How To Optimise Your App Store for Marketing
We’ve all heard the expression, “There’s probably an app for that.” Since the birth of smartphones, apps have been steadily flooding the market. As we speak, there are over 6.5
We’ve all heard the expression, “There’s probably an app for that.” Since the birth of smartphones, apps have been steadily flooding the market. As we speak, there are over 6.5
If you're looking to launch an online store, it's important to consider search engine optimization (SEO). While there are many benefits to having an online store, becoming visible and engaging
You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer to a searcher’s question. These are featured snippets, and they
Google ads are everywhere. You see them on websites, in apps, and even on TV. And as frustrating as it may be to see an ad for something you just
https://youtu.be/4rNwoCRuTWM You stumble onto a random blog post while conducting a Google search for something. In a short while, you realize you're on the wrong blog—it has nothing to do
The keyword analysis is a fundamental step in the content creation process. It's closely related to keyword research, which we'll discuss in more detail below. Once you have your keywords,
People are changing how they interact with businesses due to the Covid-19 pandemic. While some may still rely on traditional marketing and advertising, others are turning to social media platforms
How Inflation Affects Consumer Spending Inflation is often misunderstood and misrepresented, which has serious policy ramifications. High inflation causes significant economic stress, and it can even lead to economic decline.
I like to think of SEO as building a house. You wouldn’t just randomly start building walls and hope the house comes together. It helps to have a plan, but
Did you know that Google released tools to measure the performance of your website's search engine results page (SERP)? Yes, Google Analytics for SEO offers a wealth of information about
Email marketing growth is commonly measured regarding opens, clicks, and conversions. The idea behind these three metrics is that getting more people to interact with your content is the key
The link building strategy is one of the most fundamental parts of any SEO campaign. You will rarely get far in SEO without understanding this process's importance and complexity. This
You want to get as many readers as possible when running a blog. But just as importantly, you want to keep them engaged. After all, someone visiting your blog regularly
Search engines might be the gatekeepers of the internet era, but there’s a new sheriff in town, and its name is video. As the leading platform for digital video content,
If you're hitting a wall with your email marketing efforts, you're lucky because you've found the answer right here! Learn how to boost your email response rates and build a
SEO is changing fast, and 2023 looks like it will be a major turning point for the industry. Search algorithms are getting smarter (almost human-like), machine learning is becoming more
While the amount of backlinks is important, it's not necessarily the most important factor. Google recognizes this and prioritizes the quality of backlinks over quantity. This strategy makes sense when
With more than 63% of digital marketers adopting search engine optimisation (SEO) as one of their primary tools to generate visibility and leads online, one of the most horrific things
There is a misconception that niche marketing is solely for B2B (business-to-business) companies. Many consumers may believe that only large corporations can benefit from a niche marketing strategy, but this
https://youtu.be/nZ5sQ4AtbDc In today's world, everyone is becoming more mobile. Whether you agree or not, the usage of mobile phones and tablets has increased dramatically in recent years. While most of
Did you know that 46% of all Google searches are for local information? That’s one in every two searches on the planet. Even more impressive, that number is growing exponentially.
SEO is a zero-sum game. For someone to rank #1 on Google, someone else has to drop in rank. But what if a competitor wanted to take you down? Not
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Instagram first popped onto the scene in 2010. At the time, it was nothing more than a photo-sharing app with a few basic filters. Like any other social media app
People constantly ask us, “What is the best blogging frequency for SEO?” We get that question a lot because people want to know what constitutes “a lot” of content for
Among the most significant changes in the digital world is the growing acceptance of voice search technology by internet and gadget users. The simplicity with which voice search may be conducted
Since its inception, Google has been the centerpiece of any search engine company's strategy, promising to connect users with the information they need when they need it. From its humble
Of the 7.9 billion people on earth, over 5 billion use the internet daily. That’s a whopping 65% of the world’s population. In 1995, only 1% of the population could
Social media is more important to businesses today than ever before. Businesses see the value of social media, as evidenced by the many tools available to help users build and
7 Emerging Skills Every SEO Must Master in 2023 One thing almost all SEOs can agree on is that SEO is undergoing a serious transformation. As technology evolves, so do
One of the most important – and yet most underutilized – metrics for any show is live viewers. The higher the ratings, the more advertisers will pay for ad space
Do you have a blog, or are you just getting started? You might be wondering how to get the most out of your blog. What comes to mind is writing
https://youtu.be/7jmYrwAI33Q Content development refers to creating or improving material that conveys information to a particular audience. In addition to textual material like articles, blog posts, and social media updates, this
Think of your landing page as a salesperson. Its job is to convert browsers into buyers. And just like any other salesperson, it needs to be armed with the information
How well do you understand Shopify SEO? Like most people, you probably think it’s all about optimizing your website for Google. And while that’s undoubtedly a big part of it,
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What’s it like to sell your products on Flipkart -- one of India’s largest fashion and lifestyle e-commerce platforms? For starters, it’s pretty competitive. There are already a ton of
