Reach | Engage | Inspire with MediaOne SMM
Enhance the effectiveness of your SEO and SEM campaigns with our integrative Social Media Marketing, done to further increase your brand visibility and reel in new customers.
Social Media Management at MediaOne
The emergence of social media has caused a disruption and steady decline of traditional forms of advertising and marketing. Needless to say, social media has now become an integral component of your online presence to make you accessible to customers and connect with your audience. Perhaps due to its ‘humanised’ element, brands who engage social media channels tend to experience higher loyalty from their customers, according to reports.
Social media is where the conversations are happening. It is a useful platform to actively interact with your customer base and engage in a two-way conversation that makes customer service even more personal. Placing your business (and its people) in a good light will eventually turn your social media platforms into powerful sources of revenue and aid you in reputation management.
At MediaOne, we believe that social media marketing (SMM) can also be used to complement your existing SEO and SEM campaigns and fully maximize leads.
Through social listening which highlights the areas of interest audiences have in your products or services, your business can implement related keywords in your SEO campaigns to boost ROI.
Assembling and building your brand’s social media also allows your customers to do the work to get the word out by sharing your products and services with their family, friends or professional networks. This creates more brand awareness for your business, and increases the credibility and reliability for your website when it turns up in Google searches.
Ultimately, social media is all about long-term relationship building—so the sooner you start, the sooner you will be able to see your audience grow, engage and convert exponentially.
Social media marketing in Singapore is what your business needs to succeed. Call us today at +65-6789-9852 or send us an email to learn more about our SMM services.
We look forward to helping your brand do social media marketing the right way. We are confident that with our team of experts on your side, you will get positive results.
What to Expect From Our Social Media Marketing Team
There are 4.2 million active Facebook users in Singapore. MediaOne will come up with a robust marketing campaign that will market your business to this audience. To do this, we will use a set of analytical tools to collect information about your ideal customers then use that information to come up with laser-targeted campaigns for them.
Our expert designers will create top quality ads that will encourage the audience to take the desired action. More importantly, we will use our expertise and resources to monitor the campaigns in real time and fine-tune them to ensure they continue helping your business to thrive. We can also manage your Facebook pages and groups for you so that you get ample time to concentrate on your business.
Stand out from the crowd by leveraging our powerful Facebook marketing services in Singapore.
Instagram has 2.248 million active users in Singapore. Unlike Facebook, Instagram allows you to socialize and connect with other users through, pictures, videos, and sponsored ads. MediaOne takes pride in having one of the most talented Instagram marketing team in the country. This team will use its expertise, skills, and connections to conduct a successful Instagram marketing campaign for you.
The campaign will be based on accurate data about your target audience so rest assured that you would get value for time and money invested on this service. We will also go an extra mile to use advanced tools to keep track of the performance of the campaign. This will ensure that the campaigns that works and deliver the expected results.
Call us today for a free consultation and more details about our Instagram marketing services in Singapore.
Influencer marketing entails hiring someone who already has a considerable following of your target audience to market your brand. Ideally, the influencer will post videos, images, and content about your brand and what it offers on their profile thereby helping your brand connect with his/her followers. Most of the prominent and successful brands in Singapore have influencer marketers in their payroll.
Finding the right influencer is not easy, as many factors have to be considered in the selection process. MediaOne will do the hard work for you and hire the most appropriate influencer marketing for your brand. We will oversee the entire process and ensure that the set goals are achieved.
Get ahead of the competition by taking full advantage of our no-fail influencer marketing services in Singapore.
Social Media Marketing
The latest report shows 3.12 million Singaporeans are active social media users. This figure is expected to reach 3.93 million by 2022. Imagine marketing your brand to this large and yet to be fully exploited clientele base? MediaOne team can help you do that by creating, running, and monitoring marketing campaigns on various social media platforms. Here is our ISO-Certified on-boarding process:
For the last 10 years, we have been helping brands reach, engage, inspire, and sell products and services online by providing top-notch Social Media Marketing service package. Increased visibility will catapult your business to the next level and enhance its competitiveness.
