Every second, Google processes 63,000 search queries. With so many people relying on the search engine to get information, it makes sense for Singaporean companies to invest in SEO packages to increase their rank on SERPs.
Before anything, it is critical to understand the components of standard SEO packages. Most packages consist of services such as website audit, keyword research, content optimization, on-page optimization, link building, and conversion rate optimization.
After a specified period, usually one month, the SEO agency should provide a performance report. It shows the impact of implementing SEO, including both useful and ineffective strategies. The report enables you to know where you need to improve and the strategies that you need to discard.
The majority of SEO packages in Singapore are billed monthly. The pricing is not constant, as it depends on several factors like the extent of keyword research, the amount of content, and the number of directory submissions, and so on.
Other elements that influence the pricing of a package include the current status of your SEO, the niche of the website, and keyword competitiveness. For instance, if your business has strong competitors, you will need to pay more for Singapore SEO packages. The same applies if you want to rank for highly competitive keywords.
On average, it takes four to six months for the effects of SEO to become noticeable. If you wish to see quicker results, you will need to pay more, and the results are still not guaranteed.
There is a widespread belief that the more expensive an SEO package is, the more beneficial it is to your website. Ideally, the packages you choose should provide a balance between features and cost. Ensure that you compare the potential benefits against the required investment to avoid overpaying for SEO packages.
Factors Affecting the Cost of Singapore SEO Packages
Each agency follows a unique pricing model for their SEO packages. As a business owner, you need to research extensively before you find an agency that fits your budget.
Before you start the research, you first need to allocate a budget for your SEO campaign. The next step involves understanding the factors that affect the pricing of SEO packages
The cost of an SEO package mostly depends on the scope of services it offers. Most agencies in Singapore integrate services such as increasing site visibility, copywriting, content marketing, and so forth. However, you need to confirm that the package includes the essential basics such as on-page optimization, link building, and content optimization. The others are bonuses that come once you start noticing the effects of SEO.
The Experience of the Agency
The level of experience possessed by an SEO agency correlates with the amount they charge. A more experienced company charges more compared to a new agency.
It is advisable to go for an experienced company, even if there are other cheaper options. The primary reason for this is that experience guarantees results, especially if the agency in question has testimonials from previous clients.
Also, SEO is continually changing, mainly due to the frequent updating of Google’s ranking algorithms. You need a company that knows how to adapt promptly to such changes to ensure that you maintain your position on the first page of search results.
Lastly, an experienced company is likely to deliver in a shorter time that a newly introduced company. They will conduct a free audit of your website and suggest the adjustments you need to make to improve your search rank.
The time taken by an agency to complete the optimization of a website impacts on the cost of SEO packages. As mentioned earlier, SEO becomes effective after six months. If you want quicker results, you will have to pay more.
In the SEO industry, nothing is guaranteed. An agency that assures you of results is lying blatantly. Go for a company that gives realistic expectations.
Custom SEO Pricing
Some companies offer custom SEO packages based on factors such as performance, revenue and results. The objective of ranking high on search results is to get more traffic and boost sales for your online business. You can agree with your SEO agency such that you only pay when you rank for specific keywords or according to the number leads and conversions you get.
It is worth noting that custom packages are only available in select companies. Most agencies offer a contract that both parties must adhere to strictly.
Other factors that affect the price of SEO packages include training of staff, off-page SEO, and so forth.
SEO Package Pricing in Singapore
Different companies use unique pricing models for their SEO packages. The most common approaches are performance-based SEO, revenue-based SEO, and monthly retainers.
In this model, you pay the SEO agency depending on the rank you obtain on search engine result pages. If the SEO agency does not deliver, you do not have to pay. The only problem with this approach is that the projects are usually expensive when the agency delivers the results.
Most agencies that offer performance-based SEO packages charge for either a single keyword phrase or a bunch of keywords. For instance, an agency might charge you S$1,000 to rank your page for a bunch of 20 keywords.
As the name suggests, this pricing model depends on the revenue generated by your online business as a result of SEO implementation. Since SEO is an ongoing process, the price cannot remain constant. It will either decrease or increase over time, depending on the impact of the SEO.
This model is not popular because it takes a considerable amount of time to see the effect of SEO. That said, it is the best option for companies that want to grow organically, even if it takes time. The percentage of the revenue you pay to the SEO agency depends on the nature of your contract.
A monthly retainer is where an SEO agency promises to complete a set of actions within a month, after which you pay them. It differs from the other two models in that it focuses on tasks rather than goals. The standard price of a monthly retainer SEO package is from S$1,000 upwards.
