages
Surprisingly, there are people who building links from no-index domains, websites or pages. If a page or website is not indexed by Google and you get a link from the pages, there is a high chance that your website will be penalised by Google.
So, be careful about the sites and domains that you get links from to avoid violating the stipulated Google search algorithms. SEMRush can help you monitor your backlink profile and weed out such links before Google strikes.
Using Optimised Anchor Text
There is a select group of people who still believe that they can improve their search ranking by getting links from anchor texts that are stuffed with the target keywords. In the past, you would have gotten away with this technique, but currently Google considered optimised anchor text links as black hat SEO strategies.
Therefore, using optimised anchor text could be one of the main reasons why you keep complaining that your SEO efforts are not giving you much result. Soon or later, the links will be marked as spam by Google so steer clear of using the same type of anchor text in different blogs. The safe and right thing to do is using several combinations so to make them more natural and professional to the lurking Google bots.
Footer Section Links or Site-Wide Links
Getting links from site-wide and creating footer links of other sites using different anchor text used to be one of the most effective link building strategies 3-4 years ago. However, the recent Google algorithm updates noticed this hack and started considering it as a black hat strategy.
Concisely, if you want to improve your SEO in Singapore, avoid links that come from:
- Site-wide links
Your goal when doing backlinking in Singapore should be to look natural and source for links from credible articles that are indexed and related to your niche. You should never try to manipulate Google to get SEO benefits faster and cheaply.
Building Links too quickly
First thing to note is that there is no specified rule by Google on how fast or slow you should build links. However, if you invest in manipulative links, you risk your site being penalised and wiped off SERPs. If you build thousands of links to your newly designed website, get ready for a hefty penalty from Google.
Getting links from sites with a high domain authority of 80+ is better than links from sites with low domain authority of maybe 20 or less. So, instead of focusing on getting 20 links from sites with a low DA, try to get 3 or more links from authority and relevant websites.
Linking from a Site that has Thousands of Outgoing Links
Avoid linking from websites that already have thousands of outgoing links to get value for money from your backlinking efforts. For example, avoid articles that have hundreds of comments with links to thousands of different websites owned.
It is always better to post comments on blogs that have put in place guidelines on how the comments should be posted and have moderators. On the same point, you should not use just one link building practice.
SEO FAQ: 15 Common Questions People Ask About SEO
If you participate in internet marketing, whether a newcomer or a seasoned veteran, you probably know that many questions regarding SEO don’t have a definitive answer. Google continually updates its ranking algorithm without making the changes known to the public.
Here, we look at the most common questions that people ask regarding SEO in Singapore. Hopefully, you will have a better understanding of SEO after going through the queries.
What is SEO?
SEO stands for search engine optimization. It is a collective term that refers to the tactics you use to make your website rank higher on search engine result pages.
What are the types of SEO?
There are three main types of SEO; white hat, black hat, and grey hat SEO. White hat SEO focuses on improving user experiences, mobile optimization, content marketing research, although it takes time, white hat SEO guarantees lasting results and better traffic retention.
Black hat SEO uses underhand methods to achieve more visibility on search engines. Such techniques include keyword stuffing, link cloaking and other forms of manipulation. Its effects are short-lived and are likely to attract hefty penalties from Google.
Grey hat SEO is a combination of white and black hat techniques and includes practices such as buying links, spinning content, and so on. You should avoid both black and grey hat SEO strategies.
Why do I need SEO for my business?
SEO is an integral component of the marketing strategy of any modern business. The increasing popularity of the internet in Singapore means that companies must have a robust online presence to stand a chance against their competitors.
The most significant advantages of implementing SEO include more visibility for your site, better brand image, more credibility for your business, higher search engine ranking, more web traffic, and more potential leads and conversions. The ultimate goal of SEO is to grow your business.
How much do Singapore SEO agencies charge?
The cost of SEO is relative to the size of your business. A renowned and well-established business will incur more expenses than a startup or an SME. Different agencies have varying billing methods, with some taking a lump sum and others charging monthly fees.
