A Complete Guide to Lead Generation in Singapore

lead generation in singapore
 
Are you thinking of using digital marketing for lead generation? One of the best ways to tap into the huge online global market, which numbers 2.5 billion people, is by using lead generation. It involves using effective digital marketing tools that are designed to get you the maximum lead generation results.
 
Almost 70% of Singapore population has access to the internet, and the majority of the 70% users are youths of the age between 20-34 years old.
 
A recent report highlighted that there is an average of 400,000 business entities in the country, and more than 60% of this figure is operated exclusively by traders. As the government offers investments and tax incentives to businesses, many local and foreign investors are motivated to start a business here.

Table of Contents

Why Use Digital Marketing?

Unlike the traditional marketing strategies that is hard to measure – and frankly on the decline – digital marketing deliver the best results, as it is possible to target ads and content to a specific group or prospects.
 
The high-speed internet connection across the country and use of internet as the main source of information are some of the factors that make digital marketing so successful and essential to businesses.
 
Digital marketing encompasses many types of marketing, such as online marketing, social media marketing, and search engine optimisation. Thus, there are hundreds of possible ways to generate leads with your website. Effective methods of lead generation via digital marketing include publishing targeted content, guest blogging, and social media marketing.
 
For a digital marketing strategy to be deemed successful, it must generate significant leads. While there are several marketing techniques that you can implement such as search engine optimization and use of social media platforms, sales funnel stages are remarkably effective.

Just What is Lead Generation?

Lead generation is the collaborative process of attracting visitors to your site, warming them as prospective buyers, and encourages them to provide their contact information freely. A lead is, therefore, the potential customer who visits your online property, gets interested in your services, and provides their contact information to you.

As a marketing strategy, lead generation works to deliver a constant flow of personal information to a business. It connects prospective clients to businesses.

Why You Need Lead Generation

Lead generation helps your business to:

  • Select the target buyers
  • Select the products and services you hope to provide to your customers
  • Determine the cost on per lead basis
  • Control the number of leads
  • Pay only for those leads received

Creating A Lead Funnel

A lead funnel is a method whose main aim is to capture the attention of prospects and drive them from the top to the bottom of the funnel hence turning them into marketing leads – and later on: into sales leads.

Grasping this concept is vital in conversion marketing and advertising to guarantee that prospect customers emerge as paying customers. The lead funnel guides the buyers from the initial landing page to the buying point.

Some Important Facts About Lead Generation

how to go about lead generation singapoe

Best Lead Generation Strategies in Singapore

In this segment, we are going to explore the main marketing strategies in Singapore and how you can use each of these strategies to boost customer conversion.

Lead Capture

You have to capture the data of those who visit your website. For this, you need to opt for methods such as lead magnets, which ensure that you gather information effectively.

There is a high probability that a good number of people who visit your website will never come back again if you are not able to capture their data.
 
Nicholas Kusmich, the Facebook Ads Specialist and Strategic Consultant, has two suggestions.
 
  1. Give before asking
  2. Each marketing process step must be treasured in and of itself

The table below is a simple illustration of some lead sources and contacts attained:

SOURCE

CONTACTS

Organic Traffic

109

Direct traffic

70

Referrals

68

Social Media Networks

20

Email marketing

40

Other

5

Lead Magnets

Lead acquisition is a process that is optimised that can convert visitors into leads, though there is a problem where visitors who visit the website for the first time fail to leave their information.
 
Lead magnets provide value to those who visit your site in exchange for your visitors’ contact information. Normally they appear in the form of training videos, eBooks, trial offers, discounts, newsletter subscription, white papers and webinars. These free offers give an opportunity for an exchange where you give them valuable tools or content in a trade-off for their contact details. The contacts are instrumental for future communications.

Lead Conversion

Landing pages, which can be the first page a visitor lands on after clicking on a call to action button, are crucial in converting them into leads.

These pages aim to provide your site visitors with adequate information to persuade them to make a purchase.

Lead Scoring

Lead scoring ranks prospects against a scale that represents the supposed value each lead represents to the organization. As not all leads are equal, they are given priority according to their engagement levels.

Components of Lead Generation Process

The elements of lead generation can be summarized into four:

  • Landing pages: the web page where a visitor lands first for a specific purpose
  • Forms: pages where visitor fills their personal information in exchange for several offers
  • Offer: content of value offered to a visitor on the landing page
  • Call-to-action: a button, image, or message that calls for web visitors to take a particular action.

estimated land page conversion rate

Source: marketing charts

Now, let’s draw attention to the various types of lead generation.

Forms of Lead Generation

Lead generation can be categorised into two broad types:

OUTBOUND

INBOUND

Print or digital ads

blogs

Editorial in trade publications

Technical papers, white papers

Trade shows

Ongoing offsite search engine optimization

Listings in directories

Social media marketing

Mailers

Email marketing with dedicated landing pages

Brochures

YouTube videos

Networking

webinars

Inbound Generation

Inbound marketing is a lead generation strategy that provides visitors with compelling reasons to visit your online property, like your website, various digital marketing means such as SEO, SEM and social media.