Hourly consulting is ideal in situations where a business is operating on a limited budget but does not want to stay behind regarding the latest developments in the SEO industry. Here, an SEO expert briefs your company on the most effective ways of increasing your rank on search results. A single consultancy session can cost S$100 if you talk to an individual; professional or S$200 if you visit an agency.
How to Choose the Best SEO Packages for Your Business
SEO is a must-have for every company that runs an online business or a website. This applies to all businesses, regardless of size. The key to running a successful SEO campaign is choosing the right SEO package that aligns to your business objectives.
SEO packages come in two major types – standard and custom. A standard package contains services that are suitable for all types of businesses. They are often cheaper than custom options, which make them attractive to startups and upcoming companies. The only shortcoming is that you can find services that are not relevant to your business. For instance, a bulk seller of chemicals cannot benefit from Facebook promotions if they are part of an SEO package.
It is advisable to invest in custom SEO packages. While they are more expensive, you are sure that they add value to your website.
Now that you know the factors that affect the pricing of SEO packages in Singapore, here are the aspects you should consider when choosing one.
Research and Analysis
Keywords are the cornerstone of any successful SEO campaign. The SEO package you choose should include extensive keyword research. The research should be accompanied with in-depth analysis that proves that the specified keywords are competitive and more importantly, relevant to your business.
Another critical aspect of SEO is the quality of content. You might have the right keywords, but you cannot rank highly if your content is written poorly. It is advisable to invest in an SEO package that covers copywriting to avoid such challenges. Although it comes at an extra cost, having quality content will ensure that you attract and retain visitors on your website.
Even if you run an informational website or an e-commerce platform, your site needs a blog. It is a platform that allows you to interact with your customers directly. The best thing about blog posting is that it only adds a nominal cost to the overall price of an SEO package. Considering its value, you should ensure that you pick a package that offers this feature.
The majority of SEO packages in Singapore include directory submissions in their services. Regardless, you must ask them to tell you the directories that they will be using.
Reporting and Tracking
Reporting and tracking are crucial aspects of SEO. The agency you opt to work with should provide regular updates over the progress of your SEO efforts. They should provide reports showing the impact, as well as the strategies, are working and those that are ineffective. This way, you will know if the investment you made to increase your site’s visibility is worthwhile or wasteful.
While the SEO agency should always look to deliver a project that meets your business goals, they should give some suggestions on how to optimize your website. After conducting the initial website audit, the right SEO agency will advise you on how to improve it so that you get the best out of SEO.
Keep in mind that the right company wants its clients to succeed and will give recommendations on how to achieve the desired objectives.
An Overview of the Pricing of SEO Packages in Singapore
On average, it costs S$1020 per month to implement SEO in Singapore. This translates to a price of S$34 hourly.
Here is a breakdown of the pricing of the three most popular SEO packages in Singapore, namely Standard, Professional and Enterprise.
The tables below the type of services covered in SEO packages.
Title and Meta tag optimization
URL structure optimization
Image and link optimization
Search performance analysis
Link analysis and building
Customers support is available for all of three packages. If a client requests for additional hours other than the ones specified in their selected package, they will have to incur additional costs. The same applies for consultancy services. In most agencies, the minimum engagement period for a package is six months.
Types of SEO agencies in Singapore
The tier of a company affects the amount of money charged by an SEO agency in Singapore. There are three tiers of companies in Singapore, namely, tier one, tier two, and tier three.
Tier One Companies
Tier one agencies are the best among the companies that offer SEO packages in Singapore. The superiority of their services over others means that they charge the highest prices of all. Regular SEO packages costs as much as S$5,000 monthly, while optimizing for local search requires clients to pay S$1,000 every month.
There are two approaches to organize files used by tier one SEO agencies. The first method, known as lateral linking, involves connecting mini folders. The second approach is straightforward and consists of the linking of on-site contents through the navigation structure.
It is rare to see large websites implementing three tiers in their site structure. Instead, they prefer stuffing the majority of their keywords in the first two tiers.
Tier Two Companies
Tier two companies use a range of pages as the base for multiple other webpages on a site. The appearance, design and structure of pages are similar for all of the pages involved in this system of organization. This means that you can see the linking structure from all on-page elements, such as contextual links, footer links, and navigational blocks, and so on.
The SEO agency chooses the type of links to use. The appropriateness of links is determined by the amount of content on the website, the design of competing sites, and other factors that might prevent you from ranking on the first page of search engine result pages. The organization of tier two pages is more complicated than tier one organization.