When you have a lot of experience in a specific area, it's easy to fall into the trap of over-optimization. After all, if you've been doing something since the beginning,
Ever wonder why some websites appear in the search results while others don't? It's because of ranking. When someone searches for a term on Google, the search engine checks various
After keyword research, you’re armed with a list of potential keywords to target. Let’s say one of the keywords is “Vanilla Ice Cake.” The question running through your head is,
Are you looking for a more private or a search experience that is free of advertisements? In this piece, we'll go through 20 search engines that you may use in
Google's search engine results page (SERP) is one of the most important things every online marketer needs to know. The search engine results page lists search results that Google's search
Here goes the most comprehensive guide to local eCommerce SEO you’ll ever come across. The covid-19 pandemic did not spare the retail sector. The industry took a big hit, with
Transition words are a part of speech that help your writing move along, smoothly gliding from one topic to the next. While you don’t want to overuse them, a few
Many website designers and developers dream of creating a one-stop-shop for all of their users' needs. With one click a user can be taken from a simple product search to
Anyone with a hand can write. But it takes a special blend of wit, charm, and good old-fashioned hard work to write a copy that sells. And that’s what we’re
An invisible website is a wasted opportunity. If you haven’t done anything to optimize it for search engines, it might as well not exist. Or, at the very least, it’s like
As with learning any new skill, you need some practical experience to get your creative wheels turning. Digital marketing is no different. Once you’ve completed some theoretical study on the
Having a blog is great, but it takes a lot of time to grow and support yourself and your family with your blogging activity. If you're looking for a way
What Is SEO For Local Businesses? Every successful brand begins with a few baby steps. They all began out as small businesses, but now Jordan, Microsoft, and Apple have become
When the Covid-19 pandemic struck and started claiming jobs, layoffs and hiring freezes became the norm. People began scrambling for alternate sources of income. Some took on freelance work; others
Google Search is one of the most popular Google products, and it could be used to explore the vast amount of content the company holds on its servers. One could
Before removing an old page from your website, do you ever stop to think about the potential effect it might have on your SEO? If not, you probably should. While
Passive adverts lost their effectiveness a long time ago. In their place comes the new kid on the block -- interactive ads. Interactive ads grab a lot of attention and
I think we can all agree that Google SEO is pretty cool! A lot of people get to enjoy high rankings on Google and other search engines for free. This
Marketing is all about communication. To communicate with consumers, brand managers use several types of media. The most common types of media used for marketing strategies are: Direct mail Television
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant (PSG) offers funding support for
Your website is only as strong as the backlinks you have. We’re not talking numbers here but quality. If you have a bunch of low-quality, spammy or toxic backlinks, your
You've probably heard of social media, and how important it is to businesses and marketers. Chances are, you use one or more of the platforms regularly to keep in touch
Search Engine Marketing (SEM) is a fast-paced industry, which means mistakes are bound to happen. SEM pros make them all the time, and we're here to help you avoid making
Do you genuinely care about your customers? Do you go above and beyond to make sure they have a positive experience with your brand? Most companies do. It turns out:
Google Ads and Facebook Ads are the two reigning champions of PPC Ads. No other platform comes even close. Despite having different advertising models, the two have long held an
How much do you trust the information on the internet? Not so much, I guess. Since the internet made it so easy for people to publish information, it seems like
Search engine ranking pages and algorithms evolve fast. As a marketer, you need to step up to your web pages' pace and make sure their performance is optimal. Honestly, nobody
The modern marketing arena is over-saturated. And building a remarkable brand reputation is even more difficult. Even if you've introduced a terrific product or service, you won't sell if you've
Creating a Green WebSphere The necessity for a Greener WebSphere: For most of recent history, we thought that internet usage and online programs, website, video viewing did no harm to
What is PPC Remarketing? https://youtu.be/4lE9WKMhxVY For a majority of brands in Singapore, attracting and retaining customers is a tough ordeal. This is despite having a large online marketing budget. If
Affiliate software is designed to run your entire affiliate program – from top to bottom. So you can only imagine how much the affiliate marketing program you’re about to run
Any marketing strategy that relies on your search engine visibility falls in the Search Engine Marketing (SEM) bracket. And there's no denying that this is one of the most effective
Ever wondered why PPC advertising in Singapore is so extravagant, it hurts? Well, we'll try to break it down for you. Seriously, ever been given a PPC advertisement quote that
If you are a digital marketer in Singapore, having smart online strategies is vital to the success of your business. The internet has radically transformed the global digital marketing industry.
In the modern business ecosystem, you cannot rely on logos alone to create product and service awareness. You have to grow it into a brand and this is where you
Are you planning to do intensive digital marketing in Singapore and considering incorporating search engine marketing (SEM) into your strategy? We have good news for you; SEM is one of
It’s a common phenomenon among business owners and marketers alike -- they get enthused by the idea of running a PPC ad campaign. So they rush to give it try.