When it comes to inbound marketing in lead generation, common tactics include:

1. Social Media

Singapore has more than 4 million active social media users. Platforms such as Facebook and Instagram, to name but a few, are very popular, and no marketer can afford to miss out on advertisements there.

Social media platforms are ideal for targeting B2C leads especially the millennials. On the other hand, platforms such as LinkedIn could target established CEOs to generate leads.

2. Search Engine Optimization

SEO is one of the best digital marketing strategies in lead generation. It mostly includes using the right keywords to rank your site high during search engine results. It is, therefore, a great way to drive traffic to your website and get discovered by prospective customers.

To increase the visibility of your site in the digital marketing campaign, you should focus on four crucial components of SEO:

  • On page optimization
  • Off page optimization
  • Content optimization
  • Website technical and mobile optimisation

3.  Blogging

A blog is an incredible platform to gain prospective customers. Ensure that you provide valuable and unique content to capture the attention of your visitors and readers. Blogging is a way of content marketing which is able to cast a wide net to pull in visits cost-effectively.

4. Website

A well-organized website is vital to a successful business. Try to get a digital marketing agency to design the website for you rather than a pure web design agency because they will know how to structure it to be SEO and marketing funnel optimised. A site visitor is bound to be converted to a buyer if a site is well put together. For maximum results, be keen on the design, the content, layout, and CTA.

Outbound Marketing

The most common techniques for outbound marketing include:

1.  Email Marketing

An email is the most convenient way to communicate with your customers, and hence, the most used lead generation tactic in business. You will need to create a mailing list for this and write captivating content to send to prospects through email.

To make the emails even more engaging, you can include short videos and infographics. Consider using email drip too that sends automated emails at intervals to make your overtures less “pushy” to your audience.

2. Pay-Per-Click Ads

Pay-per-click ads are one of the fastest and most efficient ways of reaching an online audience which is looking for something specific. Because the visitors usually have buyer-intent, PPC ads are a great way to generate leads.

3. Display Ads

Display ads are targeted to an extensive range of demographics and particular behavioural actions. Marketers have the option of choosing where they need their ad to be published to facilitate lead generation.

4. Create Social Proof by Using Influencers

Although entirely new in Singapore, this marketing strategy of using influencers is beneficial. 22% of marketers in Singapore attested to it in a recent research study and admitted that their lead generation efforts have improved significantly.

Customers are likely to trust recommendations from someone they trust and make a purchase. Therefore, as a marketer, you should seek top social media influencers and have them post your content across their social media profiles.

The Best Lead Generation Tools to Use in Singapore

As a marketer, you probably understand that lead generating tools need to be used in alignment with the lead generating strategies if you are to succeed.

Every industry has a target audience that is specific. This target audience will never know of your existence unless you make an effort and find them first.

Fortunately, with the various traffic generation strategies, this has become achievable. However, your target audience will not run to become your esteemed customers unless you warm yourself to them. You need to nurture their interests.

This is where lead generation tools come in.

Top 10 Lead Generation Tools

The purpose of lead generation tools is to automate some parts of the lead generation process instead of handling the lead generation process manually.

For instance, you can automate your emails instead of manually sending the emails. The automation process especially comes in handy in the nurturing course as it helps you reach a wider audience and keep them engaged.

While the tools key in the lead generation process, not all of them have the same functionality. Some are intended to help with CRM and nurturing leads, while others focus on prospecting, streaming, or making email marketing easier.

Notwithstanding, there are many lead generation tools to choose from according to your marketing goals.

1. HotJar

HotJar focuses on customer experience by providing a detailed analysis of their encounter with your website.

HotJar comes with a basketful of features that facilitate the lead generation process. Some of these features include form analytics, heat maps, site polls, etc. The site polls have especially come in handy in the conversion process. Other than that, it also gets feedback from your leads and provides helpful insights on the most effective ways to improve your sales funnel and landing page.

The information collected from your leads covers your lead’s journey until the leads are prompted to take action.

HotJar is quite affordable, with the lowest package going for $89 per month with a maximum of 20,000 page views per day. What’s more, there is a basic free plan for those with personal accounts.

2. AWeber

AWeber is an incredible email marketing tool for lead generation. It lets you create and send emails, and import content from your blog and share it with subscribers via email.

This tool is also excellent in analytics. Packed with pre-built email templates, it is incredibly user-friendly as well. Other than that, it comes with an inclusive A/B Testing and other great features to nurture your leads.

AWeber goes for $19 per month for a limit of 500 subscribers.

3. Hunter.io

Hunter.io helps you do a quick email search. By simply typing the domain, it will find the email address pattern.

This tool also features a confidence rating to help you know if the email is likely to be right.

4. Voila Norbert

Voila Norbert helps you find and verify email addresses. With a CSV file, you can search for prospects in bulk. Also, it integrates with CRM software and makes the keeping of lead generation efforts easy.

5. AeroLeads

AeroLeads offers a Google Chrome plugin to help you search sites such as LinkedIn, AngelList, and other networks for sales leads.