Tier Three Companies
Agencies in this category specialize in creating pages that behave like separate pages that function as independent websites. Pages with a higher ranking factor such as inbound and contextual links can support tier three pages externally. That said the ranking of tier three pages depends on the competitiveness of keywords, the quality of content in a webpage, and the amount of authority acquired from on-page ad off-page optimization.
Advantages of Tier One Agencies over Tier Two and Tier Three Options
You should always go for tier one companies if you want to implement SEO for your Singapore website. The primary reason for this stance is that tier two and tier three companies use software to automate the optimization process.
Also, tier two and three companies employ black-hat SEO techniques. These are methods that look to identify and exploit vulnerabilities in ranking algorithms to improve the position of a website in search results. Although the method usually delivers quick and desirable results, it goes against Google’s best practices. If the search engine recognizes such activities on your site, you will receive penalties and lose your rank.
Another reason for choosing tier-one companies is that tier two and three agencies often deliver low-quality work. You do not want to invest in a project that will eventually get flagged for breaking regulations. Even if you correct such issues, you will have to deal with the effects of a tarnished reputation.
Lastly, you risk getting a malfunctioning website if you hire tier two or tier three companies. Some of the prevalent issues associated with such agencies include broken links and the consequences of using black-hat SEO techniques.
Hiring Individual SEO Specialists
Instead of hiring an SEO agency, you can seek the services of an individual SEO specialist. However, tier services are usually more expensive, ranging from S$1,000 to S$5,000. Similar to SEO agencies, these experts can deliver custom solutions that suit your unique needs.
For instance, if you are planning to upgrade your website without hurting your rank on SERPs, you could reach out to an SEO specialist. You could also seek their services if you are a victim of the consequences of black-hat SEO.
The most significant challenge with SEO specialists is telling if an individual has adequate qualifications. The easiest way to gauge their expertise is by asking about SEO. They should know what it entails and the most notable updates made to Google’s ranking algorithms.
Additionally, the specialist should employ white-hat SEO techniques to improve your website. They should also have the tools needed for the job, such as a keyword planner, analytics tools, and so forth. More importantly, they should have positive and verifiable testimonials from previous clients.
Best SEO Agencies in Singapore
Given the importance of SEO in the contemporary digital marketing space, several companies offer this service in Singapore. Most of them are tier one agencies that guarantee the delivery of timely and impactful results.
The following are some of the standout agencies that you should consider when looking to invest in SEO packages in Singapore.
MediaOne is one of the most reputable SEO agencies in Singapore. The company has on multiple wards for their excellent services, including the prestigious ‘Best in Search.’ Their clientele includes prominent institutions such as Fuji Xerox, Changi Airport and ST Electronics.
When you reach out to MediaOne for the first time, the company conducts a free audit of your site. Their SEO package includes extensive keyword research and analysis, on-page optimization and link building. The entire process uses white-hat techniques, meaning that your ranking grows organically, and your site is not at risk of getting penalties.
Here are the top reasons why you should hire MediaOne over other SEO agencies.
- White-hat SEO – some agencies use underhand methods to attain higher rankings on search results. Such methods are not sustainable and often results in hefty penalties and a tarnished reputation. MediaOne uses strategies that follow Google’s best practices to ensure that you are not at risk of such consequences.
- 6-month guarantee – MediaOne offers a performance-based package. The company works hard to ensure that you achieve your SEO goals within six months after starting the campaign. If not, the company will provide an extra six months of service for free until you attain the objectives.
- 24/7 SEO reports – MediaOne offers regular updates on the progress of the SEO campaign. They are flexible in that they use the findings from the reports to make the adjustments to ensure that our SEO is successful.
You can reach MediaOne at their offices on 4B Craig Road, Singapore 089664. Alternatively, you can call them on +65 6789 9852.
SEO agency is a Singaporean company that aims to improve the ranking of clients’ website using white-hat techniques. The firm has tailored SEO packages that suit the needs of all businesses, regardless of size.
One of the areas that SEO agency excels in is local SEO. The company has so far helped hundreds of local businesses to rank on the first page of search results. They create and optimize your Google My Business profile so that you get more local customers to your business.
Here the standout features of the packages offered by SEO agency.
- Consistent research and development – the agency is always looking for ways to improve their SEO strategies for better results.
- 24/7 reporting – clients get access to exclusive analysis and 24/7 reporting system.
For more information, visit the offices at 144 Robinson Road #20, Robinson Square, Singapore 068908. You can also call them on +65 6270 2193.