It’s possible to optimize your Google Ads (formerly known as Google Adwords) for offline conversions, where the bulk of your sales are happening in your Singapore brick-and-motor store or shop. Confirming
Apart from Google ads containing texts only, Google also provides for banners as a form of advertisements and promotions. Whenever you opt for banners if you have an advertising campaign
Keyword Research is still as important as ever with disregard of the niche you are in. Whether for advertising or SEO purposes, Keyword Research provides the ultimate insight on how
When creating content for your website in Singapore or elsewhere, you should use Schema markup to enable search engines return informative results whenever users undertake a search. Google’s continuous algorithm
As technology advances, so do the bad actors. Their mode of operation changes almost in step with new technology. Cyber-attacks keep evolving and increasing at alarmingly high rates. Businesses are
It takes a great idea to come up with a new product, and the majority of online marketing does not get lucky in coming up with new products. However, if
SEO isn’t science. You simply can’t be sure of the results a certain actionable plan will yield, considering a significant amount of what happens within the SEO sphere is mostly
Over the last decade, digital advertising has skyrocketed. In fact, many of the biggest brands have shifted large amounts of their marketing budgets to online ads. But why have the
Getting a website to people is hard especially in the overcrowded Singapore web. Pay-per-click ensures you get an instant exposure that leads to website traffic and higher sales. PPC advertising
Small business everywhere are using PPC advertising in Singapore because its cheaper than traditional media, easy to develop, manage, budget, control costs and optimise for profitability. How did Google come
The corporate lifestyle can be quite stressful. The numerous deadlines to beat, dealing with customers and constant conflict can take a toll on anyone. This is the main reason why
Online marketing isn’t a zero-sum activity. But with certain marketing endeavours, you lose when your competitors gain. Try to think of all the big things that occupy a marketer’s mind
The internet is dominated by Yoast optimized mobile devices. Mobile devices have transformed how internet users across the globe access their products, Google Ads and services. For instance, in Singapore,
Google Ads, previously known as Google AdWords, is an online advertising/marketing platform developed by Google, where businesses can display and deliver promotional marketing adverts, product listings, among others to potential
When you start an accounting firm, there is so much you need to do in order to keep the business going. There has to be a steady flow of clients.
It’s no hard sell to convince small business owners of the benefits of SMEs Google AdWords. The flexibility, the high Return on Investment, the transparent results, and the ability to
The digital space is the go-to place for all products and services. It has become a perfect marketplace for the digitized generation. Several factors have enhanced the use of the
Selling office and commercial property can be a daunting task. Some of the factors that determine how your property performs in the market includes its features and pricing. If you
The emergence of the internet more than two decades ago revolutionised the way human beings conduct their activities. Many traditional jobs are disappearing because computers can perform the same tasks
Singapore digital marketing industry is booming thanks to the advancement in technology and increased internet access and widespread use of smart mobile devices. More than 80% of Singaporeans have access
What Is Ad Blindness? Ad blindness or banner blindness is the act of intentionally or intentionally ignoring banner ads on a website. A banner ad is a graphical box of
So, you finally started your car repair business. As the days go by, you realize that the business is actually tougher than you imagined. When you are just starting out,
Starting your own business is exciting but also has its own hurdles. A contracting business is one of the most lucrative. This doesn’t mean that after you have set up
When you have a business, maintaining a cash flow is important as it enables you expand. If cash flow isn’t consistent, there are chances your business could collapse. This is
Starting a new business is an exciting experience. The first few months/years is usually tough and many people quit. With the number of entrepreneurs going up, we can only conclude
Your online marketing campaign is beyond impressive this far. Visitors are flocking to your website in droves, and you seem to be getting lots of positive reviews about your brand
Selling insurance policies is different from most businesses. What you are selling is not a product/service like a books, toys, cars or a restaurant. It’s a kin to selling an
Beauty salons are literally everywhere in Singapore, and there are many more popping up all over our island even as you read this. Starting a business is challenging enough but
SEO is to eCommerce what Yellowpages was to businesses in the pre-digital age: a necessary evil. Without SEO, your store will be lost in the vast sea of millions of
Storytelling isn’t just for kids. Even the most successful fortune 500 companies have exciting stories to tell. And yes, stories win hearts, minds, and, most importantly, customer wallets – but
Do you have a blog, or are you just getting started? You might be wondering how to get the most out of your blog. What comes to mind is writing
Social media listening is changing the way that the entertainment industry thinks about marketing and promotion. By tracking and analyzing social media conversations, brands can gain valuable insights into what
Best and Worst Social Media Platforms for Growing a Business Social media has become an integral part of our lives, with people spending an average of 2 hours and 24
Not too long ago, marketing was considered a relatively straightforward process. You'd create ads, run them in local newspapers and on television, and wait for the magic to happen. While
Recent advancements in the Google search algorithm suggest that the search engine has gotten better at understanding JavaScript content. But the question of whether it can properly crawl and render
Ever wonder why some websites appear in the search results while others don't? It's because of ranking. When someone searches for a term on Google, the search engine checks various
FinTech, or financial technology, is a hot topic in the business and financial world. And with a good reason: it’s a rapidly growing industry with so much potential. But we
Content marketing is a tool that businesses use to educate customers and prospects by attracting their attention and motivating them to behave in ways that result in leads, sales, or
In recent years, influencer marketing has emerged as one of the most effective forms of digital marketing. It is a type of marketing that involves leveraging the influence of individuals
Apps are the new face of the internet. They are the new way people communicate, access entertainment, get information, and fulfil basic needs such as banking, shopping, paying bills, ordering
If you're looking for fame on TikTok, you've come to the right place. With over 500 million monthly active users, TikTok is one of the biggest and most popular social
There is a lot of misconception about digital marketing. Many people believe that all you need to do is install some software, build a blog, and you're good to go.
