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Live Webinar For E-Commerce Founders & CMOs 60 Minutes · Free

ROAS IS
LYING.

How ecommerce brands can optimise Google & Meta ads for real profit — not vanity returns.

Date
Thursday, July 9
Time
5:00 PM SGT
Format
Live + Recording
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Bonus: Every attendee gets a free POAS Strategy and Consultation
ROAS Is Lying — webinar key visual
Limited live seats
BONUS Free POAS Strategy
Doors close soon — reserve your free seat
12Days
06Hours
42Min
18Sec
What you'll learn

Three practical strategies to optimise your advertising for real profit.

Discover how ecommerce brands are moving beyond traditional ROAS metrics and making better advertising decisions with a profit-first approach.

01

Understand the limitations of ROAS

Learn why ROAS doesn't always reflect business success, and what metrics ecommerce brands should consider when evaluating campaign performance.

02

Optimise Google & Meta for Profit

Explore practical ways to align your advertising strategy with profitability instead of focusing solely on revenue or return on ad spend.

03

Build a More Profitable Growth Strategy

Discover how better measurement and smarter optimisation can help you scale campaigns more confidently and sustainably.

The uncomfortable truth

ROAS doesn't always tell the full story.

Many ecommerce businesses rely heavily on ROAS when measuring campaign success. While it's a useful metric, it doesn't always reflect true business profitability. This webinar explores a more complete way to evaluate advertising performance and make better optimisation decisions.

  • Traditional ROAS may overlook important business costs that affect profitability.
  • Revenue growth doesn't always translate into profitable growth.
  • Better measurement leads to better advertising decisions across Google and Meta.

What you'll walk out with

1
A clearer understanding of profit-first marketing Learn how leading ecommerce brands evaluate advertising performance beyond ROAS.
2
Practical optimisation ideas Take away actionable strategies you can apply to improve campaign decision-making.
3
A framework for measuring marketing success Understand how to connect advertising performance with real business outcomes.
4
Free Profitability Consultation Eligible attendees can receive a complimentary consultation with the ProfitMetrics team.
Who's teaching

A founder and an agency — at the same table.

Frederik Boysen Guest Speaker
Guest Speaker

Frederik Boysen

Founder & CEO · ProfitMetrics

Frederik Boysen is the Founder & CEO of ProfitMetrics. With more than 15 years of experience in ecommerce, he helps brands better understand the relationship between advertising performance and business profitability. Frederik works closely with ecommerce businesses to develop profit-focused measurement and optimisation strategies for Google and Meta campaigns.

POAS Expert Ecommerce Specialist Founder & CEO
MediaOne Host
Host Agency

MediaOne Strategy Team

Award-winning digital marketing agency · Singapore

MediaOne is a Singapore-based digital marketing agency helping businesses grow through SEO, paid media, AI-powered marketing, and digital transformation. The MediaOne team will host the session and support the live Q&A.

Digital Marketing Paid Media AI Marketing
Frequently asked

Questions before you sign up?

Is the webinar free?

Yes. The webinar is completely free, but registration is required as seats are limited.

Will a recording be available?

Yes. Registered attendees will receive the webinar recording after the event.

Who should attend?

This webinar is ideal for ecommerce business owners, marketers, performance marketing specialists, and anyone looking to improve Google and Meta advertising performance through a more profit-focused approach.

Do I need to be a ProfitMetrics customer?

No. The session is open to everyone, whether or not you currently use ProfitMetrics.

How long is the session?

The webinar will run for approximately 60 minutes, including the presentation and a live Q&A session.