Once you add those to your AeroLeads account, this lead generation tool will find contact details, and you can start reaching out to them.

6. Keap

Keap allows you to store customer’s information in a central location for easy retrieval. You can swiftly track your interactions with various prospects and also use the collected data for future marketing campaigns.

This tool is the ultimate CRM tool that features automated texts, reminders, and emails. The best part is that it works across all devices.

7. Referral Candy

Referral Candy comes in handy in eCommerce. It automatically rewards your customers for referring others to your business. This way, it saves you time that you could have used sending out emails

This tool is quite easy to use and also very useful in providing insights and analytics.

Referral candy goes for $49 per month.

8. Drift

Drift is arguably the most powerful lead generation tool. Not only does it feature a live chat function to engage with your visitors directly, but it also allows you to set up a lead bot that acts as your personal assistant on site.

This bot can book meetings, identify the sales reps suited to speak with a lead, and much more.

Drift goes for $400 a month and also has a free option.

9. Intercom

Intercom offers the best solution for modern messaging to site visitors. As one of the best lead capture tools, this tool helps with customer support and on-boarding.

The system also comes with an integrated help desk and knowledge base that you can use to support your current customers.

10. HubSpot Sales

HubSpot is a free tool for small businesses that helps you save time on generating new sales leads. This tool features tools and templates for outreach and follow-up so that you can engage with your prospective customers easily.

HubSpot sales go for at least $50 a month.

Another way to generate leads is through infographics, as discussed below.

How to use Infographics to Generate Leads in Singapore

As a business owner, getting new leads every day is something to look forward to.

Well, you can get those leads through infographics.

Infographics are highly graphical visualization tools that display content in a way that your audience can understand and digest. Instead of using scrolls of words to deliver information, infographics combine innovative design elements to give your audience an incredible visual experience.

If you are struggling with your marketing campaign, you can give this strategy a shot.

Here is why:

  • Infographics quickly catch your targeted audience’s attention
  • Infographics can increase your brand awareness
  • Infographics can make your content go viral
  • Infographics can improve your search marketing results
  • Infographics can boost your subscribers
  • Infographics make your content more understandable
  • Infographics position you as an expert
  • Infographics are easy to track with analytics
  • Infographics can expand beyond digital marketing
  • Infographics are portable and easily portable

Tips for Using Infographics

1. Transform long reports into visually appealing infographics

Instead of having everything in words, only highlight the most important points, and encourage the readers to learn more about the report by downloading it from your landing page or website. After that, have the rest represented by infographics.

2. Pay attention to your infographics headline

The headline accompanying the infographics is crucial in your marketing campaign. Therefore put a little thought into it.

Put yourself into the shoes of your audience and think about what kind of headline would encourage you to check out the infographics in detail. Great headlines will always lure your readers into your infographics.

3. Repurpose sections of your infographics

Infographics are a resourceful piece of content. You can share it on various platforms or repurpose parts as slideshow presentations or social media ads.

4. End your infographics with strong and clear call to action

You might end up having a small number of people visiting your website even after using the most incredible infographics.

Why?

You probably forgot to include a call to action, or the one you included was poorly-written and weak.

An effective call-to-action (CTA) typically included at the bottom prompts your visitors to take action. With a good CTA, your conversion rates can significantly raise. That said, always ensure that you include a strong CTA at the bottom of your infographics to motivate your visitors to want to know more.

Other than infographics, you can also use videos for lead generation.

How to use Video for Lead Generation in Singapore

You have probably overheard someone say that they saw a great video on YouTube/Facebook etc.

Well, just like a picture is worth a thousand words, a video has the same impact if not more. This is why most businesses are using videos in their marketing campaigns.

Video marketing is used to capture your audience’s attention and keeps them engaged. The audience will move through the sales funnel and onto your landing page easier. They will become your leads and make the purchases you need.

Video Lead Generation

The purpose of videos is to encourage your viewers from passively watching to actively engaging and eventually purchasing. Some viewers become instant leads, and others after viewing your video.

Free videos

Offer your customers a video that solves their problems, and they will be more likely to be more receptive to giving an email address to receive more information.

Permission-based Video

Calling for an email in exchange for the right to watch a resource video is a great way to generate leads. If you use analytics, you will be able to capture a viewing history that facilitates marketing.

Call to Action

Use a pop-up or slider to capture the viewer’s information during your video.

Where to place your video and how to share it

You can set your videos on popular sites such as YouTube, Facebook, Twitter, and Vimeo. Then draw your viewers and send them to your landing page. The best way to embed a video in the middle of a text page as it entices a prospect customer using two forms of media.

After this, it is time to share your videos. Be creative and share your videos with the relevant audience that is likely to purchase from your website.


Top Lead Generation Ideas for Singapore

What is lead generation? Lead generation refers to the process of finding and nurturing potential customers so that they eventually buy a product or service offered by your business. The strategy often uses digital channels, such as websites, social media, and email, and so on.

A lead is an individual who shows interest in your company and its offerings. In most cases, leads hear from businesses after initiating a conversation by either subscribing to service or providing their information in exchange for a resource. It is rare for a company to reach out to an individual after buying their contact data.

