LinkedIn has evolved far beyond a platform for job hunting. It has become a powerful tool for thought leadership, personal branding, professional networking, and business growth. For professionals and businesses in Singapore, having a strong LinkedIn presence can open doors to valuable partnerships, speaking opportunities, client leads, and industry recognition.
But who’s doing it best? Across industries—from finance and government to media, tech, and wellness—certain individuals stand out for how they consistently engage, educate, and inspire their audiences. These LinkedIn powerhouses are more than just content creators; they are influential voices shaping conversations in Singapore’s business landscape and beyond.
With over a million professionals in Singapore actively using the platform, LinkedIn has become a key tool for networking, hiring, and B2B marketing. But in a sea of similar profiles, standing out requires more than a polished photo and a few career highlights.
In this article, we’ll explore the 10 of the best LinkedIn profiles in Singapore that you should be following in 2025.
Key Takeaways
- A standout LinkedIn profile in Singapore typically combines a clear professional headline, a well-written summary that highlights achievements and goals, and a strong portfolio of content. Professionals who distinguish themselves often use rich media, such as videos or PDFs of talks, reports, or projects. Moreover, they consistently engage with their audience through insightful posts, meaningful comments, and by participating in industry-related discussions. These elements not only showcase their expertise but also build credibility among peers and employers.
- Top LinkedIn influencers in Singapore often play an important role in shaping discussions around innovation, policy, and business transformation. Their content can influence hiring trends, promote thought leadership, and highlight emerging challenges or opportunities within various sectors such as fintech, healthtech, education, or sustainability. Many of them also collaborate with educational institutions, government agencies, and startups, thereby contributing directly to talent development and economic growth in the country.
- While many top LinkedIn profiles in Singapore are held by company leaders and entrepreneurs, the list is not limited to them. Industry experts, HR professionals, digital marketers, career coaches, and even public servants are also among the most followed and engaged-with professionals. The key factor is not their job title, but the value they provide through their content and the impact of their professional voice within the LinkedIn community.
- Local businesses can benefit immensely by collaborating with or learning from Singapore’s top LinkedIn profiles. These professionals often serve as brand ambassadors, advisors, or consultants. Partnering with them can help boost brand visibility, build credibility, and even attract new talent or clients. Additionally, businesses can gain strategic insights by following the content shared by these influencers, particularly in areas like market trends, digital transformation, and talent management.
Top 10 LinkedIn Profiles In Singapore
We spotlight the Top 10 LinkedIn profiles in Singapore—individuals who have built strong communities, driven meaningful discussions, and leveraged the platform to its full potential. Whether you’re looking to improve your own profile, grow your network, or simply stay informed, these profiles are worth a follow.
#1. Tom Koh – The Force Behind MediaOne
- Connections: 500+
- Followers: 7,000+
- Contact Number: 92988588 (Mobile)
- Email: tom@mediaone.co
- Company Website: mediaonemarketing.com.sg
Tom Koh is the CEO and co-founder of MediaOne Marketing, one of Singapore’s leading digital marketing agencies. With over a decade of hands-on experience, Tom has built a reputation as a strategic thinker and innovator in the fields of SEO, SEM, content marketing, and digital transformation.
Under his leadership, MediaOne has grown into a trusted name, helping local and regional businesses achieve measurable online growth. Known for his no-nonsense approach and technical expertise, Tom has played a key role in shaping Singapore’s digital marketing landscape.
His LinkedIn profile is a treasure trove of industry insights—featuring practical tips, algorithm updates, and data-driven strategies that benefit marketers, entrepreneurs, and business owners alike. Whether you’re looking to stay ahead of SEO trends or understand the latest in Google Ads, Tom Koh’s updates offer both clarity and value.
Follow him on LinkedIn if you’re serious about elevating your brand’s digital footprint or want a behind-the-scenes look at how Singapore’s top marketers operate.
#2. Siu Rui Quek – The Entrepreneurial Mastermind Behind Carousell
- Connections: 500+
- Followers: 14,000+
- Company Website: carousell.com
For many Singaporeans, Carousell is more than just a platform—it’s a household name for buying and selling online. At the heart of this success story is Siu Rui Quek, the co-founder and CEO who turned a personal frustration into one of Southeast Asia’s most recognisable tech brands.
