• Tom Koh EE
• 02/09/2024
• Blog, Business, Digital Marketing
• 0 Comments

Singapore Airlines landed on the second spot on International Brand Equity’s list of The 16 Best Airline Brands in the World (2024). It’s no surprise that its top rivals, Qatar Airways and Emirates, have taken the first and third spots on the list too.  Marketed as a luxury airline brand, let’s take a look at the airline marketing strategy that …