Leads are a part of the buyer’s cycle. There are different types of leads depending on their progress in the customer lifecycle- namely, marketing qualified leads, sales qualified leads, products qualified leads, and service qualified leads.

The following is a representation of the leads funnel.

lead generation funnel

Source: medium.com

Marketing qualified leads are people who have initiated contact but are not ready to purchase your items. An example of a marketing qualified lead is a person who fills your landing page without taking any further action.

Sales qualified leads are individuals whose actions indicate that they are ready to buy your products and services. An example of this lead is a person who asks for detailed information about your products and services.

Product qualified leads are people who have already used your products and are interested in becoming clients. For example, if a person expresses interest in your items after completing a free trial, they are a product qualified lead. A service qualified lead is similar to a product lead, with the only difference being that they show interest in a service.

Best Strategies for Lead Generation in Singapore

Lead generation is crucial for success in any business; even if you have outstanding products, you cannot prosper if nobody knows about your business.

If you invest in Singapore lead generation, you are likely to make more sales than a person who has a superior product without a lead generation campaign. The reason for this is that more leads are almost a guarantee for improved sales and boosted revenues.

Here are the best strategies for lead generation in Singapore.

1. Engaging with Leads Directly

One of the best ways of generating leads is by engaging customers directly. However, many marketers who conduct Singapore lead generation make a mistake of using in-direct engagement methods such as FAQs, which are not that effective.

The smart way of engaging with your clients is by using channels such as live chat, online forums, and support centers. In the case of customer care, your support representatives should be present throughout to ensure that every query is handled correctly. When your customers feel connected to your brand, they are more likely to indulge in word-of-mouth advertising.

2. Deploy both Outbound and Inbound Marketing Strategies

There is no reason for neglecting outbound marketing, even if it is more expensive than inbound marketing. The best approach is deploying both strategies to maximise the number of leads generated by your business.

The key to a successful inbound marketing campaign is personalisation. For instance, if you personalise your email messages, you are likely to generate more leads. The same applies if you share informative content regularly and provide solutions to challenges facing your target audience.

3. Adopt New Technologies

The technological world is ever-changing, and you should always be ready to adapt to the changes. For example, the advancement of smartphones means that more people are now accessing the internet using handheld devices. This means that you should focus on making your marketing campaigns compatible with mobile devices so that you reach the widest audience possible.

The graph below shows the number of people using mobile phones to access the internet in Singapore up to 2023.

number of people using mobile phones to access internet in Singapore

Source: Statista

As a marketer, it is vital to keep an eye on emerging technology and channels that can get more leads for your business.

4. Make Use of Twitter

Although it is one of the most popular social networks in Singapore, Twitter can also serve as a lead generation source. With the help of the right analytics tools, you can get useful insights about your followers, the times that they are active, what they tweet about, and the tweets that they like, and so on. Such information is critical in ensuring that you reach out to the people that are likely to show interest in your business.

5. Publish Informative Content

Content is a reliable source of web traffic, but it must be informative. When you publish high-quality content on your site consistently, you will attract more visitors, which translates to more leads. Keep in mind that great content includes visual content such as images, infographics and videos that increase the number of engagements.

6. Use Images, Videos and Hashtags

Nowadays, the majority of social media platform support Hashtags. This feature makes your content easier to find on the social platforms and provide a significant boost to your Singapore lead generation campaign.

The following graph shows the level of engagement for various types of content on Facebook.

best Facebook post format

Source: BuzzSumo

Similar to hashtags, using visual content in your social posts also improves your lead generation efforts. The human brain processes images faster than blocks of text, meaning that people are more likely to remember information if you present it in photos or videos.

7. Source Information from Databases

The internet has several databases that contain useful information about companies and people who are potential leads for your business. The advantage of using this approach is that it is a much faster method of lead generation than others because the information is bundled in one place. You don’t have to spend a lot of time looking for data, as is the case with other Singapore lead generation strategies.

8. Use LinkedIn

LinkedIn is one of the few social networks that primarily focus on business professionals. For this reason, it is an excellent source of lead generation. The network does this by allowing you to publish content to an engaged audience, which increases the probability of converting them into leads.

9. Use Marketing Automation Tools

Another way of simplifying your lead generation campaign is by using automation tools. For instance, you can automate your email marketing by using popup forms. The software will then use the information collected from prospective clients to convert them into genuine leads.

Another lead generation channel that you should automate is social media. In this case, you need to segment your followers according to the level of interest shown in your services. After segmentation, you should draft posts and schedule them accordingly. Keep in mind that message you send to each division should be relevant and valuable to entice them to become leads and eventually paying customers.

10. Answer Questions on Quora

Quora is a popular online community where people post questions and get answers from other users. If you answer several questions accurately, other members will notice your profile. Over time, you will become an authority, and more people will check out your website. This is an effective and smart way of boosting your lead generation campaign in Singapore.

