The whole practice of exchanging messages via email might be out of style, but email marketing as a sales conversion strategy still sits at the very top of the digital food chain. It’s an opt-in service that you can use to reach out to prospects that have given you the green light to contact them.
In Singapore, email marketing is more like inviting a prospect into your living room for a meaningful conversation. And as long as you maintain your manners and follow the accepted email marketing rules of decorum and etiquette, your prospects will hear you out.
Email marketing is cheap, effective, and easy. It’s like a gold mine, and until you learn how to mine it in the right way, there’s no way you’re making it work for you.
In comes the services of an email marketing agency. They’re like your experienced partner in this. They make everything look so easy, mostly because they’re able to use their industry knowledge and expertise to come up with ideas that can maximise results.
When you’re just starting out and still funding your business with your own credit card and bootstrapping some of the work involved, you might ignore the idea of outsourcing email marketing services.
But factor in the overhead, time, resources, and all the other expenses, and you’ll soon realise that hiring an experienced email marketing agency, however small it is, is the most effective solution to running a successful email marketing campaign in Singapore.
One challenge, though: how do you choose the right email marketing agency from a market brimming with them? A simple online search on the best email marketing agency in Singapore should provide you with more results than you’re able to try out. It even gets trickier when you consider the fact that not all email marketing agencies in the country can be trusted to deliver.
Luckily for you, we analysed all the agencies offering email marketing services in Singapore. We did this to compile a top 20 list of the most reliable email marketing agencies for both small and medium-sized businesses in the country.
Could your favourite email marketing agency have made the cut? Read on to find out:
iFoundries is a digital marketing firm established in 2005. It’s an international digital marketing establishment that’s headquartered in Singapore.
The agency prides itself in its 23-membered team of email marketers, web designers, SEO specialists, and email marketers
The Company became the centre of attention a few years back after designing a series of landing pages for a self-storage company. They’d leverage the best UI/UX design principles that would see to it that they’re able to set up one of the most user-friendly websites for their client.
They’ll then support the client with branding and by laying down a solid marketing strategy. It didn’t take long before they were able to generate a colossal amount of direct inquiries that would see to it that their sales improve significantly.
Past Clients: Singapore Airlines, Tat Hong Holdings Limited, Goodwood Park Hotel
Impossible Marketing is a full-house digital marketing agency offering four different categories of services, strategy, design, performance, and engineering. Working with businesses and organisations of all sizes, Impossible Marketing web solutions extend to industries such as finance, education, nonprofits, e-commerce, and funded startups.
The company focuses on helping brands come up with marketing strategies that help them generate targeted traffic and quality leads. It’s among the few companies in Singapore that partner with Google and has been directly certified by all the major search engines, including Google, Yahoo, and Bing.
Past Clients: Nanyang Technical University, Suntec Singapore, Singtel, iShop Changi, Yeo’s, Castlery, Hungry Go Where, and Greenhub.
Employees: 10 to 49
Carbon Interactive is an award-winning digital marketing agency in Singapore. They’re one of the leading providers of email marketing services, comprising of a team of creative think-tanks, technologists, strategists, storytellers, and marketers.
The company thrives for employing some of the best brains in the industry, people who are passionate about all things digital and are only interested in one thing – helping businesses across Singapore grow and increase their sales by massive amounts.
And they’re able to do this by working together to deliver impactful initiatives, campaigns, and email marketing solutions.
Past Clients: Sentosa, Din Tai Fung, One Faber Group, Disney Interactive, Changi Airport, Singapore GP, Kipling
Year Founded: 2004
Employees: 10 to 49 Employees
Elevan August Media
Elevan August offers all-rounded digital marketing solutions. From helping you identify your prospects and target audience to helping you nurture your leads until you’re finally able to get them to make up their mind and make a purchase, Elevan August Media has both the expertise and experience to make it happen.
They’re able to do this by leveraging the collective efforts of their team members, most of which boast years of experience offering varied digital marketing services such as email marketing, social media marketing, influencer marketing, social media management, and remarketing.
Past Clients: Manulife Financial Advisors, Jo Artysan, mobile City, Propnex, Kopitiam Coffee, 1 Axis, Wealth Architect
Employees: About 9 Employees
Year Founded: 2019
Imagine automating your leads and sales; where you just set everything and watch as your marketing channel runs itself, without doing much on your part or overstraining your budget.