https://youtu.be/DhOrRQmQ-Z8 The digital landscape is continuously evolving, attention is divided among countless apps and platforms, and app promotion has become more challenging. As an app developer or marketer, it's crucial
Importance of Quality Link Building The term ‘link building' can be somewhat confusing when applied to Search Engine Optimization (SEO). Even the most sophisticated SEO professionals can become overwhelmed by
Blogs and websites are more than just marketing platforms. They can be used to engage with customers, gain support, and even make sales. However, not all blogs and websites are
https://youtu.be/T2M9hSswlIs YouTube has emerged as a powerful platform to help entrepreneurs showcase and sell their business ideas. With its massive user base and wide reach, YouTube offers a unique
The marketing department has been considered the 'quieter' part of the business for years. Managers would come to work each morning, get instructions, and leave. The marketing department would then
The subject of this article is how to deal with unsubscribe rates, that is, the percentage of people who cancel their subscriptions after signing up for one. Some studies show
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
Think of social media and PR as a dynamic duo that feeds into each other. While social media relies on the PR industry for newsworthy content and crisis communications, PR
If you're an influencer or you work with influencers, you have undoubtedly heard the dreaded words "brand loyalty." Well, it's not entirely new. Back at the turn of the century,
https://youtu.be/A4mHi6KraL0 In the current digital era, social media has become essential for businesses to establish an online presence and engage with their target audience. One platform that has gained tremendous
https://youtu.be/QVWDeIfYOK4 In today's digital age, social media platforms have become powerful tools for businesses to promote their products and services. While many businesses are familiar with platforms like Facebook and
Stories are one of Instagram's unique updates, which has turned the popular platform into a full-fledged multimedia story-telling app. A story is a series of image and video posts that
Social media has revolutionized the way we connect with one another, and it has also transformed the way we consume and engage with media. It's no surprise that social media
As a beginner, it is quite likely that you'll either find it quite difficult or even impossible to get your work seen by the right people. It is, therefore, essential
When Instagram first popped onto the scene, many marketers dismissed it as a fad that would quickly fade into oblivion. But now, Instagram has firmly established itself as one of
SEO and social media don’t operate in silos. Both are vital pieces of an effective digital marketing strategy. And when used together, they can have a significant impact on your
The video-sharing platform TikTok, with over 500 million monthly active users, has become one of the biggest and most influential media platforms globally. Since its launch in early 2018, TikTok
Online businesses go wild with Content. Reason? Content is what sells products and services, defines a brand, engages an audience, and even gets them delighted enough to come back and
What’s Social Media Marketing? In the simplest of terms, social media marketing is the process of using social media platforms to market your products or services. But it’s not as
What Is Influencer Marketing? In today's digital world, influencer marketing is an essential part of any brand's growth strategy. While the name may sound like it's a modern invention, influencer
TikTok vs Reel: A Quick Comparison https://www.youtube.com/watch?v=mt_LOoGgf0g Is one of your New Year's resolutions for the upcoming year to try a new platform or app to see what it's all
https://youtu.be/jLrQut-XxLw In the digital era, social media platforms have revolutionised how businesses interact with customers. Among the various platforms available, Facebook has emerged as a dominant force in marketing and
https://youtu.be/tf1JSf1-DqI Millions of people worldwide now rely heavily on social media as a source of knowledge. Verifying the accuracy of information shared on social media platforms has gotten more
New consumers and product exposure may be gained through Instagram, which has more than one million daily active users. Instagram advertisements and influencer outreach are powerful, but without the correct
Influencers are the new celebrities. In the age of social media, anyone with a large following can be considered an influencer. And just like traditional celebrities, these social media stars
Instagram is one of the most popular social media platforms globally and continues to grow. The platform allows users to share photos and videos with their followers while engaging with
If you’re in sales, you know that video content is one of the most powerful tools in your arsenal. Text-based content is great. But it can’t hold a candle to
It's a common question: How do I get search traffic from organic searches? The answer is long-tail keywords. https://youtu.be/w5oLPEuyI4E What are long-tail keywords? Put yourself in the position of a
Most people have a smartphone, laptop, and/or desktop computer connected to the Internet, social media, and email. As a result, consumers have immediate access to a wide range of content
https://youtu.be/EesHeeQCrDI In today's digital landscape, app marketing plays a crucial role in driving the success of your mobile application. However, many app developers and marketers often need larger budgets. The
Search engines might be the gatekeepers of the internet era, but there’s a new sheriff in town, and its name is video. As the leading platform for digital video content,
The podcast industry market size is estimated to be worth $23.56 billion in 2023. The number of podcast listeners has also grown exponentially, reaching over 464.7 million, and if the
Meta reported that over 2.88 billion people use one of their products (Facebook, WhatsApp, Instagram, or Messenger) daily. Let’s forget about the other three and focus on Facebook alone. https://www.youtube.com/watch?v=Bam_rXmoOs4
Do you want to know what the most effective way to get traffic to your blog is? The answer is simple and straightforward: establish yourself as an expert in your
With big brands dominating Google, how do you [a small eCommerce brand] hold your own in the SERP? As we’re all aware, backlinks are among the confirmed ranking signals in