11. Comment on Other Blogs

Commenting on other blogs is a riven way of increasing your exposure and improving your lead generation campaign. Make sure that your comments are useful to other readers so that they recognise you as an expert. That said, you should avoid posting links to your site frequently because that counts as spamming.

12. Guest Blogging

Guest blogging is a useful strategy for your Singapore lead generation campaign, but you have to implement it correctly for it to work. Some of the rules you need to observe include publishing articles with relevant information, using backlinks that direct people to the correct landing page, and posting on sites that have a positive reputation. You should also promote the guest posts to improve social proof.

13. Use Email Marketing

With an ROI of 3200%, email marketing is the most effective digital marketing strategy. For this reason, it should be an integral component of any lead generation campaign.

The following table the platforms that various people check when they wake up in the morning.

Platform

Percentage of users

Email

58%

Search engine

20%

Social media

14%

News

5%

Company Intranet

3%

Source: optinmonster.com

When creating email messages, ensure that the subject line is convincing to motivate the reader to open it. The content of the email should be short, concise, and more importantly, engaging. You should also include images and integrate links to social media so that your readers can share the message quickly. Lastly, remember to add a call-to-action button, preferably on the top half of the email. The CTA should be visible, clear and compelling.

14. Participate in Forums

Forums are an excellent platform for knowing more about the preferences of your existing and prospective customers. The more you know about your audience, the easier it is to formulate effective lead generation strategies. Such information also helps when it comes to approaching your clients with offers and sales pitches.

15. Interview Influencers

You can generate more leads by reaching out to influencers and interviewing them either on your website or on your social media accounts. During the interviews, make sure that you pose short and relevant questions. In the end, remember them to provide a verdict of the product or service you are discussing.

Engaging influencers show prospective customers that you are credible and improves your lead generation in Singapore.

16. Share Videos on YouTube

YouTube is the most popular video-sharing website in Singapore. It is also a search engine that gets way more visits than other social channels, such as Facebook, Twitter, and Instagram.

The following is a graphical representation of the number of internet users who use various social media in Singapore.

number of social media users in Singapore

Source: Statista

Another advantage of YouTube over other social networks is that posts remain online for a long time. For instance, you can easily access a video that was posted ten years ago by searching, whereas it is challenging to find a post that was posted on Facebook a few months ago.

You can boost your lead generation in Singapore by posting videos showcasing your products and services or promoting upcoming events.  You should also provide valuable information, such as tutorials and other informative content.

17.  Add a Quiz to Your Blog

Improving engagement on your website is an excellent tactic for boosting your lead generation campaign. Posting quizzes is one of the many ways of making your site traffic engaged. For instance, you can use questions to ask your audience about the quality of your services or the relevance of your on-site content. Over time, you will strengthen the bond with your visitors and generate more leads as a result.

However, you should ensure that your quiz is short since nobody has the time to answer several questions.

The Best Lead Generation Tools for Your Singapore Business

Lead generation in Singapore is quite challenging, mostly because you have to fend off competition from several rival businesses. As a result, many marketers are now investing in lead generation tools to help them increase the rate of converting their online traffic into leads.

 The following are the best lead generation tools for your business in Singapore.

1. HubSpot Marketing

HubSpot Marketing is a free platform that can prove invaluable to your lead generation campaign. The tool has several features that help in acquiring leads, such as forms, popups, live chat, and chatbots. Moreover, it works seamlessly with HubSpot CRM and other third-party CRM software, meaning that you can use it to track the activities of your clients.

2. Intercom

Intercom is an excellent lead generation tool with several useful features. The standout component of this platform is the on-site messaging service that allows you to chat with visors as they browse through your website.

The tool also has a help desk that enables you to offer support services to your existing customers.

3. Proof

Proof is a unique lead generation tool that works by increasing your social proof, personalising client messages and conducting A/B tests. For instance, if you run an e-commerce website that uses Proof, a user will see a message showing the number of people who have purchased a particular product when they click on it.

4. Mailshake

Mailshake is one of the lead generation tools that heavily focus on email outreach. It has features that help with the automation, personalisation, and optimisation of emails, which can help in generating leads and marketing.

Additionally, Mailshake has several templates that are useful to people who are not great copywriters. Even if you are poor at drafting emails, these templates will help you get positive responses.

5. Qualaroo

Qualaroo is a tool that allows you to create polls and use them from collecting feedback from your website traffic. However, you can use it for lead generation in Singapore by asking customers to provide their information when they participate in the polls.

6. HotJar

HotJar is an analytics tool that has many useful features such as forms, on-site polls, heat maps, and session replays. You can boost your lead generation campaign by asking for email address each time a customer completes on-site polls.

7. Turnstile by Wistia

Video is the most popular content on the internet that can also double up as a lead generation channel. Turnstile is a tool that allows you to gate videos after a certain period elapses. When the video reaches that specified point, the viewer has to provide their email address.

8. Survey Anyplace

Although forms are useful in lead generation, surveys and quizzes are more fun and engaging from the perspective of your website’s visitors. Survey Anyplace is a platform that allows you to build quizzes that you can use to generate more leads for your business.

