Digital marketing and online marketing are two terms you hear frequently. What’s the difference between the two? Digital marketing is the use of digital technologies to market a product or service. Digital technologies include mobile phones, social media, online marketing, and display advertising.
Online marketing is more specific of a term. It is marketing that takes place online. Although most of digital marketing occurs online, some of it is offline. An example of marketing that is digital but not online is sending a promotional text message to customers. Mobile phones don’t rely on the Internet to transfer text messages, so it’s not online marketing. They are, however, a digital technology. Mobile apps are also considered a form of digital marketing because they operate separately from the Internet.
Online marketing includes a wide range of types of marketing too, such as email marketing, search engine optimization, social media marketing, and content marketing. And because online marketing is a subset of digital marketing, email marketing, SEO, social media marketing, and content marketing are all digital marketing as well. The difference between digital marketing and online marketing might have seemed confusing at first, but it’s really not complex.