How To Run An Effective Electronic Direct Mail Strategy In 2025

Tom Koh EE
20/08/2025
Blog, Digital Marketing, Email
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Electronic Direct Mail (EDM) remains Singapore’s most cost-effective marketing channel with a return of SGD 42 for every dollar spent. Statistics show that every $1 spent on EDMs gets a $42 return on investment, making it more profitable than Google Ads or influencer marketing. Yet 90% of Singapore businesses still treat email marketing campaigns as an afterthought, missing out on …

Should You Work With A Social Media Marketing Freelancer In Singapore?

Tom Koh EE
20/08/2025
Blog, Digital Marketing, Social Media
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You want results, not promises. A social media marketing freelancer can move fast, cost less, and handle one channel well. But speed and low cost are not the same as scale, resilience, or measurable growth. When a campaign hits a snag, freelancers patch; agencies overhaul. When you want integrated campaigns across platforms, transparent reporting, creative depth and predictable headcount, an …