That said, the impact of an effective SEO makes it more of an investment than an expense. A successful SEO campaign will transform your small business into a renowned brand in your area of specialization.
For those on a budget, the internet has an abundance of resources which you can use to learn the basics of SEO. Regardless of the approach you take, SEO will have a substantial positive impact on the success of your business.
How long does it take to notice the impact of SEO?
It takes time for the effects of SEO on a business to become noticeable. In fact, it is impossible to give a definitive timeline, but it usually takes between six to eight months for the results to take effect. The time might be longer, especially if your business in a highly competitive niche.
As time goes on, the results will eventually get better. The amount of traffic you get after the first year of SEO will be much higher than the one you get in the first six months.
Where do I start my SEO strategy?
Before anything, it is advisable to run a site audit. This enables you to identify any broken links, verify the status of your tags and descriptions, check page load speeds, and the current traffic levels. Once everything is right, you can move on to keyword research.
What is keyword research?
A keyword or a keyword phrase is the text that an internet user input in the search box when looking for information from a search engine. Keyword research is the process of identifying the most popular search terms by Google users concerning a particular niche.
The objective of keyword research is to know what terms to include in your content such that it is discoverable to searchers. For example, if you discover that more people are searching ‘weight loss pills’ and your content uses ‘weight management pills’, you will have to change the entire copy.
How often should keywords appear in my content?
The number of keywords in your content depends on its length. However, you should, avoid using too many keywords, as Google will penalize you for keyword stuffing. The best way of keeping your keyword density at optimal levels is by integrating them naturally into your content. Also, you can avoid stuffing by using long-tail keyword phrases as well as keywords synonyms.
What are SEO Backlinks?
A backlink is a link to your site that appears on another website. Google considers quality backlinks as a vote of confidence for your website and rewards it with a higher ranking. The more backlinks you have, the higher your website ranking, especially if they come from authority websites.
What is domain authority?
The domain authority of a website corresponds with its rank on search engine result pages. A website is regarded as an authority in a particular field if it ranks highly on Google’s search results.
What is link building?
Link building is an SEO strategy by which a website acquires links to boost its ranking and traffic. It covers both external and internal link building.
External link building is the process of lobbying other sites to embed links to your content on their platforms. The most common method of building external links involves finding a site that could use your resource, contacting its owner and inviting them to link to the resource that is valuable to their website.
Internal linking involves embedding links that redirect users to other content on your website. Ensure that such links are relevant and lead customers to pages that have informative content.
What is local SEO?
Local SEO means optimizing your website to generate traffic from a particular location. If you are a small business, targeting the local community is a great place to start, meaning that you should invest in Singapore SEO agencies.
What is robots.txt?
Robots.txt is a text file that tells a search engine which pages of your website it should crawl and the ones that it should avoid. While this file gives you control over which webpages of your site appear on search engine results, it is not advisable to modify it if you are a beginner.
Why do search engine rankings change frequently?
The intent is a dynamic platform, and this is the main reason why search engine rankings change regularly. Other reasons include updates to Google’s ranking algorithms, deletion of old sites, creation of new sites and updating of content in existing sites.
Should I hire an SEO Agency?
SEO is a complex field that requires professional input. Hiring a top SEO agency in Singapore is much better than going in on your own, as they are conversant with Google’s best practice, as well as methods of making the SEO campaign a success.
What Should I Ask The SEO Agency Before I Hire?
Question 1: How will you Improve My Search Engine Ranking?
The whole point of asking this question is to find out how desperately a particular agency wants to win you over for new business. For which case, any agency that freely discusses their SEO ranking strategies in great details should be approached with caution or avoided altogether.
Of course the company should be willing to explain some of the techniques they use to propel sites up the search engine ranks. But that’s pretty much like it. If anything, their explanations should be more of an estimate and NOT a sure deal. Failure of which the company will be lying to to you by making false promises.