The Social Media Landscape
It is no secret that social media has changed the digital marketing landscape by providing new and effective ways for brands to connect with potential customers. Brands can now enjoy a steady flow of clients and revenue by conduct a well-structured social media marketing campaign.
Unlike in the past when a business would still thrive without professional social media management and social media marketing, nowadays, social media is an integral component of brands online presence. It makes it easy for businesses to connect with customers and sell their products and services online more conveniently.
Studies show that brands that engage with their target audience via social media channel enjoy higher loyalty from their clients. These brands have embraced social media and use the platforms to level up and compete effectively with other businesses offering similar products.
Social media is where the target customers are conversing and discussing topics related to your products and services. Joining the wave and interacting with them will personalize your customer service and establish stronger connections with the audience. This will, in turn, translates into more sales and more organic website traffic.
More importantly, social media platforms will enhance your reputation management efforts and help you to stay ahead of the competition in all aspects. For example, clients’ value brands that care about their needs and interests. One of the surest ways of showing your customers that you care is by using social media as a customer care platform. That is, use it to respond to frequently asked questions about your brand, products, and services.
At MediaOne, we firmly believe that social media marketing (SMM) should be one of the pillars of your digital marketing strategy. SMM should also complement and enhance the effectiveness of your search engine optimization (SEO) and search engine marketing (SEM) campaigns.
By monitoring the conversations that your target audience have on social media platforms such as Facebook about products and services, you will know the specific keywords to use in your SEO campaigns to enhance your content visibility online and eventually boost your ROI (return on investment).
If done correctly and professionally, social media will give customers an opportunity to become your brand ambassadors at their workplaces, at home, and in social gatherings. They will not hesitate to recommend your product if you interact with them on Facebook or any other social media platform. Go an extra mile and provide additional materials with valuable tips to ensure that they get maximum utility from the products.
Such complementary brand awareness will increase your credibility online and eventually you will be recognized as an authority in your field. Google also takes note of brands activity and mentions on social media platforms. Hence, high engagement with the target audience has the potential of boosting your website ranking on Google and other search engines.
Social Media Marketing FAQs
Social media platforms allow users to share information, have conversations, and create valuable web content. Over the past decade, digital marketers have found social media to be the perfect platform for engaging and interacting with customers as well as find new leads.
Unfortunately, most digital marketers have not figured out how to leverage social media marketing to bolster their digital marketing campaigns. For this reason, we have compiled the frequently asked questions with an aim to help you understand what it is, and how to go about social media marketing for better results.
It is a form of internet marketing that revolves around creating and sharing of content on social media networks. Social media is not limited to social networking sites such as Facebook, Twitter, and Instagram, but it also includes wikis, blogs and micro-blogs, photo-sharing sites, podcasts, video sharing sites, instant messaging, and more.
By using social media, brands can interact with their customers directly, as well as promptly respond to their queries and comments. On top of this, social media marketing provides a better platform than other digital marketing platforms to target and engage interested customers in a more meaningful manner.
When it comes to social media, you must create the most relevant and valuable content that will resonate with and convert your audience. However, several tools will help you know which content is appropriate for your audience.
A tool such as BuzzSumo creates a list of the most shared articles in your field from the past year, month, or week. On the other hand, a tool such as Nuzzel, will compile a list of the most relevant articles from the people you follow and email them to you.
You could also try other tools such as Quora, Sway, Feedly, Subreddits, LinkedIn Pulse, and Digg Deeper. These tools will help keep your followers interested in your brand by sharing valuable and relevant content that helps them find solutions to their needs.
Social media and search engine marketing are related, and you will find better success by knowing how they correlate to increase brand visibility. While social media marketing focuses on discovering new customers and content such as news items, the discovery part is a search activity.
Social media will also help build links that will support your SEO efforts. In order for people to find your content or business pages, they must use the integrated social media search engines. On top of this, social connections also help in influencing the relevancy of search results either on the social media platform or on the mainstream search engines such as Google, Bing, and more.
Many marketers have the problem where their social media posts go without impressions. It is especially frustrating given the amount of time they put into creating or sourcing the content. The reason for this is that you posts are not visible or your followers are not interested in your content.
