SEO Audit Guide for Singapore Marketers

Regular SEO audits are essential for Singapore businesses

When it comes to creating a website, there is no shortage of options available to Singapore business owners. There are more drag and drop website builders online than one can count. And each promises that you can build your own business in under an hour. There are also countless amounts of professional developers and designers who are ready and waiting to code for you.


No matter which option you choose, DIY or working with a professional, you must always be aware of your SEO marketing. More specifically, you should be prepared to invest some time into a regular SEO audit. Here are a few things that you or your SEO consultant should investigate when performing SEO audit.




When it comes to waiting for a website to load, people’s patience is rather short. In fact, if your page doesn’t load within 2 seconds, your visitors will likely leave. And this is why Google takes speed so seriously–it’s one of its most important SEO ranking factors.Luckily, there are tools like GT Metrix and Pingdom that give you the ability to analyse your speed as well as figure out what’s slowing it down.


Image Tags


Images can really liven up your website and give it personality. However, it’s important to keep in mind that bots don’t “see” images. So the only way to make it clear that you have images present on your site is to include image tags. By providing ALT tags and great descriptions you make it easier for the search spiders to crawl and index your page. And this optimises your images for search. Just make sure that your descriptions and tags read as natural as possible and are not stuffed with your keywords.


Long Tail Keywords


Most Singapore business owners understand the importance of optimising their websites for their keywords. However, many struggle to understand the significance of using long-tail keywords. You see, in most cases, searchers aren’t simply typing your keyword into the search engine, they’re putting in variations of it.


So use SEMRush to find out what your audience is looking for. This tools will provide reports about your search and traffic volumes, related keywords, trends, and your competitor’s data. You should couple this tool with Google Analytics and your email marketing platform. This gives you a more comprehensive view of everything that is taking place.   


Local SEO


If you own a brick-and-mortar business, then it’s crucial that you work on your local SEO. Before your customers ever visit your store, most will Google your address, hours of operation or phone number. You can find out how optimised you are for local search by using Moz Local. If you notice that there are directories on which you are not listed, then you need to create profiles for them as soon as you can. Include your name, address, and phone number, also referred to as your NAP.


XML Sitemap


Would you like for Google to know exactly which of your pages need to be indexed as well as which pages hold the most value? Well, you need an XML sitemap. Not only does this help the search engines make sense of your website, but it can also be useful to visitors when they aren’t able to find what they need. Just make sure that you also have an HTML version so that humans can read it as well.


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Not only should you tell Google what should be indexed, but you should also tell the search engine what should not be indexed.This is especially the case if you are someone who hosts internal data on your domain name and don’t want it to be visible to your visitors. In most cases, a “disallow” command may be enough to block the bots, however, there is a chance that other sites linking to the URL may make it visible.   


301 Redirects


If you have ever moved your content to a new URL and want all of your link authority to be passed to the new URL, then you need a 301 redirect. This sends all of the traffic that would have gone to the old URL to the new one. You should also use a 301 redirect when the content has been moved entirely.




If you want to get the most out of your SEO strategy, then regular SEO audits are essential. Here are just a few things you should be on the lookout for.  A few tweaks can make a huge difference.

May 18, 2018

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