• Tom Koh EE
• 30/03/2026
• Blog, Social Media
• 0 Comments

AI influencer marketing is changing how agencies discover, evaluate, and shortlist creators. Rather than relying only on manual searches, follower counts, or default platform rankings, agencies use AI to accelerate discovery, analyse audience fit, flag risks, and build more structured shortlists. Google’s current guidance continues to emphasise helpful, people-first content that clearly satisfies user needs, and that same principle applies …