The idea for Carousell was born when Quek and his team encountered the challenges of online classifieds firsthand. Instead of settling for a poor user experience, they decided to build their own solution—one that was mobile-first, intuitive, and community-driven. From that simple vision grew a regional tech giant, with Carousell now operating in markets such as Australia, Hong Kong, Malaysia, Taiwan, and even the United States.
Backed by major investors including Sequoia India, Golden Gate Ventures, and 500 Startups, Carousell has evolved from a humble app to a multi-country platform with millions of users. Siu Rui Quek’s leadership and forward-thinking approach have been key to that growth, making him a must-follow entrepreneur on LinkedIn.
On his LinkedIn profile, Quek frequently shares reflections on startup culture, leadership, scaling tech businesses, and building for the community. His insights provide invaluable lessons for aspiring founders, marketers, and anyone navigating the startup landscape in Asia.
Follow Siu Rui Quek on LinkedIn for firsthand knowledge from one of Singapore’s top startup leaders and digital innovators.
#3. Hooi Ling Tan – The Trailblazer in Ride-Hailing and Super-App Innovation
- Connections: 500+
- Followers: 6,000+
- Company Website: grab.com
Hooi Ling Tan, co-founder and former COO of Grab, is a name synonymous with Southeast Asia’s digital transformation. What began as a simple ride-hailing idea has since evolved into a super-app ecosystem, offering everything from food delivery and digital payments to hotel bookings and insurance.
With a background in engineering and business, Tan has played a pivotal role in scaling Grab into one of Southeast Asia’s largest tech companies, now active in eight countries and used by millions daily. Her deep focus on user-centric innovation, operational excellence, and inclusive growth has made her one of the region’s most influential tech leaders.
On LinkedIn, Tan shares insights on leadership, building a mission-driven company, and navigating the challenges of high-growth environments. She also speaks frequently about empowering talent and fostering strong company culture—topics that resonate with both emerging entrepreneurs and corporate professionals.
Follow Hooi Ling Tan for a front-row seat to the thinking and leadership style behind one of Asia’s most ambitious tech ventures.
#4. Chris Feng – Steering the Helm at Shopee
- Connections: 500+
- Followers: 1,000+
- Company Website: shopee.sg
Chris Feng, CEO of Shopee, plays a pivotal role in leading one of Southeast Asia’s largest and most influential e-commerce platforms. Under his leadership, Shopee has grown from a regional startup into a household name across Asia, known for its hyper-localised approach, flash sales, and seamless mobile shopping experience.
A former McKinsey consultant and Rocket Internet executive, Feng blends technical expertise with strategic business acumen, helping Shopee adapt to rapidly evolving consumer behaviour in digital commerce. As a key leader within Sea Group, he is shaping the future of retail and digital innovation in emerging markets.
His LinkedIn profile is a go-to resource for those interested in e-commerce trends, digital leadership, and the future of Southeast Asian tech ecosystems. From platform updates to reflections on scaling teams and culture, Feng’s insights are especially valuable for aspiring founders, marketers, and investors in the digital economy.
Follow Chris Feng to stay ahead of the curve in e-commerce and digital leadership across Southeast Asia.
#5. Cheryl Goh – Taking Marketing to New Heights at Grab
- Connections: 500+
- Followers: 9,000+
- Company Websites:
Cheryl Goh is the Group Vice President of Marketing and Sustainability at Grab, Southeast Asia’s leading super-app. A founding team member, Goh played a key role in shaping the brand narrative of Grab from its early startup days to becoming a regional tech powerhouse.
With extensive experience in marketing strategy, brand building, and customer engagement, Goh now leads marketing efforts across multiple verticals including transport, food, finance, and enterprise services. She is known for championing hyper-localized campaigns that resonate deeply with Southeast Asian users.
Beyond Grab, Cheryl actively mentors startups and contributes her expertise to non-profit organisations, reflecting her passion for both business and social impact. On LinkedIn, she regularly shares perspectives on leadership, purpose-driven marketing, and building brands that matter.