When measuring the post engagement, consider the number of shares, comments, likes, and clicks. To keep your followers engaged and involved, ask questions, run a contest, share the behind-the-scenes, or host a chat. This will help show your business and brand in a different light, and it will pick the interest of your social media followers.
Like all forms of digital marketing, marketers need to manage the campaign to ensure that you get the most out of your investment. Social media management is the process of managing your online content and interactions across the various social media channels.
However, it goes beyond making updates, but it includes engaging your audience and constantly searching for opportunities to increase visibility. Social media management requires that you do the following tasks to ensure the success of your social media campaign
- Choosing the right social media platforms
- Develop a social media strategy that resonates with your preferred social media platform
- Create a social media content sharing schedule
- Create and publish content to your various social profiles
- Respond to comments and messages from your followers
- Create social media ads
- Create and manage contests and giveaways on your social media platforms
- Track the performance of your social media marketing campaigns over time
Success on social media marketing requires management to ensure you increase user engagement. Your customers need to see more content from you to lure them into interacting with your brand. Studies show that your customers will be open to the messages you put across on your social media.
However, you will have to track the performance of your campaign over time. More so, it will help you know if you are putting your resources in the right social media platform. Doing social media management manually, can be a daunting and time consuming, but you can automate the process by using these social media management tools.
In order to excel at social media marketing, you need a strategy that transcends that of your competition. A social media strategy is a summary of everything you plan to execute and hope to achieve on social media. It guides your content creation and sharing actions, and it lets you measure the success of your campaign.
The trick to creating a winning social media marketing strategy is to keep it concise. Avoid making it too broad that it becomes unattainable and impossible to measure. This is the best way to create a social media marketing strategy
- Set S.M.A.R.T social media marketing goals that align with your business objectives
- Learn as much information as possible about your audience
- Research your competition
- Do a social audit
- Improve on your existing profiles
- Find inspiration from successful social media accounts
- Create a social media content calendar
- Test, evaluate, and adjust your strategy
When done correctly, a social media marketing strategy will work on a variety of social media channels. However, you must customise it to suite every platform. For example, the posting frequency will be different on your blog from that on the Instagram or Twitter platforms.
Based on the social channels you choose for your social media marketing, the type of post will also matter greatly. For example, you should share visual posts on Twitter and Instagram while Facebook posts should have many visuals with text-only updates to act as conversation starters.
You should also consider the image size and quality of the content you share. A tool such as Omnicore can help you know where to post your images. You should also consider the text while posting on different social media. For example, Twitter has a 140-character limit while Facebook, Instagram, blogs, Google+ have open-ended styles. However, you should read on the ideal lengths of social media posts.
Facebook is the biggest social networking platform there is today, and with 2.23 billion people use the platform every day, you will find your target audience here.
However, it gets complicated staying on top of the trends given that the algorithm changes often, and this means that marketers need to have a dynamic Facebook selling strategy. First off, you need to know the Facebook statistics to help you create a proper Facebook strategy for your brand.
Facebook is focused on providing meaningful user engagement, and this has created a perfect opportunity to monetise the platform. Besides this, statistics show that millennials, who are the biggest consumer group today, amount to 30% of all users on Facebook. However, you can find users of all ages and varying demographics who will fit your ideal target audience. With that said, you must use Facebook ads, which allow you to target the ideal audience.
Twitter has 313 million active users, and you could benefit from using it for marketing. However, it is very different from Facebook, and the users are considerably younger. It is easy to set up a Twitter account, but growing the account and turning it into a lead generating tool for your brand is the daunting part of Twitter marketing.
Twitter is all about engaging and interacting with your target audience to unlock new opportunities for growing your business online. However, you need to understand how it works, and where it fits in the social media ecosystem before creating a Twitter marketing strategy.
Most businesses use Twitter for branding, networking, reputation management, sharing content, and driving engagement for promotional activities. Most of the activities on Twitter are interaction-based, which goes to show that Twitter thrives on communication.