Activa Media is a leading SEO agency in Singapore. Their SEO package covers keyword analysis and research, on-page optimization, content optimization, and link building.
The company has over 900 clients across various industries, with the majority being repeat customers. This is proof of their competence and excellent delivery, as well as their commitment to offer custom SEO packages to meet the unique needs of each user. Also, their response to queries is fast, as it usually takes less than 24 hours.
Being a certified Premier Google Partner, Activa Media receives insights and support from the search engine, which allows them to deliver consistent results using the latest technologies.
If you want to get more information about this agency, visit them at 60 Paya Lebar Road, #12-51/52, Paya Lebar Square, Singapore 409051. Alternatively, you can call them on +65 6836 2078.
Impossible Marketing is a digital marketing agency that assists clients in outranking their competitors using smart SEO strategies. The company improves the visibility of websites on SERPs, which helps businesses to retain and grow their customer base significantly.
Since its inception in 2012, the company has worked with over 1,000 clients. The most notable ones include Royal Caribbean International, VIVO Smart Phone, Nanyang Technological University, and SingTel.
You can reach the company at their offices at 14A Yan Kit Level 2& 3, Singapore 088266. Alternatively, you can call or SMS them on +65 9374 0111.
Night Owl is an SEO agency that works to push the ranking of clients’ websites so that they attain the first three positions on search results. The agency mostly focuses on keyword research, where they choose the most competitive and qualified options to ensure that you get more visibility in organic search.
The Night Owl SEO package includes services such as support consultation, off-site link building, on-page optimization, real-time tracking, and competitive analysis.
You can contact the agency at their offices at Vision Exchange, 2 Venture Drive #15-06, Singapore 608526.
Digital Squad is a multinational SEO agency with a presence in Singapore, Australia, New Zealand, and South Africa. The company uses an eight-step strategy when implementing SEO to ensure that your website achieves the top position on search results.
Here are the steps followed by Digital Squad when implementing SEO.
- Initial audit – this reviews the status of your website and identifies any areas that need improvement.
- Keyword research – the agency uses the search history database from Google to identify keywords that are relevant to your business.
- Competitor discovery – this involves analyzing rival websites to see what strategies are working for them.
- Content alignment – after identifying keywords, the content on your sites is updated to include them.
- On-page optimization – this involves correction of broken links, improvement of site structure, improving loading speeds, and reducing page size, and so on.
- Domain authority – the agency analyzes domain authority to increase performance and website relevance.
- Content strategy – the team provides high-quality content regularly to boost consumer engagement.
- Reporting – you get frequent reports on the progress of your SEO campaign.
You can reach the company at their offices on 68 Circular Road, $02-01 Singapore 049422. If you prefer calling, use +65 3138 8050.
First Page Digital
First Page Digital is a Singaporean SEO agency that provides performance-based SEO packages. They promise to deliver results in 90 days or work for free. The agency has a dedicated team of SEO experts who work to ensure that they provide competitive, comprehensive, and effective services to their clients.
You can get a free audit and quote by sending your website’s URL to First Page Digital. Besides keyword research and on-page optimization, the agency also offers premium content writing and reputation management services.
The head offices are located at 144 Robinson Road, $2-01 Robinson Square, Singapore 068908.
Awebstar Technologies is a digital marketing agency that specializes in SEO and other strategies such as SEM and social media marketing. Their SEO packages focus on four main areas – website audit and analysis, competitor analysis and periodic reporting, on-page and off-page optimization, and improving the UX design.
Some of the notable clients of Awebstar Technologies include DHL, the National University of Singapore, KPMG, HDT Taxi, and Ensemble Music, and so on. These companies operate in different industries, meaning that Awebstar can adapt their services to meet your needs.
You can get in touch with the agency at their offices at 03 Raffles Place, $08-01B Bharat Building, Singapore 048617. You can also reach them by calling +65 6909 9163.
Novatise is a reputable SEO agency that operates in the Singaporean market. They have three main packages – Local SEO, which costs S$300 monthly, content writing, which costs S$300, and SEO services, which costs S$2,000. The SEO services packages covers elements such a keyword analysis, competitor research, UX design, and SEO copywriting.
The company, launched in 2014, has so far worked with multiple clients from various industries. Their clientele comprises of both upcoming and established companies.
You can get in touch by visiting the head offices at 11 Beach Road, #03-02, Crasco Building, Singapore 189675. Alternatively, you can call them on +65 3157 9168.
Questions to Ask Your SEO Agency before Hiring
If your website does not appear on the first page of search results, you are likely to miss out on a significant number of organic visitors.