Another advantage of Survey Anyplace is that integrates seamlessly with other marketing tools such as CRM and email marketing where you start nurturing the leads. You should use the answers provided by the customers to personalise the follow-up email messages. 

9. Formisimo

Formisimo is a tool that helps with the optimisation of lead generation forms. It has in-depth analytics that allows you to see metrics such as field times, the completion time, most corrected fields, most problematic fields, and so forth.

The tool also allows you to segments reports based on the devices used by your traffic, like desktop, mobile and tablets. You also get recommendations on how to improve your forms for better lead generation.

10. Clearbit

Clearbit is a primarily a form-based lead generation tool, but it can work with other marketing channels as well. It assists in enriching contact form data, meaning that you do not have to ask questions to visitors on your website continually. 

When you enter the email address into the tool, Clearbit will automatically fill other relevant information and append it into your CRM records, and anywhere else you might need the data.

11. Datanyze

Datanyze is a data-focused tool that allows you to see the software that your website traffic and prospective leads are using. If you know how to personalise your website, this tool can prove invaluable for your lead generation in Singapore.

For instance, you could learn that your website visitors are visiting a competing website. This will prompt you to make improvements on your side so that you win them back.

12. Hull.io

Hull.io is a data platform that works by collecting and centralising data from the different channels you use for marketing. It also shares that data to your marketing tools so that you can optimise customer experiences in real-time.

By collecting customer data, you can optimise your marketing channels and improve your Singapore lead generation vastly.

13. TypeForm

TypeForm is a survey tool that provides an exciting experience to your website visitors. You can capitalise on the excellent UX to use this platform for your lead generation campaign.

14. Hello Bar

Hello Bar is a reliable lead generation tool that has a defined use case and user experience. Instead of the usual web forms that appear on most landing pages, or exit intent popup messages, this tool generates a sticky banner that appears on the header or footer section of the website.

The CTAs generated by Hello Bar are useful in acquiring leads for short-term campaigns such as events and offers.

15. Hunter.io

If you are looking to establish contact with a specific individual, Hunter.io is the best solution. Since having an email address is the first step for getting leads, this is helpful to have in your lead generation campaign. It is not entirely accurate, but it is free to use.

16. Discover.ly

Discover.ly adds value to your lead generation in Singapore by giving you additional information on social media profiles. It is best when used alongside other tools. When you need extra information about a specific lead, this free platform can provide it along with links to all of their social media accounts.

The Challenges to Lead Generation in Singapore

As mentioned earlier, lead generation is Singapore has its fair share of challenges. It takes a lot of hard work and smart strategies to attract leads to your business and nurture them into paying customers.

The following are the most prevalent challenges to lead generation in Singapore and the best ways of solving them.

Low Website Traffic

One of the most significant problems for a lead generation campaign is little website traffic. The number of people visiting on your website correlates with the number of leads you generate for your business. This means that low traffic hurts your lead generation efforts.

The solution to this problem is investing in search engine optimisation. With SEO, you will rank higher on search results and get more organic traffic from search engines. Make sure that your optimisation focuses on solving the challenges faced by your target audience. The more relevant your content is, the easier it will attract people who are likely to show interest in your company.

Getting Unqualified Leads

Although generating an enormous amount of leads is exciting, it is the quality of the leads that matters the most. Unqualified leads include people who have funds to purchase your items, people who live outside your area of operation, and people who are not ready to proceed down the sales funnel. Trying to convert such individuals into customers is frustrating to the people whose role is to nurture leads into clients.

The remedy to this challenge is understanding the preferences of your target audience. Make sure that you know the pain points of the people you are targeting so that you optimise your lead generation campaign accordingly.

Limited Budget

Budget constraints are a significant detriment to any aspect of marketing, including lead generation in Singapore. It is quite challenging to get the desired number of leads if you do not have sufficient funds.  

In most cases, marketers who experience this challenge practice PPC and other strategies that require a hefty budget. The best approach to marketing is by starting with the options that require a lower budget, such as SEO and email marketing. As the business grows, you can begin integrating the strategies that need budget such as PPC advertising.

Lack of Social Proof

It is not surprising that a considerable number of consumers are sceptical of online business. The main reasons for the reservation are the rising number of internet fraud and stealing of personal information. Nowadays, you have to assure people that you are going to provide value for them to offer their information in exchange.

Having social proof is critical in convincing potential leads to share their information with your business. Some of the types of social proof include case studies, testimonials, and feedback from previous clients. These types of inclusions have a significant impact on your lead generation campaign. 67% of shoppers have to read at least six reviews before trusting a brand, which underlines the importance of having social proof.

A Messy Conversion Path

If you are investing your efforts in lead generation in Singapore, you should maintain the same energy once the leads get to your website. The problem faced by many businesses is that they do not know how to drive traffic to their website where they can nurture them into leads.

The best way of ensuring that your visitors take action is by asking them to do so. You should create a defined conversion path that makes it easy for your traffic to take the desired action. For instance, it could start with a CTA that directs visitors to a landing page with a contact form. Once the visitor provides their information, they should proceed to a thank you page where they can get a valuable resource.