Twitter chats are some of the best ways of finding active Twitter followers. If you cannot find chats for your industry, you can create one. However, you should be more than a spectator and avoid using plain text in your tweets. Tools such as Canva can help you create stunning graphics for your tweets in minutes. You can find a full guide on Twitter marketing here.
Social media has seen much change and users prefer content that engages them on a deeper level than text does. Enter video content, it will not ensure more engagement but they help communicate your ideas better than text would allow you.
YouTube is the biggest video sharing site, and it gets over 4 billion views per day. It is the perfect platform to show your customers what happens behind-the-scenes during content creation or the normal running of your business. On top of this, it is the second most visited website in the world after Google.
When it comes to using YouTube for marketing, you need to have a consistent uploading schedule. You need to put thought into your titles, write a great description, add CTAs, and choose the appropriate tags and categories, among other tasks.
If you are new to YouTube, it might be a daunting task of growing your subscriptions. However, you can take a course that will help you create YouTube ads that convert and bolster the traffic to your channel. On top of this, you should share links to your YouTube videos on your social networking platforms to increase its visibility.
More so, when creating blog posts, you should link your YouTube videos to increase the chance of ranking higher on search results.
Did you know that there are different types of content you can use on social media to help engage your target audience? These include podcasts, live streams, user-generated content, infographics, videos, VR content, images, webinars, client testimonials, eBooks, and guides.
For a majority of these content types, you will need special tools than the editor on your social networking platforms and blogs. You can use tools such as VidLab, Adobe Spark Video, Adobe Spark Post, THETA+, and Zoom, among others. With that said, you cannot rely on one type of content for your social media marketing.
You can only know which content type to use by testing, asking for user feedback, tweaking, and testing again until you get the right fit.
When creating a social media marketing strategy, you need to know when to post, since timing is everything. While it is easy to get through to your audience in real time, you need to post at the most appropriate time for your content to get the most engagement.
For Facebook, posts made between 1 pm and 4 pm have the most engagement on the weekends. For Twitter, you should tweet between noon and 3 pm during the workweek. For Instagram, the users are engaged throughout the week, but they are most active between 8 am and 9 am as well as at 5 pm, and 2 am.
Knowing when to post will increase user engagement and interactions. However, sticking to manual posting does not always work. To ease the process, you should take advantage of the various social media marketing tools that allow you to schedule and automate posting of your content.
This leaves enough time for you to source and create content, respond to your audience’s comments and messages, among other aspects of your business. You can also use Google Analytics and determine if you are getting enough visibility, interaction, and engagement.
The most successful digital marketers know that it is necessary to combine different campaigns to increase their ROI. This means that you should do SEO and social media marketing concurrently. One of the ways to combine SEO and social media marketing is by transferring your on-page SEO technique by using keywords in your social media content.
Social media platforms are the perfect place for you to promote the content on your websites and blog. Sharing on your social media profiles leads to link building, especially when picked up by influencers. On top of this, increased brand awareness will improve your SEO rankings.
Google also has a partnership with Twitter where relevant tweets to the query will show up on the search results page. The partnership might not improve your website’s SEO, but it will increase brand awareness, interaction, and engagement.
Social media platforms have made it much more difficult for businesses to get organic traffic to their business pages. This means that you must use target and retargeting ads to get the most out of your social media marketing campaigns.
This makes it important that you set aside a budget for your ads and influencer marketing. However, the higher the budget does not always translate to more enjoyment due to changing consumer behaviour and platform algorithms.
When creating a budget for your social media marketing campaign, you should allocate between 15% and 25% of your marketing funds on organic and paid advertising. On average, it will take SGD 1.50 to direct a lead from your social media platform to your website.
You would think that something we use every day, businesses would get it flawlessly. However, businesses keep on making mistakes with their social media marketing, which costs them not only time and money but also traffic and a reduction in the number of followers.
The first mistake is getting the social media marketing strategy wrong. Other mistakes include being inconsistent in how you post the updates and more. Here are more mistakes you should know about, but you should redeem yourself by analysing the results from the social media management tools.
However, you will avoid most of these mistakes when you identify and target the right audience and keeping your cool when responding to negative comments on your posts.