Follow Cheryl Goh for behind-the-scenes insights into one of Southeast Asia’s most iconic tech brands and the strategic mind behind its growth.
#6. Bryan Choo – Founder and CEO of The Smart Local
- Connections: 500+
- Followers: 3,500+
- Company Website: thesmartlocal.com
Bryan Choo is the founder and CEO of The Smart Local (TSL), one of Singapore’s most influential digital media platforms known for its relatable content, lifestyle guides, and hyper-local storytelling. Since launching in 2013, TSL has grown into a content powerhouse, expanding into multiple regional markets and launching media brands such as Eatbook, ZULA, and MustShareNews.
Choo’s LinkedIn profile is a must-follow for aspiring content creators, digital marketers, and entrepreneurs. He often shares thoughtful reflections on building a media brand in the digital age, team culture, and strategies for sustaining content relevance in a competitive landscape.
Through TSL, Choo has helped reshape how Singaporeans consume content, blending editorial integrity with influencer appeal. His entrepreneurial journey from investment banking to digital media demonstrates the power of spotting niche opportunities and turning passion into a scalable business.
Follow Bryan Choo for behind-the-scenes insights into digital publishing, content strategy, and media entrepreneurship in Southeast Asia.
#7. Rosaline Chow Koo – The Visionary Behind CXA Group
- Connections: 500+
- Followers: 32,000+
- Company Website: cxagroup.com
Rosaline Chow Koo is the Founder and CEO of CXA Group, a trailblazing health and wellness ecosystem that is transforming how employees across Asia manage their benefits and insurance. With a personal investment of $10 million, Koo launched CXA with the vision of shifting corporate healthcare from “sick care” to preventive wellness.
Today, CXA serves over 800,000 users in 20 countries across Asia and is widely recognised as a leading bancassurance and health benefits platform for insurers, banks, and employers.
Koo’s bold leadership and innovation have earned her acclaim as one of Asia’s top female tech entrepreneurs. Her LinkedIn profile provides a wealth of insights into digital transformation in healthcare, female entrepreneurship, and startup resilience—a must-follow for anyone interested in the intersection of technology, health, and enterprise growth.
Follow Rosaline Chow Koo to gain firsthand insights into the future of healthtech, leadership in Asia, and what it takes to build an industry-changing company from the ground up.
#8. Shulin Lee –Lawyer-Turned-Legal Recruitment Leader & Podcast Host
- Connections: 500+
- Followers: 250,000+
- Company Website: https://www.linkedin.com/company/after-the-bar/
Shulin Lee is a distinguished figure in Singapore’s legal and recruitment landscape. A former practicing lawyer, Shulin transitioned into the world of legal recruitment, where she now leads as a trusted consultant for both law firms and corporate legal departments. Her rare blend of legal expertise and industry insight has earned her a reputation as a connector of top-tier legal talent with high-caliber opportunities.
Beyond her recruitment work, Shulin is also the host of “After The Bar” podcast—a platform where she explores career development, industry trends, and candid conversations with legal professionals across the region. Through her podcast, she provides invaluable guidance and mentorship to aspiring and mid-career lawyers, positioning herself as both a thought leader and a supportive voice in the legal community.
Shulin’s journey from the courtroom to the recruitment boardroom highlights her entrepreneurial mindset and her commitment to shaping the future of the legal profession in Singapore and beyond.
#9. Maximilian Bittner – Pioneering E-Commerce with Lazada
- Connections: 500+
- Followers: 39,000+
- Company Website: lazada.sg
Maximilian Bittner, the founding CEO of Lazada, played a defining role in reshaping the e-commerce landscape in Southeast Asia. With a vision to bring Amazon-style convenience to the region, Bittner led Lazada’s rapid rise into a dominant digital marketplace across countries like Singapore, Indonesia, Thailand, and Vietnam.
In just five years, his strategic leadership and market foresight attracted a $2 billion investment from global e-commerce powerhouse Alibaba, marking a major milestone in Southeast Asian startup success stories.