Social media is more important to businesses today than ever before. Businesses see the value of social media, as evidenced by the many tools available to help users build and
Instagram is one of the most popular social media platforms globally and continues to grow. The platform allows users to share photos and videos with their followers while engaging with
Stories are one of Instagram's unique updates, which has turned the popular platform into a full-fledged multimedia story-telling app. A story is a series of image and video posts that
If you’re in sales, you know that video content is one of the most powerful tools in your arsenal. Text-based content is great. But it can’t hold a candle to
You have a big dream. You want to grow your business and be able to provide for your family. You might even want to travel the world and see its
Shopping tourism is a relatively new phenomenon that has emerged in recent years, and it refers to the growing trend of consumers travelling to different destinations specifically for the purpose
Revenue management is the practice of controlling the price you pay for goods and services so that you can manage your financial resources effectively. Essentially, it means using pricing to
The video-sharing platform TikTok, with over 500 million monthly active users, has become one of the biggest and most influential media platforms globally. Since its launch in early 2018, TikTok
Is it your goal to learn the art of crafting a memorable slogan for your company? Learn more by reading on! Do you remember being asked to give a one-minute
Empathy is an essential quality in any negotiation. It allows you to understand the other party's perspective, build trust and find common ground. However, empathy can be challenging to maintain
You've probably heard the saying, "A picture's worth a thousand words," and you know what? It's true. A good graphic design can help you make your point quickly and effectively
Creating memorable brand personas is more than just the text on a business card or website. To create a memorable brand persona, you need to consider all the different facets
Post-pandemic, more and more businesses are re-evaluating their marketing and communication strategy. Traditionally dominant platforms like Facebook and Twitter remain hugely relevant and attractive to consumers, but businesses are increasingly
It's a common question: How do I get search traffic from organic searches? The answer is long-tail keywords. https://youtu.be/w5oLPEuyI4E What are long-tail keywords? Put yourself in the position of a
Content locking prevents users from changing the content of a page or app without the creator's permission. It is usually used to secure the intellectual property against theft or accidental/unexpected
Google has always been a coveted spot for e-commerce websites to appear. Since its inception, the top spot on Google has been synonymous with a successful e-commerce site. In today's
In case you're wondering, the abbreviation B2B stands for “Business-to-Business.” You're in a B2B sales scenario when selling to other businesses. For marketing leaders, sales managers, and marketing executives trying
Singapore is often considered to be the utopia of business. It is a well-known fact that the city-state is an important center of commerce in Southeast Asia, and this is
Many businesses have recognized the importance of mobile web versions and have shifted their web design focus to mobile. This has led to a huge rise in the popularity of
For any business, having a presence on social media is essential. However, many businesses don't know how to use social media for marketing effectively or how to engage with their
If you're looking to step up your SEO game, then you've probably heard of keyword research. It's one of the pillars of any digital marketing campaign and for good reason-keyword
Top 15 Digital Marketing Vendors in Singapore Statista ranks Singapore fourth as the most digitally competitive country in the world, after the US, Denmark, and Sweden. Remember that Singapore has
So you've decided to become an entrepreneur and launch an online business. Congrats! Now it's time to dive in and figure out what you'll need to make it happen. One
TV killed radio Video killed music. The internet killed newspapers and magazines. And now, we just might be witnessing the death of OOH advertising – or is it? With the
There are many reasons why you might want to consider opening your own business. Maybe you want to do something different with your life, or you have a dream of
Blogs and websites are more than just marketing platforms. They can be used to engage with customers, gain support, and even make sales. However, not all blogs and websites are
In 2023, the global mobile app market is expected to reach $935 billion. That’s a massive jump from the $581 billion in 2019. So, if you’re thinking about building a
If you want to grow your e-commerce business, you've probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can help you gain more traction
A domain name is a text-based label that provides a web address where you can find content hosted on a website or online service. A domain name is usually built
In 2022, the world of entertainment and social media will continue to be synonymous. YouTube will create content for digital audiences and integrate social media functions into live events. Like
Having a virtual event platform (VEP) in your company's arsenal will be extremely beneficial in today's ever-changing world of digital marketing. A VEP is a software utility that assists companies
The business world is broad and complicated, and there are a seemingly endless number of opportunities for entrepreneurs to launch and manage their own companies. However, trying to identify which
If you're looking for how long it takes to rank on Google, then this article can help! We'll cover all the basics concerning SEO to help you get your feet
One of the most fascinating places to work today is Singapore. The nation takes pleasure in being one of the most creative nations in the world, with excellent living conditions
Put yourself in the shoes of a marketer and think about how you can best utilize social media for marketing. Obviously, you want to measure the success of your strategy
Social commerce and shopper posts have been around for a while, but 2019 will be the year they truly emerge and revolutionize retail. Why? Product variety. In the past, a
Even while its benefits and strength cannot be denied, digital marketing has taken the world by storm, and while its benefits and power are indisputable, many businesses appear to have
