• Tom Koh EE
• 15/01/2026
• Blog, SEO Blogs
• 0 Comments

Search has changed dramatically over the past few years, and if you are working in SEO today, you have probably felt it first-hand. Traditional link building tactics that once delivered predictable gains are now less reliable, harder to scale, and in some cases, risky. This shift is also reflected in industry sentiment, with nearly half of SEO professionals (48.6%) now …