• Tom Koh EE
• 31/03/2026
• Blog, Social Media
• 0 Comments

I used to think influencer marketing was mostly a numbers game. Find a few creators, pay for a few posts, track the likes, then move on.  But the more campaigns I worked on, the more obvious it became that the brands getting real results weren’t chasing random shoutouts. They were building influencer partnerships that felt credible, consistent, and commercially useful …