The year 2023 was marked by significant events in the world of digital marketing; because of the Covid-19 pandemic, the world went digital. Almost all industries transitioned from retail to
In the fast-paced world of retail, businesses need to find innovative ways to stand out from their competitors. One effective way to achieve this is through the use of retail
Most people have a smartphone, laptop, and/or desktop computer connected to the Internet, social media, and email. As a result, consumers have immediate access to a wide range of content
People constantly ask us, “What is the best blogging frequency for SEO?” We get that question a lot because people want to know what constitutes “a lot” of content for
The marketing department has been considered the 'quieter' part of the business for years. Managers would come to work each morning, get instructions, and leave. The marketing department would then
You've built a beautiful online store. You've curated a breathtaking array of products, from clothing to accessories and home decor. Now it's time to engage with your audience. Like any
Ever wonder why some websites appear in the search results while others don't? It's because of ranking. When someone searches for a term on Google, the search engine checks various
You've decided to enter the world of content marketing and are looking into the roles and responsibilities of different team members. You might be a one-man show, or maybe you've
Marketing and business jargon has become an integral part of our professional language. However, not all expressions are created equal. Some have been overused to the point of exhaustion, while
When you have a lot of experience in a specific area, it's easy to fall into the trap of over-optimization. After all, if you've been doing something since the beginning,
Since its inception, Google has been the centerpiece of any search engine company's strategy, promising to connect users with the information they need when they need it. From its humble
What Is Search Intent? Search Intent is the overarching goal or purpose of your organic search engine optimization (SOE) strategy. What is your end goal concerning attracting organic traffic to
Artificial Intelligence (AI) has transformed digital marketing in Singapore and across Asia, enabling companies to deliver more personalized and targeted campaigns, optimize their marketing budgets, and gain insights into customer
As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you present your products can influence your customers' buying behaviour, affecting
Do you want to know what the most effective way to get traffic to your blog is? The answer is simple and straightforward: establish yourself as an expert in your
You've decided to enter the world of content marketing and are looking into the roles and responsibilities of different team members. You might be a one-man show, or maybe you've
Almost all of the successful businesses you know today have gone through a rebranding process at least once. Whether they did it because their original branding strategy didn’t work anymore
You might not know where to start if you're new to SEO. With so much information out there, how does one website really dominate its niche? How can one business
Here’s what inbound marketing isn’t: a new fad or a rehashed way of doing things. Inbound marketing is a methodology that attracts strangers and converts them into customers and promoters
The success of a business, brand, or product depends on many factors. One of the most crucial factors is how effectively the brand represents itself to potential customers. A brand's
Aside from the general style of your e-commerce website, high-quality photos will have a significant impact on whether or not consumers choose to purchase with you. Having superior product photos
It was only a matter of time before digital marketing became as ‘traditional' as mail and phone calls. The world is a digital place and consumers have more accessible digital channels
Is it your goal to learn the art of crafting a memorable slogan for your company? Learn more by reading on! Do you remember being asked to give a one-minute
When you register a brand new domain name, there is usually no direct confirmation that the person behind the registration is actually the domain name's rightful owner. Even after you
Why are Nike, Apple, and Google worth billions of dollars? Part of the reason is that they have built strong “brands.” People trust these companies, feel good about using their
Social media is more important to businesses today than ever before. Businesses see the value of social media, as evidenced by the many tools available to help users build and
Selling is all about cranking out numbers and hitting targets, right? Wrong. To succeed in sales, you need to focus on quality over quantity. You need to build relationships with
PHP is not short on frameworks. Options abound. From a lightweight option like Slim to a full-fledged enterprise solution like Symfony, there’s always a PHP framework that snugly fits your
Buyers are to your business what oxygen is to your body. Without them, your business will eventually die. But unlike oxygen, you can’t just sit back and expect buyers to come
The internet has come a long way -- from a web of interconnected computers that were once the sole domain of academics and government agencies to a vast network that
As a beginner, it is quite likely that you'll either find it quite difficult or even impossible to get your work seen by the right people. It is, therefore, essential
The marketing department has been considered the 'quieter' part of the business for years. Managers would come to work each morning, get instructions, and leave. The marketing department would then
What Is The Purpose Of A Logo? https://www.youtube.com/watch?v=2bviQAgMZ7E A logo is a symbol or emblem that companies, brands, and organizations use to represent themselves. Designing a logo is a fun
If you want to grow your e-commerce business, you've probably thought about SEO (search engine optimization) already. After all, a successful e-commerce SEO strategy can help you gain more traction
There is a misconception that niche marketing is solely for B2B (business-to-business) companies. Many consumers may believe that only large corporations can benefit from a niche marketing strategy, but this
Just like any other trending topic, social media has become a buzzword and a tool that marketers, brands, and executives are using to gain attention and reach the desired audience.