De Mellows is lauded for being result-driven. No excuses here – if they’re unable to convince you using tangible evidence that their marketing effort paid off and that here are the tangible evidence to back it up, they’ll refund you. Of course, it won’t get to that, but that’s their policy.
They’re among the companies to consider hiring if you’re looking for someone to automate your email marketing campaign or even manage it for you, and if there’s anything we can guarantee with absolute surety is that they won’t disappoint.
Past Clients: The Supreme Court of Singapore, SIA Engineering Company, UOB, Land Transport Authority, Olympus, SAESL, and Ministry of Education Singapore.
Active Media offers a comprehensive list of digital marketing services. They also offer strategic ad campaigns on common online marketing platforms such as Google, Yahoo, Bing, and Facebook.
Other than that, they can help you set and manage email your email marketing campaigns and even guarantee a stellar performance. They’re among the few online marketing agencies in the country that can confidently say they have the technical capacity and experience to pull it off.
Past Clients: The Fullerton Hotel, Nation Employment, FJ Benjamin, Singapore Post, HTC, Peach Garden, SIM, Hitachi, and Far East Organisation.
Where are they Located: 51 Gold Hill Plaza #20-01/04, Singapore 308900
Aiden has made it clear that they work with you instead of working for you. They’re not your outsourced vendor of digital marketing services, but your strategic partner.
They’re the trendsetters of digital marketing services in Singapore, not afraid to test out new strategies and jump on them before anyone else. They’re also evolving and pushing past their limits.
The company is all-rounded, offering a broad spectrum of digital marketing services including web development, social media marketing, web analytics, email marketing, and search engine optimisation
Past Clients: Toshiba, Triumph, Singapore Cable Car, Bioskin, TTG, Maybank, Hertz, SG21, RFCom, and Rightmen.
Where are they located: #02-41 Mountbatten Square, 229 Mountbatten Road, Singapore 398007Asian Trade Press
ClickWordz is a fast-rising digital marketing solution. Their portfolio speaks volumes, selling them as a nimble, experienced digital marketing agency specialising in strategic planning and evolution of brands.
The mission in business is to maximize your returns on every single dollar you invest in marketing.
Clickworkz core strength lies in search engine marketing, web design, web development, messaging, brand evolution, and email marketing. Their work environment encourages shared expertise and collaboration.
Year Founded: 2009
Past Clients: Quick Credit, Lee Hwa Jewellery, World Kitchen, United Airlines, Cathay Organisation, Netball Singapore, and L’Occitane.
Where are they located: People’s Park Centre, 101A Upper Cross Street, #10-11 Singapore 058358
Webcada has been in the business of online marketing for more than a decade now. They’re one of the oldest establishments in the digital space. They have been offering a broad range of digital marketing services to both small and medium-sized brands from Singapore and other parts of the world.
Their services include content marketing, inbound marketing, search engine optimisation, email marketing, web hosting, and email hosting. Their goal in business is to provide the best digital marketing services to every single one of the customers they attract, and until now, they have managed to live true to their tagline without tarnishing their name.
Past Clients: Stage Walk, Volta, Yitac, the edge of Ember, Beauty Fresh, the Closet Lover, HyperGrand, Ninth, and OOTD
Year Founded: 2009
Evian Media is all about connecting brands to their target audience. The agency is able to achieve this through the collective contribution of every single member of their marketing team. And unlike any other online marketing agency in Singapore, Evian Media prefers working with forward-looking brands that are more focused on growth and future.
They have a more eccentric way of thinking that sets them miles apart from any other online marketing company in the country. Their services include email marketing, search engine marketing, web design, social media marketing, and ecommerce.
Past Clients: Hatami, Mervin, N30 tank, and Mercedes Benz.
Where are they located: 78A Tampines Rd
Notion Age works with businesses of many sizes. They do provide a broad range of digital marketing services and intensive business research. Their teams will then use the research findings to establish a solid marketing strategy and user experience using state-of-the-art technology.
In so doing, they’re able to provide one of the most refined SEO and SEM services. And that’s not where their focus ends. They’ll then run one of the most converting email marketing campaigns to crank up your sales.