Finally, the most important thing in social media marketing is to create a strategy you can adapt to different social media platforms. It can be tiring doing the processes manually, but with social media marketing tools, you can automate the process and improve your ROI.
Contact us today for professional digital marketing services, which include social media marketing and management.
For a long time now, there have been arguments on the online channels that make up social media. To most people, Facebook, Twitter, Instagram, LinkedIn, Pinterest, are the channels that make up social media. However, these are just but one category called social networking platforms.
Others social media categories include bookmarking sites such as StumbleUpon, which allows users to save and organise links to their favourite websites. Social news sites such as Reddit allow users to post article and news links on the sites for other users.
Media sharing sites such as YouTube are social media platforms that allow users to share multimedia content. Microblogging sites are social media platforms that allow users to submit short entries that include links to products and services. Twitter is one of the most infamous microblogging websites today.
Finally, forums and blog comments are also part of social media, and they provide an opportunity for users to engage in conversations by making posts and responding to messages left by other community members.
With that said, a social media marketing agency will help you identify all the available social media channels that will help you engage with your target audience. For this reason, you need to ask them questions to test their competence on a wide range of social media channels.
The trouble with social media is that most of us use the platforms for personal use. This presents a problem when it comes to choosing the best channel for business.
To make the right choice, you need to sit down with your team, brainstorm, and create a social media marketing strategy. This is is a summary of everything that you plan to do and hope to achieve with your social media activities.
However, when you are running a busy business, you will hardly have enough time to be active on every social media platform available today. This makes it necessary that you narrow down your choices to the most impactful channels.
Here are pointers on how to choose the perfect platform for your business.
Identify your ideal target audience
Define your goals
Research to know where your audience spends their time
This is not an easy process, but with proper research, you will reduce the time and money it takes to find the perfect social media platform. With that said, you need to monitor the metrics from every platform, to ensure that you get maximum returns on investment.
However, with changing user demographics, doing it on your own can be a challenge. A social media agency on the other hand will help you choose the most effective social media platform that will maximise your ROI.
Twitter has become one of the most crucial social media channels you must use to engage existing and potential customers. However, there is the problem that your tweets are only visible to a section of your followers.
With that said, you can take advantage of several tactics that will extend the reach of your tweets; that is if you do not mind spending on Twitter ads. Not only can you make a new tweet appear on the timelines of people you do not follow, but old tweets as well.
The ads allow you to fine-tune your campaigns to ensure it reaches your targeted audience based on region, age, among other factors. The best thing about it is that you will only pay if a user engages with the ad or tweet.
You can also use hashtags to extend the reach of your tweets. Statistics show that hashtags receive twice the engagement compared to ordinary tweets mainly because they are easily searchable. The catch here is to choose the most appropriate hashtag for your brand and sector.
On top of this, search for the relevant hashtag and follow the accounts using it. The chances are that they will follow back and from there you can start a conversation and introduce your brand. Taking the challenge yourself can be daunting work, but a social media agency has the expertise and the personnel to tackle marketing on Twitter.
The success of every social media marketing campaign is centred on the content shared with the audience. This makes it necessary to have a clue as to the type of content that will entice your followers to convert.
However, most businesses make the mistake of sharing their product or service features and inserting a CTA hoping to make more sales. This is a counterproductive strategy and they eventually give up. The problem here is in the content, but how do you find the right one for your audience?
There is a wide range of tools you can use to help in curating content that resonates with your audience. For example, a tool such as BuzzSumo will help you identify the most shared articles in your niche.
Moreover, you should follow people on social networking platforms who share articles related to your industry that you think will be relevant to your audience. This can be a tedious process, but with a tool such as Nuzzel, you will get emails with the most shared content from the people you follow.
With that said, tools and forums such as Quora, Reddit, Digg Deeper, LinkedIn Pulse, and more will help you curate content for your social media audiences. Professional social media agencies in Singapore will be able to help you in curating content that will be relevant to your social media marketing campaigns.