A Disengaged Marketing Strategy

In the competitive marketing industry, there is no room for making mistakes when it comes to lead generation in Singapore. If your marketing and sales teams are using a disjointed strategy, you at a massive risk of losing opportunities and falling behind your rivals.

For example, your marketing team might complain that the leads that they are getting are not being nurtured while the sales team insist that the leads are unqualified. If such miscommunication persists, it affects your lead generation campaign significantly.

The best solution to such issues is implementing a service level agreement. The purpose of this agreement is to define the role of each team in improving your Singapore lead generation efforts.

The Importance of Lead Generation in Singapore

Investing in a lead generation campaign is one of the best decisions you can make when you want to progress your business. With more leads, you will boost your conversion rates and eventually, the number of sales you make. 

Here are the benefits of investing in lead generation in Singapore.

More Website Traffic

When you want to increase the number of leads you generate, you need to invest in practices such as SEO and search engine marketing. The reason for this is that SEO and SEM increase your visibility on search results, which is the first step to getting more people to your website.

Better Sales and Improved Revenue

The primary objective of a lead generation campaign is to get more people to your website. When you have a massive audience, you can improve your conversion rates significantly. This, in turn, translates to better sales and more revenue for your company.

A Competitive Advantage

Companies that engage in lead generation in Singapore have the upper hand over their rivals. Most businesses that actively generate leads online to make more sales than those that rely on traditional methods of attracting customers.

When applied correctly, lead generation can bridge the communication gap between your marketing and sales teams. This is because the two have to communicate continually to ensure that the leads are qualified and eventually convert into paying clients.

The Cost of Lead Generation in Singapore

There is no defined price for Singapore lead generation; the cost of a campaign depends on the methods you intend to use to engage your target audience. Another element that affects the price of lead generation is whether you will invest in a lead generation tool.

Regardless of the approach you choose, you must have a website that costs at least S$2,000 to develop. Once the site is functional, you can then designate a budget for other channels such as email marketing, SEO, paid search, and social media, and so on.

If you are employing a lead generation agency, it is advisable to choose an option that charges you per lead instead of levying fixed charges. Paying for each lead is more cost-effective because you can see the result. On the other hand, paying in advance could result in wastage of resources if the company does not deliver.

Lastly, it is crucial to conduct regular audits to your lead generation in Singapore to see if your strategies are productive. By identifying issues at an early stage, you can cut down on the expenses significantly.

If you are yet to invest in lead generation in Singapore, you are missing out on a massive opportunity to improve your sales and get more revenue. Lead generation also enhances brand awareness and expands your client base significantly.

The secret to a successful lead generation campaign is harmonising the communication between various teams in your marketing department. Make sure that the marketing team focuses on getting qualified leads, and the sales team implements smart follow-up tactics to convert the lead into a customer.

Finally, you must keep an eye on the latest trends in the world of lead generation. New strategies are coming up regularly, and failing to keep up might hurt your lead generation efforts.


Top 10 Lead Generation Firms in Singapore

Other than identifying the best lead generation tools and strategies to help with your digital marketing campaign, you need to get the right people for the job. For a successful marketing campaign, everything has to be done correctly.

Lead generation agencies do just that. With utmost experience, efficiency, and professionalism, the lead generation agency can help you generate higher quality leads in no time.

That said, below are the best lead generation firms in Singapore in no particular order.

MediaOne

mediaone seo agency logo

For a decade now, MediaOne has been the solution to many companies regarding growing revenue and targets in Singapore.

MediaOne creates, launches, and manages tailor-made targeted marketing campaigns with an effective multi-touch and multi-channel philosophy. With their services that combine email, online channels, and effective conversion-rate optimised websites to engage your prospects, you can boost your conversions and reach your target sales.

MediaOne is located at 4B Craig Road Singapore 089664. You can contact them via +65 6789 9852 or email enquiry@mm.com.sg.

Scenes City Telesolutions

Scenes CityTelesolutions is one of the most accomplished telemarketing agencies in Singapore that help SMEs big and small meet the needs of their customers.

Using its prospective knowledge to set up appointments and generate excellent leads for clients, this firm matches them up with the desired business prospects.

You can visit their offices at International Plaza, 10 Anson Road #27-15 Singapore 079903, or contact number +65 92481777 or email address dnc@scenescity.com for a quotation.

Novatise

Novatise provides full-service digital marketing solutions by bringing together creative and innovative tech solutions, consultative strategies for optimal client satisfaction.

Whether it is B2B or B2C lead generation, this agency has all the experience in digital marketing processes for every type of industry to generate great leads.

You can visit their offices at Crasco Building, 11Beach Road #03-02 Singapore 189675, or via +65 3157 9168.

Brew Interactive

Brew interactive is a leading lead generation agency in Singapore that provides solutions to clients aiming to attain higher leads.  With years in the industry, the agency’s main aim is to boost ROI with practical strategies that generate sales.

By helping nurture your leads at each stage of the funnel, the agency can help you achieve your targeted sales in no time.