Year Founded: 2001
Where are they located: Singapore 199562, 331B Beach Road
Looking for an agency that will wholeheartedly pour their heart and soul into your project and strategically help you figure out the best way forward? Well, look no further than Clickr Media.
As one of the leading providers of online marketing services, Clickr Media deals with strategic digital planning, web design, web development, and campaign management. They also excel in SEO, PPC, email marketing, search marketing, and social media marketing, to name a few.
Best of all, the company can offer customized online marketing solutions to startups, SMEs, and Multi-National Corporations from any industry. Also, the company has the capacity to launch an effective online marketing campaign targeting major search engines and social Platforms, including Google, Yahoo, Bing, Twitter, Instagram, and Facebook.
Past Clients: AHVC, Kordel’s, Reed Exhibitions, Musee Platinum, Tott, AdNovum, Le Petit Spa, Dbs, Singtel, Sing Yi, and HL Assurance.
Location: 65B Tanjong Pagar Rd. Singapore 088486
Brand Rich LLP
How you conduct your online marketing operations can either make or break your business. And no one understands this simple principle better than Brand Rich.
As their name suggests, Brand Rich focuses on positioning your brand, after which they’ll go ahead and market your business across different media. Their online marketing strategy covers everything.
First, they’ll have their team look at your design and prepare a detailed report of the whereabouts after weighing the possibility of a redesign. They’ll then get to the marketing bit of it, but after they have laid down a tested strategy covering SEO, blogging, email marketing, and social networking.
Past Clients: Ascend Education, Ron Kaufman, Howard Marketing Services, Proceq Asia, Proof Perfect, Pain.com.sg, and Physio Fit
Where are they located: 5001 Beach Rd, 06-26 Golden Mile, Singapore 199588
2Stallions recognizes your website as the face of your business. It’s what represents you online, where there’s no one around to talk about your business. How your customers interact with your business after that depends on how they judged you based on their interactions with your web portal.
Your website is your ever-working salesman. It’s always working, trying to get your prospects to soften up and take action. Stallion understands this and how to both reach and appeal to your target audience. Their experiences and digital expertise equip them with the skill set they need in order to run a successful marketing campaign to steer your business forward.
They’re your expert in all matters relating to SEO, SMM, SEM, and email marketing.
Past Client: Wavin, Stamford American, Mercer, Switch, Expat Living Singapore, UBS, Friso, Friesland Campina, and Thomson Medical.
Where have they located: 80 Changi Road, #05-03, Singapore 419715
Construct Digital takes a more holistic approach while marketing your business online. They focus on everything that matters and uses every trick in their marketing book to win you more leads. In the strategy they conjure, they’ll feature in content marketing, SEO, SMM, and Email marketing.
Each of these services is meant to address a specific aspect of your marketing campaign. It’s meant to inch you a step closer to your marketing goals, and that’s what sets them apart from the other digital marketing agencies in the country.
Past Clients: Coast Cycles, Omron, Riverbed, Starbucks, Tupperware
Where are they located: 114 Lavender Street, #11 – 85, Singapore 338729
Splash interactive is a digital branding and marketing agency that creates bona fide partnerships with businesses from all across Singapore. It does this by focusing on elevating human experiences through their marketing campaigns.
With every story they craft, every campaign they deploy, every relationship they establish, and experience they build – their plan is to figure out how to take your business to the next level.
They’re your web development, email marketing, and SMM experts that genuinely care about your business.
Past Clients: Capita Malls Asia, Castrol, CitiBank, Chestertons, EdBi, Club 21, Families for Life, Mount Elizabeth, Esplanada, and Super Nature
Where have they Located: 73 Ubi Road 1, Singapore 408733
CommIT Solutions’ client base range from boutique startups to non-profits to large MNC’s – and they all understand one thing – the role that strategic planning plays in their online success.
The company has been in operation since 2, 000, when it was first established as one of the providers of IT solutions. It has since grown to start offering online marketing solutions – and as we speak, the company is reported to have served more than a thousand different clients since it started.
Year founded: 2000
Where it’s located: 14 Robinson Rd, Singapore 048545
Convertium was started in 2001, way before digital marketing was a force to reckon with in the world of business. At the time, they were nothing more than an IT solution firm.
However, as things changed and businesses started creating an online extension of themselves, Convertium saw it fit to venture into digital marketing. And as we speak, they’re one of the leading providers of online marketing solutions in the country.
