• Tom Koh EE
• 30/08/2025
• Blog, Digital Marketing
• 0 Comments

If you’re running data-driven B2B lead generation campaigns in 2025, you’ve likely discovered a harsh reality: traditional search-based lead capture is dying.  AI Overviews now trigger for 13.14% of all searches (up from 6.49% in January 2025, representing a 102% surge), while zero-click searches mean fewer prospects reach your website. The days of relying solely on inbound traffic are over. …