Bittner’s LinkedIn profile offers valuable perspectives on scaling startups, navigating emerging markets, and e-commerce innovation. His journey offers practical insights for founders, marketers, and investors looking to understand how to build regional tech giants from the ground up.
Follow Maximilian Bittner for insider access to the evolution of Southeast Asia’s e-commerce ecosystem, startup scaling strategies, and global market expansion tactics.
#10. Krystal Choo — The Trailblazer Behind The Thriving System
- Connections: 500+
- Followers: 29,000+
- Company Website: http://thethrivingsystem.com/
Krystal Choo is a visionary entrepreneur and the founder of The Thriving System — a revolutionary framework designed to help individuals cultivate enduring peace, purpose, and pleasure in their lives. Rooted in science, soul, and strategy, The Thriving System empowers professionals and creatives to reconnect with their inner compass and live fully aligned lives.
Previously known for building Wander, a social discovery app for solo travelers, Krystal has since shifted her focus from tech startups to personal transformation, mental well-being, and leadership development. Her work combines emotional intelligence, behavioral design, and spiritual psychology, creating a holistic system for thriving in today’s fast-paced world.
Why You Should Follow Her:
- She offers deep insights into personal growth, self-awareness, and purpose-driven success.
- Her content on LinkedIn is bold, vulnerable, and highly authentic — a refreshing contrast to traditional corporate messaging.
- She frequently speaks about burnout recovery, conscious leadership, and identity transformation, making her a powerful voice in the future of work and well-being.
On LinkedIn, Krystal openly shares her entrepreneurial journey, lessons in resilience, thoughts on authentic leadership, and her vision for more compassionate tech. Her writing often blends introspection with business strategy, creating a space that’s as insightful as it is inspiring.
Follow Krystal Choo if you’re passionate about travel, tech entrepreneurship, female leadership, or the future of mindful digital communities.
Why Following Top LinkedIn Profiles Matters
These top 10 LinkedIn profiles in Singapore exemplify how professionals across industries are using the platform to build influence, share insights, and grow meaningful networks. Whether you’re looking for inspiration, industry thought leadership, or potential collaborators, following these standout profiles can elevate your LinkedIn experience.
Want to boost your own presence and connect with your audience more effectively? MediaOne offers expert LinkedIn marketing and personal branding services to help professionals and businesses shine online. Take the next step today—and start building your presence alongside the top LinkedIn profiles in Singapore.
Frequently Asked Questions
How can someone be featured as a top LinkedIn profile in Singapore?
To be considered, an individual should consistently publish high-quality, engaging, and insightful content that adds value to the professional community. Building a strong network, maintaining an active presence, and demonstrating expertise in a specific field are key factors. Additionally, recognition through awards, speaking engagements, or being featured in industry publications can also boost visibility.
What criteria were used to select these top LinkedIn profiles?
The selection of the top LinkedIn profiles in Singapore was based on several criteria. These include the individual’s level of influence on LinkedIn, content quality and consistency, industry recognition, number of followers, and engagement metrics such as likes, comments, and shares. We also considered whether the profiles provide value through thought leadership, career advice, or business insights relevant to Singapore’s professional ecosystem.
Which industries do these top LinkedIn professionals represent?
These professionals come from a diverse range of industries, including technology, marketing, finance, human resources, entrepreneurship, and government-related sectors. The goal was to represent a wide spectrum of expertise to appeal to a broad LinkedIn audience in Singapore.
Can following these profiles help in career growth?
Yes, absolutely. Many of these top LinkedIn professionals regularly post tips on job searching, career advancement, personal branding, and networking. Their content often includes insights into hiring trends, resume strategies, and industry-specific advice. Engaging with their content can help you refine your career goals, discover job opportunities, and understand what employers and industry leaders are looking for.
Are these profiles only relevant to Singaporean professionals?
While these LinkedIn profiles are based in Singapore, their content often resonates with an international audience. Many of the featured professionals work for global companies or lead regional initiatives. Their insights on innovation, leadership, and strategy can be useful to professionals anywhere who are interested in Southeast Asia’s business environment or global best practices.