Brew interactive is located at 111 North Bridge Road #08-19 Singapore 179098. Their contact number is +65 6814 2952. You can also email them infor@brewinteractive.com for a free quotation.

ClickTRUE

ClickTRUE is an online marketing agency with lead generation at its core. Formed by a team of skilled personnel that works to guarantee client satisfaction, the agency is the solution for you. You get to work with some of the most experienced people in online marketing, and your leads and sales will soon be soaring.

Visit their offices at 998 Toa Payoh North #03-25 Singapore 318993 or contact them via +65 69503366.

Lead Gen Experts

Lead Gen Experts uses real-life case studies and examples to drive more traffic and convert site visitors into paying customers. What’s more, they use the least amount of money, effort, and time to do this.

If you are seeking to expand your marketing, this is the agency for you. They will set up an automated lead generating machine for your business and boost your sales.

You can contact them via +65 3161 0847 or visit their offices at Holly Building 36 B HongKong Street Singapore 059675.

Sales Higher

Sales Higher seeks to eliminate all the time spent on B2B lead generation in Singapore by grinding through the data on your behalf. This enables them to focus their efforts on closing deals instead of ROI activities.

You can visit Sales Higher at Centropod@Changi, Objective Trading Pte Ltd, 80 Changi Road, #03-25, Singapore 419715.

iSmart

iSmart provides comprehensive marketing strategies to help clients attain their target leads and sales for their business

The agency uses a multi-channel and online-offline lead generation approach to achieve a combination of inbound marketing such as SEO, social media marketing, email marketing, event management, and advertising.

You can contact them via +65 6325 2615 or email address enquiry@ismartcom.com for free quotes. Alternatively, you can visit their offices at 51 Anson Road #14-67 Anson Centre Singapore 079904.

Ice Cube Marketing

With a team passionate about marketing, Ice Cube Marketing is the solution to most businesses in Singapore. The agency will help attract leads to your site and turn them into buying customers.

Visit their offices at Inno Centre, 1003 Bukit Merah Central, #07-34, Singapore 159836. Alternatively, you can contact them through +65 9190 1520.

Impossible Marketing

As one of the leading lead generation agencies in Singapore, Impossible Marketing is the go-to agency for your business to drive traffic and generate leads.

Their services include SEM, SEO, social media marketing, email marketing, influencer marketing, and video marketing.

You can visit them at 14A Yan Kit Road Singapore 088266 or contact them via +65 93740111 or email enquiry@impossible.sg

Questions to Ask Lead Generation Companies Before Hiring

For your business to be successful when you hire lead generation services, you need to ensure that you are hiring the best agency to help achieve your goals.

You need to be able to weed out the talkers from the real doers to ensure you work with a result-oriented partner.

To separate the two, let’s look at some questions to ask to pick the best lead generation agency according to the services you need.

1. What type of lead generation are you

There are two types of lead generation agencies: major accounts and small sales.

Major account lead agencies targets clients who sell complex services and products. They provide professional solutions to style of sale on return on investment to ensure long term business cycle. They also sell higher-priced items on high-value sales leads.

Small sale lead generation agencies, on the other hand, target smaller purchases under $10,000. They work with shorter cycles or no cycle. These agencies are the majority in Singapore.

When hiring, you need to determine what kind of company you are so as to hire the right type of lead generation agency.

2. How do you charge for your lead generation services?

Lead gen agencies offer their services at different prices. Although an obvious question to ask, you should weigh the price according to the company size, reputation, services, industry, etc.

It is very crucial to understand the company’s processes before you consider hiring, such as conversion rates and for how long it will carry your leads for the quality generation of leads. As such, you should ask if they offer tiered packages or quotes after researching your business.

3. Which techniques do you use for lead generation?

Although most lead agencies have similar a similar approach to lead generation, you should consider the range of strategies and those of best interest to you.

You should also consider the transparency of the agency you hire. Be wary of those who give vague answers to the most essential components of their processes as these agencies cannot be trusted.

4. What technologies do you work with?

In the modern age, technology is mandatory. The agency should have all the crucial digital tools to work with. The quality and scope an agency uses can shed light on their values and the kind of results they deliver.

5. What are your terms of service?

You need to understand what you are getting yourself into before signing off with a lead generation agency. You need to discuss expectations on both sides and the kind of results expected.

Setting up communication is vital for smooth operations. Therefore, ensure that you stay in contact all through the process. Inquiry too if the agency is interested in an ongoing partnership once the current project of over to make the decision-making process easier for you.

Conclusion

To succeed in business in Singapore, you need lead generation. As you have seen, it is very crucial in supporting your sales and helping you reach your business and revenue goals. By using the right lead generation strategies, tools, and even lead generation agency discussed above, you are bound to have a thriving marketing campaign.

A rule of thumb, however, is to keep creating great offers, landing pages, forms, CTAs and promotes them in multi-channel environments. Always be in touch with your sales team to ensure that you are handling off quality leads regularly. Also, never stop testing in your lead generation process as this is the only way to improve lead quality and increase sales and revenue.

Call 6789 9852 today and see how MediaOne can help.

Author Bio

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.
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November 23, 2019

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