Unfortunately, the attention span of most internet users in Singapore and across the world is dropping at alarming rate. Brands today have up to 8 seconds, which is down from 12 seconds recorded in the year 2000 to create interest and hook the reader.
This means that you need to concentrate on increasing engagement and interaction to ensure success. You can do this on social media by
Hosting a chat
Sharing the behind the scenes
For example, sharing the behind the scenes operation in your organisations adds authenticity to your brand and trust. This leads to increased interaction, as well as likes, clicks, comments, and shares.
These processes are not easy to do since they require a lot of research and metrics analysis. An experienced social media agency will handle the above processes and more in less time. More so, the agency will undertake the process with a higher chance of success.
The short answer is that they help brands run and manage their social media presence. They do all the heavy lifting for you for a price. The social media agency’s competencies and service range will determine if they are worth investing in or not.
An experienced social media agency in Singapore should provide the following services
Social media publishing
Undertaking social media audits
Online reputation management
Developing social media marketing strategies and policies
Creating social profiles
Provide social media customer support
Run and manage all social media marketing campaigns
These are some of the duties of a social media agency. The more activities a social media agency can undertake for you, the higher their rates will be. With that said, you need to find a social media agency that provides as many services under one roof as possible since this reduces room for error.
If you do not have the resources to hire an in-house social media expert, it will be a challenge implementing your social media marketing strategies. However, picking out a social media agency in Singapore is not an easy fete. For starters, you could look into the following factors
How many followers they have on their social media accounts
The success of their previous campaigns
The agency will ask questions about your goals to ensure that they understand your strategy and expectations. With that said, do not choose a social media agency solely on price alone, research on their clients and call them, and ask questions about the agency to help you understand how it deals with its clients.
A social media agency can provide valuable workforce and expertise to boost your organisation’s social media efforts. However, you need to pick an agency that is a proper fit for your company. Follow these steps to ensure that you maximise your partnership with the social media agency
Get your paperwork in order
Hire a trustworthy agency
Create efficient channels of communication
On top of this, a professional agency will require you to define your goals, plans, strategies, plans, reports, and analytics of your social media marketing campaigns. On top of this, it will help if you have done research on the best type of content suitable to your audience.
Statistics show that you should post at least twice a week on most social media platforms. However, some platforms are an exception such as Twitter, Instagram, and Pinterest, which require that you post more frequently. For Twitter, it is best that you post at least once a day.
On the other hand, platforms such as Instagram, WhatsApp, Snapchat, and Facebook have stories that expire after 24 hours. This allows you to share content and create a sense of exclusivity and urgency without going overboard.
Social media agencies in Singapore know the best times to post on different social media platforms. This in turn will help you maximise your chances of engagement from your audience.
Negative comments on social media can hurt your brand image, and most brands opt to delete them as soon as they arise. However, some social media platforms such as Facebook and Twitter do not have the delete option.
With that said, you can hide the comments in the ‘Settings’ tab, on Facebook and for Twitter, you can block the offending user, report the user for spam, or mute tweets from the user. Unfortunately, this will not do you any good.
The best way to deal with negative comments is to respond to the user and offering a solution. This could include asking the user to contact you directly using a direct message or email to resolve the problem. This way, you will show your followers that you are proactive and that you are a customer-oriented brand.
You should never engage the user is a war of words on a public platform such as the comments section. This will not only lead to loss of clients, but you will be seen as an unprofessional brand. With that said, an experienced agency will be able to handle all the negative comments from your followers through a process called online reputation management.
Changing trends in social media platforms are making it necessary that businesses spend money on targeted ads to ensure that as many people as possible see their content. For example, Facebook has changed its algorithm to make it easy for users to see posts from their friends first and this has made it difficult to get organic followers from your posts.
Since social media has the potential to influence buying behaviour, it is necessary that you spend money on ads and sponsor your posts to increase brand interaction and content engagement. On average, businesses in Singapore spend as much as SGD 13,000 on digital marketing per year, but they hardly use any of the money on social media marketing.
A social media agency with experience in the Singapore market will be able to advice you how much money you should spend according to your goals. The professionals will also help you figure out where you should spend the money for maximum ROI.