What will your customers think of your brand when they hear, see, smell, or taste it? How do you intend to impact your customers' lives while simultaneously building your business?
Shopping for clothes online can be tricky. It's difficult to know how something will look and fit without trying it on. This is where virtual fitting rooms come in. Virtual
If the past year has shown us anything, it’s that the world of public relations (PR) is constantly changing and evolving. And with change comes opportunity. It all started in
A brand's identity is only as strong as its weakest link. This adage applies to brands just as much as it does to people. And just like people, some brands
The 4th Industrial Revolution is here. It’s called Marketing 4.0, and it promises to transform the way you sell online. In this post, we will discuss how marketing automation can
Planning is one of the essential parts of any business. It doesn't matter if you are a small or large business, professional services firm, or even a government agency; no
The media and content industry is constantly evolving, and while the changes might not always be for the better, it's essential to keep up with the latest innovations if you
Creating memorable brand personas is more than just the text on a business card or website. To create a memorable brand persona, you need to consider all the different facets
Not too long ago, marketing was considered a relatively straightforward process. You'd create ads, run them in local newspapers and on television, and wait for the magic to happen. While
When utilized effectively, social media has the potential to help drive more traffic to your website, raise consumers' knowledge of your brand, and bring in mountains of revenue. When not
Why Do I Need a Social Media Calendar? Let's face facts, we are all busy people. We have lives outside of our social media accounts, and keeping up with all
As you would probably know, building a website is no easy task. It requires lots of hard work and endless hours of dedication before you potentially get to see the
Are you looking to use videos to sell your products or services? If so, you’re in luck! This guide will walk you through everything you need to know about creating
While the role of digital marketing in generating sales has not disappeared, it has been heavily influenced by the pandemic. Campaigns that would have typically been run in March and
Stories stimulate brain activity and activate our imagination. When we read a story, hear plot points, or even have a conversation about something that happened to someone else, our neurons
You’ve probably seen the boxes that pop up at the top of the SERP featuring a summary of an answer to a searcher’s question. These are featured snippets, and they
Small businesses often have fewer resources than larger ones, making creating and maintaining brand loyalty among customers more difficult. This is because marketing spending is usually limited by budget, and
Link building is like a sport. And just like any sport, certain players will always come out on top. I’m talking about the all-star athletes that make things look easy.
Content locking prevents users from changing the content of a page or app without the creator's permission. It is usually used to secure the intellectual property against theft or accidental/unexpected
Inbound vs. outbound -- the long-lasting debate in marketing. Which method is more effective in driving leads and sales? The answer, unfortunately, is that there is no blanket answer. Inbound
How do you kickstart your technology journey with limited resources? The Productivity Solution Grant (PSG) is a great place to start. The Productivity Solution Grant (PSG) offers funding support for
As a retailer, you know the importance of creating an appealing and organised display of your merchandise. The way you present your products can influence your customers' buying behaviour, affecting
If you think designing a logo is easy, you’re probably not a designer. Even for the most seasoned designers I know, creating a practical logo still poses a tough creative
What Is Influencer Marketing? In today's digital world, influencer marketing is an essential part of any brand's growth strategy. While the name may sound like it's a modern invention, influencer
Are your Instagram ads not performing as well as you’d like? Don’t worry. You’re not alone. The average Instagram ad click-through rate is just 0.22%. That means, that for every
When you have a lot of experience in a specific area, it's easy to fall into the trap of over-optimization. After all, if you've been doing something since the beginning,
You've probably heard the saying, "A picture's worth a thousand words," and you know what? It's true. A good graphic design can help you make your point quickly and effectively
In the last few years, we have seen a major shift in how content is created and consumed. Content marketing platforms (CMPs) allow customers to discover content relevant to their
You may be familiar with the term ‘software product', but do you really know what it means? Have you ever thought about the different types of products that you can
https://youtu.be/SZ2VpZy0i7E The Fundamentals of Cloud-Based Enterprise Resource Planning (ERP) Businesses can manage their operations more effectively with the help of cloud-based Enterprise Resource Planning (ERP) solutions. Companies can use
One of the world's most advanced and contemporary cities is Singapore. With a little more than 5 million residents, it is home to global enterprises, cutting-edge tech start-ups, and hopping
The recent rise of remote working, online marketplaces, and social media has changed how we interact with customers. More often than not, these platforms are where the majority of our
The web is a global marketplace full of opportunities. Whether you're looking to sell your products online or to be noticed by potential customers, the web can help. Just make
https://youtu.be/oKixNpz6jNo Particularly in terms of throughput, consistency, and resilience, modern applications frequently place high demands on their data analysis pipeline. A data analysis pipeline is typically a collection of scripts
According to a study by GrandView Research Inc, the global healthcare application market size is expected to reach USD 1.5 trillion by 2030, expanding at a CAGR of 27.7%. W
If you're reading this, I assume you're either a small business owner who's looking to expand your reach, or an IT professional who manages a small team supporting multiple businesses.