As seen in the graph below, only 0.78% of users click on results that appear on the second page of search results.
Search engine visibility is useful for increasing brand awareness and getting more traffic. This, in turn, translates to more leads, increased conversions, and better sales for your online business.
Choosing the right SEO agency can be quite a challenge. Here are a few questions to help you in narrowing down to the best choice.
Can I Have a List of Clients?
An SEO agency should provide a list of its clients, along with samples of the projects it has completed. These references are an excellent way of gauging the level of experience a company has, as well as the effectiveness of their work. They also serve as a proof of the competence of the company in question.
How Will You Improve My Search Rank?
It is impossible to rank high on search results without implementing effective SEO strategies. An SEO agency should freely discuss the methods they intend to use to boost your rank on search results. It should also provide an estimate of the time it will take for the effects of SEO to become noticeable.
The proposal made by the agency should include an audit of your website, showing the aspects that are currently hurting your ranking on SERPs. It should also outline the techniques they will use to fix such issues. Make sure that the agency you choose includes off-page optimization and link building as part of their SEO package.
Do You Follow Google’s Best Practices?
The agency you hire must adhere to Google’s best practices. These are regulations that use of underhand tactics such as keyword stuffing, spamming, hidden links, and so on, to rank high on search results. If an agency contradicts these guidelines, you risk losing your rank. Even worse, Google could de-index your website, which means that it will never appear in search results.
Do You Guarantee Position One in Search Results?
There are no guarantees in the SEO industry. If an agency assures you of getting you to the top of SERPs, keep away from it. This should serve as a red flag, as only the search engines can control the position of a website on search results.
Do You Specialize in Local SEO?
If you are targeting the local audience, you need to optimize your website for local search. You need to ask if your preferred agency specializes in local SEO so that your website will appear when nearby people search for keywords that are relevant to your business.
The agency should create and optimize your Google My Business listing, which is the leading online directory of businesses that serve a particular geographical location. Other search engines like Bing and Yahoo also have similar platforms.
How do You Measure the Success of Your SEO Campaigns?
Similar to other marketing techniques, it is essential to measure the progress of your SEO campaign. An SEO agency should be proficient in using Google Analytics and Google Webmaster tools to track the impact of SEO on the rank of your website, link authority, keyword search volume, and other vital metrics.
How Often Will You Report on Your Work?
SEO companies should provide regular updates on any changes they make on your website, along with the results of such adjustments. In most cases, agencies provide a monthly report. If you prefer a different frequency, you can agree with the SEO company.
Here is an overview of the components of a standard SEO report.
- Summary of activities – this is an outline of all strategies implemented to improve your search ranking.
- Search traffic – this shows the number of visitors on your website over a specified period.
- Search ranking – this report shows the position of your website in search results.
- Conversion rate – this shows the number of visitors on your website who are completing actions that move them down the sales funnel. It is the most critical metric in SEO.
What is Your Payment Structure?
Different SEO agencies use different payment structures. As mentioned earlier, it can be performance-based, revenue-based, or a monthly retainer. If you opt for an individual specialist, you might have to pay hourly.
How Can I Get in Touch?
SEO differs from other services in that you do not need to contact your SEO agency regularly. However, if you experience any difficulty, you need a contact through which you can reach the experts.
Make sure that you know the preferred means of communicating with the agency. You should also inform them how they can get in touch with you. Remember to ask for emergency contacts so that you are ready if your site experiences a severe issue.
Do You Offer Other Services?
SEO is integral to any digital marketing strategy. For this reason, the majority of companies that deal with SEO offer it along with other strategies such as email marketing, paid search, and social media marketing, and so on.
When looking for an SEO agency, prioritize the ones that offer a scope of services related to marketing. This saves the time and money that you would have otherwise spent looking for multiple companies.
Why Should I Choose You over Others?
Lastly, you should ask the SEO agency what distinguishes them from other companies offering similar services. Pay close attention to the response given. You should avoid a company that markets itself as the cheapest option, or guarantees to get you to the top of search rankings.
SEO is not cheap. It is an investment that requires time and resources to have a substantial income on your business.
When choosing SEO packages, always keep in mind that it is a long-term investment. You have to wait for a few months before you notice an impact on your business.
Finally, you must always emphasize quality. Using shortcuts and black-hat techniques might generate results, but they will only last for a short period. Even worse, you risk getting penalties or being de-indexed from Google and other search engines.
Get in touch with us for the best seo packages in Singapore. Our team will help you get ahead of the competition in no time.