Their specialties include content marketing, SEO, Email Marketing, SMM, User Experience, Web development, and so on.
Past Clients: Bank of Singapore, Marina Bay Sands, Singapore Economic Development Board, Singapore Exchange (SGX), NTUC Income, Caltex Chevron
Where are they located: 273 B/C, South Bridge Rd, Singapore 058822
Diseno Advertising is all about perfection. They don’t leave anything to chances. In other words, every single one of their designs and marketing effort plays to a common goal.
They make a lot of promises, as with any other digital marketing agency in the country. The only difference is that they always deliver on every single one of their promises, exactly as they stated.
They never run out of fresh ideas and concepts. Even more important, they’re among the few companies that can work with a small budget and be able to maximize results.
Past Clients: NETS, Mediacorp, Central Provident fund, SIS Sugar, National Library Board, KOWA, Swarovski, Prudential, and Central Provident fund.
Where are they located: 19 Tanglin Rd, #06-53 Tanglin Shopping Centre, Singapore 247909
So why Email marketing?
Email marketing is the fastest, flexible, and most effective way to address new customers and retain old ones. It’s what you use to encourage repeat purchases and get new customers to soften up and take action.
Through email marketing, you can target both your prospects and customers using personalised messages that speak directly to them. In so doing, you’ll be able to establish meaningful connections with them.
Best of all, email marketing is among the few marketing channels that don’t hurt your budget. As a matter of fact, it’s one of the biggest sources of ROI, with recent study findings revealing that one dollar spent in email marketing is likely to earn about $44 in returns.
In brief, you have all the compelling reasons in this world to consider investing in email marketing. Plus, everything can be automated, where the system runs itself and continues to generate results even way after you’ve pulled off the plug.
Advantage of Email marketing in Singapore
- Cost-Effective: The cost of running an effective email marketing campaign is cheaper than any other form of online marketing channel out there. There’s absolutely zero advertising cost, zero media space cost, and zero cost for printing or anything else.
Where you can’t afford to pay for a premium email marketing platform, there are free options that you can use to achieve pretty much the same.
- Permission-based: Email marketing doesn’t spam your customers’ inbox or bombard them with messages they didn’t expect. It’s a well-structured system that begins by first getting your prospects and customers to sign up for your emails. This is like receiving the green light to start sending them your marketing messages.
Plus, your contacts have the option to opt out of your campaign any time they feel like by clicking through the ‘unsubscribe’ button provided at the end of every email sent.
- Flexible Design: There’s no limit as to what type of messages you can send via email. It’s your choice to make, on whether you want to send plain text, attached files, or graphics. This gives you a much wider scope to convey your business messages in the most effective way possible.
- Scalable: Email marketing works for both small and high profile audiences. That means, you can use it to target both small and large audiences.
- Personalized messages: With email marketing, it’s possible to personalise your messages to make it appear like you’re sending every single one of them customised messages that respond specifically to their needs.
Email marketing also allows you to segment your contacts, where you’ll be sending different messages to each group depending on what they’re interested in and their level of interest.
- Shareable: The messages you send through email marketing can be shared around through a simple click of a button. Your recipients can either share it with the contacts on their email list or on the various social networks.
- Better at Converting Your Lead: The emails you send will feature links and CTA buttons that your contacts can click through and take action. It doesn’t matter what stage of sales funnel they’re in; it’s always good to include a CTA button with every email you send just in case any of them decides to take action.
- Measurable: You can evaluate your email marketing campaign every step of the way using different web analytics tools. You can test almost every single aspect of your email marketing campaign – from the email copy to the subject line to the email design – and weigh their effectiveness.
This will help you optimise your email marketing campaign for even better marketing results in the future.
- Test everything before sending: With email marketing, it’s possible to test the various elements of the campaign, starting with the subject line, email copy, Call to Action, images, the design, and everything else before implementing it.
- Relatively Less Intrusive: Compared to telemarketing and other forms of marketing where you contact your prospects directly, email marketing allows you to send the marketing emails to your recipients only with their permission.
Plus, customers don’t have to read your email immediately, but at their time and place of convenience. Your prospects can also update their preferences based on the type of messages they’d like to receive or the frequency at which they’d like the emails to be sent. That’s without mentioning that they have the option to hit the unsubscribe button and hop out of your email marketing campaign.