The term ‘IoT' was first used in 2006, but it was only in the past couple of years that we started to see the real benefits of this connected world.
You've been waiting for this day all year, and now that it's finally here, you're determined to make the most of it. After hours spent crafting your business plan and
The information technology industry is evolving at a fast pace. Innovations are coming in every direction, and businesses must keep up. One of the newest industries that is taking the
There is no question that technology plays a crucial role in our lives today. Everything from banking to e-commerce to government depends on the internet in one way or another.
https://youtu.be/G-CJR10UqTE Modern firms need Business Process Management (BPM) in order to maintain efficiency and remain competitive. BPM software can assist businesses in automating and streamlining their procedures, hence decreasing errors
It’s been a little while since the last Node.js release, but the wait was worth it. Node.js 19 comes with some fascinating features that are sure to make your life
Artificial Intelligence (AI) has transformed digital marketing in Singapore and across Asia, enabling companies to deliver more personalized and targeted campaigns, optimize their marketing budgets, and gain insights into customer
https://youtu.be/Hraa6CHSB90 Social media has become an integral part of our daily lives. People from all walks of life use social media platforms to connect, share, and explore. With the rise
Artificial Intelligence (AI) is transforming digital marketing in Singapore and across the globe. AI has enabled marketers to improve customer engagement, create personalized experiences, and optimize marketing campaigns. As a
Why do many brands use live video streaming for marketing their products and services? In the past, marketers have largely used television commercials to communicate their message. However, with nearly
Are you looking to get into the food delivery or transportation industry with an app like Zomato, Swiggy, or Uber Eats? Well, it’s no walk in the park, and your
Why Should You Secure Your Data On Your Computer https://www.youtube.com/watch?v=-ni_PWxrsNo Data is a four-letter word that most businesses will not want to hear. It stands for Dollar, Dollar, Dollar, and
If you're reading this, I assume you're either an industrial IoT enthusiast or an investor in the industry. Either way, you're probably looking for the latest news and updates about
In the past year, the world of data visualization has experienced an explosion in popularity. With the rise of TikTok – and the subsequent data dump that came with it
Mobile money transfers or mobile payment apps aim to make sending money to friends and family as easy and quick as possible. Many apps are available for Android and iPhone,
https://youtu.be/aB16TtWHv9Q The new AI-related paradigm will have an impact on businesses and customers in general, but marketers and advertising will be particularly badly hit. The world is evolving owing to
While VR may have existed before, it was primarily used as a commercial product by large corporations. Facebook's Oculus Go is an example of a VR device used for business
https://youtu.be/hPXzbxB6Tjc Keeping your company compliant with the numerous laws and norms that regulate financial services is crucial as the world becomes more digital. Many firms disregard the significance of upholding
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The 10 Best Productivity App Developers In 2023 Mobile devices have changed the way we work. We increasingly rely on our phones to complete our daily work. Productivity is at
https://youtu.be/1N0EFiBBLZI In the last two years, there has been a rise in the number of creators using social media to promote their work, get recognition, and ultimately subsidise themselves through
What is the finest CMS (Content Management System) to use specifically when developing a website or to power the digital platform for your company? There are several options, but Drupal
Achieving a big goal can be intimidating, but not with a roadmap. A roadmap gives you direction, allowing you to break down your goal into smaller, achievable steps. It’s the
It was only a matter of time before digital marketing became as ‘traditional' as mail and phone calls. The world is a digital place and consumers have more accessible digital channels
https://youtu.be/aXqQCDF6rDU Bugs are among the most unpleasant aspects of the software development process, whether you've worked on a little side project or a large corporate enterprise. Defects can develop from
You have a big dream. You want to grow your business and be able to provide for your family. You might even want to travel the world and see its
Businesses rely on data analytics more than ever today to guide their business decisions. Chances are, whether you run a Fortune 500 company or a small local firm, you use
https://youtu.be/k09ip9Z6TCk It's obvious that there is a resurgence of interest in QR codes. This interest is being expressed in a variety of ways, including business initiatives, product debuts, and viral
The year 2023 was marked by significant events in the world of digital marketing; because of the Covid-19 pandemic, the world went digital. Almost all industries transitioned from retail to
https://youtu.be/Sqq-LGgyGZ4 We are always online in this day and age of technology, which makes personal data more exposed than ever. Digital identity theft has developed into a severe and pervasive