In their proposal, there should be a technical analysis of the potential issues that they suspect are behind your lower ranking in the SERPs. This should be followed by a detailed explanation on how to iron out some of them, but without delving much into the strategies they’ll be employing.
The problems highlighted will be nothing out of the ordinary. For instance, they can talk about error pages and broken links, followed by some little bit of discussion on on-page optimization and some of the methods they use.
Questions 2: Can you Highlight Some of the Strategies you Employ?
Of course the company shouldn’t be overly willing to delve into the details of some of the strategies they employ, but they should be able to offer you an outline of what it is that they do.
The primary reason for asking this question is to find out if the agency adheres to the guidelines set by search engines. It’s crucial for you to know if the agency adheres to Google’s best practices, failure of which anything they do will be endangering your overall ranking in the SERPs.
The last thing you want at this point is to get penalized for violating some of the Google’s terms and policies or risk getting banned by Google altogether.
Which is to say, you have no option than to hire a professional SEO expert that will be more concerned about genuinely ranking your site, while following all the rules and policies laid down by Google and other search engines.
So should the strategy given by the company suggest adding bogus links or using spammy content to populate your site, then run before it’s too late to salvage what’s left.
Question 3: How do You plan to Inform me of All the changes that You make on My site?
A reliable SEO company or agency will be supplying you with regular reports of all the improvements they make on your site. These reports will be provided depending on your preference — whether weekly, monthly, or after any given period of time or as per your request.
But in most cases, the most common frequency of serving you with a report of what has so far been accomplished is monthly.
In the report, the agency should be able to walk you through all the strategies they employed to hit a particular feat and how effective each one of them was.
In the event that any of the tactics they used wasn’t effective enough, they should be able to propose an alternative strategy that will be inching them closer to the goals you’ve set for yourself.
Where the company claims to offer SEO services in Singapore, but fails to mention the issuance of reports, take that as a red flag and avoid them like the disappointment they are.
Question 4: Do you Have any Prior Experience working for Local SEO?
Local SEO is critical in the sense that it’s what you’ll be using to attract the customers near you. For the most part, it’s what your business will be depending on to win over the customers within your vicinity.
For which, you might want to find a consultant that has sufficient experience in handling local SEO. Also, don’t be afraid to ask them for some of the previous projects that they managed to rank locally.
If they point out to one, go ahead and check the site out to find out if the local ranking is impressive enough to convince you to consider hiring the agency.
Question 5: How do You Measure Your Progress?
Make an effort to find out more about how the company measures their progress or determine whether or NOT a particular SEO campaign was successful.
For this question, the company must mention Google analytics, taking turns to belabor on their experience with regards to using the tool to both monitor and make necessary adjustments to their SEO strategies.
If the company claims to be among the leading SEO agencies in Singapore, but fails to mention Google Analytics when prompted with this question, then that’s reason enough to consider checking out the next company.
Question 6: How Many Staff Members do they Actually Have?
A reliable digital marketing company will always be multifaceted. In other words, they’ll be working with a team of talented digital marketers, each of which will be addressing a particular aspect of SEO that they’re good at.
Where the company mentions that they work with a team of experts, be sure to check out their profiles on their website to find out if they’re really honest with the claim.
Remember to also check them out on social media to find out if they’re truly employed by the company or are just filling up for the company to create an impression of it.
Question 7: Does the Agency have a Credible Client Portfolio?
The easiest way to find out more about an agency you’re about to hire is to check out their customer portfolio.
If the company doesn’t have one included on their site, then don’t be afraid to ask them for it.
After you’re directed to a page with their portfolio, you can go through the list and check the sites out one by one to get an idea of what you’re likely to achieve should you decide to go ahead and hire the agency.
Question 8: Do you Guarantee a Top Ranking in the SERPs?
This is a test question, aimed at testing the agency for honesty.
In this case, the expected answer is a bold NO. And where a particular company guarantees a top slot in the SERPs, then they should be approached with caution or avoided at all cost.