- Time-Saving: It’s possible to automate the entire email marketing campaign process, where different emails are sent to different customers depending on the action they have taken. For instance, whenever a user signs up to your mailing list, you can send them a welcome email thanking them for taking this action.
The same goes for a user who abandons a cart or opts out of your sales funnel; just send them an email offering some discount incentives that would entice them well enough to reconsider their actions.
The Cost of Email marketing in Singapore
Email marketing is every marketer’s or web owner’s darling child. And that’s because it’s relatively cheap compared to other marketing channels out there.
Granted, email marketing has been on a sharp decline of late. Marketers are no longer paying any attention to it, and that’s where they go wrong.
From a casual look of things, it’s safe to say that email marketing is the most underrated lead generation medium out there.
To understand the scope of email marketing in Singapore, here are some crucial facts summing everything up:
- Singapore’s population isn’t that big compared to that of other countries. That means that the cost per lead is too costly than other places, and it’s all due to the stiff competition.
- Email marketing is an effective marketing channel in the country. That explains why many marketers have adopted it as their primary lead generation medium.
- Tracking your email marketing ROI is much easier compared to other forms of digital marketing.
- Email marketing allows you to time your messages. Plus, you have an option to still reach out to prospects that failed to respond to you, unlike other marketing channels.
- Email marketing works for every imaginable type of business. You can use it as a blogger, musician, or service provider.
The cost of Email Marketing in Singapore as follows
cost per lead
The cost of outsourcing the services
$200 to $5000 per month depending on the agency and size of your business.
Cost Per Hour
When you hire the services of an agency that is charging an hourly rate, then the cost of email marketing can range anywhere from $20 to $200 depending on the agency and the work involved.
While self-managing your email marketing campaign, the amount you spend per month can range anywhere from $9 to $1, 000 (depending on the platform you choose and the number of subscribers that you have).
A well designed and executed email marketing message will be reminding your prospective customers to consider checking out your site. It’s even better when the offer to visit your site is backed up by some incentives.
The driving force of any email marketing campaign should be the desire to build a relationship and a higher customer retention rate. Be sure to keep this in mind whenever you’re configuring your email marketing campaign.
Factors that impact your email marketing spent
The amount that you’re likely to spend in your email marketing campaign will always vary depending on several factors such as these:
The Quality of Your Current Email List
Assuming you were already involved with email marketing and now you’re looking for someone to outsource the service to, the first thing they’ll look at is the quality of your current email list.
Where your email list is full of inactive subscribers, you must clean it up first before you can go ahead and do anything with it. The good thing is that you have plenty of tools to help you out with this, and they include BriteVerify, KickBox, and NeverBounce.
These tools should help you identify all the faulty email addresses so you can avoid wasting your effort on the dead leads.
The complexity of the Email Design
The more complex your email design, the more you’ll be expected to pay for it. That’s especially true where you’re planning to use a custom design. For most agencies, you’ll be charged on an hourly rate based on the work involved, whereas some will have a fixed rate for it.
The Frequency of Sending Out the Emails
How often do you plan to send the emails? It’s logical sense, the higher the frequency of sending the emails, the higher the cost of running the campaign.
Another way to look at is that the higher the frequency of sending the emails, the more emails you’ll be sending, and which translates to heightened costs.
The Platform you use
Not all email marketing platforms charge the same. If anything, there are platforms that cost as low as free to those that go for up to $1000 per month for beginners.
Here’re your options:
- Mail Chimp costs from free to $199 per month.
- Constant contact starts at $20 per month
- Campaign Monitor goes from $9 per month to $759 per month
- GetResponse goes for $15 per month to $999 per month
- HubSpot has a free basic option that you can take advantage of today.
- Active Campaign goes at $9 per month for their starter package
- Infusion goes at $199 per month for their starter package
- Sales Pardot, which goes at $1, 000 for their starter package, is the most expensive option on the list.
As one of the leading providers of email marketing services in Singapore, MediaOne Marketing knows how to get your brand or business into your prospects’ head and keep it there. We’re able to do all this through nothing else but by running an effective email marketing campaign.
We have a team of marketers that are dedicated to helping you market your business through email marketing, and we’ve so far managed to drive millions of leads for the clients we work with.