An agency can only do what’s required by search engines to acquire a prime ranking in the SERPs. But even with this, nothing comes with guarantees, considering at the end of the day it’s the search engines to decide where you rank in the result pages.
Authentic agencies will never try to trick you into working with them by making false promises and guarantees. Same goes for Return on Investment or guarantee satisfactions.
Question 9: What are Some of the SEO Tools that the Company Uses?
SEO tools are crucial in ranking your site. So if it happens that the company doesn’t use any tool, then that should be interpreted to mean that they prefer doing a certain list of things manually when they can be easily automated.
This could mean more expenses on your part or further delays in the delivery time. To gain the most from this question, it’s crucial that you at least garner some basic knowledge on what some of these tools are and what exactly they do.
You can start by finding out about the kind of tools the agency uses. However while at it, if the company hints of a tool that they use for any of the following, then take that as red flag and scram.
- Automatic link building
- Idea generating processContent creation
- Online networking
- Automated outreach
Instead, a reliable company will have a set of tools that they use to:
Measure your competition
- Gauge the effectiveness of the ideas they’ve come up with
- Track results and ROI
- Track the needs of the audience you’re targeting
- Measure the effectiveness of their link building opportunities
- Track influencers and targets.
Question 10: How much do you charge for the service and what are your terms of payment?
It’s crucial that you find out about the agency’s fees and terms of payments before you can go ahead and hire them.
As you’re soon to find out, payment structures differ from agency to agency. The amount you’re charged will also be varying depending on the size of your project and how complex it is.
The agency must be able to walk you through the amount of money you’re required to pay them and in what installments. As for you, you need this information to make your budget and make necessary adjustments to your spendings.
In most cases, the agency’s payment plan will be ranging from lower to higher, depending on the hourly rates set by the company.
Top 20 SEO Companies in Singapore
YEAR OF INCORPORATION
MediaOne Business Group Pte Ltd
Web design and development
Social media marketing
University Of Cambridge
+65 6789 9852
+65 6742 1048
Swift Turn Marketing
+65 9231 3757
Digital M Pte Ltd
Google AdWords management
Social media marketing
Jet.com, TripAdvisor.com, Kohler, Williams Sonoma, Avvo.com
+65 6702 1709
Orangebox SEO Solutions
Bellinghamquitsmoking.com, Sephra Chocolate, Wellness Ocean, Marketplace Weddings
+65 9696 9605
Singapore SEO Consultant
iProperty.com, Edelman, Joyce Lim, Knight Frank
Aiden Creative Pte Ltd
Web design and development
Future Fashion Now, Esplanade, NTUC Club, Maybank, Mount Faber Leisure Group
+95 9 799 199557
iSearch Media Pte Ltd
Eco-Friendly Pest Control Company, Link Metal Gate & Construction Pte Ltd., 24hr
+65 9889 2158
First page Digital Singapore
Toshiba, SingTel, The University of Manchester
+65 6270 2193
Novage Communications Pte Ltd
Web design and development
+65 6744 4064
Roots Digital Media Pte Ltd
Multiple Singapore SMEs
+65 6817 0087
SEO, Local SEO
Numerous Singapore SMEs
+65 9111 6943
Ninja Marketing Pte Ltd
Web design and development
Multiple Singapore SMEs
Digitro Pte Ltd
Web design and development
Multiple Singapore SMEs
+65 6690 3915
Various Singapore SMEs and government agencies
DMA | Digital Marketing Agency
Digital marketing]web design
Mini bread Factory, Merrimack
+65 6871 8838
Social media marketing
Maserati, Hyundai, Eye & Retina Surgeons
+65 6690 4501
Sage, fresh flowers
+65 6887 5509
Proper search engine optimisation (SEO) will help you get ahead of the competition by ensuring that the site is indexed and ranked high by search engines. Each aspect of SEO has to be done perfectly and tested regularly to be sure that it is working optimally.
MediaOne is best known for helping brands in different niches get a firm footing in Singapore by applying the best SEO practices. Get in touch with us for a free and no obligation consultation session.